There are many ranking factors that get taken into consideration when trying to rank in Google. Even many of the best SEO’s are ill-informed.
For this reason it’s important to go with an seo services company that understands all of the following:
Content is King
The biggest ranking factor in 2017 is good content. Long gone are the days of ranking pages with thin or poorly written content. If you go and look at the top search results for any number of keywords, you’ll notice the top ranking pages often have over 1000 words of unique content.
Aim to produce quality content and try and bulk it up as much as you can without making the quality of the content suffer.
Keywords and Content Relevance
Adding relevant keywords to your content is very important. If you're trying to rank for “dog training” it would make sense to include that keyword as well as other relevant keywords into your content.
Keywords are important because they tell Google what your content is about.
Every now and again you’ll hear an uninformed SEO or a Google employee say something along the lines of “backlinks are dead” or “backlinks no longer rank websites”. Any SEO with websites that rank will disagree. Backlinks are still one of the top ranking factors and this likely won’t change anytime soon.
That being said, Google is getting very good at recognizing un-relevant or low quality backlinks so it is always better to go with quality over quantity when building links. Getting backlinks on real authority websites will always be one of the best ways to help rank your website.
In my opinion the most overlooked ranking factor by most SEO’s is user metrics. Ever since Google released their RankBrain algorithm, they have been making it well known that they are monitoring user behaviour and taking it into consideration when ranking sites.
What does this mean?
Let’s say you're trying to rank for “dog training” and your website shows up on page 1 due to keyword relevance and backlinks. Except Google notices that your bounce rate for that keyword is very high. This tells Google that your content is not relevant to their users that have searched for that particular keyword and it is highly likely that your rankings will drop.
This is why it is very important to create quality content, and aim to create content that keeps users on your site. Having a high bounce rate is a bad sign to Google, and something that should never go overlooked.
If you aim to produce quality content with relevant keywords, the backlinks and user metrics should come naturally and you will be on your way to the top of the search results.