Social media is now an essential marketing tool. Social media activities are essential for creating awareness and building stronger relationships with customers. With the market being as competitive as it is today, regularly posting content and hoping for the best results no longer works.
It is time to step up your social media game and attract the right demographic. We talked to internet marketing professionals and discovered three top tips you can use to take your social media efforts to the next level. Let’s have a look, shall we?
Catchy and Consistent Branding
Many businesses aren’t utilizing their social media pages optimally. They use the default layout as it is and, again, hope for the best. This approach no longer works, especially since your business is competing with hundreds of others for attention. The social media pages for your business need to be catchy and memorable.
Most social networks allow for some degree of customization. You can customize your Facebook Page and Twitter profile with your own branding elements. At the very least, you can have a custom avatar that attracts attention. Other platforms offer more customization options. YouTube, for example, has a channel art section you can customize to attract more viewers.
Take the design of your social media pages seriously. Use a consistent color scheme and branding elements; it is even better if you can match the social media pages with your main website. More importantly, make them memorable.
There are lots of recent cases where brands have successfully engaged an audience and garnered plenty of attention. Wendy’s won big when a post asking for a year’s worth of free nuggets went viral. McDonald’s and Burger King exchange funny Tweets quite frequently. Aston Martin replied to a Twitter post asking for a car by sending the user a model Aston Martin car instead.
In all of these cases, the brands willingness to engage with their audience succeeded. You can’t always predict the outcome of a social media exchange, but you can connect with customers when you engage them frequently.
Stop using the old one-sided broadcasting approach and start taking user engagement more seriously. Ask questions and answer users’ questions. Respond to jokes or prank posts. Hire younger social media administrators and let them have fun – to a certain degree – on the business’s social media pages.
Another common mistake many businesses still make is creating profiles on all social media platforms, only to post sporadically later on. You don’t need to be on every platform. In fact, it is much more effective to limit your social media profiles so that you can post consistently on all of them.
Consistency is key. On YouTube, the audience will quickly see a pattern based on your upload frequency. The same can be said for the content you share on Instagram, Twitter, and Facebook. The more consistent you are with your posts, the more customers will be willing to engage with you on social media.
So, are you ready to take your social media game to the next level? Use the expert tips we covered in this article and start boosting your social media performance today.