How to Turn Your Musician Website Into a Business

Barbara Spagnola - Monday, April 23, 2018

As a musician, you know how important it is to stay in touch with your fans online. You travel from bar to bar, performing at open mics and gigs, and anytime they come up to you after, asking where they can find your music, you tell them how to find you online. That’s why you’re always posting videos of your gigs on your band’s Instagram account, and why you’ve re-branded your Facebook page. Recently, though, you’ve thought maybe you could make some money from your website. After all, if bloggers make money from simply writing articles about their experiences, why can’t you?

As a musician, there are lots of great ways you can turn your website into a business. You’ve already got fans and connections, which means your business can be up and running no time. So if you’re ready to make some extra cash (and what musician isn’t?), read on.

1 Make your website beautiful

If your website isn’t looking awesome, then you’re not going to look professional, which means that customers aren’t going to spend much time on it. Your most avid fans will constantly check out the new songs you post, but if you’re going to sell CDs or write commissioned songs for strangers, you could lose their business. If you aren’t sure what looks good, check out your favorite musicians’ websites, and don’t forget to use a website builder like Wix or Weebly. They’ve got pre-made templates for both musicians and ecommerce sites.

Additionally, don’t forget to make your site mobile friendly. According to a study by the Pew Research Center, 95 percent of Americans now own cell phones. And you know from all those people recording you during your gigs that a lot of those include smartphones. To learn more about how to make your site mobile friendly, check out these tips.

2 Blog

A hugely important element on your website is going to be your blog. The fact is, it’s one of the best ways to get new visitors to find out about you and your band. Whether you’re selling ad space or band merch, blogging will draw potential customers because of how much it improves your site’s SEO. Content writing is so effective that 46 percent of marketers outsourced content creation in 2017, and successful entrepreneurs like Brian Magierski blog on platforms like Medium to get the word about their business ventures.

The first place you want to start is by researching your potential customers. Are you hoping to draw in young newlyweds looking for commissioned love songs? Or teenagers’ parents, who are on the hunt for an online guitar instructor? Depending on who your audience is, you’ll write in a particular style and choose certain keywords to include in your title and content. Additionally, you’ll blog 3-5 times a week to get a following and share on the relevant social media platforms. To learn more about how to perfect your blogging strategy, check out this guide from HubSpot.

3 Get on social media

Once you’ve started blogging and set up your site so that there are different pages for your ‘about me’ and the services you’re selling, it’s time to step it up on social media. No matter how great your blog posts are, what counts is sharing them on social media the minute they’re up. Not to mention that new songs you have out, which you can share live on Snapchat, Instagram, and Facebook. If you learn about all the right hashtags and match your social media accounts with the aesthetic of your website, you’ll suddenly have followers not only where you regularly gig, but all around the world.

We’re guessing that you’ve already got a bit of experience with social media since it’s such a big part of the music world, but that doesn’t mean you can’t do better. To learn about some of 2018’s emerging social media trends, read this article. Considering that Facebook alone had 2.2 billion monthly active users in late 2017, the world is your oyster. It’s this kind of engagement that makes businesses a success, with lawyers like Aaron Kelly benefitting from connecting with their customers online.

4 Use ads

Finally, don’t forget to use ads! Whether you prefer affiliate links or selling ad space, it’s an additional way to do business with your music website. And it’s passive income, which is helpful for anyone, but especially busy musicians. And as of March 2017, Amazon made it possible for creators to earn up to a 10 percent commission on sales!

By using these strategies, you’ll be making your love of music into a business in no time.

What do you think will be most challenging to you? Building the website? Promotion?

Alternative Ways to Market Your Business

Barbara Spagnola - Saturday, April 21, 2018

Part of making your business a success is an effective marketing campaign. Advertising your company can bring in more sales and more followers on your social media pages. However, these avenues are popular with all companies, so how can you stand out from the crowd? There are a few alternative ways that you can market your company, here are a few to help you get started.

Create Local Awareness

Sometimes those customers closest to your company don’t always know you are there. By gaining local coverage, you can tap into a group that can prove good customers. Start by advertising in the local newspapers and magazines or do something that they want to cover as a story. It might be that you host a charity event and invite the local press to cover it. Look for local magazines that have an interest in your market and send them an email. They may be happy to write about your business and its influence on the local community.

Email Marketing

Email marketing is still one of the best ways to reach your customers. However, not many companies now conduct an email marketing campaign. You want to avoid looking spammy, so you shouldn’t overdo the emails. Perhaps once a month is the best ratio with a mixture of your new products along with offers and competitions. Your competitions need to be enticing so list the prizes you are offering. Activities such an escape room or a bungee jump experience are popular and will encourage entries.

Let Your Customers Tell Your Story

Do you have some loyal and passionate customers? Why not ask them if they will help you by telling their story? They can take part in an advertising campaign or tell a writer who will write a piece for the local magazine. Your customers are your biggest and best marketing tool, their word of mouth is powerful.

Local Sponsorship

A good way to get your brand in front of people is to sponsor a local event or sports team. Football clubs are the most popular, but any sports team will have the same effect. Another way to sponsor is a local fair or summer event. The local city government will often be looking for local businesses to help with the cost of the event, and in return, they will show the company’s name and branding.


If you have the budget to do it, posting ads on billboards can be a good way to attract attention to your brand. Where the billboard is located is an important factor as you want somewhere that will get a lot of people passing by. Your ad needs to be bold and eye-catching and have everything the person reading it needs to contact you.

Thinking of new ways to market your company can be tough, in fact, there aren’t many ideas that haven’t been tried before. However, if you can give it your own unique twist, there is no reason why it cannot be successful.

Building a Robust Email Marketing Database Does Not Have to Be Difficult - Here's What You Need to Know!

Barbara Spagnola - Friday, April 20, 2018

Email marketing might be one of the oldest, but it is one of the fastest ways to drive sales for online companies. Almost all successful e-commerce companies have either tried email marketing in the past, or they are currently developing their email campaign right now. Behind every successful email marketing campaign is a strategy that contributes to the growth of an email database. It is quite a challenge to grow databases and seed the data initially.

Research shows that it is difficult for new companies to begin email databases as it is difficult for the veterans to collect the data from more than 10,000 users and potential customers. Growing the database depends upon a large number of factors including the experience of the team, the resources at hand and the time available for the campaign.

Take the help of a viral competition

Going viral is almost every marketer’s golden dream. To secure the attention of every target user in the market, you need to launch a viral competition, poll or discussion. Ensure that the topic and the content are in sync with marketing ethics and audience taste. Keep the competition details and prize details sharable via Twitter, Facebook, and Instagram.

  • Ensure that the prize attracts people, who are genuinely interested in your products or services.
  • The prizes should be enticing enough so that all participants share their experience on your website competition.
  • Couple the registration process for the competition with your email database. Each person signing up for the competition will also be contributing to the database automatically.

Make full use of opt-in applications

Applications like List Builder and Scrollbox encourage more visitors to sign up or register for business newsletters. When a visitor has been on a website for a while or when he is about to leave the site, these apps create popup messages for the visitor. These pop-ups gently nudge the visitors to leave their email addresses to receive special offers, promotions, and newsletters via email. You can test other similar applications too that allow you to set time limits before the registration request pops up. You can try other plug-ins and apps that prompt a registration message after the visitor has scrolled through at least 25% or 50% of the page. Keep active options for the user to opt out of registering on-spot as well. Research shows that websites that keep the pop-up registration optional aid in faster database building.

The ideal way to determine the message or the pop-up design that works best for you is to implement an A/B design. Switching up the CTA message on the popup can make a drastic change in the registration rates. Several applications that assist the contact form pop-ups and registration processes for websites also offer A/B testing facilities in their premium versions.

Use the content cliffhanger technique

Collecting emails for your database becomes easy once you start using the content cliffhanger technique. It uses the psychological research of Zeigarnik et al to power the process of subconscious recollection of incomplete information and the urge of the human mind to complete it. You should start with a popular list of "10 ways you can boost your SEO". Provide your readers with five tips and then mention the next 5 in the free download section. Set up a popup that urges people to sign up with the website by providing their emails. They can get the complete content in their emails, or they can access it online from your archive by completing the registration process. 

New methods and tactics call for measurement of the metrics. Record the rates of registration and the conversion rates before and after the introduction of the email opt-in. You can try several cliffhanger plug-ins over time for your content and website. Just like a cliffhanger in a good TV series or crime drama, start the idea on your website or blog and finish it in the email cum download. This can increase the sign-up rate by almost 10% as per reports from expert digital marketing teams.

Add a viral element to your website content!

Adding a viral loop is another brilliant way to add negative churn to your email website. People will keep subscribing to the viral content, and the database will keep growing for every added subscriber. Viral loops relate closely to viral pre-launch campaigns. During a pre-launch campaign, you can offer free products, services and subscription offer for those, who register with your email services. This is one of the most effective ways to garner email contacts and create your email list when your brand is nascent. Sometimes, brands have used pre-launched campaign prizes to extrapolate registrations. For example – if you offer one registering user two months of free service for every one new registration he brings to your website, it will create an extrapolation effect. Each leading application including Uber, PayPal and Lyft have used the referral tactic to grow their email list.

Turn your homepage to an opt-in page

One method that works uniformly for all is the conversion of the landing page or the homepage to an opt-in page. No one can go to your internal pages and products without visiting your homepage. This makes your homepage the perfect natural opt-in page for your visitors. When content marketing is the key part of your digital business strategy, this tactic works well. However, be very careful while employing this approach since you do not want to turn off your visitors from your website altogether while building your email database.

Always keep an option where they can opt out of subscription and still get to view the content. Don’t make opt-in compulsory for every visitor. This will give your website a lot of false positives from uninterested people who had no other option than to sign in. Implementing just one of these hacks may not be enough. You need to select and use multiple in different combinations to find the ones that work best for your website and brand.

Author bio:

Isabella Rossellini is a marketing and communication expert. She also serves as content developer with many years of experience. She has previously covered an extensive range of topics in her posts, including business, Marketing and start-ups.

Increase the Value of Your Personal Brand Via Continuing Education

Barbara Spagnola - Tuesday, April 17, 2018

Personal brands are growing in value with the rise of internet marketing and social media as a tool for business. Oftentimes, startups and companies can rise above the rest if the CEO engages on social media and  is able to reach and maintain a large audience. For this reason, the accomplishments and associations an individual is able to attach to their name helps define their online persona for potential customers who want to support causes that reflect their own. Education is something that quickly defines a person and their business by suggesting credibility and expertise in a given field, and is a major way to increase the value of a personal brand.

Education and Personal Brand

While personal brand is valuable for social media marketing, personal brands also help individuals stand apart from others, whether it is an individual’s business or simply a job candidate to stand out from the competition. A person with a graduate degree holds authority, which is a large contributor to personal brand and which can be an effective marketing tool, not only for the credibility it provides, but for the skill and expertise that it contributes to a foundation of knowledge.

Education is considered an important investment in order to learn and understand how to create a successful business. Various degrees hone in on particular skill sets, which can provide the skills needed for any business endeavor. When a person knows what they are striving towards, being associated with a university, particularly one that specializes in the area of interest for the kind of business someone is working towards, can help build a personal brand.

Education Benefits

In the marketing world, most people concern themselves with marketing a product or service in order to gain attention and increase revenue; however, the same attention is not focused inward to how one markets themselves, which is becoming more and more important. For any career, making the time and effort to continue education demonstrates to potential employers and clients determination for high quality work. According to Darcy Richardson, director of continuing education for EdPlus, “If I’m looking at an individual who has taken the time to further their education, even informally, that tells me they’re committed to learning and development.”

Having a staff of highly educated individuals increases a company’s ability to market themselves, by reassuring clients and customers of their resources. The efficiency and thoroughness of a well educated company member is why a person with an MBA or Master’s in Public Relations on average earn about $4,000  more annually than someone in the same position without a degree.

A person who continues their education establishes trust by committing their time and effort to earning a degree from an accredited university. Any degree will result in valuable lessons but continued education is a tool that gives anybody an edge over their competition as it represents cutting edge professional skills that are valuable to the marketing industry. Education adds a desirable quality to any personal brand which will ultimately increase the likelihood of success for any person, company or project.

How to Carry Out Effective SEO and Marketing for Your E-commerce Website

Barbara Spagnola - Tuesday, April 17, 2018

When you are looking for avenues to sell products on the Internet, it is prudent for you to create a good e-commerce website. When you have a store up and running, it is crucial for you to know how to promote and market your site so that customers will be attracted to make a purchase. When it comes to promotion and marketing techniques, you will find that it can be done in a large number of ways. However, getting SEO expert tips that is simple and easy will help you in a significant way to attract your targeted audience and increase the sales for your e-commerce website with success.

Search engine optimization for your e-commerce website

If you wish to increase the sales and the lead conversions of your e-commerce website, it is crucial for you to bank on search engine optimization techniques for the need. When it comes to the creation of search engine optimization strategies for your website, it is vital for you to rely on skilled and experienced search engine optimization professionals. They will evaluate the needs of your site and help you get the right tools and strategies for promotion. SEO is a valuable tool that you cannot ignore if you want your e-commerce store to compete and survive in the market. With the aid of the right search engine optimization experts and techniques, you can efficiently enhance the web presence of your store. The store should be easily found on search engines so that you effectively can get the targeted audience that is looking for you.

Improve the end-user experience for your e-commerce website

With the aid of SEO, the experience of the end user is enhanced. Always remember that when you are using search engine optimization tools for your e-commerce website you effectively can improve the experience of the visitor to your site. When an e-commerce website is completely optimized, it is simple, engaging and attractive. The website also appears to be secure and convenient. The goal of any SEO strategy here is to help the user find what he or she is looking for quickly. An e-commerce website is not good if it does not improve the user experience of the customer. For instance, if you are using an e-commerce website that is confusing and cluttered, will you use the site? It is like walking into a disorganized local store and not getting what you need in the first instance.

Conduct a website analysis

It is imperative for you to take a site analysis and ensure that the website is clean and organized with the products listed well. The primary target of a good e-commerce website is to generate leads and trigger sales. If you do not pay attention to the search engine optimization of your website, you will not be able to create the site revenue you deserve. It will lead to losses, and you may incur huge debts. Experts say that when it comes to e-commerce websites, many business owners fail to generate the revenue they deserve and they fall into huge debts. The payment gateway of the site is critical, and so it is crucial for you to ensure that your customers can make payments conveniently, securely and safely. It leads to better conversion, and the risks of falling into debts do not arise. 

If you want to stay ahead and abreast in the market competition, it is essential for you to ensure that you hire the right SEO experts for the promotion and marketing of your e-commerce website. You will find that many business owners underestimate the value of search engine optimization for their e-commerce websites and this leads them to lose targeted customers. It is critical for you to ensure that you get the best guidance from experienced and professional e-commerce SEO experts that have proven track records. With the aid of them, you can focus on the other core tasks of your e-commerce business. It is not possible for you to become a master of e-commerce techniques as there are many updates and things that change frequently. You will not be able to keep track of these changes and updates. Professional search engine companies and experts provide different types of SEO packages for your business needs. You effectively can choose the best one that meets and matches the needs of your business and your budget as well.

Therefore, if you are the owner of an e-commerce website, it is crucial for you to be aware of the significance and the importance of search engine optimization techniques for your e-commerce marketing and promotional needs. Bank on the right experts that have specialization in the niche of e-commerce and ensure that your online store gets the visibility and the sales conversions it deserves with success!

Author Bio

Isabella Rossellini is a marketing and communication expert. She also serves as content developer with many years of experience. She has previously covered an extensive range of topics in her posts, including business  and start-ups.

How To Effectively Advertise On Social Media Platforms

Barbara Spagnola - Tuesday, April 17, 2018

In recent days, digital advertising has become a major part of most marketing campaigns. It is just a matter of time and this advertising method will overtake the TV ad spending. Currently, the rate of digital spending is at $72.09 billion in many states and is expected to rise to over $82 billion in the next year.

Hopefully, if things get better, the number can as well rise to $113 billion in a decade’s time. Facebook appears to be the leading platform with 35.4 percent of total display advertising spending. Google follows closely with about $4.79 billion and spending.

In this case, choosing the right strategy that suits your business can be tricky. This article explains the effective ways of advertising on social media.

1. Use Free Social Media to Beta-Test Your Paid Social Ads

Probably, you have been posting content on some of the famous social media sites. These might be sites such as Facebook, Twitter, Instagram and even snap chat. In most cases, these posts are usually not dependable as some of them can work while some might fail. It is; therefore, better if you can choose wisely depending on which ones receive more clicks, likes, shares, and comments. The more a site has high-performance messages, the higher chances of social ads are achieved.

2. Make use of Targeting Features

If compared to traditional ads, social media advertising is highly efficient. Social media platform are very effective and normally have superior targeting capabilities for better advertisement. Social media sites have effective managers that are essential for this matter. If you can take that advantage, such targeting tactic will, with no doubt, make you achieve a lot with your business advertising.

3. Rotate Ads Regularly

As with many clients, watching one ad repeatedly can be uninteresting. However, repeatedly displaying of add can be very effective as an advertising tactic. This way, the message is easily spread to the potential clients thus getting more views on Youtube can be easy. On the other hand, ads can be put to appear in a direct way if one is mostly focused on engagement. Direct appearing is much effective since over repeated adverts are less favorable and might cause certain disadvantages to your advertising. According to numerous ad sites, rotating ads on your site in three or five days can be fruitful.

4. Test the Text and Images Used In Your Ads Using Small Samples

Social media has many advantages when it comes to advertising. Among them is the ability to provide feedbacks instantly. Measuring the effectiveness of a supported post is easier thus you are able to take notes easily on logical reports. As an advertiser, one can then weigh the different ads thus eventually deciding which one is suitable. In this case, an ad that appears to have more advantages is what is then used in the main campaign.

Many businesses normally do their social media marketing wrong. Out of peer pressure, they are forced to implement this strategy but sadly, they usually don’t know the right channels to follow. Social media marketing is better when effective and affordable. Above all, if done in an appropriate way, it can scale business of all sizes regardless of type or motive.

It is not always about how much you invest, the objective remains unchanged. However, if you can consider putting your message wisely to the right audience and then trigger the audience, you are, with no doubt, on the right track to success.

What PR Looks Like In Today's Digital Economy

Barbara Spagnola - Monday, April 16, 2018

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Thanks to new digital inventions, the public relations industry have changed quite a bit. The days of mailing out a press release using the U.S. Postal Service have gone by the wayside. Now, PR companies, like Franchise PR Agency, need to know how to plan an event, work the media, and write press releases, as well as sending out tweets, analyzing data, monitoring feedback, and connecting with influencers. There’s a lot more involved with the new digital economy.

Public Relations Is A More Important Field

In the past, anyone with a communications degree received some PR training. It was a necessary part of any journalism program. Now, there are entire Master’s degree programs dedicated to the art of sending out press releases and working with digital media influencers. There are a lot more jobs as well, and they pay quite well. Companies now understand that they need a good PR team in order to get attention to their products.

Things Are Now More Global Than Local

Public relations strategies used to depend on where the product’s target market was based. Some were just local, while others were national. Now, there’s a global scale to contend with. Companies need to reach consumers all over the globe. These new PR strategies are quite detailed and focus on bringing in customers from everywhere, thanks to the help of influencers. While this is good for small, local companies, as it allows them to get larger in a faster manner, they need PR people who are trained for this very thing.

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Social Media Matters

Press releases still go out, but the real bread and butter of PR are now social media. Companies need to reach their followers on platforms like Snapchat, LinkedIn, Twitter, Facebook, and Instagram. This is what really matters since they can reach more influencers and gain more attention for their products. However, this comes at a price, since those followers and influencers are demanding responses on social media as well. Some companies might have a dedicated social media manager in their stable of employees. Those managers only focus on these platforms, where they respond to inquiries, put out virtual fires, and come up with valid solutions.

Journalists No Longer Really Matter

When PR was just starting out, they reached out to journalists. These journalists wrote for magazines and newspapers – print publications – and decided which products or events to cover. Now, those journalists have fallen out of favor. In order to truly get noticed, companies need to reach out to social media influencers who can tout the products to their thousands of followers.

The Public Has A Shorter Attention Span

It goes without saying that the public now has a shorter attention span. This means that those public relations campaigns need to go out more frequently, lest the public forgets about them in favor of the next new thing. This means that PR employees need to find new angles to get attention constantly. It’s a tricky balance that needs to be maintained by the PR Agency.

7 Reasons You Need a GREAT Content Marketing Strategy in 2018

Barbara Spagnola - Monday, April 16, 2018

by Evan Weber

Hey there! Thanks for taking a look at my latest post! This time I wanted to discuss a topic that has been pushed to the back burner by a lot of companies in recent years: Content Marketing. As a channel in digital marketing, Content Marketing, should be up in the top 3 most important strategies you can utilize to grow website traffic and sales over time. It's essentially your SEO strategy or at least 98% of it. But what has happened with the advent of Social Media, Native Ads, Programmatic Ad buying (not to mention others), is that Content Marketing isn't getting the budget or resources it deserves on an annual basis. The other reason that Content Marketing doesn't get the focus is that companies just don't know what an effective Content Marketing strategy looks like. They may know parts and pieces, but not how to craft it into a Content Marketing strategy that will be effective and produce results. In actuality though, Content Marketing is more trackable than ever. You can retargeting all of your content traffic and then track the conversions in Google Analytics or Mixpanel for instance. Then, you will be able to attach an ROI to it and justify the growth of the budget dedicated to it. And that's the way it should be handled. So what should the actual content marketing strategy be you ask? The short answer is a VOLUME of targeted content posted on a frequent basis. Doing this in itself will grow targeted traffic, but it's really a question of doing the keyword research in the niche, looking at the analytics for previous traffic sources that that converted in the past, finding the content production sources, posting the content to multiple platforms, and putting a number on how many posts or pieces will be published per month, on your site and others. I won't get any more specific than that right now, but the following list justifies why you should absolutely budget for content production on a monthly basis.

1. Content Drives Organic Traffic
 - let's start with the most important aspect of having a content marketing strategy, in this case it's purely for SEO purposes, i.e. gaining additional rankings in the search results, primarily Google. Posting fresh content on a frequent basis to your website, and/or other platforms like Linkedin Articles is great also, but in my opinion the most important place to build out your content is your own website. Probably 80% of the budget should be going towards building out your website's posts and pages with fresh content targeting your niche. If you have a broad niche, start with the most targeted phrases and work your way outward. Use the Google Keyword Planner to guide your content strategy, i.e. what the posts will be be about, the post titles, and the post content. Then, it's just a matter of covering all of the most relevant topics to your niche or industry. Once that's done you can write content to targeting what your ideal audience would be interested in reading about. Another phenomenal way to target content, if you have this luxury, is to target by location, known as geo-targeted content, eg. "Local Florist in Miami, Florida". If you were a nationwide or regional flower company you could have a page for every city and town that you deliver to. So there's 30,000 pages that need to be written and published to cover most cities in the US. Those are just a few great strategies that work where it pertains. But really, any niche can be written for it's a matter of guiding the writers properly.

2. Content Fills the Visitor Retargeting Funnel 
- this is a great point because back in a day (1990's and 2000's) you couldn't cookie your website visitors and follow them around with ads. Now, with visitor retargeting ads, you can advertise to all the traffic your website gets including the blog section, product pages, etc., so you can then segment those visitors and show them ads on all the social networks, with display ads, and Native ads, bringing them back to the site to convert. As long as the content is targeted to search intent and/or your target audience, you really can't go wrong there. Anything retargeting-oriented should be a great ROI producer for you. As I always say, "You can never have enough retargeting!" :) 

3. Content Informs Your Customers/Visitors 
- one of the other nice things about content production is that if you have good content being produced, people will generally benefit from it. So there are really 2 types of SEO content in my opinion, the first type is purely targeted towards what people are searching for and how they are searching for the niche. The second type of content is targeted towards topics that your target audience would potentially search for and read thoroughly. Both should be informative in nature and well-written, but the topic/audience targeted content can be shared on your social networks and deliver some value there, while the search intent content is purely to bring free traffic to your site. The search intent focused content will likely convert better and better over time. Both types of content should inform the reader and be seen as valuable. 

4. Content Drives Revenue 
- or should I say "good content drives revenue." But what I can tell you is that content brings in traffic that produces revenue, period, end of story. It's a question of how much revenue and how long it takes, but in general, with a proactive content strategy in place, I think you can expect noticeable results in 3-6 months, that you can hang your hat on and break even on your monthly content marketing budget, IF done properly. The content projects that my agency is currently working on where content is being published frequently, get rankings in weeks not months. Content production causes a wider casting of the net of organic content, so over time it grows into a wider net of targeted searchers coming to your site, which is the goal because they convert best. You can look to measure your organic content's revenue in Google analytics, segmenting by your blog section. Also, the retargeting aspect in itself makes a proactive content strategy worthwhile, as long as the content is targeted to search intent or your target audience. Making those article/blog pages "sticky" with widgets like pop-up email boxes, and other elements can be used to squeeze as much out of those visitors as possible, to maximize the traffic the content is bringing you. 

5. Content Can Be Controlled - 
another beneficial thing about content marketing in general is that you can plan it out and strategize on what type of content is going to be produced and when. Also where it will be posted and share. You can move around the focus of the content and hit on various aspects of the niche or industry. Even focusing on trending topics to come up for those searches as well, which will increase effectiveness at bringing your target audience to your website in a greater volume. Do I need to go on? It's pretty self-explanatory. But in general the content strategy needs to be planned out, budgeted for, and executed. Not complicated as long as you know what you're doing or are working with a very competent agency to handle it for you. Any questions let me know. 

6. Content Has No Shelf Life -
 another aspect I LOVE about content marketing is your content will always be there ranking in Google, Youtube, Bing, and Yahoo, as long as you commit to the strategy and continue publishing content on a frequent basis over time. If you don't I can't guarantee your website will stay ranking well for the content you have previous published. Organic traffic is never guaranteed, I can only tell you what I know works from experience and is working currently for projects we work on. Although previously posted content can still have great rankings without ongoing frequent posting, however I do recommend a sustained strategy over years to do it properly and grow your SEO traffic year over year. I never recommend letting a site get stagnant content-wise though to be sure. Only the largest of the large companies can hold their organic rankings without doing much, although they should be doing this too, to maximize their traffic. Anyone else has to stick to the strategy of frequently posting fresh content in order to benefit as much as you possibly could from a Content Marketing strategy of this nature over time. I compare it to building a house. You start with a little shack and if you build it up with enough content, over time, it will be a mansion. Not an amazing analogy but it's what I like to use to convey the concept and people seems to grasp it. 

7. Content Has Better ROI Than Paid Search - 
let's talk about dollars and cents, or should I say sense! One of the nice things about content is you can get it somewhat affordably. For instance, you can have articles written for $50-100 per article. If you post 30 per month, which I recommend, that will run you $1500 or so per month. That's 360 unique pages of content targeting potential targeted searchers to your website over the course of a year. Some niches I manage PPC search in, for clients, cost as much as $5, $10, 15, $20+ per click. At $10 per click you would only get 150 visitors for $1500 with Google Adwords or Bing Ads. Those same organic pages, if they just brought you 1 visitor per page per day, after 12 months, you would be getting 360 visitors per month, or a $3600 value in equivalent search value. Those 360 pages of content should actually bring a couple thousands visitors to the site (if not more depending on multiple Google ranking factors). Not to mention this type of content strategy will make the entire website rank better, which is worth it in itself. Now, when you look at actual revenue, which is going to fluctuate over time and vary per company, you can expect a similar conversion rate on your paid search traffic, let's say 5%. The larger the content volume, over time, the more search traffic the content will generate, there's a direct correlation. You only have to pay for the article once, and it works for you for years to come. Imagine posting 1000 posts per year. After a few years your organic search traffic is basically off the charts. You could cease your Google Adwords campaigns, although I think both paid search (SEM/PPC) and organic content marketing should go hand in hand, be conducting simultaneously, and be done to the utmost possible to maximize the company's search volume. You can only do that of course with a stellar website conversion rate, but nonetheless that's the ultimate goal of digital marketing in my opinion, at least where targeted search marketing is relevant. 

 This is a modern, effective SEO strategy in my opinion. I hope the practical justifications for having a proactive content marketing strategy are enough to convince you that you need this type of strategy in place, at least to some degree, to have your SEO channel covered. The more budget you put into it, the more you can get out of it to be sure. Having a comprehensive content marketing strategy includes content types like: blog posts, articles, online press releases, longer/unique product descriptions, videos targeted at SEO topics, Linkedin Articles, bloggers posting unique content about your company or products, publishers writing about your company, and a couple of others, but those are the main types of content pieces that should be getting produced and published on a monthly basis. It's just basically a question of budget, strategy, and who will produce the content. 

And guess what! My agency, 
Experience Advertising, has a wonderful team of US-based writers that crank out content for our clients and content projects at extremely affordable rates in my opinion. In fact, you can order your monthly content packages here, this pricing is only for a limited time. If you would like to discuss a customized content marketing strategy for your company, please contact me so we can discuss it and I can give you a proposal. 

Thanks for reading! And as always, let me know if you have any questions for me. Have a profitable day! 

Evan Weber, CEO, 
Experience Advertising, Inc. 

The Importance of Implementing Localized SEO Marketing

Barbara Spagnola - Friday, April 13, 2018

While doing search engine optimization, it is necessary to take into account the key areas of marketing that make it possible to reach the local population. If your business sells products to a target audience concentrated on a single geographical region, you would do better by implementing local SEO. Since Google made the Pigeon update in 2014, the importance of local SEO has continued to grow, something that has inspired entrepreneurs to shift focus to the strategy.

What is local SEO?

If you have never used local SEO before, probably you would want to know what it entails. Basically, local SEO is a marketing strategy where you promote your business by targeting customers based within a specific geographic area. Google will easily pick the queries that have local intent and show the results accordingly, so optimizing your business for local search will help you to reach more people within your target geographical area. For example, searching “best seo company in Gold Coast” the results will show top SEO companies on the Gold Coast.

Benefits of localized SEO

There are many benefits your business will get once you implement a localized SEO strategy.

Here are few you might want to know about.

1. More brand visibility

By having a localized SEO strategy your brand will enjoy more visibility because of the individualized results. The visitors you will get will be mostly relevant to your services and will include people based near where the business is located. This is a good thing as it will help to improve conversion. You can easily grow your brand by having a localized SEO strategy that serves content that matches the queries of people near your area.

2. Deal with rising competition

Competition for space in the online world has continued to sour and every business is resorting to different methods of promotion that are geared towards making the business more visible. With localized SEO, you can help to claim a good position on search results because your business is recommended as one of the best in a specific location. This strategy narrows targeting and lets you focus on a geographical location that is ideal to make your business more successful.

How to improve local SEO for your business

You can set up the local SEO of your business in a number of ways.

  • Local directory listings. Join local listings like Yelp, Foursquare, Yellowpages, Superpages, etc.

  • Reviews. Also solicit reviews and work on review-building on search and social profiles

  • NAP citations. Use the same name, address, and phone number for your business across all networks.

  • Schema markup. While developing the site include business schema and supply information about the business including its location locally.

  • Localized content. The content on your site should also be relevant to those searching.

While setting up a business, you should think about implementing a local SEO strategy. This comes with a wide variety of benefits including improving the visibility of the business on search results. People searching for local businesses are served relevant content and your business will be shown among the best in the location that offers certain services or goods.

Essential Marketing Tips For SEO

Barbara Spagnola - Friday, April 13, 2018

More businesses are now informed on the importance of SEO. We know that to have a successful marketing campaign, you need to have to use an effective SEO, right? However, not much information is put out there about how the basics are formed. This is why this article is going to provide you with some essential marketing tips for SEO. So, let’s learn!

Ensure the Content is updated

You are supposed to add new content on your site and upgrade the old one. Ensure that the content is relevant. All the links should also be functional. Most of the times after search engines see your site, they prefer getting new information. This dictates the number of times they are likely to return to your site. When you don’t update your content and the search engine keeps finding the same old content, it is likely to return lesser times.

Links that are broken are not so pleasant to visitors. When they find it broken, they mostly go to other sites that are functional. The search engines will then presume that the website is not giving user experience that is good to visitors. If this happens, it results to the search engine lowering your rank.

Seek Professional Help

In case you are having any problems with your site, you should seek professional help. There are many firms and companies that offer great seo services. You do not have to encounter any problems of running your site on your own, while there are companies that can help you out.

Use Long-Tail Keywords

According to a study conducted by Wordstream, 50% of the search queries have more than four words. Others are even longer. Therefore, when you are forming a keyword, first, have an idea of what you can enter in the engines in order to get your post. For instance, for this article, you can use “Marketing tips for SEO.”

Use an Applicable Guest Blog

In case you opt to go for guest blogging for SEO, ensure that you select blogs that are pertinent to your website. Make sure that you maintain your audience and get enough engagement. It is easy to get all this with just a little research. When you add backlinks to the site, a guest post is equal to four links for the landing page. This is the food that search engines feed on. Blogs that are known lead to increase in the credibility since readers are likely to trust you even more.

To have great results from your marketing campaigns, you need SEO for your business. The tips above will help you with your marketing. Nevertheless, most of the business owners disregard it, while to others; SEO may appear like a big technical charge, which they cannot stomach. There are other entrepreneurs that only aim at promoting their businesses through the platforms on social media. SEO on the other hand, will cause visitors to directly go to your site and the possibility of clients converting to customers increases. Isn’t that what every business owner’s dream of?