Whether you are opening your first or fifth retail store, you need to ensure that your customers know where you are and that they can reach you easily. That doesn’t just mean that you need to be in the right location, you also need to have the right marketing campaign. By using the local resources and placing ads strategically, you can attract your customers to your new outlet.
Do Your Research
Before you start advertising, in fact, before you even choose your outlet, you need to know that your customers are in that area. By doing some simple customer research, you can see what type or customers use that area and if there is a demand for your type of store. One of the easiest ways to do this is by doing some fact to face market research. By speaking to the people on the street in that area, you get a good idea of what they want and where there might be a gap in the market.
Choose the Right Location
A big part of having a successful retail store is the right location. If your market research shows that there is a demand in that area, then choose a store that is as close as possible. Make sure that you pick somewhere that has all the facilities you need, and that you get a conveyancing company to come in to check out the store. You can compare conveyancing quotes online to make sure you get a good deal. If you can get the right location, it will make marketing a lot easier.
Consider Leaflet Drops
An effective way to get the attention of local customers is by doing a leaflet drop. You can have people in the town handing out leaflets to passersby, and you can put some through the doors of the local houses and apartments. Don’t just promote your store, also offer them an incentive to visit you. Include a voucher or gift if they come and visit the store. It will encourage them to come in, and hopefully spread word of mouth.
Advertising locally is vital to your store's success, although you can still utilize the national newspapers to market your brand, getting noticed locally is just as important. Find local newspapers that you can use to run an advertisement and see if there are any billboards nearby. Another good way to get your brand out there is to sponsor local events; they will display your brand in return for your company contributing to the cost of the event. Not only will it expand the reach of your brand, but it will also create a good standing in the community.
Growing word of mouth with small retail units is important. There is no marketing so effective as one person’s recommendation to another. If you can use the ideas here to generate word of mouth in your area, then you can make your store a success.