Digital signage over the years has grown into one of the most effective and productive marketing strategies for businesses, enterprises, corporations and even startups.
Digital signs (i.e. LED signs) have been leveraged in promoting content to target audiences and making awesome use and leveraging of the different famous social media platforms which include the likes of Snapchat, Facebook, Twitter and Instagram among others. Digital signage (i.e. LED signs) essentially turns data and information into meaningful and empowering digital out-of-home experience to targeted audiences. Getting the best of the use of digital signs can be tricky as you need to "get it right."
Below are a few tips on creating exciting branding experience with digital signs.
Cohesive Digital Experience
While there are loads of digital s options available such as LED signs etc. Marketers might get distracted and swayed by the available options.
It remains important to create a cohesive digital experience for you target audience and not just start implementing all the variants of available technology. Making and following a plan (avoiding mismatching digital installations) that suits your target audience is important to both the audience as well as the marketing team that would be managing and monitoring these moving parts.
It is important and useful to aesthetically look at the big picture and ensure you tell a consistent digital and visual story.
Extend the Horizon of Your Digital Signage Displays
There are technology options such as the installation of a 24-hour interactive window display which is being utilized by Kate Spade's store in New York City. Such technology allows customers interact, window shop and make purchases (which is delivered to locations around the city), giving all customers a choice of either enjoying an in-store experience or alternatively going for a swift delivery experience of their select purchases.
Such digital technology like digital menu boards from FM digital enhances in-store customer engagements. It is however also important to make provision of similar engagement levels to customers preferring to shopping outside of the usual brick-n-mortar locations.
Build Social Media Trust
With social media basically being at the tip top of internet user’s activities and engagements (especially millennial). It is important to build brand trust on these platforms if you truly want to harness and leverage the power of social media.
Building trust on these social media would not only with time build you as an authority in your niche but would also invariably generate and increase both web as well as foot traffic of your targeted audiences.
An example of this practice can be taken from the Nike Running store in New York City (Flatiron District), they integrated social media to their retail location via a floor-to-ceiling LED display that displays social media posts pertinent to the Nike brand. This engage the customers as well as giving an excellent customer relation feel
Leverage the Use of Technology for Shopping Convenience
An example of using technology for convenient shopping is the Fits.me which is one of some available interactive, virtual fitting-room technologies that conveniently enables customers to try on clothes without having to deal with the usual stress of actually, physically trying the clothes on.
Other retailers make use of gadgets such as iPads and other tabs to provision an inventory levels lookup, online purchases as well as sales floor direct purchases for their clients and customers. These options allow for the convenience of shopping for customers as they perform their shopping tasks at their own pace and preference and at their own terms providing a much needed and appreciated convenience for shoppers.
Center Your Digital Experience around Your Customers
Keeping up with your customer’s trends and taste is also very important with in-store shopping experiences experiencing dramatic changes over the past years. Digital marketing has moved beyond print ads and static sale signage and moved towards a much more multifaceted digital experience that integrates social media platforms as well as in-store technology.
To get the best digital marketing experience, there is the need to outsource your digital marketing to seasoned professionals. Centering your digital experience on your customer will all but guarantee both web and foot traffic to your stores as well as enterprise success.