Video Takeover

Barbara Spagnola - Friday, November 10, 2017

Radio stars aren’t the only things video is killing. This medium is taking the marketing world by storm due to its versatility and popularity among a wide range of audiences. However, not all videos are created equal.

According to marketing agency AntiSocial Solutions, “People in the US and Canada are 1.5x more likely to say they feel excited by mobile video on Facebook and Instagram vs TV.” Social videos and livestreaming in particular are attracting more attention and encouraging meaningful customer engagement than many other forms of content. Why is that, and how can you utilize this revolutionary media. Read on to find out.

Social Videos 

With social video views reaching into the billions, it’s no wonder why marketers are beginning to incorporate this medium in their marketing campaigns. Social media is constantly being checked by the masses, even for the news so there’s no better time than now to start filming.

So what exactly are social videos?

To put it simply, these videos are meant to be seen and shared via different social media networks. With their algorithms programmed to give priority to videos, these networks see the potential of this content and are continually adding features on their platforms to promote video posting and sharing.

Unlike viral videos, social videos derive success from being shared among the intended target audience, not necessarily the number of total views. With millennials resonating the most with this kind of video, this demographic should be the focus of any social video marketing campaign.

Since this age range will be taking over the majority of the workforce in an estimated 10 years time, it’s best to start investing in social video as soon as possible. The ROI of social videos is nothing to sniff at either. <a href="http://syndacast.com/video-marketing-statistics-trends-2015/">Since it’s estimated</a> that 74 percent of internet traffic is due to videos, it goes to show that companies who use this medium experience increased conversion rates as well.

Livestreaming

If you can’t see something in person, the next best thing is to watch the livestreaming video. This medium makes it possible for people to get an inside look of things and be “present” in a way that was not possible before. Through livestreaming, you can build the trust of your target audience by promoting transparency and filming the inner workings of your company.

By telling the truth about how you get things done and being open to critiques and suggestions, it helps to foster an environment where customers feel like they’re a part of the company and their opinions matter. Livestreaming on social media also encourages customer engagement, <a href="https://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/">with people commenting more on live videos than regular videos on Facebook</a> and other social networks.

This may be because viewers feel like they’re actually a part of the event instead of a passive bystander. With presenters interacting with viewers and communities being formed through the comments section, livestreaming becomes much more than watching a video.

How to Do It All 

Now that you know the why, all you need to know is how. There are many ways you can use social videos and livestreaming to your advantage. First, here are a few social video strategies:

●  Tell Your Story:  Through social video</a>, tell the story of your company and brand. This medium is a great way to introduce people to your company in a fun and easy to consume way. You can more effectively tell potential customers through social videos your values and beliefs and <a href="https://mbaonline.pepperdine.edu/resources/infographics/promote-a-positive-company-culture-for-success/">how you’re promoting a positive work culture</a> within your business.

●  Lead Generation:  Generate more leads by utilizing social videos. People are definitely more likely to share an interesting video, especially if that video hints at an upcoming event. End it with a call to action and make it easy for viewers to act upon that call by providing a link to a relevant landing page.

●  Customer Support: If you have a question that needs answering, wouldn’t you rather have a short, informative video rather than a lengthy instruction manual? There’s really no contest. When customers have questions about your company or a product or service you’re selling, take the time to film the answer and improve overall customer retention and satisfaction.

Now that you know a thing or two about social videos, here’s what you can  do with livestreaming:

●  Share Live Events: No one likes missing out on cool events. Be your customers’ champion by livestreaming these conventions and expos and showing what viewers want to see. Make your livestream video as interactive as possible by replying to comments and letting viewers decide what you do next.

●  Interviews:  Behind every company are people who make it happen. These people have their own interesting lives and opinions that customers would love to hear from. By interviewing employees and clients, you can give your company a more personal feel and help customers foster a warm familiarity with your business. Remember to keep the audience involved and have them ask questions during the interview as well.

●  Q&A Sessions: Q&A sessions are a great way to find out what your customers are thinking and what they’re curious about regarding your company. Focus on relevant, interesting questions and make sure you use the name of the person who specifically asked. To give your session more direction, decide on a specific topic to discuss beforehand to help narrow down questions and set the mood of the Q&amp;A.

When developing a marketing strategy, it’s advisable to include videos in your overall content plan. This medium is showing more and more to be the face of marketing. They add a level of interest and engagement that written content has a hard time matching.

However, you can take more advantage of what video has to offer by utilizing social videos and livestreaming. By creating an environment where customers truly feel like they are a part of the company and cared for, you’ll see your conversion rates go up with each view your videos get.

Most Effective Practices to Handle Digital Marketing Projects Successfully

Barbara Spagnola - Tuesday, November 07, 2017


What do all of the award-winning digital marketing campaigns have in common? A powerful, yet subtle message that in within minutes or even seconds captures the audience’s attention on a deeper level. Simply put, high quality digital content can make one laugh, cry, and rethink their actions. But the road to such success is hard and is only possible with an efficient digital strategy. According to a Smart Insights study, 46% of brands don’t have a defined digital strategy, whereas 16% of those who do have it fail to use a strategy for their marketing activities. This is a big mistake because it limits business growth and the necessary innovations technological evolution imposes today. After all, in digital marketing, the emphasis is not on marketing, but on management skills that enable efficient coordination between multiple teams, project managers, and stakeholders. And of course, the bottom line is that you need to create a real impact on the market.

Set Your Goals & Automate

Create a detailed plan and set the goals as well as the essentials required to make it to the finish line. Right from the beginning, access your key performance indicators (KPI) to get realistic expectations and consider automating project processes via simple project management software.

The truth is that a project management system is practically a necessity nowadays. The software is packed with useful features you will need for enhancing collaboration and staying on schedule. With this system installed, you can  document all tasks, improve collaboration and track them from start to finish.

Find Your Audience

In order to design a meaningful digital marketing project, you need to truly discover your target audience. For that to happen, you must drill down to specifics such as consumer’s age, gender, and location. From there on, search for a deeper insight to pinpoint their desires by:

Identifying their common problems and the manner in which you can offer a solution.

Using Analytics Audience Report Help to recognize their key characteristics.

Documenting their common behavior patterns and aspirations.

Locating the audience that will be influenced by your marketing campaign and targeting them.  

Set Limits on Budget

To avoid breaking the bank, define overall digital marketing budget limits. The best way to do so is by comparing the previous project expenses and affordable channels that brought the most leads. Use the project management software to measure the estimated work with real expenditure, so that you can make a solid budget draft. Decide if using paid promotion and ads is a worthwhile investment, and if so, allocate a portion of the budget for each effective digital channel. And what about new channels? You need to know their purpose in order to decide whether or not to invest.

Thus, only those reasonably priced digital channels with the largest reach and conversions are worth your time.      

Learn to Prioritize

What are the crucial talents a project manager brings to digital marketing?

Developing and assigning project tasks.

Leading and directing a team to make sure each team member stays on track.

Monitoring projects schedules and the budget.

Constructing project reports.

Accessing and evaluating the project success.

Assuring the quality of projects.

From the very beginning of the project, you should communicate the objectives to all the project stakeholders, team members, clients, sponsors, and managers. However, don’t lose focus and let the sense of urgency cloud your judgment. The more people are involved, the more opinions will be divided, so feel free to speak up governed by the knowledge of whom you are trying to reach. Therefore, learn to prioritize tasks within your project and split them into critical, important, and optional.   

Monitor Progress

As mentioned before, the project manager has to monitor the project and direct the team to assure tasks will be done according to schedule. Although you can easily follow the progress with a project management system, you should avoid micromanaging every single detail. The role of a great leader depends on the freedom you give the team to make their own decisions. Give them space and encourage their creativity by showing that you respect their opinions.

Ask for Feedback

Asking your coworkers and all of the parties involved in a digital marketing campaign for feedback is an excellent way to assess a project’s success. Don’t be afraid to hear negative comments because praise doesn’t open the door to growth. So, take criticism as a way to advance your management skills and increase the overall performance. At the end, it’s easy to make a few projects adjustments, but what will count the most is the strength and influence your digital marketing will have on the audience.   

Revise Your Plan  

If you thought your plan was set in stone, you thought wrong. Actually, everything working according to plan is quite a rare occasion, so be ready to revise your plan and make the changes necessary to reach the desired outcome.

On that note, here is a short recapitulation of some vital points and necessary steps for a bulletproof digital marketing plan:

Create a project timeline and share it with others.

Highlight the critical campaigns and assign a timeframe for each.

Document the digital channels and the budget necessary for each project.

Create a tracking and monitoring plan suitable for your KPIs.

Measure the success of the individual marketing strategy elements.  

Revise your previous budget and demographic analysis and see if you can make something new.

Conclusion

The most effective digital marketing campaigns are produced by effective and smart project managers. They know the secret to success lies in knowledge and creativity:

Knowledge about the target audience and their wishes.

Information on new technology that makes things easier.

The skills to motivate the workforce and properly delegate tasks.

The ability to take criticism and make it work in their favor.

Enough creativity to bring innovations.

That is all it takes to make a stunning digital marketing campaign and potential leads into loyal consumers.

Author Bio : David is a technical writer, his works are regularly published in various papers and top-notch portals. His rich experience in Project management domain helps him offer latest and fresh perspective on improved efficiency in work flows across organizations. His informative works on similar lines can be reached out on ProProfs Project