8 TIPS TO DO DIGITAL MARKETING FOR YOUR PRIVATE LABEL BUSINESS ON AMAZON

Barbara Spagnola - Thursday, March 30, 2017

With modernization of technology, almost every one can afford a smart phone and has access of internet. The internet has made access of and sharing of vital information of any kind easy. In the 90’s people spent less time on the internet. With the introduction of social media like Facebook, Twitter, WhatsApp and others, the world has been reduced to a small village where people are literally in constant contact and sharing of information has become very easy and fast.

With the coming of big and respectable business hubs like Amazon, many business opportunities came with. Amazon provide a platform where willing buyer and willing seller can meet online and execute their business deals. A good example of such a business opportunity is the Private label business.

To effectively become competitive in the Private label business, you have to know important features that defines online customers, where to get them and how to lure them into your business are.

Below are some of the unique features you have to use to hit many sales on the Amazon platform.

  1. Search Engine Optimization (SEO)

Understanding of key word usage is vital for your business to thrive in online search engines like Ask, Yahoo or Google. Have insight on how to frame your key words so that your business will be highly ranked in the online search engines. Here are some key points on how to make your business get high ranking.

  • If you have more than one website for your business, use permanent redirects from your other website to the main website. This will make the two websites to look like one website.
  • As a qualified client on Amazon, provide your testimonials to other qualified business who will also in turn provide links back to your business site.
  • Don’t over price your products. Low prices often attract high ranking from Amazon and Google.
  • Provide a unique brand that will create a social buzz and provide links back to your site on Amazon.
  • Research on how to use keyword and find out which keyword your customers mostly use. Also find out which key words your top ranking competitors use and improve on yours.
  1. Social Media Optimization (SMO)

According to the social media and internet marketing expert Jeff Johnson, over 91% of people engage online search engines like Google or Yahoo to find more information about certain products before they can make a move of purchasing such products. This is a good proof that, currently, social media is the best parameter used by many customers to gather information about products they intend to purchase. Mr. Johnson further says that more than half of those who conducted online search, visit local store to make the purchases.

To draw attention of many social media users to your products on Amazon, provide specific information about your brands. Specific information helps online users to understand and use your products easily. Carry out a dedicated online search to find out which social media platforms clients can access Amazon.com from. Put more adverts on this social sites and provide links to your brands on Amazon.com.

The most important thing to consider before using any social media is your marketing strategy.

  • Have a picture of how social media is supposed to transform your online private label business on Amazon
  • Which social media platforms best suites your interests.
  • Have a detailed plan on how best to execute your strategy.
  1. Email Marketing

Despite the stiff competition from the social media sites, email marketing is still active and a relevant tool to use in your private brand advertising on Amazon. Consider the following strong holds when using email marketing.

  • Concentrate on key points like being brief and straight to the point about your products, using catchy titles that best describes products you sell, being time conscious when you send your emails to your clients.

  • Use automation tools such as Aweber that will be automatically be responding to your emails any time of the day. These tools easy time to concentrate to other matters of the business. They handle customers and clearly introduce them to the products that your business set up handles.
  • Detailed content. Feed your customers with first class information about the products your business handles and any changes made with your business at least one in a month. This will create and maintain loyalty with your customers.
  1. YouTube  Videos

According to statics, over 75% of online users understand content more and quickly using videos than using written content.

  • Apply for a slot on You Tube to establish your business channel.
  • Use short and relevant titles to describe videos of your business. Always remember use the ‘video’ keyword and use descriptions that can uniquely identify your business.
  • Provide simple and clear and instructions on how your products are used.
  •  Use annotations to direct online users to subscribe to your business channel where they can find full information about your products.
  1. Search Engine Marketing (SEM)

Search engine marketing is an important weapon to make your private label business known all the internet. Keenly research on the most visited websites and around the world where Amazon operates and pay for your adverts to appear on their webpages. Provide links on the adverts to link back to your business site on Amazon. Out of curiosity, some online users may decide to click on your links to know more about your business. This may lead to new customers in your Amazon business.

  1. Influencer Marketing

To improve sells of your private label business, find some key people who have huge number of followers on social media like Twitter, Facebook or a blogger to associate with your business brands. Ask them to write blogs that promotes your business on Amazon. This person can draw a lot of traffic to your online business since many people trust them. This people are key to the business since they can command interests of many people at any given time.

  1. Google Maps

Google maps are helpful in helping to position your business premises in a certain location. This is important since some customers may decide to come physically to your stores. Place your business premises in strategic locations where customers can have ample parking and they will feel secure. Knowledge of how to use google maps is also important; to know physical locations of your customers. This can help you when charging transportation costs.

  1. Outreach

Find big business establishments within Amazon that handle different but complementary in usage to your products and become a serious contributor in their websites. In turn they will provide links that refer their customers to your business website or your Amazon dashboard. This is a great way of getting your business known far and wide both within Amazon and outside in general.

It is one thing setting up a private label business within Amazon and it is another in keeping it afloat. It takes sacrifice and hard work to get and keep your private label business on top of the chart. With careful means discussed above I know your business will undergo major positive changes. Apart from the online powerful campaigns for your private label business, the fundamental factor to the success of your private label product is to ensure that they are manufactured by trustworthy private label manufacturers.

 
Author bio
 
Sarah Kaiser is a digital marketing manager at casino global sourcing, the sourcing division of a French retailer Groupe Casino. She’s in charge of godirek.com, the digital product catalog of casino global sourcing, which offers helps and handles enquiries about private label manufacturing and sourcing. She’s a fan of water sports and has studied business management in France. Her works have been published on dozens of websites and blogs. 

Types of Small ATM Machines for Businesses

Barbara Spagnola - Wednesday, March 29, 2017

Are you looking to buy an ATM machine for your business? That might be one of the great ideas you have come up seeking to improve the profits in your business. Purchasing an ATM machine is not hard; you can find an ATM machine for sale which is available for lease at affordable prices making it easier for you to purchase one for your business. But first, before you settle for any particular ATM machine, you should compare the cost, features, reliability and the overall value in respect to your business. At the end of it all, you will be able to determine which ATM machine is the best for your business. The following are the top ATM machines that you should consider purchasing for your business and your money.

GenMega G2500

It is the best kind of ATM machine that is recommended worldwide for any business. One of the reasons why I recommend this type of ATM machine for your business is the fact that it is an ATM of choice among the various industry professionals. You will find that most of the companies which have ATM machines are most likely to own the GenMega G2500. What are the reasons for the consistent recommendation of this ATM machine?

For starters, it is one of the ATM machine for sale options which are most affordable especially when you compare with the features that it has. It comes with all the kind of features that your business will need from an ATM machine. The other reason which makes it stand out is the fact that it is a reliable machine which is made up of quality parts and an excellent design that enables it to last longer for years. The design will assure easier replacement of parts when damage happens and provision of better and quality service to you and your customers. It has an overall aesthetic, physical appearance which is appealing and can fit perfectly in any establishments.

Nautilus Hyosung 2700 CE

This machine is very well rated only that it lacks the kind of design consistency like that one of the GenMega’s making and therefore it will be a bit hard to find the parts and service machines at times. It lacks some of the add-ons such as the fingerprint ID and a built-in security camera. These are some of the features which are critical for the safety and security purposes that anyone who is willing to purchase an ATM machine should look for. But if you are seeking to buy a less technological machine then this should be your kind of choice to settle with.

GenMega Onyx

Compared to the GenMega G2500, this ATM machine for sale has a little more class and sophistication. It is a solid choice for one kind of a super reliable tool for your business. Aside from the added sleekness in the design and quite a larger screen, it will provide you with the same kind of reliability associated with the GenMega products. The larger screen comes in handy if your business is a little higher-end.

GenMega GT 3000

It is the best option you will land when you are looking to have a through-wall drive ATM machine. It is not fancy, but it will get the job at hand done.  Due to this reason, you will be able to purchase it at a much less price as compared to the other ATM machines.

GenMega Onyx wall-mount

Just like the free standing Onyx, the GenMega Onyx wall mount is also sleek and professional. It stands out among the thorough-wall drive ATM machines because it is among the few wall mount devices which can be able to handle up to 1000 notes in cash. The other models probably hold 500-800 note range and do cost more. With this ATM machine, your chances of running out of cash are minimal, and you will not need to fill the machine for quite some time. Despite all these advantages, this machine is very much affordable.

When it comes to reliability, the GenMega ATM  machines especially the G2500 are considered to be reliable in the industry. Now you know which type of ATM machine best suits your business.

How to Recover from a Failed Hard Drive

Barbara Spagnola - Tuesday, March 28, 2017

Unfortunately, computers do not last forever. Therefore, you can expect system issues and failures at some point in the device’s life. Panic often sets in at the first sign of a failed hard drive. However, if your company regularly backs up its data, there is no reason to panic.

Unfortunately, not every company backs up their files, so it is sometimes essential to recover files from a failed hard drive. Here’s how:

Identify the Cause of the Hard Drive Failure    

There are numerous reasons why your computer has experienced a hard drive failure, but it is essential to identify the cause so you can embark the appropriate solution.

For example, a hard drive failure could have been caused by:

  • A recently installed piece of software
  • An old hard drive with physical issues
  • A harmful virus or malware
  • A spillage

There are numerous reasons why your hard drive could have experienced a failure, but never fear, because there is a recovery solution to help retrieve your lost data.

Basic Recovery Solutions

If you can identify whether the hard drive failure was caused by a hardware or software issue, you can then select your next course of action. Sadly, hardware failures, also known as mechanical drive failures, are often a little harder to fix than a software issue, which is also known as logical drive failures.

If you are experiencing a hardware problem, it is recommended to consult an experienced professional to provide a hard drive repair or data retrieval. For example, there are Secure Data Recovery techniques that can retrieve lost data, even if the hard drive failure is irreparable. Luckily, software issues are a little easier to remedy. There are numerous recovery tools that can reverse the impact of a failure.

If you are unsure if a hard drive failure has been caused by a hardware or software issue, it might be a good idea to remove the drive from the system and test it on another device. When installed on a new device or USB disc cradle, you should listen carefully to hear if the plates are spinning, which could mean a software issue caused the failure. However, a solid-state drive (SSD) will not produce noise, so a user will need to perform various diagnostic tests to identify a mechanical or logical cause. However, we recommend leaving a hard drive removal to the experts, as a particle of dust can thwart a data recovery.

Write a List of Important Data

Never embark with a hard drive repair if you lack the confidence and knowledge to repair a computer and retrieve your data effectively. You must, therefore, consult an experienced IT professional or retrieval company. What’s more, you should write a list of all the important data you might lose if you are unable to recover a hard drive. For example, you could potentially lose customer details, tax information, business documents, expensive software, photos and personal information. This will ensure you can request the retrieval of select files or can take immediate action to eliminate the damage caused by the data loss.

3 Healthcare Marketing Trends to keep an Eye on in 2017

Barbara Spagnola - Thursday, March 23, 2017

Healthcare marketing is changing in a number of ways and the potential repeal of the Affordable Care Act, also known as Obamacare, isn’t even on the list of the biggest changes in healthcare. In the case of repealing the Affordable Care Act, the market will continue to face cost pressures, consolidation and shifting demographics for the population at large. Let’s look at a few trends that are altering healthcare and healthcare marketing, which will continue to shape the industry through 2017 and beyond.

Personalized Advertising

Customers are more discerning, and they expect everything to be customized. Your healthcare marketing needs to identify the customer’s interests and deliver ads that suit. Content marketing like newsletters should be tailored to the user’s interests.

Monetizing Telemedicine

Telemedicine lets patients consult with a nurse, psychologist or doctor without having to come into the clinic. A new option in healthcare marketing is monetizing it, such as charging for five-minute nurse consultations, a meeting with a dietician, or short check-ins with a psychologist.

Monetization of telemedicine is still a new subject that is now covered by a larger number of online MHA programs. Those with an online master of healthcare administration in strategy and innovation should be well versed in monetization techniques if they want to remain competitive.

Physicians and other medical professionals can charge for second opinions for patients who want a review of diagnoses provided by a specialist, just as they currently charge for copying someone’s medical records. Those who monitor their vital signs via a wearable device could send the data to the doctor for review for a small fee, unless it is considered part of their monitoring.

The Rise of the Social Messaging App

Social messaging apps are starting to become a key user interface with the rest of the world. You can communicate with other people, servers, apps, and chatbots using the text interface. You can monetize social messaging apps by letting patients pay a small monthly fee for the ability to send any question to a doctor, nurse or other medical professional answer on demand.

Chatbots can answer common questions and indicate when an in-person visit is necessary. There is already routine use of social messaging apps to remind patients to schedule their next appointment or refill their prescription, while apps are now allowing patients to do exactly that through the app.

Periodic informational messages with brand name references keep your brand in the forefront of their minds and make them feel connected to your company. Providing tips on getting your flu shot or vitamins the patient likely needs through the social messaging app let you deepen your relationship with the customer at a very low cost, assuming the messaging is relevant to the receiver.

Quality content marketing remains a mainstay of marketing to potential patients, but it has to be tailored so as not to compete with higher authority domains. Patients are demanding personalized advertising, and you need to identify how to position the right type of content before them at the right time. Social messaging apps offer you a way to streamline communication with the patient and engage in drip marketing that makes them think of you first when they need your services.

http://healthadministration.uc.edu/

What Project managers can Teach Marketing Experts

Barbara Spagnola - Thursday, March 23, 2017

There is not much difference between a manager and a consultant when you think of what their purpose is. They are employed to guide and advise a group of people towards a certain goal. Certain skills that you attain from project management, most people will find, can be invaluable to the right kind of marketing expert:

Define roles and responsibilities

In the marketing world especially, there is a lot of encouragement for people to expand their skills list, seek out additional responsibilities to take on board and manage projects alone. Oftentimes, this doesn’t always end well. If you encounter teams struggling with conflict and uneven distribution of work then there are good chances that this is the result of a lack of defined roles within the team. People are uncertain of what they are supposed to be doing, where their strengths lie, and how much work they should have. If you want your processes to flow smoothly then you need to make sure that everyone within a team is aware of what their duties are and know exactly what work belongs to them. This way you are less likely to have one or two people carrying the team or colleagues passing blame onto each other when things go wrong.

Work in stages: not tasks

Marketing projects tend to be particularly high volume. There are a lot of things to be done and redone, and these things contribute to a cycle of work rather than an end goal. Monitoring each task individually in these high volume projects can sometimes be a waste of time and disrupt the workflow. With marketing, the products your team create need to be as current as possible, and taking time to review every single element is time not spent updating and adapting. Instead, it would be wiser to define process stages and monitor the flow of work through the stages. This makes it easier to identify which processes take the most time, where there seems to be the most amount of difficulty and where developments can be made to make the process more efficient.

What worked once won’t work every time

As a marketing expert, you should be aware that using a particularly marketing strategy over and over again is not going to guarantee success. You need to make sure that you and your processes are constantly adapting to meet new demands and challenges. In project management, you need to utilise what you know and keep the fundamentals of project management fresh in your mind. When you know them inside and out you know how to adjust them and apply them to get consistent results from various different projects.

Project management isn’t something that is confined to one or two particular industries. It has its uses everywhere and from a project manager’s perspective it’s hard to imagine anyone not benefitting from a management qualification, especially someone who acts as a consultant or expert. When professionals earn their PRINCE2 qualification, they gain a brand new perspective on the working process that allows them to be more perceptive. They can identify, analyse and resolve issues quickly and know how to effectively control each stage of a process. This is why experts from a vast range of industries continue to seek these qualifications – they provide them with valuable skills that are capable of completely transforming their work. 

A Dozen Content Marketing Tips for a Rewarding 2017

Barbara Spagnola - Tuesday, March 21, 2017


2016 was ridiculously hard for content marketing. There was more content than ever and it is unlikely that trend will slow down anytime soon. How do you thrive and not just survive in 2017?

 

  1.       1. Live video is the new black

With major platforms like Facebook, YouTube, Snapchat, and now WhatsApp sporting live video features, we're beginning to see a shift from the more conventional written word to video content. There is so much content out there, constantly battling for the consumer's attention. This means the target audience has less time, a shorter attention span, and lots of distractions. Also consider that search engines are getting better at analysing images and videos to determine what your website is about. Complement traditional wordy content with video or let the video do all the work.

 

2. Drop the bulk

You want to sound professional and personal. Ambiguous, overly formal, or stiff language doesn't work as much. Content is becoming more concise and punchy, and unique with personality. Remember, no one has time anymore. Make every second a customer spends on your site count.

 

  1. Controversy sells

You know why controversy sells? It gets people talking. Gregory Ciotti uses what he calls “toilet paper strategy” to explain that low level controversy like toilet paper orientation get people talking. As a content marketer, why do you need to get people talking? More shares!

  1. Target more specific audiences

There's a lot of generic content out there that merely scratch the surface and not enough specific information that holds value. Pick a niche and focus on that. If you're good enough at it and publish quality material, before you know it, you'll be considered an authority in that niche.

 

  1. A bird in hand

We tend to focus most of our efforts on gaining new customers, constantly chasing higher conversions. We forget that we have to keep the old ones. What’s the use in converting visitors to subscribers only to lose them later? Focus more on a new kind of conversion - converting your current customers to die-hard fans.

 

  1. Be honest

Now, this is not to say content marketers lie but these days, people abhor even the slightest hint of deceit. Customers are becoming more aware of patronising content, so you have to be careful how you frame your stories. In 2017, try to shift from fictional storytelling to more documentary style storytelling. The days of sensationalism are nearly gone.

 

  1. Guessing was so last year

Don’t get the impression that shorter content and less material equals better content. It’s time to move on from the guessing game to something more proactive - testing. Test out your approach to everything content. Test headlines, A/B, conversion, images, multivariate, and see what is actually working and what isn’t.

 

  1. Invest in the right type of content

2017 is going to be a good year for writers, and not just any writers, the good ones. With all the content flooding the online space, there is a greater need for well-written, quality content. Using reputable writing agencies, like Daily Posts UK, is the way to go. You’ll be sure to get quality content as agencies like this know and take their business seriously.

 

  1. Jack of almost all trades

There are email marketers, social media marketers, content marketers, and so on. It's all about specializing, right? No, not anymore. We're not saying you should be a Jack of all trades, but be a generalist. Be deeply experienced in your principal area and sufficiently capable in other areas. For instance, as an email marketer, you should be able to do your analytics and as a content strategist, be conversant with AR and VR.

 

  1. It gets more visual

It’s not just about videos, there’s also infographics to think about. Professionally designed interactive content is like a magnet. It’s a quick way to assimilate information and makes for an easy and engaging read. Meanwhile, it is worth mentioning that augmented reality and virtual reality are here to stay, and you should consider using these tools. They were big last year and are likely to get bigger in 2017.

 

11. Headlines matter most

Great content alone is not enough. You have to be adept at writing headlines. Your headlines have only a few seconds to make an impression. Headlines are so important that John Nemo suggests spending 80 percent of your time on headlines and 20 percent on the actual content. Whether or not this is feasible is not the question, the fact remains headlines are super important.

 

12. Data, data, data

Data rules. People want to see that they are consuming valuable content, and how do you prove this to them? By backing up your content with data to support your ideas.




Improve Conversions in 2017 with These UX & Web Design Tips

Barbara Spagnola - Thursday, March 16, 2017


At a time when SEO and social media are grabbing all the attention, it is easy to overlook web design in the quest for improvements in conversion numbers. Falling into this quicksand is dangerous as any positive changes driven by enhancements in SEO and social media tactics will undoubtedly be undermined by neglected web design elements. This is proven by the fact that 46% of web users will pin credibility of your company to your web design and that 38% of people will leave your website if they feel your website is unattractive.

“It is easy to register a great domain name and put together a few pages of website for your company web presence” says Brendan Wilde at domains4less.co.nz. “However, converting websites are those where a lot of work has gone into the UX Design”.

 This piece takes a look at vital tips you can implement to ensure your web design doesn’t take away from your conversion rate optimisation efforts.

Cut Down on Options

You can boost conversions in web design by limiting the number of choices users have. This is backed by Hicks Law which (paraphrased) basically says that the higher the number of options for a user the longer the length of time it will take them to make a decision. In web design, the longer length of time often translates to no action taken at all. So, cut down on any multi-choices, multi-call-to-actions and other similar choices. Users shouldn’t have to decide if they are to read a review, purchase a product, check out other variants of a product or share the product on social media all at once. Have a clear plan with every page as you create a website.

Deploy Age-Responsiveness

Are you targeting millennials or baby boomers? You can grab their attention more by designing pages with images and landing page speak that they can relate to.  Design elements specifically targeted at a demographic will yield better results than generic ones. Interestingly, it doesn’t matter if you are a multi-demographic business, you can create specific landing pages per demographic, as you create a website and direct members of the group to your offers to it.

Embrace Artificial Intelligence

Chatbots have been around for a while but there is no better time to use them than now.  They can be used in web design to provide automated responses to customer related question round the clock. Conversational chatbots are efficient when they save customers from trawling the FAQ section on their own.

Adopt Load Speed Friendly Design

A second of page load delay can lead to up to 7% reduction in conversions.  You need to ensure that there are no design elements hampering page load speed. Fortunately, there are lots of free tools that can be used to troubleshoot design-based page load speed problems. Google’s Page Speed Insights is the most popular but Pingdom, GTmetrix and KeyCDN are great options as well.

Use F-Layout

Researchers have demonstrated several times that users tend to start viewing a page from top left to right. They then move downwards into the lower parts of the content. The bottom right gets the least amount of visibility. To deploy this design element in your web design, simply place design elements vital to conversion (such as CTAs) along the F layout on each page with less important bits in the lower visibility areas such as the lower right hand corner, right hand sidebar and footer.

Don’t Ignore Shopping Cart Marketing

If you run an e-commerce store, you need to use the shopping cart to promote other products. Most top online retailers use this to generate 10% to 30% in additional revenue. However, don’t forget the Hicks Law effect at this stage so pop-ups are a no. Place shopping cart marketing reminders in low visibility areas as mentioned in above otherwise shoppers can get confused leading to a lost sale.

CTA Animations

Call To Action buttons that are prominent are vital to making conversions. Shape, size and placement are well-know considerations. However, few people are taking advantage of animation. The animation should be subtle enough to attract attention without overshadowing the message or overpowering other important design elements.

Colour is still Important

It is easy to ignore the importance of colour in web design but it is dangerous. Colour influences usability, conveys the brand message and also determines the mood of the website. This is why colour must be chosen carefully to ensure that the overall result is in line with your brands emotional appeal. Applying a colour theme that matches your brand message in your design is as easy as grabbing pictures that are very close to the brand message and feeding them into the Adobe Colour Wheel. The end result will be a selection of colours that can be blended to generate the brand feel you desire.

Testimonial Videos

These types of videos have been made popular in the last few year as more startups use them. However, while many use them to explain products others use them for full-on persuasion, driving up conversions. Using videos of real people highlighting features and benefits of using your products and services will help your target audience to overcome any fears and objections. Don’t forget to use real people that your target demographic can relate with, in these videos as you create a website. For example, don’t use testimonials from a stay-at-home mom to market services or products targeted at young adults.

Use Design Elements that Grab Attention

You have less than 8 seconds to impress any visitor.  Therefore, you need to use carefully targeted design elements to draw attention and boost conversions. Some top tips include: making headlines large and benefit-driven, use of eye-catching imagery, use of bold but simple CTA buttons, use of interactive content like video and multimedia, animated exit pop-ups and subtle hover effects.

Use Human Faces

A face on your page triggers a warm/social feeling in visitors, giving your content and offerings far reaching powers. This is why your articles, testimonials, CTA forms and similar important design elements should feature faces. A photoshoot for the business staff for use on the website is a good start but you can also offer incentives to have client pictures in testimonials.

With these tips, you can see opportunities you have missed in the past with your web design. It is not too late to shake things up!