by Jerry Jao, CEO and Co-Founder, Retention Science
Customer retention is a major focus among the data-driven marketers of today's biggest brands. Just ask customer retention "expert" Taylor Swift.
1. Build trust.
2. Add real value.
3. Don't be afraid to show your personality.
4. Listen attentively.
5. Surprise and delight your customers.
6. Build loyalty.
7. Don't skimp on customer service.