10 Myths About SEO and PPC You've Probably Heard That are Totally Bogus

Barbara Spagnola - Tuesday, November 28, 2017

When you use words like PPC and SEO, to some people, you may as well be talking speaking in Egyptian hieroglyphics. Most people don't understand what they mean, and, quite frankly, many people just don't care. They don't want to know "why" something works, as long as it "does" work. For that reason, there is a ton of misinformation out there regarding SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. While we don't have the space to touch on all of them, here are some of the most commonly misunderstood myths, and where they go wrong.

1. Google Will Eventually Rank Your Site For You

For some reason, there are a lot of very naive and idyllic webmasters out there that believe SEO is simply a matter of time and chance (and a whole lot of luck). They mistakenly believe that by simply uploading a whole bunch of links to Google's system, it will inevitably crawl their site for them and reward them with solid SEO juice. This couldn't be farther from the truth. Google strives to perform its search functions in the exact same way a human would; if a living, breathing person would click on this link, then Google wants to show it to them. By simply putting a few pages on the web and praying to the Google gods to find them, webmasters are wasting their time down an endless hallway of futility.

2. The First Position On Every Page Will Always Return the Most Revenue

Don't get me wrong, every single person on the planet that has a business online wants to be in the number one slot: it's where most of the traffic comes from, and ergo, most of the potential customers. Don't believe me? A 2013 study by Google found out that the average top position of results garnered 33% of the clicks, while the second result dropped to a measly 17% (source: https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study). But what you also get with all that extra traffic is a whole bunch of tire-kickers - people that are interested in information, but not necessarily ready to buy. While the traffic is nice, targeted traffic is far better, and paid ads are one of the best ways to generate it.

3. SEO is a One-Time Thing

The internet is an ever-evolving, developing ecosystem that is constantly changing, which means, if your business is going to thrive, it has to evolve as well. Gone are the days when you could simply upload an article and hit autopilot, now you have to constantly be checking, rechecking, and checking again to make sure that your content is still relevant. Even in the most simple of websites, such as local retail outlets, a semi-regular SEO checkup still needs to be in order, if for nothing else to make sure that your links are still active. By the way, this also applies to PPC advertising as well. If you're not monitoring your campaigns, you are absolutely losing money. No two ways about it.

4. Quantity Over Quality

Some PPC experts will tell you all day long that one of the best things you can do is dump a whole truckload of keywords into your campaigns, and then let them ride as long as possible. While this isn't a completely terrible strategy at the first, it's only efficient if you monitor which ones are performing, and getting rid of the ones that aren't. Keywords that are not returning a profitable return on investment may be destroying your bottom line. One alternative suggestion is not just to get rid of low-performing keywords, but to turn those into negative keywords, or keywords that do not show your site when people search for them. Follow this link to get started with negative keywords: https://blog.kissmetrics.com/using-negative-keywords/.

5. The "Silver Bullet" Keyword

Call it the idealist in us, but most of us believe that if we can simply rank for one magic keyword, then all of our hopes and dreams will magically become true. An online tire outlet, for instance, would love to rank for the word "tire," but with all the competition out there, it's probably not going to happen. There are two key problems with this mentality: (1) it overemphasizes the amount of return you'll get from one keyword, and (2) it causes you to ignore the hundreds or thousands of other phrases you can rank for to generate traffic. Instead of one magic keyword, focus on generating a high amount of quality traffic from long-tail keywords, which generally return more targeted traffic in the first place.

6. You Should Copy Your Competitor's Ads

No kidding, I have actually heard this phrase come out of a so-called "guru's" mouth: "Just look at what your competitors are running, and take some of their phrases. If it works for them, it'll work for you!" Not necessarily there, sport. Just because a particular copy is working for your competitor does not mean that it'll work for you, nor should you expect it to. They probably have a different audience, and copying their work will only make you look like everyone else, instead of making you stand out. Moreover, you don't really have any idea if that ad is working for them anyway. Most companies have dozens of ads (if not more) at any one time, and the one you saw may be a complete dud. Instead you should take the advice of Falcon Digital Marketing and make sure you are putting the right advertising message in front of the right audience at the right time. (source: https://falcondigitalmarketing.com/ppc-management-services/) This strategy is unique to every customer and can't simply be copied.

7. SEO is Not as Effective Anymore

There is a partial truth to this myth, though the repercussions of believing it can be catastrophic. What Google hates is keyword stuffing that creates nonsensical and garbled pages that serve no purpose and reward their readers with absolutely nothing. That type of SEO is long-gone, but relevant, targeted SEO is still very much alive and well. One of the strawmen that SEO "experts" point to as proof that search optimization is over is found in Google's Answers box. If you've been online recently, you've most likely seen the box at the top of every search query that gives you an automatic answer to whatever search it was that you started. Readers don't have to actually go to those sites anymore, they claim, since they have their answer right there in front of them. This is just simply not true. A recent report by MozCast calculated that only 4.9% of all searches deliver an answer box anyways (source: http://mozcast.com/features), and nearly 3/4 of all answer boxes had a link inside them anyway, which users often clicked on to find out more information. So don't believe the people that try to tell you that intentional SEO is dead; SEO is still very much alive and well.

8. All SEO is Black-Hat

Many people equate SEO tactics on-par with sorcery; after all, the only way you could rank on the first page is by selling your soul to the devil, right? Wrong. Sure, there are some unscrupulous beings out there who are trying to game the system through bad links that are stuffed with keywords, but the successful ones are few and far between on this. In fact according to a study done by SEOJet, only 3% of links pointing to top ranked sites are exact match keyword anchors (source: https://seojet.net/blog/build-backlinks). Most successful website operators focus on rewarding readers with relevant information that they need. They optimize their content for social shares. They increase accessibility by improving site speeds. They deliver content to the right audiences, and let their loyal followers take it from there. That's how you rank at the top: by being relevant and solving problems.

9. Google is the Only Ad Platform Worth Utilizing

First off, a lot of digital marketers would argue that, in this area, Facebook is king. Although you could make a decent case with that line of reasoning, it's still much better to utilize both to their maximum capacity in order to reach a broader group of people. But where some people go off the rails here is by crying out that platforms like Yahoo and Bing either don't have the tools you need to reach your audience, or that their search engines don't return a very positive return on investment. To argue either point is to ignore the monumental strides Yahoo, Bing, and other search engines have taken to shore up their infrastructure. In some cases, not only are Yahoo and Bing right on par with Google, but can even be better. Use them all.

10. Social Networks Don't Help SEO

While it is true that shares on Facebook or followers on Twitter do not actively help SEO rankings, that's a far cry from assuming that either network is totally useless when it comes to SEO. For instance, Social activity helps greatly with discovery and indexing your site for future searches, and, most immediately, it also helps with distributing your content to a wider range of relevant readers. This person reads your content, likes it, and then shares it with other people who like it as well. A solid social media campaign not only can help get your content seen, but discovered by the type of people that could end up becoming your loyal customers.

Avoiding the Spam Folder: 5 Examples of Amazing E-Mail Marketing Campaigns

Barbara Spagnola - Tuesday, November 28, 2017

When you open your inbox, how many junk messages do you automatically delete? Many of us get inundated with massive amounts of emails daily from companies sending 20 percent off their products, or showcasing a new product they’ve launched. However, most of these emails never get read. In fact, most people have these emails automatically sent to a junk folder. So, how do you catch the attention of your consumers? Take a look at these companies that have learned how to conduct email marketing campaigns the right way.


Although TheSkimm has very nice daily newsletters, their real crowning jewel is their automated trigger emails. These emails are triggered by special events such as the customer’s birthday or their anniversary with the company. This allows customers to feel connected to the brand and feel as though the company is listening and paying attention to them.

Charity: Water

A non-profit organization that provides clean drinking water to developing nations, Charity: Water uses their emails to kill two birds with one stone. They incorporate multiple channels of the marketing mix by sending automated emails that show how donors are making an impact to the world over time. They use pictures and graphs so that consumers don’t even have to read anything, and appeal to a customer’s altruistic side to encourage them to open the message.


A beauty subscription box company, Birchbox uses a clever way to catch the attention of their customers. After shipping a box to their customers, they will send a message that says, “We Forgot Something in Your November Box!”. However, what they forgot is actually a coupon or promo code for another box. It’s an interesting tactic to encourage people to read their messages.

Under Armour

A welcome message is crucial to establishing a relationship with your customers and Under Armour executes it perfectly. When someone subscribes to their brand, Under Armour immediately sends a message that says “It’s office. You’re on the team.” As human beings, we gravitate towards being in a group or team. Therefore, this tactic makes people feel as though they are building a relationship with a company, and it also makes them feel like they’re important.


A weather app, Poncho provides useful information in their daily messages which customers learn to expect and appreciate. Every day, they send information about the upcoming forecast with hilarious puns and interesting GIFs. Poncho also sends information about the customer’s horoscope predictions, what to wear, traffic delays, or a lifehack. This makes people want to read their emails, and when Poncho has exciting news or updates to share, their customers are more likely to read them.

Marie Forleo

According to a Forbes study, videos are the new trend in email marketing. 65 percent of people that view a video in their email, continue on to the brand’s website. Mare Forleo, has been using video in her e-mails for years. She has been named as one of the best email marketers out there, and uses short, snappy videos to attract the attention of her customers. The videos are inspiring and connect her with her audience so that she can increase her relationship with them, and number of followers.

With a little bit of creativity, your emails don’t have to be automatically sent to the spam folder. Marketing e-mails can be targeted, fun, and appealing, so that you can build a relationship with your customers.


Sign Up Now

6 Marketing Strategies Perfect for Your Bicycle Business

Barbara Spagnola - Monday, November 20, 2017

In order to stand out from the competition, not only should your bike shop provide high-quality services as well as products, but it should also rely on meticulously planned marketing strategies that will eventually allow your bicycle business to flourish. A well-organized campaign instantly builds your reputation with your customers. On the other hand, a poorly done campaign wrecks it in no time. Therefore, it is crucial to think through your marketing ideas and options. Nowadays, there are many ideas perfect for your bicycle business. Here are a few that you ought to consider:

Customer comes first

Before we take drastic measures to advertise your bike shop, you need to put customers first. Identify who your loyal customers are and what they need. If your customers prefer quality over quantity, you need to offer the products that will satisfy their wishes. Keep in mind that each customer is different, so you will have to be flexible. Offering discounts or giveaways is a good way to start. For example, make a special discount for elementary students. Along with bicycle maintenance, you can offer a bike makeover at a reasonable price for customers’ old bikes. Remember, the customer comes first.

Connect via social media

Another way to find out what your customer wants is by using the power of social media. Create an online page on Instagram, Facebook or Twitter as to advertise your bike shop. This is probably the easiest and the most convenient way of online promotion. By posting important announcements and photos, your page will attract the customer's attention. In addition, the customer can easily get in touch with the salesperson. Moreover, why not make an online contest engaging the whole cyclist community? The winner gets a prize, while your bike shop builds a reputation. It’s a win-win situation.

Your bike shop website

As already mentioned, social media will come in handy for your online promotion because it can reach many potential buyers. However, having your own bike shop website with a logo will likely draw the potential customers’ attention, too. No matter how big or small your bike business is, without an online presence, you are invisible. For that reason, it is crucial to put your business online and keep the customers updated about the shop’s services or products. With this, make sure you provide former customers’ testimonial so they can get a better insight into your professionalism.

Put a spotlight on your business

Take advantage of content marketing and give a thought to making a guide or even an e-book. By doing so, your audience can sign–up for your newsletter. This type of marketing strategy is extremely popular nowadays. For a bicycle business, a good idea would be to help the customers choose a good bicycle. Since there is a wide range of bikes to choose from, with a guide you can help your customer make the right decision. Before purchase, many customers usually prefer to inform themselves about bike models, its price or quality. By giving them useful information, you can put a spotlight on your business.

Go green and ride

When it comes to bikes, there are many benefits. Along with being a perfect way to exercise and get in shape, a bike is also an eco-friendly vehicle. There’s no better promotion than this. Bring awareness to your community about health benefits of commuting by a bike. Get your message across by writing blog posts on this topic or handing out flyers. Air pollution is the topic that concerns the whole community. Just by getting on a bike, every person makes a great impact on their environment. Sometimes, the best part of the job is giving something back.

Riding together

As a bike business owner, you must be a riding aficionado. You may have competed in several competitions; maybe you have even won a few. If you are still in your top shape, why not mix business with pleasure? Think about starting a ride group. Consider using social media e.g. Facebook or Twitter, to gather cyclists who will ride together every week or month. As a result, not only will you surround yourself with people who rely on your business, but you’ll have fun and make some new acquaintances.

Perfect marketing strategies

As far as you can see, there are various marketing options to choose from. Pick those that will help you stand out from the competition. To be on the safe side; consult your customer’s demands and needs. Social media are another way to get in touch with them. The best option is to build your reputation with your own bike shop website. Put a spotlight on your business with a guide, e-book or blog posts. Engage your business with the community and you will be rewarded. 

Sign Up Now

How Does Social Media Marketing Increase Sales?

Barbara Spagnola - Monday, November 20, 2017

According to the 2017 CMO Survey, 45% of businesses that use social media for marketing have not been able to show any quantifiable impact on their business, while 38% have a qualitative feel but no solid quantification. This isn’t a very encouraging statistic when you’re thinking about social media marketing, but it also doesn’t show the whole picture.

Marketing and promoting your business through social media does provide quantitative impacts, but only when it’s done in an organized and purposeful way. If you begin a social media marketing campaign without having a solid plan and measurable goals, you won’t be able to see quantifiable results. However, if you create a good strategy, choose measurable goals, and execute the right actions, you will always be able to find a measurable impact.

With this in mind, we need to address how social media actually does impact your business. One of the biggest questions businesses present about the use of social media is how it works to increase your sales. Not all businesses want to focus on exposure, one of the commonly listed benefits of social media, and would rather see bottom line results. This is a viable use for social media, and it’s not an impossible goal! 

Social Media Works for Brands of All Sizes

Small and large companies are both able to increase sales through social media marketing, although the process must be tailored to match their brand, industry, and size. It’s easy to imagine that exposure and building a brand personality are some of the only real business uses for social media. While these are two possible outcomes, they can also be building blocks for an effective sales strategy using social media. It all depends on how large the business is and what type of strategy is employed.

There are many different strategies that can be used to increase sales through social media marketing. Let’s take a look at some of the most effective strategies for large businesses and small businesses separately.

Large Business Social Media Strategies

Larger businesses are categorized by a larger following on many social media accounts. Size of the business is usually in direct relation to the size of the social media following. It’s important to note that this doesn’t apply in B2B industries. The focus of these strategies is direct B2C businesses.

-          Direct Sales through Social Media

Social media platforms have made it very easy for large companies to introduce products and services to their followers directly. Taking a direct sales approach only works when the business has a large number of followers, as it’s more likely they will get some amount of buy-in for their posts. If a large business directly markets a product or service and points to where it can be bought or incorporates an online sales portal through social media directly, they can see success in sales.

Success doesn’t mean that a lot of followers will buy. But, if there are enough followers, even a small percentage seeing the product or service and deciding to buy will equal to a good boost in sales from a relatively low-cost marketing campaign. However, if this strategy is used too frequently it can lose its effectiveness as followers grow tired of it.

-          Purchasing Social Media Ad Space

One way to solve some of the common problems of the direct sales method is to use ad space on social media networks instead. This has a higher cost associated with it, but it helps businesses to target individuals who are more likely to make a purchase or show interest in their product, rather than mass marketing to everyone.

Because of this, the business can focus on building value and creating an engaged fan base with their main social media accounts while simultaneously selling directly to more targeted followers. However, ads are more likely to be ignored, especially when surrounded by other content. Ads may also be blocked by followers or may start to erode a positive brand image over time. 

-          Indirect Advertising and Marketing Promotions

Indirect social media strategies don’t point followers to an exact product or purchase but give them some other reason to look at the products or services offered by a business. A good example of this would be a business running promotional posts around Valentine’s Day giving ideas for gifts to your loved one. They may not be directly advertising a specific product or service but are still pointing followers towards their company in an effort to increase sales. Many discounts and promotions are used in this type of indirect social media advertisement.

-          Influencer Marketing

Using social media influencers can be costly, but may yield a very high ROI for some businesses. The right influencer can help a business spread their reach to people who aren’t yet following them while also giving a recommendation for the business through a source those people trust.  

Small Business Social Media Strategies

Small B2C businesses have to focus on other strategies to increase sales through social media. They usually do not have large bases of followers, so it requires a little more creativity to get the desired sales increases.

-          Staying in View of the Customer

A huge function of social media for small businesses should be staying within a customer’s mind more consistently. If a small business doesn’t want to be a victim of the old adage “out of sight, out of mind”, they need to maintain a presence where their customer base will see them. Social media is an excellent resource for this and can encourage previous customers to return and use the business again, especially if they are given some sort of incentive.

-          Leading to a Sale

Most small businesses are better off focusing on indirect sales through social media. Given the smaller base of followers, it’s not always practical to advertise products and services directly, since the resulting sales would probably be negligible. Instead, social media should be the first step in the buying process. Many digital marketers would call this the beginning of the sales funnel.

Whatever you call it, social media is a valuable first step towards people buying products and services. It’s wise to point potential customers to a permanent company website by providing them some sort of value for free. Providing value to customers before a purchase is made creates goodwill towards a company and can lead to an increase in sales in many cases. Value doesn’t have to be monetary and is often provided in the form of informational content.

-          Building a Brand Personality

Making a relatable brand personality on social media is a surprisingly effective strategy for small businesses. A helpful, friendly, and responsive social media strategy can lead to a direct increase in sales, according to Sprout Social’s 2017 Q2 report. Responsiveness is the most sought-after quality in a business social media account, and it’s the one thing that’s most likely to lead to sales in all demographics of online customers. This is an inexpensive strategy that’s highly effective for small businesses.

Not all social media strategies work for all businesses or customer bases. However, you can directly or indirectly affect your company’s sales through the use of social media marketing. Choose the right strategy for your business size, industry, and audience if you want the best results.

Sign Up Now

Video Takeover

Barbara Spagnola - Friday, November 10, 2017

Radio stars aren’t the only things video is killing. This medium is taking the marketing world by storm due to its versatility and popularity among a wide range of audiences. However, not all videos are created equal.

According to marketing agency AntiSocial Solutions, “People in the US and Canada are 1.5x more likely to say they feel excited by mobile video on Facebook and Instagram vs TV.” Social videos and livestreaming in particular are attracting more attention and encouraging meaningful customer engagement than many other forms of content. Why is that, and how can you utilize this revolutionary media. Read on to find out.

Social Videos 

With social video views reaching into the billions, it’s no wonder why marketers are beginning to incorporate this medium in their marketing campaigns. Social media is constantly being checked by the masses, even for the news so there’s no better time than now to start filming.

So what exactly are social videos?

To put it simply, these videos are meant to be seen and shared via different social media networks. With their algorithms programmed to give priority to videos, these networks see the potential of this content and are continually adding features on their platforms to promote video posting and sharing.

Unlike viral videos, social videos derive success from being shared among the intended target audience, not necessarily the number of total views. With millennials resonating the most with this kind of video, this demographic should be the focus of any social video marketing campaign.

Since this age range will be taking over the majority of the workforce in an estimated 10 years time, it’s best to start investing in social video as soon as possible. The ROI of social videos is nothing to sniff at either. <a href="http://syndacast.com/video-marketing-statistics-trends-2015/">Since it’s estimated</a> that 74 percent of internet traffic is due to videos, it goes to show that companies who use this medium experience increased conversion rates as well.


If you can’t see something in person, the next best thing is to watch the livestreaming video. This medium makes it possible for people to get an inside look of things and be “present” in a way that was not possible before. Through livestreaming, you can build the trust of your target audience by promoting transparency and filming the inner workings of your company.

By telling the truth about how you get things done and being open to critiques and suggestions, it helps to foster an environment where customers feel like they’re a part of the company and their opinions matter. Livestreaming on social media also encourages customer engagement, <a href="https://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/">with people commenting more on live videos than regular videos on Facebook</a> and other social networks.

This may be because viewers feel like they’re actually a part of the event instead of a passive bystander. With presenters interacting with viewers and communities being formed through the comments section, livestreaming becomes much more than watching a video.

How to Do It All 

Now that you know the why, all you need to know is how. There are many ways you can use social videos and livestreaming to your advantage. First, here are a few social video strategies:

●  Tell Your Story:  Through social video</a>, tell the story of your company and brand. This medium is a great way to introduce people to your company in a fun and easy to consume way. You can more effectively tell potential customers through social videos your values and beliefs and <a href="https://mbaonline.pepperdine.edu/resources/infographics/promote-a-positive-company-culture-for-success/">how you’re promoting a positive work culture</a> within your business.

●  Lead Generation:  Generate more leads by utilizing social videos. People are definitely more likely to share an interesting video, especially if that video hints at an upcoming event. End it with a call to action and make it easy for viewers to act upon that call by providing a link to a relevant landing page.

●  Customer Support: If you have a question that needs answering, wouldn’t you rather have a short, informative video rather than a lengthy instruction manual? There’s really no contest. When customers have questions about your company or a product or service you’re selling, take the time to film the answer and improve overall customer retention and satisfaction.

Now that you know a thing or two about social videos, here’s what you can  do with livestreaming:

●  Share Live Events: No one likes missing out on cool events. Be your customers’ champion by livestreaming these conventions and expos and showing what viewers want to see. Make your livestream video as interactive as possible by replying to comments and letting viewers decide what you do next.

●  Interviews:  Behind every company are people who make it happen. These people have their own interesting lives and opinions that customers would love to hear from. By interviewing employees and clients, you can give your company a more personal feel and help customers foster a warm familiarity with your business. Remember to keep the audience involved and have them ask questions during the interview as well.

●  Q&A Sessions: Q&A sessions are a great way to find out what your customers are thinking and what they’re curious about regarding your company. Focus on relevant, interesting questions and make sure you use the name of the person who specifically asked. To give your session more direction, decide on a specific topic to discuss beforehand to help narrow down questions and set the mood of the Q&amp;A.

When developing a marketing strategy, it’s advisable to include videos in your overall content plan. This medium is showing more and more to be the face of marketing. They add a level of interest and engagement that written content has a hard time matching.

However, you can take more advantage of what video has to offer by utilizing social videos and livestreaming. By creating an environment where customers truly feel like they are a part of the company and cared for, you’ll see your conversion rates go up with each view your videos get.

Sign Up Now

Most Effective Practices to Handle Digital Marketing Projects Successfully

Barbara Spagnola - Tuesday, November 07, 2017

What do all of the award-winning digital marketing campaigns have in common? A powerful, yet subtle message that in within minutes or even seconds captures the audience’s attention on a deeper level. Simply put, high quality digital content can make one laugh, cry, and rethink their actions. But the road to such success is hard and is only possible with an efficient digital strategy. According to a Smart Insights study, 46% of brands don’t have a defined digital strategy, whereas 16% of those who do have it fail to use a strategy for their marketing activities. This is a big mistake because it limits business growth and the necessary innovations technological evolution imposes today. After all, in digital marketing, the emphasis is not on marketing, but on management skills that enable efficient coordination between multiple teams, project managers, and stakeholders. And of course, the bottom line is that you need to create a real impact on the market.

Set Your Goals & Automate

Create a detailed plan and set the goals as well as the essentials required to make it to the finish line. Right from the beginning, access your key performance indicators (KPI) to get realistic expectations and consider automating project processes via simple project management software.

The truth is that a project management system is practically a necessity nowadays. The software is packed with useful features you will need for enhancing collaboration and staying on schedule. With this system installed, you can  document all tasks, improve collaboration and track them from start to finish.

Find Your Audience

In order to design a meaningful digital marketing project, you need to truly discover your target audience. For that to happen, you must drill down to specifics such as consumer’s age, gender, and location. From there on, search for a deeper insight to pinpoint their desires by:

Identifying their common problems and the manner in which you can offer a solution.

Using Analytics Audience Report Help to recognize their key characteristics.

Documenting their common behavior patterns and aspirations.

Locating the audience that will be influenced by your marketing campaign and targeting them.  

Set Limits on Budget

To avoid breaking the bank, define overall digital marketing budget limits. The best way to do so is by comparing the previous project expenses and affordable channels that brought the most leads. Use the project management software to measure the estimated work with real expenditure, so that you can make a solid budget draft. Decide if using paid promotion and ads is a worthwhile investment, and if so, allocate a portion of the budget for each effective digital channel. And what about new channels? You need to know their purpose in order to decide whether or not to invest.

Thus, only those reasonably priced digital channels with the largest reach and conversions are worth your time.      

Learn to Prioritize

What are the crucial talents a project manager brings to digital marketing?

Developing and assigning project tasks.

Leading and directing a team to make sure each team member stays on track.

Monitoring projects schedules and the budget.

Constructing project reports.

Accessing and evaluating the project success.

Assuring the quality of projects.

From the very beginning of the project, you should communicate the objectives to all the project stakeholders, team members, clients, sponsors, and managers. However, don’t lose focus and let the sense of urgency cloud your judgment. The more people are involved, the more opinions will be divided, so feel free to speak up governed by the knowledge of whom you are trying to reach. Therefore, learn to prioritize tasks within your project and split them into critical, important, and optional.   

Monitor Progress

As mentioned before, the project manager has to monitor the project and direct the team to assure tasks will be done according to schedule. Although you can easily follow the progress with a project management system, you should avoid micromanaging every single detail. The role of a great leader depends on the freedom you give the team to make their own decisions. Give them space and encourage their creativity by showing that you respect their opinions.

Ask for Feedback

Asking your coworkers and all of the parties involved in a digital marketing campaign for feedback is an excellent way to assess a project’s success. Don’t be afraid to hear negative comments because praise doesn’t open the door to growth. So, take criticism as a way to advance your management skills and increase the overall performance. At the end, it’s easy to make a few projects adjustments, but what will count the most is the strength and influence your digital marketing will have on the audience.   

Revise Your Plan  

If you thought your plan was set in stone, you thought wrong. Actually, everything working according to plan is quite a rare occasion, so be ready to revise your plan and make the changes necessary to reach the desired outcome.

On that note, here is a short recapitulation of some vital points and necessary steps for a bulletproof digital marketing plan:

Create a project timeline and share it with others.

Highlight the critical campaigns and assign a timeframe for each.

Document the digital channels and the budget necessary for each project.

Create a tracking and monitoring plan suitable for your KPIs.

Measure the success of the individual marketing strategy elements.  

Revise your previous budget and demographic analysis and see if you can make something new.


The most effective digital marketing campaigns are produced by effective and smart project managers. They know the secret to success lies in knowledge and creativity:

Knowledge about the target audience and their wishes.

Information on new technology that makes things easier.

The skills to motivate the workforce and properly delegate tasks.

The ability to take criticism and make it work in their favor.

Enough creativity to bring innovations.

That is all it takes to make a stunning digital marketing campaign and potential leads into loyal consumers.

Author Bio : David is a technical writer, his works are regularly published in various papers and top-notch portals. His rich experience in Project management domain helps him offer latest and fresh perspective on improved efficiency in work flows across organizations. His informative works on similar lines can be reached out on ProProfs Project
Sign Up Now