Part of making your business a success is an effective marketing campaign. Advertising your company can bring in more sales and more followers on your social media pages. However, these avenues are popular with all companies, so how can you stand out from the crowd? There are a few alternative ways that you can market your company, here are a few to help you get started.
Create Local Awareness
Sometimes those customers closest to your company don’t always know you are there. By gaining local coverage, you can tap into a group that can prove good customers. Start by advertising in the local newspapers and magazines or do something that they want to cover as a story. It might be that you host a charity event and invite the local press to cover it. Look for local magazines that have an interest in your market and send them an email. They may be happy to write about your business and its influence on the local community.
Email marketing is still one of the best ways to reach your customers. However, not many companies now conduct an email marketing campaign. You want to avoid looking spammy, so you shouldn’t overdo the emails. Perhaps once a month is the best ratio with a mixture of your new products along with offers and competitions. Your competitions need to be enticing so list the prizes you are offering. Activities such an escape room or a bungee jump experience are popular and will encourage entries.
Let Your Customers Tell Your Story
Do you have some loyal and passionate customers? Why not ask them if they will help you by telling their story? They can take part in an advertising campaign or tell a writer who will write a piece for the local magazine. Your customers are your biggest and best marketing tool, their word of mouth is powerful.
A good way to get your brand in front of people is to sponsor a local event or sports team. Football clubs are the most popular, but any sports team will have the same effect. Another way to sponsor is a local fair or summer event. The local city government will often be looking for local businesses to help with the cost of the event, and in return, they will show the company’s name and branding.
If you have the budget to do it, posting ads on billboards can be a good way to attract attention to your brand. Where the billboard is located is an important factor as you want somewhere that will get a lot of people passing by. Your ad needs to be bold and eye-catching and have everything the person reading it needs to contact you.
Thinking of new ways to market your company can be tough, in fact, there aren’t many ideas that haven’t been tried before. However, if you can give it your own unique twist, there is no reason why it cannot be successful.