Get the best out of Facebook ad campaigns by using effective strategies

Barbara Spagnola - Thursday, February 23, 2017

Facebook is the largest social media platform available at the moment. Facebook is the home of millions of users on a daily basis and it offers an amazing opportunity for exposure. This the reason for which many people are turning to Facebook ads to score big in terms of hits when it comes to their own websites or services.

However, there’s a right way to use Facebook ads and a less effective way. If you find yourself not gaining the results you want through Facebook ads, you might be on the less effective usage spectrum of users. No reason to worry though, as we will give you a quick rundown of how you can properly exploit the potential of Facebook ads and see an effective campaign flourish through applying a couple simple guidelines. Before starting, it’s worth noting that you can also reach out for help when it comes to Facebook marketing and ad management. There are service providers such as Didia which can help you with getting a better understanding on how you should deal with these issues.

Audience Insights

Audience Insights is a tool provided by Facebook which lets you gather target data and thus explore a new customer pool. Based on the parameters and details of customers that have already liked your page or showed interest in what it is you offer, Audience Insights will provide information on new targets that would be suitable for pursuing.

Using this tool is a very effective way of finding new people to approach and doors to open for your business. You can access Audience Insights from the Ad Management section.

Stay relevant to convert credibility into business

There are several benefits to staying true to your promise and offering exactly what you said you would offer. By maintaining a permanent alignment between your landing page and the ads you use, you will set yourself up for an audience based on trust and far less reluctance to click on ads. And speaking of clicking on ads, you will also pay a lot less due to having a higher score on the ad relevance meter. This is the most effective way to go as keeping Facebook ads relevant to their landing page beats a cheap trick. Remember that it’s not a sprint, so give the ads time to showcase your authenticity.

Experiment with ad placement and composition

The best ad is not always easy to spot at first.  If you are uncertain about certain details of your ad, you can make variations of that ad where the only thing different is that specific element.  This applies whether we’re talking about the headline or the description, or any other element for that matter. Some perform better in certain compositions, so you can test them all out, but it’s better to run one ad version at a time and stay away from split-testing, as it is not an effective approach when you’re trying to pinpoint a specific element.

Facebook ads can be a highly profitable form of exposure, and it is available to everyone. But how each individual tackles these key aspects differentiates high number generation from mediocre results.

What to Do Before Your Marketing Campaign Pays Off

Barbara Spagnola - Monday, February 13, 2017
You just started truly pushing in social media. You are developing all sorts of content, from e-books to videos, to attract visitors to your website. Your loyalty program is off the ground, and more customers are joining every day. You have big plans for marketing ― but until you start seeing a return on your investment, you definitely need some fast cash.

Marketing campaigns aren’t cheap, even the supposedly “free” methods like social media. 

 

However, it is impossible to deny that successful campaigns pay off in a big way. Until you start seeing an increase in sales thanks to your marketing endeavors, you will need to engage in some minor financing practices. The following cash-grabbing tricks are ideal for balancing your cash flow before your marketing starts paying for itself.

Invoice Factoring

If you run a B2B or have contracts with government agencies, you have the option of selling your unpaid invoices to a factoring company to speed up your cash flow. Because it is time-consuming and expensive to wait around for clients to make payments, many B2Bs opt to factor a portion of their invoices, taking a minor decrease in revenue for the convenience of getting cash faster. Unlike accounts receivable financing, factoring is not a loan, which means you never need to repay the money you receive. However, as with any business dealing, you should understand the rates and fees before you sign any agreements.

Merchant Cash Advances

Conversely, if you are a retailer or rely on credit or debit transactions, you might consider acquiring a merchant cash advance. Merchant services providers, the agencies that process merchants’ card transactions, offer programs to give their clients advances on future credit and debit sales. Then, providers recoup the advance by taking higher percentages of credit and debit transactions. Unfortunately, merchant cash advances typically boast high interest rates, and payment amounts can vary from month to month. Therefore, you should only take a merchant cash advance if you are certain that your marketing campaign will pay off soon.

Crowdfunding

Undoubtedly the trendiest of funding options, crowdfunding asks your potential customers to make small contributions to your business for the opportunity to earn rewards. On one hand, crowdfunding is advantageous because it seems to require little effort for massive reward: After creating a page on GoFundMe, Fundable, Indiegogo, Kickstarter, or any other crowdfunding website, you can watch your funds grow. On the other hand, the popularity of crowdfunding necessitates smart marketing to gain attention and contributions ― which in turn costs time and money. Thus, crowdfunding is only a terrific option if you have a catchy campaign idea; otherwise, it might only add to your marketing woes.

Microloans

You might already be making monthly payments on the large small-business loan you took to get your idea off the ground, so the idea of going deeper into debt isn’t an attractive one. However, microloans aren’t exactly like most small-business loans. For one, they are smaller; the average microloan is about $13,000, but they can go as low as $500. For another, many microloans are supplied by nonprofit organizations, like Kiva. Though you must make payments on microloans, the small amount is relatively more manageable and perhaps enough to keep your business going until you seen an ROI on your marketing.

 

Credit Cards

Another option that puts you in debt, credit cards provide more flexibility and freedom than other loan options. You can open a business credit account or use your personal cards to make small purchases or payments. Typically, business credit cards have higher limits and better rewards, and many offer a brief period of 0 percent APR, which you could take advantage of while waiting for your marketing campaign to kick  

off. Still, you should avoid abusing your credit, or you could ruin your business and your personal finances before you can reap the results of your marketing efforts.

Sell, Sell, Sell

Finally, to get the cash you need, you can do what your business is meant to: Sell. Organizing fire sales, offering special discounts, and otherwise reducing the costs of your products or services will motivate consumers to buy, increasing your cash flow. You might also consider selling expensive equipment, renting out your office or warehouse space, or finding other ways to make money on the items your business owns. If you can find a lasting side hustle for your business, you will be able to pay for major marketing campaigns for years to come.



Get to Know the Basics Before Creating a Successful Landing Page

Barbara Spagnola - Monday, February 13, 2017

Landing pages will greatly increase conversions for email marketing campaigns as they have the sole purpose of directing prospective customers as well as visitors to a tailor made landing page which has the effect of steering them automatically to a place where you want them to be.

Getting to know some landing page basics will go a long way in performing a successful online marketing campaign and it has the ability to make or break a business if done accordingly. There are some guidelines which one has to abide to in order to make sure that a business will get more successful and traffic as well as revenue will greatly increase in the long run.

Set A Common Goal And Stick To It

These pages should be regarded as another form of online marketing tools instead of considering it a tool on its own as it works in unison notwithstanding the cat that it functions somehow differently than more popular online marketing tools. They work together in perfect harmony to achieve the same goal and talking about goals, it should be as clear and specific as possible to make sure that customer expectations are met every single time they get redirected to where a business owner desires to.

Keep It Simple

Landing pages should always come in a simple and easy to read format by taking into account that if pages tend to be clunky and full of text they will not be entirely browsed through thus business owners will lose out the chance of informing potential customers about their services. These pages are aimed at specific goals and no other topic should even come close to being present on a landing page.

Staying in the same boat, your information about which services are being offered should be as clear and concise as possible. One has to directly assume that those who prospect the landing page already have the thought of purchasing something and one has to be prepared to skillfully guide them through the process in order to boost sales.

Remove Elements Which Help With Navigation Completely

After the hard work is completed and the landing page enjoys some traffic it will be a great shame if a navigation button were to be present. No one wants to be deterred from prospecting a product or service and then be tempted to click a button in order to go elsewhere. The only links which are supposed to be clickable and redirect the browser to another place should be decided by the business owner and it is strongly recommended that they redirect to other pages in such a way that they still benefit from that redirect.

Internet Marketing: Where Do I Start?

Barbara Spagnola - Friday, February 03, 2017

For many business owners and those who have been doing marketing professionally, internet marketing is heaven. The available internet marketing instruments allow businesses to reach a vast number of potential customers for the fraction of what it would cost to place conventional ads. Even better, almost all internet marketing campaigns can be tied to KPIs (Key Performance Indexes), making them very measurable.

If you’re relatively new to internet marketing, however, it can be pretty daunting. To help you make that first step into utilizing internet marketing to help your business grow, here are some of the tips to keep in mind.

It’s About the Audience

Similar to other forms of marketing, internet marketing is all about reaching the right target audience. You can do so through search engine optimization or SEO, social media and other methods. Before you can formulate an effective campaign for your business, however, you need to know your target audience first.

A lot of business owners are actually going back to school and pursuing an online MBA just to be able to master this particular basic. Top universities such as Washington State University do offer online masters in business administration programs, so you can pursue an MBA while running your business.

More importantly, there are plenty of tools that will help you understand your target audience and how to reach them correctly. Let’s say you want to market products for teenagers; you can do a thorough research on social media platforms teenagers use the most, as well as the kind of messages that will work best to reach them.

Content Is (Still) King

Internet marketing is different than advertising in one particular way: soft-selling works better in this case. Instead of advertising promotional offers and bombarding your audience with product information, your focus should be stories and valuable contents.

This is where content marketing came from. Brands and corporations are now sharing valuable content that users actually love to read and view. The organic stream of traffic is a good start. Once you have a strong audience base, you can then shift your focus to converting your audience into customers.

Almost all marketing campaigns are using this particular approach. On social media, for instance, sharing tips and tricks work better than just sharing product information or promotional offers. You get more engagement when you share content that users love to see in their streams.

Review and Evaluate

Just like conventional marketing, internet marketing is never a one-time thing. You can’t expect to get great results from running a single campaign. What you need is a series of campaigns, each designed to be an improvement from the previous one.

Constant review and evaluation will help you fine-tune your internet marketing strategy. The nature of internet marketing instruments – which allow instant changes to be applied to any campaigns you’re running – means adjustments can be done in real-time. All you have to do next is continue reviewing the impact your campaigns are making and making adjustments as necessary.

Keep these tips in mind and you’ll be a step closer to mastering internet marketing. Soon, you will be taking advantage of the best tools available to you to run successful campaigns for your business.

How to Grow Your Startup Using Videos

Barbara Spagnola - Monday, January 30, 2017

When you launch a startup, there always seems to be a never-ending list of jobs to take care of, from admin and customer service tasks, to sales, marketing, finance, and other work.

However, in a crowded marketplace where there are always new competitors coming into the industry, and 
 


where consumers are overwhelmed with information and choices, it’s important to spend a significant amount of your time 

focusing on how to get your brand known and lots of leads through your door.

Videos Are the Future of Marketing

These days, one of the best marketing options for businesses of all sizes, and in all industries, has to be video. Although years ago videos were typically the domain of large corporations who had huge budgets to spend on production, today technological advances mean that the creation of a professional video is cheaper, easier and quicker than ever. Even if you have only limited funds available to promote your venture, you can shoot and edit a video for an affordable cost.

Videos Build Brand Awareness

There are plenty of benefits to be had from using video marketing. For starters, placing videos on your own website and on social media sites and other places will help you to build your brand awareness and to increase your company’s online search engine rankings.

In addition, consumers love watching videos, particularly on their smart phones and tablets. Online videos account for a whopping 50 percent of mobile web traffic these days. This trend doesn’t seem likely to slow down in the near future either.

Videos Have a High Level of Engagement

Videos are also a great choice for marketing campaigns because they have a high level of engagement. Many shoppers enjoy watching videos more than they do reading text on their screen or on a page in front of them. This means that consumers tend to give more undivided attention to videos, and are more likely to remember what they see. They will also often spend a lot longer watching videos than they would read text.

Don’t forget too that using videos makes you more likely to build relationships with your audience, as well as their trust. Through the power of the visual medium you can more accurately showcase your brand and team’s personality and the benefits of choosing your business. You can also inform people more effectively about the wares that you sell.

If it’s time for you to start creating some videos for your venture, read on for some handy tips you can follow today to ensure they’re as effective as possible.

Make Sure All Your Videos Look Professional

The first thing you need to do when creating videos for marketing purposes is make sure that they always look professional. Each one you create should have plenty of light, good sound, and be edited properly, for starters. They should also include your contact details, so viewers can get in touch for more information, plus calls-to-action so that you can motivate people to sign up to your newsletter, buy a product or otherwise engage with your business.

As well, while of course you can shoot footage on your smartphone, tablet, or personal video camera, it pays to think about hiring the services of a production company that specializes in the area of corporate videos, like Diamond View Studios. Hiring a firm that makes professional productions day in and day out will help you to only ever broadcast videos that showcase your business in the best light.

 people only have an attention span of around 30 seconds. 

   

Keep Videos Short and To the Point

It is also important to keep the length of your videos to a minimum too. After all, with most consumers inundated with information every day, they tend to not have the time or patience to spend ages watching videos, particularly those which have been created for branding or advertising purposes. In fact, typically most 

  

As a result, try to keep your videos short and sweet. If you have a lot of information that you want to impart on one topic, then rather than delivering it as one long spiel, you should break the details up into segments.

Not only will this be more palatable for people to watch, but it will also help you to create more regular content, which in turn will aid your SEO rankings and give viewers something to come back to your website or social media page for in the future.

Don’t Be Boring

Lastly, when you’re creating your videos try and think of ways to inject some personality into each production. Don’t be afraid to include personal messages from yourself or your team members, and/or testimonials, reviews or other comments from your current or past customers.

As well, rather than uploading boring videos which won’t generate much interest or get people sharing or remembering your message, you need to try and make viewers feel something. Focus on making each creation entertaining, humorous, moving, inspiring, motivational, and/or educational.

Creative Marketing Campaigns You Never Considered

Barbara Spagnola - Monday, January 30, 2017

Unless you run a speakeasy in the 1920's - or any other illicit dealing for that matter - you never want to keep your business a secret. That's why companies big and small sink so much money into their marketing budgets: exposure. When more consumers know about your startup, your startup has more opportunities to gain customers.


    

However, in addition to this overarching objective of marketing, most startups and small businesses have additional goals they hope to achieve with various marketing campaigns. Yet, not all marketing tactics are designed to realize differing results. Therefore, it is imperative that you experiment with various marketing strategies to find those that serve your purposes.

Still, if you are new to the marketing game, you might not know how to imagine new and interesting marketing campaigns. To that end, we have compiled a few winning ideas to make your startup marketing that much easier.

Loyalty Programs

Most startups are eager to gain new customers, but returning customers are actually more profitable. In fact, studies show repeat customers are responsible for at least 40 percent of a business’s revenue. Therefore, marketing campaigns that attract repeat business are more than likely to pay for themselves.

One of the most effective tactics for this goal is organizing a loyalty program. Becoming a member of a retail group feels special, encouraging customers to take advantage of such exclusivity and make more purchases. You might couple your loyalty program with social referral marketing to reward repeat customers that spread the word about your business.

Social Media Contests

Your social media marketing is perhaps the most powerful of your strategies. Every business should have a page on relevant social sites and be active in posting and responding to fan posts. However, because every business participates in social media marketing, you must have creative campaigns to generate shares, likes, and engagement with your brand.

Contests have been marketing tools since before social media, but Facebook, Instagram, and other sites make creating and promoting contests even easier. Your contest should have exciting prizes and strict rules - such as participants are only eligible if they share a promotional post with at least 10 friends. As with loyalty programs, contests help you reward those most devoted to your brand while generating exposure.

Advertorials

At times, advertising and marketing can seem like polar opposites, but in truth they should work in sync to accomplish the same goal: exposure. While marketing does this with tactics and maneuvers, advertising does so with money. The benefit of advertisement is certain publicity, since websites, television stations, magazines, and other advertising locations are nearly guaranteed a certain number of views, but many brands feel uncomfortable using such flagrant attention-grabbing methods.

One way to combine paid advertising with strategic marketing is the advertorial, which is a sponsored piece of content on a popular website or in a print publication. On one hand, your brand is assured the exposure it craves, but on the other hand, the informative and interesting content can be mistaken for earnest reporting. Regardless of how viewers understand the piece, advertorials spread your brand’s message far and wide.

Local Events

Since the recession, consumers have generally been more interested in community-building and local business. Startups and small businesses that identify as local influencers can organize or support local events.

For example, local restaurants might band together to create a culinary week, encouraging patrons to explore new tastes. Alternatively, you might fund a regional sports team or contribute

money or services to a cultural festival that will prominently thank you for your aid. Even events that aren’t focused on your business can raise awareness of your brand and improve your reputation amongst local populations.

Good Customer Service

Undoubtedly you recognize that quality customer service does much to bolster your business, but you might not recognize that customer service can fall under the umbrella of marketing. Sending personal messages, including handwritten thank-you notes, holiday cards, birthday cards, and more encourages your customers to feel special and cared for - and more importantly, it encourages them to continue supporting your brand.

Without good customer service, your customers will rarely be interested in repeating their purchases; after an outstanding customer service experience, your customers will clamor to spread your brand message themselves. Therefore, having a kind and considerate customer care team is a smart marketing strategy.


Check Out The Best Fighting Games On The Internet

Barbara Spagnola - Monday, January 30, 2017

More and more people consider gaming to be their best source of entertainment nowadays and according to some experts this trend is only going to rise in accordance with new technologies being implemented which will make this phenomenon skyrocket over the next couple of years.

Not only is gaming a great source of relaxation after a busy day at the office or a good way to kill some time during the weekends but it also offers some health benefits contrary to popular belief as it has been proven that spending a couple of hours in front of the screen will help with improving reflexes, awareness as well as concentration and maintaining a healthy mindset.

If one is wondering where to start or is already a seasoned gamer can play fighting games for free online  to keep himself entertained for hours on end as it offers a wide array of options to choose from. Not only does it have a large amount of titles available free of charge but it also assures that no game is similar to the other due to the sheer number of available games.

The games included there span from the most popular ones to the ones which are less known and are waiting to be explored. Anyone can learn how to play them in a matter of minutes and whether you want to battle dragons or turn yourself into a karate master, you have all these options available at the click of a button.

Arcade fighting games have recently risen back to popularity after their major debut in the 70’s and with the help of the internet, players now have the option to rank up in the ladder against others from around the whole world. The gaming industry is constantly evolving and all you’ll need to have to be able to join the community is a stable internet connection and computer.

Some games are solitaire in their nature while others require real opponents to compete against and no matter which preferences one has, the website has it all covered for you. Games there can prove to be the best way in which one spends his spare time after a hard day and no matter how much time one spends there it will sure be worth it.

Fighting games are usually being played with the help of a keyboard with which one can learn how to create amazing combos in order to defeat their opponents. They can be learned fairly easily and will prove to be a delight to play to anyone who tries them.

What are the most popular marketing casino sites?

Barbara Spagnola - Thursday, January 26, 2017

Online casinos are becoming more convenient and appealing within the industry and the reason for this could be down to the fact that their online marketing and advertising campaigns are becoming more flamboyant and enticing for its audience.  Large investment is being pumped into the online scene and its marketing is presenting why gambling has become so much easier meaning you can place any bet in the comfort of your own home.

A whole array betting companies are now being advertised everywhere and in a number different formats- TV, billboards, online etc. another cause that is helping their marketing is that online casinos are offering better odds and enticing bonuses than ever before, so it’s no wonder why they’re becoming so popular.  You’ve only got to look around several football grounds or catch an advert at a bus stop to see how popular online gambling has become.  So, with the marketing becoming successful and popular in our society, here’s a look at the biggest marketing casino sites out there at the moment:

888 casino - £400, promo codes

 888 casino is a part of a number of different betting casino of the 888 group. This includes an online casino, online poker room, online sports betting and online blogs. It was launched in 1997, rapidly becoming a big player in the online casino industry. The company is licensed by the government of Gibraltar and is part of the London Stock Exchange. It is certified for safe and responsible gaming by eCOGRA and their games are in fact tested for fairness in their iTech Labs.

Royal Panda - £100, welcome bonus +10 free spins

 Royal Panda is an online casino that does things a bit differently, and it is not afraid to show. Their main focus is picking up a loyal and growing member ship based in the UK. You can play games on any device and you can also deposit money in a number of different currencies. Some of the games are powered by a number of different leading software providers such as NetEnt and Microgaming

Betfair Casino - £400, +50 Free spins

Another online casino being licensed and regulated by the lotteries and gaming authority of Malta. It was awarded operator of the year in 2007 by the eGamming review which is testimony to its high quality.

Bet365- 100% up to £100

Bet365 is one of the best and popular online casinos around, offering a huge selection of Playtech games for you to enjoy. It always helps they have the big man Ray Winston as the face of their marketing.

32 Red - £160 special bonus

This casino has instantly become popular since being launched. Winning awards in quick succession, including Most Reputable Casino, Best Online Casino and Best Customer Support

you’ve probably have seen at least one type of marketing in regards to online casinos, they are becoming  so popular and with the money they are producing their marketing campaigns are becoming more inventive and professional, especially with the influx of different offers such a no deposit bonus and free spins that they online casinos are now offering.

Why You Need a Blog and SEO Domain Name

Barbara Spagnola - Friday, January 20, 2017
Seo, Search Engine Optimization, Color

A domain name that describes your product is best, especially for small businesses. Let your website focus on your target audience and speak to their demands.

2. Include Important Keywords

Search engines are constantly developing and improving their algorithms to help them rank websites and content better when online visitors start a web search. One of the major components that helps in the ranking is the presence of keywords.

When people want to search for anything online, they type in a set of words related to what they are trying to find. Those words are keywords that help search engines bring up the related results online.

To make your website more visible, you should consider including a major keyword in your domain name and your web content, so that when people search for that keyword, your website will be listed in the search result.

Try a quick search for ‘android’ on Google. Among the top 10 results that come up, you’ll notice that two of the websites (android.com and androidcentral.com) contain the keyword ‘android’ in their domain names.

The same goes for many other keywords. They help to bring up related websites in the search results. When choosing a domain name, make a quick list of keywords related to your business and include one of them in your domain name.

3. Select the Right Domain Host

Many people tend to underestimate the importance of a good website host. People often don’t realize that the quality of their domain host impacts on the visibility of their website online. The host is like your house. Your website is hosted by the domain host; like the house your website lives in.

Many companies offer domain hosting services for small and big websites. Domain hosting is generally expensive, so you must be wary of websites that offer knock off deals and cheap hosting services. It is important for you to choose the right domain host. You can start your search here www.freeparking.co.nz/domain-names-nz.

For your website, a few things to look out for in a potential domain host include the reliability, subscription fees, and packages, customer assistance, back up, and speed.

Speed is an important factor to consider. You certainly don’t want a website that takes forever to load because it will lead to a significant drop in the number of visitors to your website.

Also, adequate back up is important especially as more hacking cases are being recorded in recent times. You should select a host that offers regular website backups, and will make it available when the need arises whether your website shuts down or you are working on an upgrade.

Talking about your website shutting down, a 24/7 customer assistance service is crucial for the survival of your online profile. Some website hosts are not always available online and take too much time to help you out when a problem arises. Be it a bug or coding error, the best domain hosts offer a round-the-clock customer service to provide immediate responses when you need them. With this, you can be confident of the smooth operation of your business online.           

To get the right domain name for your website, check out Domain Name Registration | Umbrellar to choose what is most suitable for you from the list of available options.



Top Ways to Ensure Your Small Business Becomes a Success

Barbara Spagnola - Thursday, January 19, 2017
Whether you're in the process of launching your first startup, or already have a small business operating that you began recently, it's important to keep in mind that executiion is vital when it comes to success. While having a brilliant idea is a huge help when it comes to establishing a venture, you won't enjoy great results unless many other elements are done right too.

If you're keep to follow in the footsteps of some of the most inspiring entrepreneurs around and to create the  
 

                    

kind of business and results, you’ve always dreamed of, you must be strategic as you launch and then build your company. Read on for some top things you can do today to help your small business become successful sooner rather than later.

Get Educated

The first thing you need to do as an entrepreneur is get educated on relevant business topics. Take a look at the most successful founders and managers across the globe and you’ll see that they typically always talk about the importance of education when asked about their abilities as an entrepreneur. It pays to learn about a variety of areas, including finance, sales, marketing, customer service, and more.

There are multiple ways to go about this. For many people, the best solution is to enroll in school with degrees such as online MBA programs and the like. This type of education will not only give you in-depth knowledge about a variety of topics, but also provide you with an important piece of paper when you graduate that can be helpful when trying to impress investors, customers, job candidates, the media, and more. While you are obtaining your degree, you will also likely meet like-minded people who can become helpful business contacts, and even customers, over the years.

If you’re looking for other ways to learn, you will find that there are plenty of great books, blogs, online courses, newsletters, industry magazines, workshops, and the like on the market that you can utilize to build up your knowledge and skill set. These educational avenues can help you learn about specific areas of interest, as well as broader things such as trends in your industry.

Ensure You Have a USP

Another essential element of a small-business launch is having a unique selling proposition (USP) in place. If you want to be able to stand out from other businesses in your industry in this competitive day and age, it is essential that you have a demonstrable point of difference. It pays to research other organizations who are targeting your preferred demographic to ensure that what you think makes your venture special actually is.

Knowing what it is you offer that is different, and/or that you offer it in a unique way, will enable you to better market to prospective leads, get more publicity, attract more investment funds, convert more customers, and build your brand. Having a clear USP in place will also make building a base of regular clients quicker and easier, and will go a long way to ensuring that you can generate enough revenue to stay afloat.

Create Benefits or Solve Problems for Customers

Something else you need to think about when developing your USP is what it is that your business offers to potential customers. That is, what problem(s) do you solve for people, and/or what benefits do you create for them? If you want to create a thriving venture, you must somehow bring worth to shoppers, whether that is via making their life easier or better in some way, or fixing a “pain point” (issue) that they are having in some area.

Once you have figured out this benefit or fix, don’t forget that you need to ascertain if there is actually a large enough base of customers out there who are interested in receiving this type of benefit or who are searching for a solution to the problem your business addresses. If your research shows you that the size of your potential market may be too limited to generate the revenue you’re looking for, think about ways of adapting your product or service to make it more appealing to a wider group of buyers.


Surround Yourself With the Right People

Lastly, when you’re starting out as an entrepreneur, it is incredibly important to surround yourself with the right people. If you have the cash available to hire employees and contractors, you must search for candidates who not only possess the knowledge and skills needed for the job involved, but who also possess beneficial team characteristics such as beneficial team characteristics such as aptability, positivity, and a willingness to learn. 

You should also try to find mentors and coaches who can guide you on your entrepreneurial journey. Whether you hire people or can chat with friends, family members, or other helpful people for free, you will give yourself a better chance of avoiding common start-up mistakes.