How to Create Exciting Branding Experience with Digital Signs

Barbara Spagnola - Tuesday, April 11, 2017

Digital signage over the years has grown into one of the most effective and productive marketing strategies for businesses, enterprises, corporations and even startups.

Digital signs (i.e. LED signs) have been leveraged in promoting content to target audiences and making awesome use and leveraging of the different famous social media platforms which include the likes of Snapchat, Facebook, Twitter and Instagram among others. Digital signage (i.e. LED signs) essentially turns data and information into meaningful and empowering digital out-of-home experience to targeted audiences. Getting the best of the use of digital signs can be tricky as you need to "get it right."

Below are a few tips on creating exciting branding experience with digital signs.

Cohesive Digital Experience

While there are loads of digital s options available such as LED signs etc. Marketers might get distracted and swayed by the available options.

It remains important to create a cohesive digital experience for you target audience and not just start implementing all the variants of available technology. Making and following a plan (avoiding mismatching digital installations) that suits your target audience is important to both the audience as well as the marketing team that would be managing and monitoring these moving parts.

It is important and useful to aesthetically look at the big picture and ensure you tell a consistent digital and visual story.

Extend the Horizon of Your Digital Signage Displays

There are technology options such as the installation of a 24-hour interactive window display which is being utilized by Kate Spade's store in New York City. Such technology allows customers interact, window shop and make purchases (which is delivered to locations around the city), giving all customers a choice of either enjoying an in-store experience or alternatively going for a swift delivery experience of their select purchases.

Such digital technology like digital menu boards from FM digital enhances in-store customer engagements. It is however also important to make provision of similar engagement levels to customers preferring to shopping outside of the usual brick-n-mortar locations.

Build Social Media Trust

With social media basically being at the tip top of internet user’s activities and engagements (especially millennial). It is important to build brand trust on these platforms if you truly want to harness and leverage the power of social media.

Building trust on these social media would not only with time build you as an authority in your niche but would also invariably generate and increase both web as well as foot traffic of your targeted audiences.

An example of this practice can be taken from the Nike Running store in New York City (Flatiron District), they integrated social media to their retail location via a floor-to-ceiling LED display that displays social media posts pertinent to the Nike brand. This engage the customers as well as giving an excellent customer relation feel

Leverage the Use of Technology for Shopping Convenience

An example of using technology for convenient shopping is the which is one of some available interactive, virtual fitting-room technologies that conveniently enables customers to try on clothes without having to deal with the usual stress of actually, physically trying the clothes on.

Other retailers make use of gadgets such as iPads and other tabs to provision an inventory levels lookup, online purchases as well as sales floor direct purchases for their clients and customers. These options allow for the convenience of shopping for customers as they perform their shopping tasks at their own pace and preference and at their own terms providing a much needed and appreciated convenience for shoppers.

Center Your Digital Experience around Your Customers

Keeping up with your customer’s trends and taste is also very important with in-store shopping experiences experiencing dramatic changes over the past years. Digital marketing has moved beyond print ads and static sale signage and moved towards a much more multifaceted digital experience that integrates social media platforms as well as in-store technology.

To get the best digital marketing experience, there is the need to outsource your digital marketing to seasoned professionals. Centering your digital experience on your customer will all but guarantee both web and foot traffic to your stores as well as enterprise success.

Top 4 CAD and CAM Orthodontist Software

Barbara Spagnola - Monday, April 10, 2017

Many years ago, orthodontists found it difficult to design prosthetics and properly manage their patient’s database. With the surge in 3D printing, Computer Aided Manufacturing (CAM) and Computer Aided Design (CAD) the practice of designing and manufacturing prosthetics for orthodontists is now much easier. With the availability of the right tools, and relevant qualification, an orthodontist can take his career to the next level by designing and sculpting these prosthetics at ease.

However, for this to be effective there is the need for the hardware to communicate with the computer system. This has led to the development of special software solely for orthodontics. Theses software allows an orthodontist to easily design prosthetics, manage data, print the prosthetics capture deep details where the ordinary eye cannot. Much said, let us briefly look at the top 4 CAM and CAD software commonly in use today.

Maestro 3D Ortho Studio

This special software is designed to allow dentists easily inspect, edit and analyze information gotten from each patient’s scan session data. This software only supports data gotten through the Maestro 3D dental scanner and it is available for iPad and Windows.

CEO of Marty Fahey, who has expert knowledge in this field explains that the Ortho studio has five modules with its specific and unique function. “First is the Maestro Ortho Studio Viewer, which allows you to view the 3D models you have created with the Ortho Studio comes with full 3D functionality of panning, zooming, rotation, measurements of the models, and the accompanying patient’s data.”

The base module is used for the management of the clinic, patients, doctors, and their respective case through a database.

The Virtual setup module is designed for the movement of the teeth for both the archs, contact and distance intersections evaluation.

Other available modules are Transition Models Builder Module (creation of 3D models); Brackets Placement Module (for automatic placement of brackets on the teeth); Clear Aligner Module (for the design and construction of the clear aligners); and the PDF3D Module.

Planmeca Romexis Ortho Studio

This is no doubt one of the most advanced 3D and 2D orthodontic and prosthetic imaging and clinic management software out there. It has an easy-to-use user interface that provides advanced tools that will meet the imaging needs of virtually any dental facility.

It supports PCs running both Windows and Mac and fully compatible with 3D images scanned with Planmeca  ProMax. The sophisticated coding of this software allows users to easily analyze, re-design, and re-align 3D models with its vast range of tools.

It also allows you plan your treatment in 3D, especially how each tooth should be moved and placed in its proper position, teeth extraction and interproximal reductions, all these in a summarized detailed treatment plan report.

With the Integrated document management Printing module, you can easily create professional high quality radiology reports and printouts.

It also comes with an optional Clinic Management which allows all Planmaca equipment to be hooked up in a network for easy access. It also allows easy access to different X-ray equipment data, logging of doctors, patient’s files, appointments as well as the storage of individual chair positions.

Geomagic Piano

Geomagic is known for being the pioneers of one of the biggest 3D reverse engineering software ever available. Venturing into orthodontics, the company manufactured yet another powerful 3D software, Geomagic Dental. This software opens a new word of management and design possibility and improved communication model between the dental lab and the office.

The Geomagic Dental Lab is known for producing aesthetically excellent results, reducing less chair time and ensuring better care for the patient.

With the Geomagic Dental you can also design and create precise restorations of prosthetics as it has an advanced connection in the imaging and production workflow.

Geomagic Piano was designed based on research done in more than 10 years and in collaboration with high ranking dental companies in the general dentistry field, dental implants and orthodontics.

It stands out from other orthodontist 3D software with its support for dental chair-side and laboratory systems designed with for the accuracy and automation needed to care for the challenging requirements.

WorkNC Dental

WorkNC is an open CAM milling software that allows you easily calculate the safe cutterpaths putting into consideration the tool shape, holder’s position and the machine geometry giving you the highest level of reliability and safety when you mill.

The software has a user friendly interface that is easy to navigate and comes in three versions; 3+1 axis, 3+2 axis and full 5-axis machining available on Windows and IOS.

It also comes with an optional implant module allowing one the ability to fully automate the implant based prosthetics.

In conclusion, though many technicians are unable to access most of these software, whichever one  you chose depending on your budget and knowledge, getting the best result is what 

Anik Singal’s Motivational Tips for the Struggling Entrepreneur

Barbara Spagnola - Monday, April 10, 2017

Starting a business is one of the most challenging things you could experience. Sometimes it could take every bit of fight left in you. But you don’t want to give up too soon on your dream business.

According to this article, 90% of Startups fail before they can even take off. However, it need not be so. Anik Singal, CEO of Lurc Inc., a successful digital marketing company says businesses fail because their founders tow the wrong path or give up too soon. In this article, Anik gives 5 ways business CEOs (startups and established) can remain in the game and succeed.

  1. 1. Ensure you product is right for the market

This is among the top 3 reasons why businesses struggle. It is not uncommon to see Startups offering a ‘panacea’ to something that doesn’t really need a solution. The saying goes, why reinvent the wheel? Anik Singal says, today’s digital age customer is not only smart, but tech-savvy and highly-informed. They can see through a superficial product and make quick purchase decisions.

Before you launch your Startup, conduct numerous tests in hypothetical market situations. Ask yourself if the product is really innovative. Only when people can genuinely derive value from your business, it is okay to take off.

  1. 2. Find a capable co-founder

Managing a business can take its toll on you, especially if you are the only one holding the reins. Sometimes, you’ll need a partner who can see the signs you may be missing. Nobody’s perfect, we have our competencies and weaknesses. You may be good at closing deals, but not necessarily charismatic enough to lead a team.

Identify your weaknesses and choose a capable co-founder or partner to complement you. This way, you can share the responsibilities and focus on your strengths instead of wearing yourself thin. A business with focused co-founders is more likely to come out of a tight situation. 

  1. 3. Ask for advice from more experienced entrepreneurs

“No business is an island,” says Anik Singal. You will often find help in unusual places. Surrounding yourself with experts is good, but meeting more experienced entrepreneurs for advice is better. Consider organising an advisory board, and in some cases, it might be helpful to offer stock options in your company as incentives.

Some successful entrepreneurs can share their playbook with you, it all depends on your attitude. Network aggressively and seek partnership opportunities from other entrepreneurs. Instead of seeing your competitors as just competitors, you can also learn a thing or two from them. Keep them close.

  1. 4. Market your business everywhere

As a CEO, you are the face of your business. Make it known everywhere you go so people can associate it in a positive way. This includes attending conferences and asking for a speaking slot, organising product launches, setting up booths at trade shows and so on. These are some inexpensive ways to put your brand out there.

Focus on your online presence too. Today’s customers co-exist on the web, you can reach them there as well. Start by building a professional-looking, modern website. Learn the basics of SEO (search engine optimisation). This way, people searching for your services online can find your business. As a digital evangelist, Anik Singwal recommends a strong email marketing strategy to keep in touch with customers.

Other helpful tips include:

     Focusing on the customer (great customer service)

     Raising more funds

     Monitoring your expenses- or hiring a reliable expert to do so

     Hiring the right team

Businesses will go through a rough patch- this is a certainty. However, it is your resolve and the people you surround yourself with that can help you get through it successfully. Don’t be quick to quit. Sometimes, all you need is an alternative solution.

8 Hot Content Marketing Strategies For 2017

Barbara Spagnola - Monday, April 10, 2017

Its 2017, and the marketing competition is fiercer than ever. Many companies are turning to content marketing as a way to reach a wider audience. It’s time to step up your content marketing game with these hot strategies that would put you firmly ahead of the pack.


This media giant is still a major means of reaching out to millions at any given time. For this reason, it is the ideal platform for showcasing your brand’s products and services. To use Facebook successfully as a content marketing strategy, it is important to incorporate compelling calls to action (CTAs), avoid overly bold claims in order to preserve your brand credibility, and constantly test to determine what’s working and what’s not.

Visual content

What do Instagram, Pinterest, and Snapchat have in common? Yep, picture is king. In fact, three days after people hear information, they are likely to only remember 10% of it. However, 65% of that same information is remembered three days after, if a relevant image is paired with it. Stimulate online engagement through the use of images, infographics, memes, and screenshots.

Video content

Videos are gaining real momentum in the world of content marketing. Reports state that in 2017, video-driven internet traffic will rise to 74%. Even though videos are more expensive to use than still pictures, written content or infographics, they have a high potential of being much more effective. Audiences love short, explainer videos that show the positive impact of your brand on the world; they want to feel connected to products in some way. Marketing videos, which could easily be uploaded onto Facebook, Snapchat, Instagram or YouTube is an excellent way to achieve this.


The average person today has a mobile phone connected to the internet. Think of all those times when you went with your phone to the bathroom, when you held it in one hand while you ate with the other. Why should you use mobile for increased impact of content marketing? Since I’m willing to bet you are reading this from a mobile device, I’ll just answer that with this interesting statistic: mobile advertising will represent 72% of all US digital ad spending by 2019.

Brian founder at, shares his experience with mobile marketing:

“Utilising the opportunities created through mobile internet availability has been incredibly impactful on our content marketing results. We have been able to reach a wider audience and have proof of high ROI.”

User-generated Content

Content marketing is about building trust. Unfortunately, more than half of the time the media campaign adverts put up by big companies create higher feelings of scepticism and lower conversion rates. Get reviews from members of your target audience who already use your product and angle them towards potential buyers. This is one of the quickest ways to allay all fears about the quality of your product and increase the impacts of your ads exponentially.


Even in 2017, email is still very effective as a method of reaching a big audience. Utilize email marketing effectively through giving opportunities for subscription to your email list, and send information about your products and services. Remember to throw in short videos for high impact.

Data from Research

Data is a useful method of content marketing in two ways:

     Data driven marketing

     Original research data

Ensure your marketing has the required impact necessary to make conversions possible by analysing available data. There is an incredible amount of data available to find out what type of content works best for your business, when to publish such data and through what channels that should be done.

A survey of content marketers showed that research/original data performs best for companies. The key is to use data that is fresh and relevant. Find out what data your target audience would find useful and use that.

Influencer Marketing

With influencer marketing, you first need to market to the right influencer (usually someone who has about the number of followers you require, and is open to your brand) then, tailor your products and services to their followers. Your target audience would reason that if someone they look up to trusts your brand well enough to use its products, they can too.

The content marketing industry is constantly evolving, thus adopting fresh methods is important to keep your products and services memorable.  

The Truth about What You Should Know Before Starting an E-Commerce Business

Barbara Spagnola - Monday, April 10, 2017

You may think that you are fully prepared to open and operate an online business. The funding is already in place, you have created a plan for cash flow, and you have your inventory stocked and ready to ship out to your customers. However, there are a few other factors that you will want to consider before launching your first marketing campaign.

E-commerce sales in the United States grew by over 10 percent last year to over $103 billion, and this includes travel. In fact, in the first quarter of 2016, online spending in the United States had already reached $93 billion. Statistics like these prove why e-commerce is the fastest growing segment in retail.

Although most of this growth is coming from retail giants like Walmart and Amazon, there are smaller retailers using platforms like Etsy and Shopify that are also making an impact on e-commerce growth. Most entrepreneurs of these e-commerce businesses are enjoying life-changing profitability and success.

Seasoned entrepreneurs will likely tell you that you need to have a handle on things like accounting, marketing, and operations. However, they may fail to tell you about the surprises you may face in other aspects of your business.

Be Very Detailed Because People Do Not Read

One of the things that may surprise you the most when you are operating your business is how explicit you must be when describing policies, products, or offers. Most of your customers will quickly skim this information; that’s if they even read it at all. If they do read it, they may still misunderstand certain statements.

Your Customers May Be Right but They Will Not Always Be Nice About It

When you operate an online store, you are running a service business. The main objective of your business should be to assist your customers in finding the products and services they are looking for, and ensuring those products and services are delivered to them quickly. There are plenty of new businesses in the e-commerce arena that are going above and beyond what many consumers have come to expect with customer service.

With that being said, there will be many times when you will go above and beyond ‘normal’ customer service to offer consumers the ultimate online shopping experience and they will still be mean to you, make false claims about your store, or even file claims and disputes against your company when you have not done anything wrong. Learn more about financial disputes at this website.

Packages Will Disappear in Transit

The United States Postal Service, UPS, and FedEx generally provide excellent shipping services. Unfortunately, these carriers are also known to not only lose packages but lose them during the most critical times.

Many retailers notice an increase of reports of packages never arriving around the holiday season. In fact, every year new and established e-commerce companies will get reports that dozens or even hundreds of packages never arrive at their destinations. Therefore, you should be prepared to not only deal with disappointed and frustrated customers but also be willing to bear the cost of these lost packages.

You will never be too far away from your next opportunity when owning an e-commerce business. Although you will have a fair share of problems, the potential is there for you to reach your goals.

Top Dublin SEO Alliance flying the flag for excellent standards in Search Optimization

Barbara Spagnola - Friday, April 07, 2017

Our SEO agency is made up of two businesses that have merged up to form a stronger and the best SEO agency in providing top notch services to our clients, our main objective to combine our skills together is for the benefits of our clients, our agency is situated in Dublin and Ireland that is formed by Eleanor Greavy and Paul O’Reilly,the benefits of us coming together is that we have the best skills now and resources that ensures that any business in online industry gain control over the rest of the competitors in the online business.

When it comes to giving the best services, we are ranked above all the other SEO companies and digital marketing agencies for all the major and most competitive SEO terms.

Our agency works with well established, ambitious, growth oriented businesses who recognize the massive opportunity provided by SEO and who wish to control their market -locally nationally or even globally.

There is no other place that we are well known for our outstanding services like in Dublin it is easy to determine who are the absolute experts and specialists in this industry, Google themselves share the same information.

Our stream of Services

We offer services to typically well-established business with an understanding of the value of SEO whom already know that want an SEO expert to have control of driving rankings and traffic for their website on an ongoing basis

Secondly, we offer services to developed businesses that may already have an in-house team and need and SEO expert to work alongside them in consultancy or training role. Furthermore, if your business and website are relatively new then perhaps your resources may not stretch to our ongoing monthly services but you may be interested in our custom SEO Audit and Action plan or our SEO setup services to help get your business off on the right footing.

Thirdly, our SEO audit is a deal for any businesses who are uncertain about how to proceed with their SEO or who may perhaps just want to arm themselves with a little more information specific to their website and categories before retaining the ongoing services of an SEO agency.

Our services are not limited to anyone if you are unsure as to which services that you may need from our SEO agency we have experts that are always available therefore do not hesitate to consult us through our online number and we can continue to discuss your online goals resources and objectives.

Our Top-notch SEO strategies

  • Excellent onsite optimization: that is, we make sure that the contents, tags and keywords of our clients are getting the necessary traffics that they may need.
  • Proper social setup that is good communication between us and our clients
  • Content publishing and social buzz around your content
  • A consistent level of high authority links back to your website

Our main objective is to make sure that your website is setup to the highest SEO standards through excellent technical setup, website structure, onsite optimization and branded network and we also make sure that we monitor your google search console for errors.

When looking for an SEO agency to trust we are the here for you.

6 Tips on How to Get ROI for Your SEO Efforts on Your Website

Barbara Spagnola - Thursday, April 06, 2017

6 Tips on How to Get ROI for Your SEO Efforts on Your Website

Not every business has realized what the internet has to offer. Marketing at this level is affordable as compared to offline marketing and also you can reach customers across the geographical boundaries without hurting your budget. Your SEO needs have to be well addressed if you are to get the desired results for your website. The following tips will apply for you to achieve this:

Ensure you have a well-structured website

A website whose structures are well in place will help the readers or visitors navigate it with ease. This also goes for the search engines and thus a huge contributor to the quality of your website’s SEO. In that case, your web designer should work hand in hand with your SEO Melbourne expert to guarantee this.

Focus on one keyword phrase on your page URL

You do not want a situation whereby you have stacked a couple of keywords in a single URL. This will be wrong for SEO purposes as search engines will have a hard time indexing those URLs for ranking purposes. You have to keep it a maximum of one keyword phrase so that readers can know what is in that page before they can even open it.

Instead of underscores, use hyphens to separate words in the URL

Underscores should not be included when you want to separate words or phrases in your URLs. Once used, they do not break up the words when they are indexed by the search engines which can affect the quality of your SEO. You should thus replace them with the hyphens so that when indexed they can appear as separate words which will be good for your site’ SEO.

Create a catchy title

Your content may be top notch but if the title is not that interesting, then you may not get the proper traffic to that content or website in general. You have to pay more attention to the kind of titles you put up for your readers. The title gives the reader an idea of what they will find. If it is catchy, then they can proceed to read it. It might be the break or make aspect for your SEO Melbourne campaigns.

Include a Metatag description for your title

Such a description will be the first thing a potential client or reader will see before they can open the link to your website. It should be short, clear and ignite a call to action for the reader. In short, it should entice the reader to open the link and continue reading. You can include the keyword in this description to help optimize it for search engines. This is how you get to win through the first impression on your reader.

Research before you choose the keywords to optimize

Not all keywords will bring out the best out of your content or SEO efforts. You have to know which keywords are the most searched on search engines. This will require extensive research and keyword management as new keywords will pop up every other week. Look for a SEO Melbourne manager to take you through all the ropes on how you will stay on top of this aspect for quality SEO.

Hiring a Digital Marketing Agency To Make Your Brand Known

Barbara Spagnola - Thursday, April 06, 2017

Finding a professional marketing agency is crucial for success in your marketing. If you and your company haven't delved into company marketing, this is the time to do that. A good marketing agency will help you reach the goals you set for your business really fast.

A decade ago, most marketing means were traditional, a complete contrast to the digital ways used in modern marketing. The reason is simple, doing your marketing on a digital platform allows the business to track campaigns, have a cohesive implementation of strategies and generally a Return on Investment that is more attractive to the investor in comparison to traditional marketing. Stay on top of your competitors regardless of your marketing budget by getting the services of a marketing agency Melbourne firm. The below benefits will play to your advantage;

1. Less to manage internally means more time saved

There is no doubt that hiring of marketing experts for your firm saves a lot of time. The end of it is that your employees' size will be reduced with less time spent on payrolls, Human resources, hiring and an overall reduction in management time. Efficiency within the fewer employees will appreciate and your main duty will be to run the business.

2. You're getting a suite of more experienced individuals.

For proficiency in a profession to count, experience has to be proven undoubtedly. The firm you choose should showcase the projects they have successfully completed for other clients. With this, you will be at ease knowing that the firm will properly manage any issues that may arise as they have dealt with the same before. This experience might not be applicable to the internal team due to the limited experience in handling diverse issues under different environments. An external team will give unbiased recommendations for the best strategies to be picked.

3. It will save you money.

In order for you to understand how this comes up, we will split all the expenditure incurred when implementing an internal digital marketing campaign:

Management and tracking IT software

Expenses associated with the employees like insurance, benefits, and taxes.

Employee salaries- Marketing campaigners

Marketing managers get a huge proportion of the company's revenue in terms of salaries. Only a fraction of this can be given to a digital marketing firm that will present more appealing results.

4. You'll be able to keep up with the ever-changing world of digital marketing.

Innovative minds will not allow room for static marketing. Technology is ever evolving and to stay on top, the digital marketer has to keep up by ensuring there is constant learning. Exposure may greatly lack for your internal team as they mainly deal with one company. For digital marketers to remain relevant, they have to be at par with the newest digital marketing ideologies. Trendy firms even give their contributions on the newest ideas to watch in publications (Just as we do in Entrepreneur, Inc, Huffington Post, among others)


We discussed the role experience plays in determining the firm of choice. Get your team to grasp the new concepts and try out fresh ideas for better digital marketing strategies. A marketing agency Melbourne uses the experience gained during their projects to determine better ways to create awareness for their clients' companies in the market. 


Barbara Spagnola - Thursday, March 30, 2017

With modernization of technology, almost every one can afford a smart phone and has access of internet. The internet has made access of and sharing of vital information of any kind easy. In the 90’s people spent less time on the internet. With the introduction of social media like Facebook, Twitter, WhatsApp and others, the world has been reduced to a small village where people are literally in constant contact and sharing of information has become very easy and fast.

With the coming of big and respectable business hubs like Amazon, many business opportunities came with. Amazon provide a platform where willing buyer and willing seller can meet online and execute their business deals. A good example of such a business opportunity is the Private label business.

To effectively become competitive in the Private label business, you have to know important features that defines online customers, where to get them and how to lure them into your business are.

Below are some of the unique features you have to use to hit many sales on the Amazon platform.

  1. Search Engine Optimization (SEO)

Understanding of key word usage is vital for your business to thrive in online search engines like Ask, Yahoo or Google. Have insight on how to frame your key words so that your business will be highly ranked in the online search engines. Here are some key points on how to make your business get high ranking.

  • If you have more than one website for your business, use permanent redirects from your other website to the main website. This will make the two websites to look like one website.
  • As a qualified client on Amazon, provide your testimonials to other qualified business who will also in turn provide links back to your business site.
  • Don’t over price your products. Low prices often attract high ranking from Amazon and Google.
  • Provide a unique brand that will create a social buzz and provide links back to your site on Amazon.
  • Research on how to use keyword and find out which keyword your customers mostly use. Also find out which key words your top ranking competitors use and improve on yours.
  1. Social Media Optimization (SMO)

According to the social media and internet marketing expert Jeff Johnson, over 91% of people engage online search engines like Google or Yahoo to find more information about certain products before they can make a move of purchasing such products. This is a good proof that, currently, social media is the best parameter used by many customers to gather information about products they intend to purchase. Mr. Johnson further says that more than half of those who conducted online search, visit local store to make the purchases.

To draw attention of many social media users to your products on Amazon, provide specific information about your brands. Specific information helps online users to understand and use your products easily. Carry out a dedicated online search to find out which social media platforms clients can access from. Put more adverts on this social sites and provide links to your brands on

The most important thing to consider before using any social media is your marketing strategy.

  • Have a picture of how social media is supposed to transform your online private label business on Amazon
  • Which social media platforms best suites your interests.
  • Have a detailed plan on how best to execute your strategy.
  1. Email Marketing

Despite the stiff competition from the social media sites, email marketing is still active and a relevant tool to use in your private brand advertising on Amazon. Consider the following strong holds when using email marketing.

  • Concentrate on key points like being brief and straight to the point about your products, using catchy titles that best describes products you sell, being time conscious when you send your emails to your clients.

  • Use automation tools such as Aweber that will be automatically be responding to your emails any time of the day. These tools easy time to concentrate to other matters of the business. They handle customers and clearly introduce them to the products that your business set up handles.
  • Detailed content. Feed your customers with first class information about the products your business handles and any changes made with your business at least one in a month. This will create and maintain loyalty with your customers.
  1. YouTube  Videos

According to statics, over 75% of online users understand content more and quickly using videos than using written content.

  • Apply for a slot on You Tube to establish your business channel.
  • Use short and relevant titles to describe videos of your business. Always remember use the ‘video’ keyword and use descriptions that can uniquely identify your business.
  • Provide simple and clear and instructions on how your products are used.
  •  Use annotations to direct online users to subscribe to your business channel where they can find full information about your products.
  1. Search Engine Marketing (SEM)

Search engine marketing is an important weapon to make your private label business known all the internet. Keenly research on the most visited websites and around the world where Amazon operates and pay for your adverts to appear on their webpages. Provide links on the adverts to link back to your business site on Amazon. Out of curiosity, some online users may decide to click on your links to know more about your business. This may lead to new customers in your Amazon business.

  1. Influencer Marketing

To improve sells of your private label business, find some key people who have huge number of followers on social media like Twitter, Facebook or a blogger to associate with your business brands. Ask them to write blogs that promotes your business on Amazon. This person can draw a lot of traffic to your online business since many people trust them. This people are key to the business since they can command interests of many people at any given time.

  1. Google Maps

Google maps are helpful in helping to position your business premises in a certain location. This is important since some customers may decide to come physically to your stores. Place your business premises in strategic locations where customers can have ample parking and they will feel secure. Knowledge of how to use google maps is also important; to know physical locations of your customers. This can help you when charging transportation costs.

  1. Outreach

Find big business establishments within Amazon that handle different but complementary in usage to your products and become a serious contributor in their websites. In turn they will provide links that refer their customers to your business website or your Amazon dashboard. This is a great way of getting your business known far and wide both within Amazon and outside in general.

It is one thing setting up a private label business within Amazon and it is another in keeping it afloat. It takes sacrifice and hard work to get and keep your private label business on top of the chart. With careful means discussed above I know your business will undergo major positive changes. Apart from the online powerful campaigns for your private label business, the fundamental factor to the success of your private label product is to ensure that they are manufactured by reliable suppliers.

Author bio
Sarah Kaiser is a digital marketing manager at casino global sourcing, the sourcing division of a French retailer Groupe Casino. She’s in charge of, the digital product catalog of casino global sourcing, which offers helps and handles enquiries about private label manufacturing and sourcing. She’s a fan of water sports and has studied business management in France. Her works have been published on dozens of websites and blogs. 

Types of Small ATM Machines for Businesses

Barbara Spagnola - Wednesday, March 29, 2017

Are you looking to buy an ATM machine for your business? That might be one of the great ideas you have come up seeking to improve the profits in your business. Purchasing an ATM machine is not hard; you can find an ATM machine for sale which is available for lease at affordable prices making it easier for you to purchase one for your business. But first, before you settle for any particular ATM machine, you should compare the cost, features, reliability and the overall value in respect to your business. At the end of it all, you will be able to determine which ATM machine is the best for your business. The following are the top ATM machines that you should consider purchasing for your business and your money.

GenMega G2500

It is the best kind of ATM machine that is recommended worldwide for any business. One of the reasons why I recommend this type of ATM machine for your business is the fact that it is an ATM of choice among the various industry professionals. You will find that most of the companies which have ATM machines are most likely to own the GenMega G2500. What are the reasons for the consistent recommendation of this ATM machine?

For starters, it is one of the ATM machine for sale options which are most affordable especially when you compare with the features that it has. It comes with all the kind of features that your business will need from an ATM machine. The other reason which makes it stand out is the fact that it is a reliable machine which is made up of quality parts and an excellent design that enables it to last longer for years. The design will assure easier replacement of parts when damage happens and provision of better and quality service to you and your customers. It has an overall aesthetic, physical appearance which is appealing and can fit perfectly in any establishments.

Nautilus Hyosung 2700 CE

This machine is very well rated only that it lacks the kind of design consistency like that one of the GenMega’s making and therefore it will be a bit hard to find the parts and service machines at times. It lacks some of the add-ons such as the fingerprint ID and a built-in security camera. These are some of the features which are critical for the safety and security purposes that anyone who is willing to purchase an ATM machine should look for. But if you are seeking to buy a less technological machine then this should be your kind of choice to settle with.

GenMega Onyx

Compared to the GenMega G2500, this ATM machine for sale has a little more class and sophistication. It is a solid choice for one kind of a super reliable tool for your business. Aside from the added sleekness in the design and quite a larger screen, it will provide you with the same kind of reliability associated with the GenMega products. The larger screen comes in handy if your business is a little higher-end.

GenMega GT 3000

It is the best option you will land when you are looking to have a through-wall drive ATM machine. It is not fancy, but it will get the job at hand done.  Due to this reason, you will be able to purchase it at a much less price as compared to the other ATM machines.

GenMega Onyx wall-mount

Just like the free standing Onyx, the GenMega Onyx wall mount is also sleek and professional. It stands out among the thorough-wall drive ATM machines because it is among the few wall mount devices which can be able to handle up to 1000 notes in cash. The other models probably hold 500-800 note range and do cost more. With this ATM machine, your chances of running out of cash are minimal, and you will not need to fill the machine for quite some time. Despite all these advantages, this machine is very much affordable.

When it comes to reliability, the GenMega ATM  machines especially the G2500 are considered to be reliable in the industry. Now you know which type of ATM machine best suits your business.