With the vast growth of technology and internet space, chances for small businesses have grown rapidly. Today almost everyone can start an online business, but only a small portion of them end up being successful. It’s not enough just to open your domain and think of the name for your firm, you need to know this world of technology and understand the way it functions. The online area has become so vast that there are many roads a beginner can take. But first, you need to understand the basics and guidelines that will get you on the right track.
1. Human voice behind the machine
Leading a business online doesn’t mean you don’t have to be present all the time. The computer won’t do your work for you. It is an inevitable truth that people today are addicted to their computers and customers prefer finding products or services from their comfortable chairs, but they still need the notion that there is a human voice behind the machine. That is why you need to have a great customer service and the open communication with the users all the time. And never forget that every single user hates to wait. If they don’t receive an email on their screen in a response time they think is right, they will get the feeling that they’re trying to communicate just with the piece of equipment and move on.
2. The Echo
One of the most important things is to engage your users by turning them into active participants and letting them hear the echo of their own voice. That way you’ll definitely earn their loyalty which will inevitably increase your sales. The simplest way to achieve this is to include comment sections wherever possible, but there are also many benefits in starting a blog section. If your business is a larger one and you offer a wide range of products or services, you might want to consider adding a discussion board that allows your visitors to create their own topics. This can be very useful because these boards are places where people exchange opinions and it can serve at the same time as a free commercial.
3. Part of the family
You should always make your customers feel like family members, to make them feel they belong in your company. The best way to do that is to make yourself present on social networks such as Facebook, Twitter, Linkedin, Instagram, etc. People spend more time on Facebook communication that in conversations face to face. We live in the times when Facebook family member means even more than a real family member. But it’s not enough just to set up your page and chose an attractive cover photo. You need to keep all your social media accounts up to date and in order to do that you’ll probably need to open more workplace whose solemn purpose will be to take care of your company’s ‛social’ life.
4. The Foundation
It’s sufficient to say that every online business needs a strong foundation in the form of a professional website. But not many people know what the website needs in order to be professional. Most of the beginners make the same mistake and want to over-design their websites. But the key is actually in simplicity and precision. Functionality must always come before the aesthetics. Animations, videos, popping sounds and high graphics might attract your visitors in the first instant, but they’re not here to have fun but to find the products or services they’re looking for. Every experienced website developer knows that the main characteristic of a good website is a good organization. The trick is to make a simple website that is engaging at the same time. Making the text straight to the point, readable at first glance, knowing where and when to put a video or animation - this is the kind of art that professionals learn their whole life in order to turn your websites into an interactive playground for your customers.
From people to people - the conclusion
Even though almost everything has been moved to the realm of technology and the machines, business will always remain an interaction between people. Technology provides you with faster and more precise tools, bigger market, more connections, but they can’t make your deals and sign your contracts. In order to earn your customer’s trust, your company needs to have an identity. A human behind the machinery, with its own voice, who is ready to listen. A part of the family who’ll take care of all their needs.