Healthcare setups and medical practices need effective marketing strategies to accomplish their predetermined long-term and short term goals. In addition to getting an edge over competitors, increasing cash flow, advertising products and services or enhancing their reputations, medical practices also seek to generate patient leads as part of their objectives.
Generally, patients make use of the internet to search for the best medical practice closest to them. Effective online marketing strategies can therefore be employed to generate patient leads for your practice. Here are some top online market strategies you can make use of.
Make Your Website Stand Out
The first impression a prospective patients gets of your practice is more often than not communicated by your web site. Websites for health providers, just like any other business, are built to serve the same purpose. If you are trying to get chosen by possible patients as their go-to practice, you need to inspire trust and the best way to achieve that is through a great website. Your website must look modern and be updated. If it looks like something that was built a long time ago, you run the risk of portraying an equally antiquated knowledge of science and medicine.
Another important factor your website should embrace is transparency in order to provide patients and referring providers alike with the idea that they are in charge of their own care. The website should be clear and concise, offering easy access to pricing options, patient testimonials and procedures.
Learn the Art of Social Media Marketing
Social media is undoubtedly a highly effective marketing tool and it has been used severally by different businesses to increase awareness and grow their customer base. This method of marketing will continue to be relevant in how medical practices generate patient leads and market their businesses. However, it has to be used appropriately to maximize benefits. An active presence on the right social media platform is a great way to break away from the completion, stay unique and build a following for your brand. Your social network must be carefully selected, and time and resources dedicated to market your practice the right way, which will very likely drive in new patients.
Careful thought should also go into selecting the content you share on social media. The best content will include facts and recommendations that are informative and relevant to your patients.
Engaging and retaining old patients while attracting new patients is a combination of choosing the right social media platform for your business and top notch content. Sometimes, you might be too busy to take the time to plan effective social media marketing strategies for your medical practice. Orthosynetics provides a full service orthodontics marketing team that focus on providing social media management strategies that drive new patients.
Use Video Marketing
In order to generate patient leads, spend time on high quality online video marketing. Videos work better in growing trust and showing credibility because people can see a person in real life and relate to what they are saying. As previously mentioned, offer testimonials from your customers on your website, and make sure a large number of them are in video form. To make the videos as effective and as authentic as possible, ensure your patients are genuinely interested in speaking on your behalf, as an engaging and passionate testimonial is more relatable and believable. In addition to testimonials, provide high quality educative videos that offer
information about the services you offer in your practice.
YouTube comes highly recommended as an effective hub for video marketing. After uploading your videos to YouTube embed them throughout your website. Because YouTube is owned by Google, prospective patients can easily discover your video contents from search results.
Content on Your Website Should Educate
You get major SEO benefits from creating educational content for your audience, because search engines would drive long-term traffic to your website overtime. In addition, the quality articles, blog posts, eBooks and white papers which you produce and distribute on your website will build trust between your patients and your practice with time.
As a guide, your content should be providing answers to questions that patients need about your field. For instance, a person looking to go to the dentist might type questions like “how much does teeth whitening cost?” or “what’s the best toothpaste for whiten my teeth?” into a search engine. By providing answers to such questions on your website, you position yourself as an expert on the topic.
Healthcare practice websites have to provide content that is completely true, addresses expectations clearly, and accommodates the differences in laws for different regions. Also, remember to keep content anonymous where patients are mentioned and to get the approval off good counsel ahead of time.
Use Google to Get Noticed
By using Google, you can attract local patients to your practice. There are lots of potential patients search Google to discover medical practices in their area. Therefore, you should ensure that when people search for the available medical practices in your area, your website is one of the first they see on the search engine result pages.
One sure way to do so is to encourage your patients to review your practice on your Google Places listing after their appointment. If you consistently get positive reviews, your practice will start to show in Google’s local search results, resulting in more patients for you.
Also, take advantage of Google My Business which is ideal if your medical practice is a brick-and-mortar one. Create and claim a business page and ensure your information is correct and consistent. Review sites such as ZocDoc, Vitals, Healthgrades and RateMDs will also help you generate patient leads and give you an edge over the competition.
These are some of the most efficient online media marketing strategies to help your medical practice grow its patient base. In addition to those discussed, sending email reminders to patients is also effective, especially when you include a personalised touch.
Online marketing strategies have worked for many and there’s no reason why yours should be an exception. The earlier you start incorporating these strategies, the earlier you can grow your patient base.