Stepping Up Your Social Media Game: Tips from the Experts

Barbara Spagnola - Friday, May 26, 2017

Social media is now an essential marketing tool. Social media activities are essential for creating awareness and building stronger relationships with customers. With the market being as competitive as it is today, regularly posting content and hoping for the best results no longer works.

It is time to step up your social media game and attract the right demographic. We talked to internet marketing professionals and discovered three top tips you can use to take your social media efforts to the next level. Let’s have a look, shall we?

Catchy and Consistent Branding

Many businesses aren’t utilizing their social media pages optimally. They use the default layout as it is and, again, hope for the best. This approach no longer works, especially since your business is competing with hundreds of others for attention. The social media pages for your business need to be catchy and memorable.

Most social networks allow for some degree of customization. You can customize your Facebook Page and Twitter profile with your own branding elements. At the very least, you can have a custom avatar that attracts attention. Other platforms offer more customization options. YouTube, for example, has a channel art section you can customize to attract more viewers.

Take the design of your social media pages seriously. Use a consistent color scheme and branding elements; it is even better if you can match the social media pages with your main website. More importantly, make them memorable.

Engage!

There are lots of recent cases where brands have successfully engaged an audience and garnered plenty of attention. Wendy’s won big when a post asking for a year’s worth of free nuggets went viral. McDonald’s and Burger King exchange funny Tweets quite frequently. Aston Martin replied to a Twitter post asking for a car by sending the user a model Aston Martin car instead.

In all of these cases, the brands willingness to engage with their audience succeeded. You can’t always predict the outcome of a social media exchange, but you can connect with customers when you engage them frequently.

Stop using the old one-sided broadcasting approach and start taking user engagement more seriously. Ask questions and answer users’ questions. Respond to jokes or prank posts. Hire younger social media administrators and let them have fun – to a certain degree – on the business’s social media pages.

Stay Consistent

Another common mistake many businesses still make is creating profiles on all social media platforms, only to post sporadically later on. You don’t need to be on every platform. In fact, it is much more effective to limit your social media profiles so that you can post consistently on all of them.

Consistency is key. On YouTube, the audience will quickly see a pattern based on your upload frequency. The same can be said for the content you share on Instagram, Twitter, and Facebook. The more consistent you are with your posts, the more customers will be willing to engage with you on social media.

So, are you ready to take your social media game to the next level? Use the expert tips we covered in this article and start boosting your social media performance today.

The benefits of incorporating social media into your Sales and Marketing

Barbara Spagnola - Friday, May 26, 2017

When social media was just coming out of its shell and no one could have predicted the kind of impact it would have globally, businesses weren’t all too concerned about incorporating social media into their design. However, today, not doing so is almost unfathomable at some levels of business. It is important to see that social media is able to garner figures that otherwise would be extremely hard to pull together. This is simply because of the fact that people are on social media naturally and are not lured there through a marketing campaign. In consequence, you will be able to find all demographics. If you were to fish for leads, social media would be a great pond.

The difference between a real pond and social media however is that these “fish” want to find the hook. They are always looking to be swayed by the next product or service that they need. It’s all a matter of showing them what you can offer and letting them know that you exist as a company. Sure, the more popular your brand is, the easier that will be to accomplish. But by using smart marketing campaigns in correlation with social media features you can pull in great numbers for your sales with relatively ignorable costs. It’s a trade just too good to pass. You can learn more about how you can even use social media to sell your products overseas through a distributor but as far as this article is concerned, we will show you some of the benefits of using social media in this context.

  • You get a major distribution platform for all marketing campaigns and content deployment as well as a direct mirror to your website
  • You gain access to your choosing of demographics and customers based on preferences and compatibility with the products and services that you are offering
  • You gain the opportunity of potential future partnerships with other companies and organizations through connections made on social media
  • You improve the brand name and image through a strong presence on social media
  • You stand to benefit greatly from a financial standpoint since the investments required for using social media and deploying marketing campaigns is next to absent. Any cost necessary for marketing would be the one that you would have to deal with regardless of social media
  • Social media also allows you to build a shortlist of future partners and clients based on social media rankings and references
  • You get direct feedback from customers on social media as well as a free means to publicly display positive opinions regarding your brand or products by enabling the customers to voice their appreciation

7 Actionable Tips to Remain Positive as an Entrepreneur

Barbara Spagnola - Friday, May 19, 2017

Entrepreneurship can be both a lonely and a challenging path, staying positive and motivated are key to maintaining the course for entrepreneurial exploits. The seven tips below will help any entrepreneur stay positive through the thick and thin of an entrepreneurial journey:

See failure as a lesson and not a disaster

Many entrepreneurs fear moments of failure and usually shy away from making mistakes. Such become easily depressed and discouraged when they encounter failures and usually throw in the towel at the first time of asking. As a good entrepreneur though, you must learn to ride the waves and seek new opportunities in the midst of a failure. Usually, the best things come in the least attractive packages.

Surround yourself with positive people

The power of positive influence cannot be overemphasized. Always having people who encourage you and say good things about you and your work will go a long way to keeping you positive and hopeful for better things.

Read about successful entrepreneurs

Reading about the stories of other successful entrepreneurs will boost your enthusiasm and expectations of the future. It does good to the soul to know that others have gone ahead and recorded success in the same pursuit you are currently engaged in. It takes off pressure from your shoulders and empowers you to dare for more.

Exercise

Good exercise improves your blood flow and helps to take your mind off work which is key. A lot of entrepreneurs get so engrossed in the details of their work that they simply neglect time to stretch their mind and bodies. Add both physical and mental exercises to your routine and it will do you good.

Have A Good Sleep

One of the keys to staying motivated daily as an entrepreneur is to have a refreshed mind. One of the highest causes of depression and loss of focus is a lack of good sleep. You will always achieve more when you give your body its due rest. I recommend sleeping hours between 11 pm and 5 am for optimum rest.

Work Hard Play Hard

Always create a balance between work and play; as the adage goes: all work and no play make jack dull. Develop a hobby, fall in love with a sport, have a movie collection, join a cycling crew, go fishing, there is a whole lot you can do, just find what works for you.

Read motivational books

The power of motivational words can provide mental juice for a passionate entrepreneur. Motivational books will spur you on and remind you of why you can make it and must not give up. This motivational list of books will motivate and inspire you to remain positive always even in your business.

•    The power of positive thinking by Norman Vincent Peale

•    Outliers by Malcolm Gladwell

•    The Power of now by Eckhart Tolle

•    As a man thinketh by James Allen

•    Think and grow rich by Napoleon Hill

•    The magic of thinking big by David J Schwartz and lots more.

Revolutionary Technology That Could Improve Your Business

Barbara Spagnola - Wednesday, May 17, 2017

Technology is forever evolving and there are a number of different ways that you can implement this within your marketing strategy or within your business as a whole in order to determine the very best ways to improve your business. There are a huge range of technologies that you may be able to implement, and this can bring improvements with your customer service, productivity or even your business’ security depending on the types of technology that you are looking to implement. Ultimately, new processes lead to efficiency which helps to drive optimal results across a number of objectives. Here, we’re taking a close look at some of the latest, revolutionary technologies that could help you to improve your business.

Improve Business Efficiency With Web Based Management Systems

The mobile and modern nature of businesses means that project management is moving very quickly away from paper-based files and calendars in order to help people keep track. While this was always inevitable with the growth in technology in the work place, the availability of web based management systems is helping to keep all types of businesses on top of their work load. This can be implemented with systems like the cloud, which can help with business agility and new innovation initiatives.

Whether you’re choosing a simple web based project management system that only create to-do lists, or you’re looking at a system that is complete with an entire suite of web-management tools, this revolutionary technology is boosting business efficiency dramatically.

Increase Internet Security With Blockchain Technology

Blockchain technology is a relatively new concept, and is generally used as part of the digital currency world including Bitcoin. While Bitcoin is used across a huge range of purchasing options such as e-commerce sites and online transactions, one of its key areas is Bitcoin casinos. In order to provide a safe and secure environment for gamers who are using the digital currency, Bitcoin and the blockchain technology takes security very, very seriously. It provides a pseudo-anonymous transaction experience, meaning player’s identities are completely protected.

This could prove useful for businesses who deal with a lot of confidential information, and in the future we could see elements of the blockchain being implemented within IT and business security in order to keep in line with compliance. However, the concept is still in its infancy and would need a lot of development before being able to be used effectively.

Save Time With Automation                                                          

While artificial intelligence is still a long way from being developed as a fully viable option for businesses, automation is already in the present. If your business is battling repeated tasks that require people to manually complete them over and over again, you may find that you are losing a lot of time. However, new technologies can help to automate these processes, and this is a simple way to help save time on a huge range of tasks.

Business process automation is becoming an incredibly important aspect for businesses in all industries, and no more so than in marketing. If you are an agency and have clients who require regular reports or templates, or you’re an e-commerce website regularly looking to send out newsletters, you can automate the emails and reports in order to help maximise efficiency and productivity – and ultimately save time.

Manage Your Processes With Business Process Management Software

New business process management software has been introduced to the market in order to ensure that organisations are better equipped to respond to changes within the business. This is through process modelling, management tools and process designs, to provide a logical representation of the entire business. This can also provide reporting tools to help ensure that the business is managing their processes correctly so they can measure their effectiveness. 

Boost Customer Contact With Customer Relationship Management Systems

One of the best ways to boost your customer contact and help to build relationships in a far more manageable way is through the implementation of technologies like customer relationship management systems and tools (CRMs). There are a huge number of ways that you can help to boost customer relationships, and this is a great way to ensure that your customer service is exceptional at all times.

Step Into The Future With Virtual Reality

While this is a long way off being implemented in a consistent way across all industries, virtual reality may provide a new way for businesses to model and understand the different ways that their processes can be developed. This could be particularly important for infrastructure, as virtual architectural designs could allow builders the opportunity to develop better structures and come up with innovative designs in an easier way. This can be implemented in marketing when it comes to new designs and relaunches, as a virtual reality concept would give the marketers a ‘real’ example of what their expectations are set to look like.

There are a huge number of revolutionary technologies that have been introduced into the industry, and this can help businesses to remain exceptionally competitive, while saving money and time by boosting efficiency and productivity across all areas. 

Why Your Offline Business Should Not Ignore Digital Marketing

Barbara Spagnola - Wednesday, May 17, 2017

Are you using the latest digital marketing tools and strategies in your offline business? Unfortunately, a large percentage of brick-and-mortar businesses are slow to embrace the internet and all of the marketing and sales opportunities available online. However, many of the offline businesses that have taken the plunge and that have started to market online are benefiting in many different ways. Below are some of the main reasons why your offline business should not ignore digital marketing.

You Can Reach More Shoppers and Customers

Millions of people flock to social media websites, search engines, blogs, forums and other websites every day. This huge flow of internet traffic includes a large number of people who want to buy every type of product and service. If you have an online presence, you are more likely to attract more shoppers and customers who use the internet, than offline businesses that don't have a website, a social media page or any other online outlet.

However, you can't simply develop a website and hope for the best. Hiring online marketing professionals such as Digital Marketing, Inc will ensure that more people find out about your company and what you can offer them. These companies cater for offline businesses that want to attract more local shoppers and customers, but they are just as proficient at marketing your business to a global audience if you decide to sell worldwide.

A Wide Range of Options Are Available

When it comes to online marketing, there's no one size fits all solution. Every business imaginable has found a way to succeed online. Some businesses succeed through social media marketing, others benefit more through SEO, while others are willing to spend money on a wide range of paid advertising methods. The speed at which you achieve positive results varies, depending on the type of marketing channel you use and the amount of money you have available to spend on this aspect of your organization.

It's Easy to Analyze Your Marketing Results

Unlike many traditional marketing strategies, it's easy to track the progress of your marketing efforts. Every action taken online can be recorded and analyzed. This is an extremely powerful way to find out important commercial information such as your return on investment, where you are wasting marketing dollars and what areas of your marketing campaigns are successful. Armed with this information, you can produce much better marketing campaigns and use your marketing budget in a more effective way.

Your Shoppers and Customers Expect Your Business to Be Online

In many instances, it's no longer an option not to have any online marketing strategy. Today's consumers spend a large amount of their time on the internet and their smartphones. If they can't find your business online, there's a good chance they will deal with another company that is on the internet and your business could be left behind.

As an offline business owner, you have to consider marketing online. The benefits can be huge, you have many more options, and you have the potential to dramatically grow your customer base, leading to more sales and a more profitable offline business.

Improve the Image of your Brand or Company with Custom Corporate Wear

Barbara Spagnola - Wednesday, May 17, 2017

The image of your brand or company in the marketplace is vital to how your consumer perceives your brand. With the right corporate wear, featuring stylish embroidered branding, you can convey a message of fashionable style and a positive corporate image. Branded Image Madison has everything you need to take your brand to the next level of market awareness.

Your reputation can rely on your choice in corporate wear and the embroidery of your brand’s logo or corporate identity. Here is everything you need to know about creating an amazing range of custom embroidered corporate wear that is fashionable, stylish and visually effective.

Custom Corporate Wear for Better Branding

Customized corporate wear can be used in any sector on a variety of different clothing to produce a uniform, stylish effect. Your employees and team members need to be identifiable to your potential clients. With corporate wear that has bold, impressive embroidery, your brand will attract the attention of your prospects and clients.

The Benefits of Fashionable Corporate Wear

Counting off the benefits of fashionable, embroidered corporate wear shows us how many industries can use corporate wear to increase their brand visibility and improve brand awareness in your target niche.

     Financial & legal firms

     Landscaping teams

     Corporate sports teams

     Golf day shirts

     Retail salespeople

     Installation teams

     Corporate sales teams

     Tech firms

     Small businesses

These are just a few examples of industries that can use corporate wear and custom embroidery to enhance their brand's image.

Effective Ideas for Corporate Wear that Works

There are so many ideas for effective corporate wear that is attractive and fashionable. Some of the most popular fashion items to splash your company's branding across are;

     Bags & totes.

     Laptop sleeves & iPad covers.

     Collared shirts

     Polo neck T-shirts

     Event t-shirts

     Jerseys & hoodies

     Scarves & beanies

     Jackets & hats

Any fashion item you can think of can be used in corporate fashion wear embroidery branding. If you have ideas for anything you want to be branded, speak to a custom corporate wear embroidery specialist.

Custom Embroidery Professionals that Deliver for you

The most important factor in selecting the right custom corporate wear and embroidery is working with professionals. Select a corporate wear embroidery company that has a solid track record of delivering quality products and design.

Custom embroidery professionals will create your logo design or any branding that you may need. They will work with you to finalize any design work and get your approval before anything is printed or embroidered.

Avoid fly-by-night designers and printers that deliver weak results and shabby products. With a custom corporate wear professional, you can expect what you pay for, delivered on time when you need it.

Professionals will be able to offer you special package deals and take care of the entire task from design to printing.

Your Company or Brand Deserves the Best

Your company deserves nothing but the best in corporate clothing. Choose the finest materials, with custom embroidery design to enhance your company or brand's visual profile with your clients and prospects.

Improve the Image of your Brand or Company with Custom Corporate Wear

Barbara Spagnola - Tuesday, May 16, 2017

The image of your brand or company in the marketplace is vital to how your consumer perceives your brand. With the right corporate wear, featuring stylish embroidered branding, you can convey a message of fashionable style and a positive corporate image. Branded Image Madison has everything you need to take your brand to the next level of market awareness.

Your reputation can rely on your choice in corporate wear and the embroidery of your brand’s logo or corporate identity. Here is everything you need to know about creating an amazing range of custom embroidered corporate wear that is fashionable, stylish and visually effective. 

Custom Corporate Wear for Better Branding

Customized corporate wear can be used in any sector on a variety of different clothing to produce a uniform, stylish effect. Your employees and team members need to be identifiable to your potential clients. With corporate wear that has bold, impressive embroidery, your brand will attract the attention of your prospects and clients.

The Benefits of Fashionable Corporate Wear

Counting off the benefits of fashionable, embroidered corporate wear shows us how many industries can use corporate wear to increase their brand visibility and improve brand awareness in your target niche.

     Financial & legal firms

     Landscaping teams

     Corporate sports teams

     Golf day shirts

     Retail salespeople

     Installation teams

     Corporate sales teams

     Tech firms

     Small businesses

These are just a few examples of industries that can use corporate wear and custom embroidery to enhance their brand's image.

Effective Ideas for Corporate Wear that Works

There are so many ideas for effective corporate wear that is attractive and fashionable. Some of the most popular fashion items to splash your company's branding across are;

     Bags & totes.

     Laptop sleeves & iPad covers.

     Collared shirts

     Polo neck T-shirts

     Event t-shirts

     Jerseys & hoodies

     Scarves & beanies

     Jackets & hats

Any fashion item you can think of can be used in corporate fashion wear embroidery branding. If you have ideas for anything you want to be branded, speak to a custom corporate wear embroidery specialist.

Custom Embroidery Professionals that Deliver for you

The most important factor in selecting the right custom corporate wear and embroidery is working with professionals. Select a corporate wear embroidery company that has a solid track record of delivering quality products and design.

Custom embroidery professionals will create your logo design or any branding that you may need. They will work with you to finalize any design work and get your approval before anything is printed or embroidered.

Avoid fly-by-night designers and printers that deliver weak results and shabby products. With a custom corporate wear professional, you can expect what you pay for, delivered on time when you need it.

Professionals will be able to offer you special package deals and take care of the entire task from design to printing.

Your Company or Brand Deserves the Best

Your company deserves nothing but the best in corporate clothing. Choose the finest materials, with custom embroidery design to enhance your company or brand's visual profile with your clients and prospects.

5 Things You Can Learn From Helix House

Barbara Spagnola - Monday, May 15, 2017

Learning comes from all kind of places. You can learn from your competitors even. So if you are a digital marketing firm that wishes to grow and reach to a wider audience, we suggest that you learn from Helix House, which is a well known online marketing firm and seems to be doing it right.

Even if you aren’t handling a digital marketing firm, there is a lot you can learn from this company that can be used to push the envelope and grow your customer base.

So without much ado, let’s have a look at five things Helix House can teach you.

  1. How to Respond to Negative Comments

It doesn’t matter how well you’re doing as a business, you will always have a few ungrateful clients. While some of them have a reason to be unhappy, a huge number of clients just enjoy leaving negative comments or trolling you.

This has become a big issue for most online businesses, especially with negative comments spreading like wildlife through social media platforms. However, if there's one company that has learnt the art of handling such comments then it is Helix House.

The company always replies in the light of the facts, without losing its calm. This is something that has helped it win followers.  The key lies in not losing your marbles and replying positively to even the most negative comments.

  1. How to Market Specials

Helix House often have discounts and other special offers for its clients. While it is not the only company to be offering such discounts, one look at how it markets specials and you’ll realize what you’re doing wrong.

The company targets the bull’s eye and hits people who would be interested in what it is offering at low rates. It reaches its audience with the help of PPC, social media and email marketing as well, the latter is said to have the best ROI among all.

  1. Simple Is Good

You will find the company’s website very simple with an easy layout, which may not sound like a good idea on paper but seems to be doing well for the business. The truth is that people like simple things. They do not have the time to scroll through pages and find what they are looking for. They prefer a quick job, and Helix House seems to be providing them just that.

4. Always Available

The company is always available to answer questions others have. It does so not only with the help of a detailed FAQ question, but also by being quick in replying to emails. Additionally, it is also available over phone to cater to its client’s needs.

5. One-Stop Solution

The company promotes itself as a one-stop solution making it easy for customers to find it. This is what you should do as well, given that you actually do provide people with all the solutions that they require.

The 3 Most Important Things to Know Before Allowing Employees to Work from Home

Barbara Spagnola - Friday, May 12, 2017

A recent study has shown that currently almost 62% of employees around the world work from home at least sometimes, if not permanently. This is known as remote-working, and it’s an increasing trend in the job market. Many people dream of working from the comfort of their own homes whenever their jobs allow them to. And, truth be told, there are many job that are traditionally done in offices that could also be done from the comfort of our own homes.

On top of that, many high-paying jobs can be performed at home. Hop over to this website for an interesting list of them. This is why many employers have started seriously considering the implementation of work-from-home policies. If you own a business and have also been considering this, here are the most important three things you should know before doing so.

1. Collaboration

We all know that good collaboration between employees is crucial for the smooth running of any business. And the best way to boost collaboration is through face-to-face encounters, which almost always lead to successful brainstorming sessions and innovations. You might think that this is impossible if you let your employees work from home, but that’s not true. Thanks to the Internet, we now can use things like videoconferencing and live chat.

Using programs that allow this is the way to keep a steady collaboration between the members of your employee team. However, while these technologies are reliable and can produce amazing results, there’s nothing better than in-person interaction.

2. Productivity

The main advantage when implementing a work-from-home policy with your employees is that you will most certainly boost their productivity. Studies show that employees that work from the comfort of their own homes are way more productive than ones that are stuck in impersonal offices or cubicles, and they also take less sick days off. Because, let’s face it, even if you’ve got the flu, you can still work if you do it from your own comfy bed.

3. Engagement

Unfortunately, what most employees nowadays lack is alarming quantities is engagement with their own job. More and more people grow tired with their day in, day out office routines, and start dreading going to work each day. And thus, they become more and more disinterested in their jobs. But this is almost always resolved if you allow your employees to work from home.

Working from home is much more motivating, because of the sense of freedom you get. All in all, while there are certainly a few drawbacks with it, allowing remote-working in your company is a really good idea. Therefore, if your field of business allows for such a change, you should go for it. Your employees will thank you.

Top Ways to Create a Competitive E-Commerce Store

Barbara Spagnola - Thursday, May 11, 2017


If you want to launch your own e-commerce startup over the coming months, you’ll be getting in on an ideal market for new entrepreneurs. Online sales continue to grow each year, as increasing numbers of people around the world discover the benefits of shopping online.

In fact, according to a report released by the U.S. Department of Commerce on sales in the third quarter of 2016, total online sales in the country grew a hefty 15.7 percent year on year in Q3, and reached over $101 billion. 

 


However, while this sector continues to soar, the popularity of e-commerce also means that more and more people are launching their own online stores and competition is stiffer than ever. In addition, new entrepreneurs also have to find ways to try and compete with market leaders, such as tech giants eBay and Amazon that continue to dominate and innovate.

If you want to launch an e-commerce startup that becomes a success, you therefore need to look for ways to make your store stand out from others. Read on for some of the top ways that you can create a competitive venture today.

Know Your Target Market

One of the first things you need to do before you start an online store is work out exactly who you will be targeting. It is vital to know your target market so that you can design your business to attract these people. Understanding your ideal client will inform your decisions about a wide array of things, from the products you sell and how and where your market to people, to the processes involved for customers at every step of the way.

It pays to consider the lifestyles and socioeconomic status of your target market, as well as how your likely customers will shop (e.g., from a smartphone or larger device) and when their preferred browsing times will be (e.g., at night when their children are at sleep or during their lunch break at work). Once you are clear on these types of details, you can better decide your store’s layout, checkout process, content, products, and more.

Provide Multiple Payment Options

Be aware that your store won’t be competitive unless you provide your clients with multiple payment options when they get to the checkout. People expect to be able to choose which transaction type is the most suitable for them at the time, and hate to be limited to just a couple of options.

This means you should try to offer diverse payment types such as debit and credit card, PayPal, BPAY, direct deposit, gift card, Apple Pay and other digital wallets, and loyalty point conversions. Your shopfront will need to be set up to handle these various methods quickly, securely, and conveniently for customers, plus you will need to choose a comprehensivetrusted e-commerce merchant services firm to handle the financial side of the transactions.

Ensure Your Site Is Top Notch

Another important factor to consider when building an e-commerce store that is competitive is the website itself. There are numerous elements to consider here, but the design is one of the first to really think about.


You need to ensure that your site looks professional, and that shoppers can find what they’re looking for quickly and without hassle. The design should be user friendly across all areas and pages, and have a logical navigation that takes people from page to page with ease. 

As well, ensure your website has plenty of white space to prevent each page from appearing cluttered, which can reduce potential conversions. The font that you choose is important, too. It needs to be simple and easy to read, and of a large-enough size that nobody has to squint to read the text. It is also important to break content up with headings, short paragraphs, bullet points, graphics, and the like, as no one enjoys reading large blocks of text.

Another thing to keep in mind is that the load time of websites is a factor in how popular they are. People expect to enjoy fast-loading sites these days, and will simply click away if a page takes too long to load. As such, you will need to eliminate any elements on your site which can slow it down, like flash files or large graphics. It also helps to choose a hosting company that guarantees high speeds at even the peak times of day or when your site receives a lot of traffic.

In this day and age, when so many people browse and buy on their smartphones and tablets, it is also vital that you have a mobile-friendly website. A site that is optimized for mobile usage will work seamlessly across all browsers and screen sizes, and make use of an automatic resize function (this is much better than directing customers to a separate, mobile version of your site).