Reap The Best Returns On Email Marketing Campaigns Designed By Experts!

Barbara Spagnola - Tuesday, October 03, 2017

E-mail marketing has been around for a long time, and in case your company is not using email marketing today, you as a business owner should wake up and make it an indispensable part of your marketing campaign to generate the highest levels of returns on investment for your company.  The e-mail marketing campaigns are affordable, and it has a wider reach when it comes to sending out corporate messages to your clients and making them aware of the products and services you have to offer. 

Understanding how an email marketing campaign works

As a business owner, it is important for you to understand how an email marketing campaign works. It is true that you will have many core functions of the company to look into however it is the need of the day for you to consider using email marketing campaigns for the progress and development of business operations. Email marketing campaigns should be embraced by small business owners too. This will increase their reach, and they can also create a loyal customer brand following as well. Ensure you create email marketing campaigns to keep in touch with your clients on a regular basis without tensions.

Email marketing campaigns are much cheaper than mainstream advertising

E-mail marketing has a meager cost. There are no postal or print fees for you to incur. You do not have to spend much money as fees for subscribing to a newspaper, billboard or magazine space. Yes, if you wish to, you may invest in a particular software for email marketing that will circulate your emails and ensure that they are sent out to your clients and customers. However, again this overhead cost is very nominal compared to the enormous costs that you need to incur in the field of mainstream marketing.

Communicate with those people that want to hear from you

The best part of email marketing is that you are sending out emails to people who want to hear from you. They are interested in your product or service. This is why they have signed up for emails. They ask to receive what they want. This means you effectively can keep them posted and updated when it comes to your products and services. The chances of sales conversions are even higher as they will consider buying the product or service you have to offer. Email marketing helps you cater to the demand of the customer who wants to be with you. This is a good way of keeping in touch with your client who is eagerly waiting for new products and services on sale.

Segmentation of customers

Businesses that use email marketing state that when it comes to emails, they like to segment their customers as per their buying patterns or targeted interests. For example, separate email lists can be created by businesses, and the content can be targeted at a particular clientele.

Some clients or customers seek information and resources for products or services that you might have on offer. For instance companies state that they spread lots of education and awareness when it comes to business debt consolidation for their business. Business debt consolidation is a debt relief solution that is given to people who have taken a large volume of business debts and are unable to repay them. In the process, all the pending debts of the business owner are considered together and clubbed as a single debt. The professionals who are skilled in the niche of corporate debt communicate and enter into negotiations between two parties where the debts are taken and paid off every month in lower monthly installments. This process can reduce debts and reduce the risks of bankruptcy that most business owners fear.

Get a faster call to action for your goods and services

Email marketing provides customers with an immediate call to action. The email will allow the buyer to click on maximum 2 to 3 links before the service is in their hands. This strategy works well for people who buy on an impulse. They see the offer, and they click on the links to get the service or the product. It has been observed that people that resort to email marketing for buying goods and services often keep track of emails from the company as well. Here, the business prospers as they get buyers who are ready to buy with just a click. The lead conversions improve, and this brings in huge profits for the company without hassles at all.

Easy to create an email marketing campaign

When it comes to the creation of email marketing campaigns, you will find they are simple for you to make. They do not need a team of experts or professionals. The content should be strong, and there should be quick conversion links to ensure that clients and customers can improve lead conversions when they come across these emails. The added advantage of an email campaign is that if you wish to, you have the ability to add videos, images and other interactive content links to show the customer the features and benefits of your product or service.

Understanding how email marketing campaigns can help you

Email marketing campaigns have some amazing benefits and when it comes to creating and sharing them, ensure you have the correct strategy. If you are too busy and wish to make a powerful impact with your email marketing campaigns, it is crucial for you to hire experts in the field. With the aid of them, you effectively can create an email marketing campaign that hits off well for your clients and generate better sales and lead conversions as well.

Therefore, if you have not utilized email marketing campaigns for your business today, it is high time that you do so. Take help from professionals and progress ahead in the market competition with them. Email marketing campaigns are cheap and efficient. Deploy them today and watch the positive difference they can make to your business!

Author Bio:  Evans Connor is an experienced and skilled Business Consultant and Financial advisor in the USA.  He helps clients both personal and professional in long-term wealth building plans.During his spare time he loves to write on Business, Finance, Marketing, Social Media.He loves to share his knowledge and Experts tips with his readers.

Email Marketing You Can Control

Barbara Spagnola - Wednesday, August 31, 2016

Email Marketing You Can Control

Get ready to have the power and to own the way your marketing emails go out to consumers. Using some of the best email marketing services, you hold the key to how your business reaches out to others.

You Get to be the Programmer

The best email marketing services are the ones in which you hold the power and control. Let’s be honest, everyone loves to feel that they are the ones in charge and that the final product wouldn’t be achieved if it weren’t for their personal input. With new new and improved marketing software available today, you become the programmer, even if you have little to no experience in the field. How great is that? Now you can save time and money and still end up with email marketing tactics that are productive, efficient, and effective. Moreover, these services include the most modern technology as well as the tried and true strategies and practices that have been helping businesses get results and customers for years.

You Choose the Templates You Want

One of the highlights of these marketing software programs is that they give you a wide variety of templates that you can use to create the design and layout you want. You get to decide where the text goes, how big it is, and how you include images. Of course, we recommend that you pay attention to the most successful and prolific email marketing efforts in your field in order to achieve the goals you have set for your enterprise. Even though you have more control now, that does not mean that you should simply do whatever you want. The best email marketing services will include a nice amount of control while also guiding you through the practices of a skilled and trained marketing professional.

You Navigate Professional Layouts

As we stated, you will have the power and final say in the layout of the email blasts and newsletters. This means that you can really tailor it to your business by utilizing the right colors, fonts, and design templates that will create consistency and dependability for your customers. After all, it is proven that consumers rely on what’s comfortable, so if you have newsletters, emails, and webpages that differ in layout and design, some consumers may not even realize these belong to the same company! Look to the expertly-designed software programs and marketing services to get started on the right track and to guarantee success in the long run.

The Giant Email Marketing Statistics Guide

Barbara Spagnola - Monday, August 29, 2016

With the help of this epic infographic by Everycloudtech

It's not a new craze sweeping the nation – it's just a rock-solid, time-tested method to keep your customers hooked and coming back for more. With the help of this epic infographic, you are about to witness how effective email marketing statistics can truly change your business. So, stick around and grab some snacks, because this is a big one.

It's not a new craze sweeping the nation – it's just a rock-solid, time-tested method to keep your customers hooked and coming back for more. With the help of this epic infographic, you are about to witness how effective email marketing statistics can truly change your business. So, stick around and grab some snacks, because this is a big one.

Slightly Higher Brand Connection Than Social Media

This is partly due to the fact that just about everyone has an email address, while Twitter and Facebook still don't reach as many users. It is also easier for a brand with an established relationship with a customer to get their hands on emails, during the ordering process or elsewhere, as opposed to social media where the user must take extra steps.

A large majority of people (72%) reported that they prefer to receive promotional content through email, as opposed to only 17% who prefer to receive this material on social media.

Still Too Much Spam

Almost half of all messages sent are plain old disgusting spam. Everyone with an email account has seen how bad it can be, particularly when being careless giving out their address all over the place.

About 45% of users will report your email as spam because they feel like you're contacting them too often. 36% do so because they believe they never subscribed to begin with, and 31% hit the report button because of irrelevant content.

Battle of the Sexes

The conversion rates in these email marketing statistics for men and women seem fairly even at first glance, until you go a little deeper in to the data. On desktop computers the rate is exactly the same for both, at 62%. Men tend to react more often to mobile email marketing on their phones, while women take action on their tablets at a higher rate.

When it comes to grabbing the customer's attention, almost twice as many women pay attention to marketing emails compared to men – 14% to 8%. In contrast to that, men actually open the email slightly more than women – about 17% to 14%.

A higher percentage of men (17%) feel that formal emails are more legitimate, as opposed to only 10% of women. Understandably, 74% of females prefer gender-neutral marketing. So, the lesson here is that being overly formal is not much of a bonus to either men or women, but females feel like they are being left out of the conversation due to the wording and/or imagery of some messages.

Unsubscribing and Deleting

Almost all businesses use mailing lists to produce sales. This is not much of a surprise, but what is surprising is that 76% of subscribers have actually made a purchase from the messages they receive.

The news is not all good on this front though. Around one third of consumers mark messages as spam which they deem to be advertising. This means that they are basically lost forever as potential customers. Another two thirds unsubscribe because they feel like the messages are irrelevant to them at the time, and 69% delete marketing messages because they simply get too many of them.

The reasons for this generally come down to one main point: people are getting put on mailing lists without actually wanting to be on them. They may have been warned ahead of time, buried in the terms and conditions somewhere, but people usually don't read all of that fine print. In order to lower the annoyance factor of your messages, you may want to make it clearer as to what people are getting themselves in to before they are added.

Automation Software

Just over half (58%) of the top performing companies use some form of automation to get their messages out to potential customers. This obviously comes in handy when you want to schedule the emails to arrive at the best time possible for maximum opening rate. The specifics on what time of day generates more interest will be discussed below.

Revenue

This is perhaps one of the most important email marketing facts that businesses want to know about – how much revenue does it bring in?

Trigger-based emails proved to be a big success. This type of message – sent after a potential customer “triggers” it through an action such as an abandoned shopping cart – saw an increase in revenue of 50%. This is partly due to the fact that these people had already shown interest in the brand, and also due to the timely follow-up through email which keeps it fresh in their mind.

Smaller but substantial increases in revenue were also found through reengaging with serial comparison shoppers and targeted category sales, at 15% and 14% respectively. These findings should come as no surprise, as it only makes sense that targeting a product to particular audience behavior is a winning strategy.

Actions Taken

When a customer receives a commercial email, they are much more likely to make the purchase online as opposed to visiting a retail store. The number of people who still enjoy going to a store, or ordering by phone, cannot be dismissed though as they still make up a decent chunk of purchases. This is particularly important for certain businesses in areas such as high-end technology, jewelry, and other fashion-related products.

Improving CTR

As we have witnessed in other areas of this guide, getting personal is a good thing when handled correctly. In general, personalized email messages saw an average increase of 14% in CTR and 10% in conversions, making it a key point to consider in email marketing statistics and customer outreach.

The most common form of personalization, and the easiest to accomplish, is to add the recipient's first name in the subject of the message.

CTR went up by 158% through the addition of buttons to share the content on social media. This may not result in an immediate sale, but it spreads brand awareness nonetheless.

Email Marketing Conversion Rate

The poor old Blackberry has seen better days, as it only accounted for 0.01% of emails opened, and the Windows Phone doesn't do much better at 0.16%. In general though, smartphones account for almost half of all emails opened, with iPhone the clear leader at 38% compared to about 9% on Android.

Desktop computers are still in the running at around 34%, and 18% for tablets, so it would be wise to accommodate your viewers on larger screens as well as phones.

After the email has been opened, less than 3% of viewers will actually click through on a retail message.

ROI

The Return On Investment is quite high overall for email marketing campaigns, coming in at 3800%, or $38 generated from a $1 investment. This seems to say less about how effective the messages actually are, and more about how inexpensive it is to run this type of campaign.

Email on Mobile Devices

This is another of the most important email marketing benchmarks to be aware of. 70% of consumers will delete your message immediately if it does not render properly on their mobile device.

 

Mobile devices account for just over half of email opens, but only one third of all clicks within the message. By studying the numbers we can surmise that the majority of people still prefer to browse websites and shop on a larger screen. They may open your message for the first time on a mobile device, but more often than not they will actually be visiting your website from a larger screen.

Subject Lines

In another surprise finding, the length of the subject line on emails doesn't really seem to make much difference. Whether the length is 10 characters or 50, the read rate remains fairly steady with an average around 12%.

As for the content of the subject itself, those with clear indications as to the company name and purpose of the message lead to higher email marketing open rates. Generic and impersonal subject lines fared much, much worse.

Best Time To Send Emails

The data shows that the number of emails sent on weekdays are fairly constant at around 17% from Monday to Thursday, with a small drop off on Friday and then going down by half on weekends.

As for the best time of day to send them, 8AM had an open rate of 6%. This is most likely due to the fact that people are getting in to work around that time. They have their first coffee in hand, and they're checking up on emails before getting down to business. By sending at this time of day, the email will be higher up in their inbox.

That brings us to the end of this email marketing statistics 2016 guide. Hopefully you learned at least a few new tips and tricks for your next campaign. It's important to remember though, your own trial and error can be some of the most valuable research of all. Keep track of every change you make, and keep striving for that perfect message.

7 Ways To Perfect Your Email Newsletter

Barbara Spagnola - Saturday, July 23, 2016

by Jason DeMers

In an era dominated by cutting-edge platforms like Instagram and SnapChat, email may seem like an archaic digital medium (an oxymoron, to many of us). Yet, thousands of marketers continue to claim that email marketing isn’t just effective—but that it’s the highest-ROI strategy they use. In a recent study I conducted, email marketing came in 5th out of 10 marketing tactics in the survey, in terms of ROI. Still, it’s clear that email marketing is a solid tool in the marketer’s arsenal.


If you’re interested in getting started with email marketing, the best way to do so is with an email newsletter, where you’ll syndicate content posts from your blog (or news updates from your company). Why is this so beneficial? For starters, you’ll be mostly relying on content you’ve already created, saving you time and hassle. Plus, you’ll be providing real value to your users, keeping your brand top-of-mind for potential customers on your email list, and building all-important familiarity with your brand which improves conversion rates.

Still, it’s not as simple as sending out your blog posts in an email recap once a week. You need to be thoughtful and strategic about how you increase value for your users (and earn more value for your brand). Here are seven ways to perfect your email newsletter:


1. Focus on list building.

Your first step comes before your first email newsletter ever goes out. Imagine sending out a newsletter to 100 average people. Now, imagine sending that same newsletter out to 1,000 average people. Which will give you better results? Now compare that to sending out a newsletter to 1,000 people who are already enthusiastic about your brand. How would those results stack up? Your first job as an email marketers is to focus on list building—and that means increasing both your quantity and quality of subscribers. This process deserves several articles dedicated to it, so unfortunately, I can’t get into much detail here, but using a pre-qualification process, funneling leads, and including your subscription box everywhere your customers and leads might lurk is a good start.


2. Include more exclusive values.

People don’t just want value when receiving new email newsletters; what good are the latest blog posts when a user could just visit your blog every once in a while? If you want to make a bigger impact you need to give exclusive offers, which people can’t get unless they’re subscribers. This could be premium content, like an eBook, or discounts on your products and services. Make people feel appreciated, and part of the “in” crowd to keep them interested.


3. Cherry pick your content.

Your content will serve as the fuel for your email newsletter campaign, so be sure you’re choosing the right content. A common practice for newsletters is to simply push out this week’s blog posts, but it’s a better strategy to choose this week’s “top performing” blog posts. Even if it means stretching back to a post from last week, or artificially narrowing down the content you share with your subscribers, choosing only the “best of the best” will help you provide additional value to your subscribers—and ultimately encourage more engagement. You can even experiment with using your email list to promote only your latest blog posts, as soon as they are published. WaitButWhy.com uses this approach to great effect, and it’s an approach we’ve been using with success at AudienceBloom as well. The only caveat is that each new post needs to be extraordinarily awesome if it’s going to be worthy of its own email blast, so make sure your posts are email-blast-worthy if you take this approach.


4. Encourage social actions.

Including social media integrations won’t cost you an extra dime, and it could potentially generate tons of new brand visibility and engagements. Email recipients can’t easily share information or offers with one another (unless they forward your email, which is an unlikely event), so you need to incentivize the act of sharing your newsletter on social media channels. Make your social icons prominent at several points throughout your newsletter, and include calls-to-action that reward users for sharing, such as entering them in a contest or a drawing for the action.


5. Hone your calls to action.

Your calls-to-action are where your email newsletter can drive the most revenue. They’re what will drive your subscribers to visit your brand on social media, visit your website, or purchase one of your products or services. You’ll need to take great consideration and effort in the development of your CTAs, choosing just the right words for your copy, just the right placement for your opportunities, and just the right colors and design.


6. Ask for feedback.

Indirect indications, like engagements and reactions, can help you determine how your users feel about your content (and your strategy overall). However, you can take this a step further and glean more insights simply by asking your users directly what they think. Try to get honest feedback from your subscribers however you can. If you know some of them as clients in the real world, have a casual conversation asking for their thoughts on your material. Alternatively, you could conduct an online survey, using a tool like Typeform, discovering what people like and don’t like about your newsletter. Use this information to make yours even better.


7. Experiment and adjust.

No email newsletter campaign starts off perfect. If you want to be successful, you need to commit yourself to consistent changes, tweaks, and observations. You’ll be experimenting here, and experimentation is always risky, but it’s well worth the risk to get to that next level of user engagement. Experiment with everything, from the placement of your calls-to-action, to the wording of your subject lines. You’ll be amazed what a few simple tweaks can do for your bottom-line results.

With these seven strategies, you should be able to take any email newsletter strategy to a much more profitable and efficient level. Your readers will be more engaged, you’ll earn more conversions and revenue, and you’ll build a meaningful bridge to any other email marketing campaigns you wish to pursue. If you’ve never tried email newsletter marketing before, I highly recommend you give it a try—it doesn’t take much additional effort if you’ve already got a solid content strategy.


7 Tricks To Writing Emails That Convert

Barbara Spagnola - Wednesday, June 15, 2016

by Jason DeMers

There are a number of steps involved in carrying out a successful email marketing campaign. First, you need to entice people to join your list. Next, you need to get people to actually open your emails; this is arguably the most important step in the process. (Because if your subscribers don’t actually read your emails, what’s the point?) Finally, you need to entice people to click a link – whether that’s to a blog post, social media account or landing page.

In this article, I’ll focus on how to get your email subscribers to click through and buy your product(s). How do you get your subscribers to actually click the links within your emails? How do you take them from casual reader to buyer? How do you capture their attention before your email hits the trash folder? This article will cover 7 tricks to writing emails that actually convert.

1. Use retargeting to personalize your offer

amazon-retargeting


Email retargeting allows you to send hyper-targeted offers to your subscribers based on what you know they’re interested in. By adding a few lines of code to your site, you can track which products or pages on your site they’ve visited, and then send content specifically related to those pages.

Amazon regularly uses retargeting in their email campaigns; based on which items you’ve previously looked at, their emails provide images and links to similar or complimentary products of a similar price range.

2. Promote an irresistible offer

promote-offer

Including an irresistible offer from time to time not only increases conversions, it can increase overall open rates. If your subscribers know that you regularly offer amazing deals – significant discounts or even free products – they’re more likely to open all your emails.

3. Use a clean design and a single call to action

clean-design

An uncluttered design is key to getting your emails read and to achieving high conversion rates. An email containing many different elements – menus, headers, sidebars, images or multiple columns – can be overwhelming and confusing.

Gently lead your subscribers to take your desired action by including a single call to action. If possible, put your CTA near the top of the page so readers don’t have to scroll down. In terms of alignment on the page, research seems to indicate that the right side of the page is more effective than the left.


4. Use a P.S. to reiterate your offer

ps-offer

Every marketer should be making use of postscripts (P.S.) in their email copy. The P.S. reinforces the offer you’ve made earlier in the email, as seen in the email from Ryan Deiss above (the King of the P.S.!).

You can use the P.S. in a variety of ways, as outlined by Jeanne Hopkins of Hubspot:

  • The hook: Use the P.S. to once again emphasis your main selling point
  • The final plea: This is your chance for the final ‘ask’
  • The creation of urgency: Put a time limit on your offer to entice people to take action
  • The personal approach: Address any concerns or roadblocks your subscribers may be feeling about the offer
  • The bonus: Offer a free product or discount as a final incentive to buy
  • The testimonial: Offer a third party endorsement to reduce risk

5. Use the BAB copywriting formula

bab-formula
Image source; editedAccording to Campaign Monitor, the BAB formula can increase opens, clicks and conversions by appealing to the desires and needs of your subscribers. BAB, which stands for Before – After – Bridge, gives you a framework for structuring your emails. In simple terms, it’s a way of laying out life before and after using your product. It’s very much benefit-orientated, as it paints a picture of the problem (“before”) and the solution (“after”). The bridge is simply how your subscribers can get from the before to the after (your product).

6. Keep your copy short and sweet

short-and-sweet

While long emails will do well in certain niches, e-commerce sites will typically experience better conversion rates by keeping their copy to a minimum. Since most commercial emails will include a promotion or discount, keep your copy short, and offer your discount via an eye-catching headline.

When testing out longer emails with your audience, be sure to make it palatable by breaking up large chunks of text with:

  • Numbered lists
  • Bullet points
  • White space
  • Images

You may also want to test out breaking up long or complex copy by sending it out via an email series, rather than in a single email. This can extend the life of your offer, while keeping your readers engaged.

7. Incorporate a sense of urgency

urgency-groupon

Groupon is a great example of a company that knows how to use urgency in their marketing. Using language that conveys a sense of urgency can reduce procrastination, getting your readers to take action sooner.

Some phrases you can use include:

  • Act now
  • Before they’re gone
  • Ends tonight at midnight
  • Only 10 spots left
  • Limited-time offer

If you’re happy with your email open rates but conversions are suffering, trying the 7 tactics above can help. To summarize, focus on keeping your design and copy clean, enticing and targeted, and you’re already ahead of the game.


How To Email Cold Prospects And Get People To Respond

Barbara Spagnola - Wednesday, June 15, 2016

by Sujan Patel

I’ve published quite a bit on using emails for cold outreach, but what never fails to amaze me are the number of bad pitches I’ve received myself. So in an effort to help others be successful with cold emailing, I sat down with Dmitry Dragilev, founder ofJustReachOut.io & Criminally Prolific, to put together the following list of rules to follow:


Rule #1 – Make sure you’re emailing the right person

Let’s talk about two different scenarios here…

First, your email “Dear Sir or Madam” (or worse, “To Whom It May Concern”). Instant fail. If you don’t know the name of the person you’re reaching out to, you haven’t done enough homework to know that you’re mailing the right person in the first place.

But that doesn’t mean you should go out and send to anyone whose email address you can find. Take a big blog like TechCrunch, for example. Getting your name in front of the site’s audience is a huge business opportunity – but it’s one you won’t be able to take advantage of if you mail editors who aren’t ever going to be interested in your pitch. Do your research first.


Rule #2 – Get to the bottom line in the subject line

According to research compiled by Hubspot, “33% of email recipients open email based on subject line alone.” Pretty powerful stuff, right?

To maximize your odds of scoring cold email opens, keep the following subject line best practices in mind:

  • Try using the word “congratulations.” In my experience, it boosts open rates significantly.
  • Create value by describing a benefit in the message’s subject line.
  • Keep subject lines short, and spell out words in lower case.
  • Pique their curiosity by offering an unusual or enticing benefit.
  • Be specific. Mention something specific about the person, their company or their industry to stand out.

Here are a few subject lines that have worked well for me in the past:

Great idea for post

Quoted you

I quoted you

We should talk!

Noticed an issue with [insert company] website.


Rule #3 – Keep it short

I don’t know about you, but I don’t have the time – or the attention span – to sit around reading lengthy emails. If you want to get my attention, you need to keep things short – preferably four sentences or less, broken into small, readable paragraphs.

If you’ve already been cold emailing and haven’t been seeing a great response, make sure the messages you’re sending aren’t overwhelming your readers.


Rule #4 – Make it personal

If you want to get a response to your cold email, it absolutely, 100% cannot feel like a canned message. Here’s how you make it personal:

  • Mention a recent news item that’s relevant to them or their company.
  • Find a spelling mistake or a broken link on their website and suggest changes.
  • Link to something on their website to indicate that you’ve done your homework (and FYI, home pages don’t count).
  • Reference something unique about their company to demonstrate your understanding of its competitive advantage.


Rule #5 – Cover the recipient’s problem

Now, I know you don’t have much room in your four-sentence-or-less email, but one thing that’s absolutely vital for you to do is to talk about a problem the recipient has and how you can alleviate it (preferably, earlier on in your message).

Don’t make your readers guess what you’re about. Lay out clearly what you hope to achieve, as well as how your desired actions benefit both you and the recipient.


Rule #6 – Schedule a follow up

I really can’t stress this one enough. People are busy. They miss your messages, or let them get buried in your inbox. As a result, following up isn’t just a good idea – it’s necessary. In my experiences, every single follow up typically increases response rates by 50%.

Here’s how you do it well, without coming across as too pushy:

  • Schedule a maximum of 4-7 touch points.
  • Reply directly, but do so in a way that adds value. A whitepaper or pitch deck MAY be appropriate here, if you position them as helpful resources you’re sharing (for example, “I read this great article on [topic] and thought you might enjoy it.”).
  • After a while, reply and ask if the recipient has received your messages. Things do go wrong online, and emails are no exception.


Rule #7 – Bulk email efficiently

Finally, although I’ve been preaching personalization here, I get that sometimes, sending individual messages isn’t practical. If you must send bulk cold email messages, make sure to stick to the following best practices:

  • Skip the HTML images. Send plain text messages; otherwise, you risk coming across as a spammer.
  • Be as personal as possible. Mail in segments so that you can recommend resources or describe benefits that apply to narrow group of people.
  • Use a proper tools. If you’re doing PR or influrencer outreach tools like ContentMarketer.io &ninjaoutreach.com are great. On the other hand if you’re sending cold emails for sales purposes, you probably want to use tools like Close.io or Outreach.io.


Some Practical Examples

A good cold email does the following:

Step #1 Identifies the problem the recipient has

Step #2 Tells them about your solution and why it’s important

Step #3 Asks them for something super clear

Here is an actual email template which Scott Britton popularized which has been changed and adopted by tons of companies, I get emails every day which use this very template, let’s analyze why this works so well:

Hi <prospect>

I noticed your site is currently not running <insert a solution> which typically <insert benefit such as ‘increases a conversion by x%’>.

I’ve implemented this <solution> for at least 100 startups just like yours (some of them are X, Y, Z). Our clients have seen <insert the average outcome/results such as 20% increase in conversion>.

If there is a day next week when you have 5 min I’d love to connect so we can talk about getting this taken care of for you.

Best,

Singnoff

Did it identify a problem which is 100% relevant to the recipient? Check.

Did it offer a solution in a non-annoying way? Check.

Did it have a clear ask? Check.

Now lets look at some of my favorite examples, quick shout out to Steve from GetDibbrfor providing some of these for our article.

Check this cold email out below, this is a bit playful and fun, it may work pretty well depending upon how targeted the inserted part is to the person who is receiving this email. One thing it does not do is present a solution though:

This email below is a great one I use a lot, a referral is very powerful, a lot of times I actually ask someone who I should chat with about “X” and then end up sending an email such as this one below.

Subject: {colleague name } referred me

Message:

{first name},

Phill Smith suggested I call you.  I have spent 2 days this week researching {company} and I am convinced our system can solve the order fulfillment issue you have in your Western Region.

<Here’s who I’ve spoken to / what I’ve seen with my own eyes and what I’ve learned>

<Here’s a story about one of your competitors who had the same issue and how we solved it and the # benefits they received>


Best,

{signature}

Jeff Star mentions this email

Now take a look at another example here which presents a problem and an elegant solution in a nice fun way, love this:

subject: 10x {company}’s traction in 10 minutes

body:

Hello {first name},

I have an idea I can explain in 10 minutes that can help {company} get it’s next 100 best customers.

I recently used this idea to help our client {SaaS company/competitor} almost triple their monthly run rate.

{first name}, let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?


Best,

{signature}

Heather Meagan mentions this email

Now I love following up with amazing speakers after the conference, I’ve gotten Peter Thiel to correspond with me by adopting the following email:

subject: Great job, {first name}!

Courtesy of Hubspot


I also absolutely love this email from Steve at Dibbbr, it doesn’t present a problem or solution but it really keeps the recipient guessing why they’re getting a request to connect, they can’t help but respond:


Subject: is this right?

message:

[first name],

You may or may not be the right person to talk to, but I was looking to get in touch with the person in charge of digital marketing at your organization.

I believe you’re the right person to talk with. Is that the case?

If not, who is?

Thank you for your time,

{signature}

Now Steve is a master at cold emails, he uses feedback as a tool to get people chatting with him, I love this tactic, I’ve used the same tactic to sell my app to 10 people before developing it. So here is how Steve does it:

subject: Feedback?

message:

{first name} – My name is Steve Kroll and I’m the Co-Founder and CEO of Dibbr. I’m a Milwaukee-based entrepreneur who has admired what you’ve done at {company name}.

About a month ago I co-founded my B2B SaaS business centered around sales acceleration. I’m looking to get feedback on our current solution as well as the product we’re developing. I thought you would have insightful feedback and suggestions about my product.

Would you be available for 10 minute call to hear what we’ve got and provide gut-reaction feedback?

If so, here are times I’m available:

Today, October 10th, 5:30pm-8pm CT

Saturday, October 11th, 8am-10am CT

Monday, October 13th, 9am-1pm, 5pm-8pm CT

Monday, October 20th, 7am-6pm CT

Let me know what time works best and what number I should call and we can talk then.

Thanks!

{signature}

Now Steve does great following this up, check this follow email he uses:

Subject: quick feedback

Message:

[first name],

I’m not trying to be a bother. I have been reaching out to you about {my company} and I’m trying to figure out the best next step. How about this:

I’ve thought about some different reasons for why I haven’t heard from you yet. Read through the reasons below and let me know which one reflects your current situation:


Reason # 1

“I see your emails, I’m just too busy to talk right now. I’d like to see an example of how {my company} works and then I can decide if we should talk.”

Reason # 2

“You’ve been emailing me? I’m sorry about that, let’s find a time to talk.”

Reason # 3

“I’d prefer you stop emailing me. It’s nothing personal, of course. I just don’t think {my company}’s product is a fit for us right now.”

Reason # 4

“You’ve been emailing the wrong person at my company. I’ll go ahead and connect you with the right person.”


Pick which one reflects where you stand and we can proceed accordingly.


Thanks!

{signature}

Here are a few examples of what not to do:

Never start with a boring intro like this:

Hi Joe,


My name is John Rodriguez and I run marketing at Content.io a leading digital content agency back by…


Never continue with a behemoth of details like this:


Subject: Meeting request from Mtuity


Dear X,

My name is X and I work for X, a mobile solutions and services company based out of the Bay Area. We are a trusted partner to leading brands like HP, Intel INTC -1.03%, CISCO, Whirlpool WHR +0.47%, Huawei, Netflix NFLX +0.37%, Verizon and many others for world class UI/UX Mobile and Web Application development services, and consulting.

What differentiates us is our ability to help ensure faster go-to market and reduced app development times, by exploiting our vast library of In-house reusable components for development. Furthermore, our solutions’ ability to integrate with third party software and testing tools help us fulfil customer’s mobile and web application development goals at a fraction of the cost and time compared to other proprietary solutions.

Our technology stack includes:

  • Mobility: iOS, (Native/Hybrid), Android (Native/Hybrid), Windows (Native/Hybrid), BlackBerry (Native/ Hybrid), Kindle Apps, SDK Development
  • Web/ Database: UI/UX, HTML5/CSS3, Social Integration, AngularJS/KnockoutJS/BackboneJS/ NodeJS/EnyoJS, Ruby on Rails/Spring, PHP, MySQL-Oracle, MSSQL-Sybase, Graph DB, Mongo DB
  • Cloud: Amazon Web Services, Heroku, Arrayent, Private Cloud

X is a driven team of entrepreneurs, developers, designers, project managers, and quality assurance engineers. X is a driven team of entrepreneurs, developers, designers, project managers, and quality assurance engineers. Our expertise also include social, mobile, cloud and analytics, IOT system integration and application development.

Amit, may we schedule a 30 minute introductory call to explain how we have helped the above mentioned companies with our world class UI/UX expertise and gain competitive advantage by getting leading edge technologies to market first, while ensuring their solution is embraced by their customers.

Our initial appointment would be to understand your current program goals, challenges and areas where Mtuity can assist, like it has been assisting some of the most valuable brands in the world.


Will wait to hear from you.

Sincerely,


Signoff


That is all folks! Happy cold emailing! Questions/comments give us a shout!

I am the co-founder of Content Marketer & Narrow, content marketing & social media tools. In my 13 years in marketing I've helped grow companies like Mint, Salesforce, Linkedin and more.


message:

{first name},

You did an excellent job speaking at the recent 21st century B2B culture event — you have a great understanding of social business. Do you see social business working being effective in B2C?

I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market.

What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial?

Best,

{signature}


That is all folks! Happy cold emailing! Questions/comments give us a shout!

I am the co-founder of Content Marketer & Narrow, content marketing & social media tools. In my 13 years in marketing I've helped grow companies like Mint, Salesforce, Linkedin and more.


9 Ways To Find Anyone's Email Address

Barbara Spagnola - Tuesday, June 14, 2016

by Jason DeMers

Finding an email address online can be a challenge; and unfortunately, there’s no Yellow Pages directory for email addresses. Givne the prevalence of spam and other types of unwelcome, unsolicited email, it’s no wonder that many people choose not to prominently display their email address on their website.

Unfortunately, this can be a significant obstacle for marketers and business owners looking to engage in valid email outreach campaigns.  There are a number of legitimate reasons why you may need to track down an email address:

  • Contacting editors or webmasters to build publishing relationships (e.g. guest posting or cross-promotions)
  • Reaching out to industry influencers
  • Finding contact information for potential buyers or clients
  • Contacting journalists for PR outreach or product launch pitches

This article will provide 9 strategies for tracking down anyone’s email address online. While I can’t guarantee these tactics will work 100% of the time, they will give you the best possible chance of getting you the information you need.


1. Run some basic Google search queries

The most basic (and sometimes most effective) strategy for tracking down an email address is simply to run a Google search. Here are some of the queries you’ll want to try:

“First name Last name” email

“First name Last name” @

“First name Last name” contact

site:domainname.com + “First name Last name” (this will return all pages on a domain which mention the person’s name)

site:domainname.com + name@domainname.com (plug in any email address here you suspect may be valid, and see if they show up in the search results)

2. Use Spokepoint’s Email Lookup tool

spokepoint-email-lookup

Simply plug in your subject’s first name, last name and domain, and Spokepoint will find and authenticate their email in real-time. While the tool is specifically designed to help business owners and PR firms find journalist contact info, it can help you find anyone’s email address – as long as you know their domain name.


3. Extrapolate based on other known company emails

Many companies and media outlets will use the same format for all their email addresses. For instance: First initial Last name @ domain.com (j.smith@domain.com). If you can track down a valid email address for anyone else in the company, there’s a good chance that you can use this same format to reach your subject.


4. Run a 
Whois search to find webmaster emails

A Whois lookup can provide more detailed contact info than many people realize. While webmasters may be hesitant to publish their email address directly on their site, a Whois record will often provide the email address that was originally used to register the domain.

5. Use Rapportive to automate the process of trial and error

rapportive-sample

Sometimes, your best bet will be good old-fashioned guessing. Rapportive is a free tool for Gmail that allows you to automate this process of trial and error. Here’s how: After installing Rapportive, create a new email using email addresses you suspect may belong to your subject. Rapportive then scours the web to find information connected to those email addresses; if you’ve guessed the right email address, your subject’s LinkedIn profile, job title, Skype info and Twitter handle will be displayed right within your Gmail account.


6. Use 
Pipl to provide unique search results

pipl-samplePipl touts itself as providing “the most comprehensive people search on the web”. Unlike Google or other big search engines, Pipl scours the deep web to find contact information that may not be available elsewhere. An added bonus is that the tool compiles relevant information into easy-to-read profiles – which oftentimes include valid contact details.


7. Ask a mutual connection on LinkedIn for contact info or an introduction

While “cold emailing” is sometimes the best we can do, getting a personal referral or introduction can warm up your prospect and help establish a basic level of trust. And this trust can have a significant impact on engagement and conversions; For instance, did you know that B2B buyers are 5x more likely to engage when introduced via a mutual connection? Take advantage of the power of referrals by asking a mutual connection to make an introduction on LinkedIn or via email.


8. Use Distilled.net’s 
Email Permutator to streamline your guessing



4 Tips That'll Improve The Odds That Your Cold Emails Actually Get Read And Responded To

Barbara Spagnola - Tuesday, June 14, 2016

by The Muse

It’s a common problem in the working world: You want to reach out to someone, but you’ve never met him or her before—and you have no connections in common who can introduce you. So, you’re left with two options. One, giving up. Or two, sending a cold email and hoping it works.

Cold emails leave most people feeling, well, cold. But that’s because most people don’t know the tricks to getting them read and answered.

Quora members feel your pain, so they got together and discussed their best practicesfor creating cold emails that’ll blow people away.


. Show Your Value

“You know what does work? Providing value that is related to what I do and making your ask as specific as possible.” - Jonathan Morse

The worst cold emails ask for a lot with no explanation of what you’re giving in return. Think about it: Would you help a stranger out who messaged you out of the blue saying, “Hey, give me a job?”


Instead, make sure your email explains what you do and how it’s related to what the recipient does. It helps if you fill in this blank before crafting your message: “In exchange for [X], I can offer you [Y].” While you don’t want to write it so robotically, you do want to make sure there is a Y.


2. Make Your Request Small

“You should be clear and honest about why you have sent the mail, and if at all possible make your request a small one, or something that would take very little effort for the recipient. Be aware that very few strangers are prepared to meet you for lunch or take time out of their busy day to book a meeting with you just because you would like them to. - Simon Mercer


Many people are lazy when it comes to meeting up with their current contacts, and they only slack off more when strangers reach out.

So, instead of heading into a cold pitch with the biggest ask you can think of, start small: What’s the bare minimum you need from this person? A short phone call to ask two or three very specific questions may be a better place to start than a one-hour coffee meeting.


3. Create A Great Subject Line

“Remember that 80% of the success of a cold email is in the subject line. Yes, you may not know the person, but if the subject line is enticing enough, then you have a chance.” - James Welch


Fact: You can usually judge an email by its subject line. While a good one gets you excited to open that message, a bad one makes it easy to send it straight to the trash without a second thought.

When it comes to cold calls, go one of three ways with your subject line:

  • Be flattering (“Inspired by Your Speech at Conference X”)
  • Leverage connections (“Friend of John Smith’s Interested in Talking to You About Y”)
  • Be specific (“Young Marketing Professional With a Quick Question About Z”)

Whatever you do, though, don’t make subject lines an afterthought. Take the time to craft yours and make it good.


Digital Dilemma: Drowning In Email

Barbara Spagnola - Tuesday, June 14, 2016

by Jason Bloomberg

The relationships between information technology (IT) organizations and the lines of business they serve are undergoing a dramatic shift, just as digital represents a revamping of the relationship between companies and their customers.

However, the context for digital is quite different depending upon whether the ‘customer’ is internal or external to the organization. For external customers, the digital story focuses on the customer journey. But for the employees of the lines of business (LOBs) who are the internal customers of IT, the story centers on self-service.

In such situations, digital transformation revamps how IT meets the changing needs of the business. Traditionally, IT has always followed a gatekeeper pattern: it doles out specific capabilities as per requirements, but retains control over applications and their underlying infrastructure.

The gatekeeper pattern, however, limits agility and slows the organization down. For most organizations, it’s time for the digital approach, which shifts this equation to one ofempowerment: IT proactively looks for ways to help LOB employees with their day-to-day work by leveraging increasingly human-centric automation.

mail pile

Ripe for Digital Transformation: Corporate Email

A mundane but unquestionably ubiquitous example of this shift from gatekeeper to self-service empowerment is corporate email. Internet-based email became prevalent in organizations in the early to mid-1990s, as it replaced closed electronic mail systems internal to corporations. But in the two decades since, very little has changed.


Such was the case at a large travel and insurance company that has recently completed a merger. Due to this transition, it wasn’t comfortable having its name in this article, so I’ll refer to it with the fictitious name Horizon. “The lines of business continued to live in email,” according to Rob Pickering, VP of Information Services for Horizon. “Email was still the primary way to get work done.”

In fact, email was the central business tool across all of Horizon’s LOBs before the merger – retail, marketing, facilities, operations, and all the rest. Anytime anybody needed anything to be done, email was the go-to application.

Over time, predictably, this reliance on email became problematic. “Lines of business were drowning in the volume of email,” Pickering explains. “Suddenly business lines were being overwhelmed. Much like a pressure valve it suddenly blew.”

Examples of this problem cut across LOBs. Human resources experienced a two-week backlog of requests. The facilities group used email for everything it did, often leading to inefficiencies. “There was no way of tying requests together or to understand priorities,” Pickering said.

The result: sometimes higher priority items got buried in inboxes while the staff tackled lower priority tasks. In other cases a field service agent would be sent to a facility to fix one problem, even though that location had sent requests for fixes to other issues as well.

IT Builds a Bridge

As the corporate email situation grew increasingly desperate, you might expect LOBs to demand a solution from the IT department. However, much as a frog in gradually heating water won’t save itself from boiling, LOB employees didn’t call IT. Instead, IT brought them a solution in a surprisingly serendipitous manner.

Pickering’s team had actually been shopping for a project management tool, and settled on ServiceNow Inc (NYSE: NOW). Ironically, ServiceNow is best known as an IT Service Management (ITSM) application, so the plan was to start using the application for project management and gradually use it for ITSM as well.

It soon became clear, however, that ServiceNow served multiple purposes within the IT department. Instead of using separate collaboration, email, and service ticketing apps, with ServiceNow, “All of IT work was in one place,” according to Pickering.

Based upon the success centralizing all IT work on ServiceNow, Pickering’s team took it to the LOBs. “We went to the business lines and proactively solved their challenge with drowning in email,” he says.

The question remains: why didn’t people ask for help? “No one would ever think to build a bridge if they counted the people swimming across the river,” Pickering explains. In other words, they didn’t know what help to ask for – but Pickering’s department provided it anyway, serving as a real-world example of empowerment on the part of the IT department.


The Value of Self-Service

For anybody who’s ever struggled with crowded inboxes – which is just about everyone – the initial benefits of the shift to ServiceNow were simply the reduction in the number of emails people had to deal with every day. Soon, however, other benefits began to manifest.

Better visibility into the work people were doing was the most obvious benefit. “Facilities, marketing, operations groups started understanding where the requests were coming from,” Pickering says. Soon, this increased visibility lead to new opportunities for innovation. “They would have the system fulfill requests without human intervention,” he continues.

However, IT didn’t dictate how this automation was supposed to work. Employees in the LOBs did, which made all the difference. “It empowers people to look at email and create catalog entries to fulfill,” Pickering explains. Service catalogs provide a customer-facing view of available service and product offerings, encouraging people to access catalogs to serve their own needs.

Perhaps the biggest win for self-service was a capability Pickering’s team provided to human resources department. “The most disruptive request that IT gets is sudden employee termination,” he explains. This scenario is especially sensitive, as the matter must be kept confidential from coworkers and others.

Before moving to ServiceNow, emergency terminations were problematic. “We could do an emergency termination,” Pickering explains, “But it would take three calls, often at odd hours.” The new system, in contrast, is fully automated, and can disable access to the network and other critical services in as little as ten minutes.

Looking Forward

I am unable to speculate about Horizon’s plans for ServiceNow given their merger. However, Horizon has already extended ServiceNow to seven LOBs plus IT since 2013. Furthermore, the company Horizon is merging with had also implemented ServiceNow before the merger.

It is clear, however, that the recent merger is taking up most of Pickering’s newly expanded team’s time. “Today we’re in a merger situation,” Pickering explains.

In the short term, therefore, the focus will be on integrating the two departments and extending the service management practices from the original Horizon IT organization to the newly acquired parts of the department.

Mergers, of course, can be difficult for any organization, and the sticking point usually centers on technology. In spite of the merger, however, Horizon has reason to be sanguine. The fact that both parts of the new Horizon have already made progress toward self-service for their LOBs bodes well for its future.

This article was updated to clarify one of Rob Pickering’s comments.

Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, ServiceNow is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Leonora Enking and Judith E. Bell.

Follow Jason Bloomberg on Twitter or LinkedIn.

4 Little Email Marketing No-Nos That Could Land You In Big Trouble

Barbara Spagnola - Tuesday, June 14, 2016

by Nellie Akalp

Email marketing has proven itself a powerfully effective way to generate new business and keep existing customers from going astray. A study by ExactTarget found that 77% of consumers prefer to receive permission-based marketing communications through email. And, according to eMarketer, email marketing was cited as the most effective digital marketing channel for customer retention in the United States in 2014.

Who wouldn’t want to tap into that business-building potential, right?

But you have to be careful in how you go about your email marketing efforts. The CAN-SPAM Act is a law that sets the rules and requirements for commercial email—and it spells out the tough penalties for violating those rules.

So if an email message you’re sending has a commercial purpose, it must comply with the requirements of CAN-SPAM. If you’re sending an email that has both commercial and transactional or relationship content, then the primary purpose of the email is what dictates what regulations apply to it.

According to the FTC’s CAN-SPAM Act: A Compliance Guide For Business, “…if the subject line would lead the recipient to think it’s a commercial message, it’s a commercial message for CAN-SPAM purposes. Similarly, if the bulk of the transactional or relationship part of the message doesn’t appear at the beginning, it’s a commercial message under the CAN-SPAM Act.”

Even an email that has only transactional or relationship content must comply with some provisions of the CAN-SPAM Act.

Not abiding by the rules (even if unintentionally) set by the CAN-SPAM Act might land your business in legal hot water and burden you with financial penalties.

Could your current email marketing practices potentially cause trouble for you?

Common email marketing no-nos every business should avoid:


1. Failing to conspicuously communicate that a message is an advertisement when sending a marketing email to people who have not opted into your marketing list. 

If recipients haven’t explicitly requested to be on your list through an online sign-up form or other authorization process, don’t send them your email marketing campaign content without clearly disclosing your message is an ad. The law provides flexibility in how you do it, so you don’t have to directly mention it in the subject line. But take care not to mess up by making the next no-no.

2. Using a deceptive subject line that’s a “wolf in sheep’s clothing.” 

Never write subject lines that blatantly try to make a sales/marketing email look like they contain an update to terms of service or some other bit of important information. It’s misleading—and illegal.

3. Taking your sweet time or ignoring unsubscribe requests from recipients.

Your opt-out mechanism must be capable of processing opt-out requests from an email message for a minimum of 30 days after you’ve sent the message. The law requires that you honor a recipient’s opt-out request within 10 business days.


4. Forgetting to include your snail mail address.

That’s right, you need to share either your current street address, a post office box registered with the USPS, or a private mailbox registered with a commercial mail agency that follows Postal Service regulations.

Of course, there are many more “gotchas” that could trip you up, so I recommend reading up on what you can and can’t do.

The FTC’s guide will help you understand the requirements.


With each separate email in violation of the CAN-SPAM Act subject to penalties of up to $16,000, there’s a lot at stake if you screw up. For that reason, and for the sake of marketing with integrity, it’s wise to educate yourself—and anyone helping you with your email marketing—about the law.