You might be surprised to discover that SEO and web hosting are connected closely. If you would like to see how this relationship works, MangoMatter has a great review page that offers information about hosting and how it could impact SEO. You cannot achieve positive SEO results unless you pick a good web host. To get you started with choosing which company to host your site with, here are key reasons a good host will boost your SEO business.
Website loading speed is crucial
SEO is a combination of many parameters and search engines use all these things to rank sites. One of the considerations that are useful to search engines is the speed of a website, so sites that are slow will often rank lower than those with good load speed. Although you could design your site in a manner that ensures it is fast, a slow server will neutralize all these results. That’s why choosing a good hosting provider is essential in ensuring your site gets the best speeds and ranks well on search results.
You should also remember that the online availability of a website is determined by the uptime or downtime score of the hosting server. This means a server that experiences a high downtime score could make your site unreliable because of unavailability. Google and other major search engines consider site availability as a measure of relevance and reliability, so when spiders crawl and discover that pages are not online several times it will mark them as unavailable, and the result is that your site will lose rankings over time. The solution is to ensure that the hosting provider has an uptime score of not less than 99%. Good uptime scores will ensure your site is available most of the time and your clients can access it, and it will also allow you to reap from SEO.
Many people will look at the encryption technology you have before they decide to use your website. A site that does not have an SSL certificate is likely to lose customers because they are convinced it is not secure enough. That is why you need to consider that the hosting provider assures the availability of TSL/SSL certificates and also allows use of HTTPS. In addition to assuring customers of security, HTTPS and SSL certificates are part of the things that Google considers to assign your website a ranking. Sites with these security features are given a higher rating because they are viewed as more secure than those that don’t have. Your SEO business could improve by hosting with a company that guarantees the availability of SSL and HTTPS.
Web hosting is important for your SEO business because this is one of the ways you can access important tools. Your website needs to rank well on SERPs to get customers and this cannot be possible unless you succeed in SEO. That is why you should consider choosing a web host that avails the most important security features and server performance as these are some of the metrics that are considered by search engines to assign ranking.