Learning comes from all kind of places. You can learn from your competitors even. So if you are a digital marketing firm that wishes to grow and reach to a wider audience, we suggest that you learn from Helix House, which is a well known online marketing firm and seems to be doing it right.
Even if you aren’t handling a digital marketing firm, there is a lot you can learn from this company that can be used to push the envelope and grow your customer base.
So without much ado, let’s have a look at five things Helix House can teach you.
- How to Respond to Negative Comments
It doesn’t matter how well you’re doing as a business, you will always have a few ungrateful clients. While some of them have a reason to be unhappy, a huge number of clients just enjoy leaving negative comments or trolling you.
This has become a big issue for most online businesses, especially with negative comments spreading like wildlife through social media platforms. However, if there's one company that has learnt the art of handling such comments then it is Helix House.
The company always replies in the light of the facts, without losing its calm. This is something that has helped it win followers. The key lies in not losing your marbles and replying positively to even the most negative comments.
- How to Market Specials
Helix House often have discounts and other special offers for its clients. While it is not the only company to be offering such discounts, one look at how it markets specials and you’ll realize what you’re doing wrong.
The company targets the bull’s eye and hits people who would be interested in what it is offering at low rates. It reaches its audience with the help of PPC, social media and email marketing as well, the latter is said to have the best ROI among all.
- Simple Is Good
You will find the company’s website very simple with an easy layout, which may not sound like a good idea on paper but seems to be doing well for the business. The truth is that people like simple things. They do not have the time to scroll through pages and find what they are looking for. They prefer a quick job, and Helix House seems to be providing them just that.
4. Always Available
The company is always available to answer questions others have. It does so not only with the help of a detailed FAQ question, but also by being quick in replying to emails. Additionally, it is also available over phone to cater to its client’s needs.
5. One-Stop Solution
The company promotes itself as a one-stop solution making it easy for customers to find it. This is what you should do as well, given that you actually do provide people with all the solutions that they require.