Your logo is your representative-Read Why?

Barbara Spagnola - Monday, February 05, 2018

People talk all the time about logos and brands and corporate coherence, but what does that actually mean in practice? Are they the same thing, or are they things which sounds similar, but aren’t?

Branding has become more important to companies because of the proliferation of the digital world; more opportunities to spread over multiple platforms means that a company has to pay more attention to its material - having people liking your products leans nothing if they can’t find their way back to you.

The digital world has meant that companies need to keep tighter control over their various online presences. The emails they send out should be recognisably from the same brand as their social media presences, which should of course mimic their original online presence in the site or online shop.

A brand is all about marketability; as was mentioned above, being seem favourably by your prospective clients means nothing if they can’t then trace that product back to a place where theycan purchase it. Brands allowcompanies to create something which will stick in people’s imaginations and help them find their way to you.

In a similar vein, having one coherent brand allows companies to control their own image, to a certain extent. A brand is something which hopefully will be linked with the company in the minds of customers and prospective clients. This brand should link all of the separate parts of the business together, including the advertising, and almost act as a funnel to guide people towards the initial site and presence of the company online.

Brands are a way of engaging with customers. The modern reliance on content marketing in particular is something which goes well with branding, as it allows for companies to create an image which goes along with their brand, to create an image of an entire lifestyle and ethos behind which the company can stand. Having this all contained within a logo keeps everything neat and contained, which is important for modern day companies. Content marketing allows companies to bring customers and prospects into their products and services, by creating a narrative which shows them the benefits which will come into their lives. This content marketing will work to its fullest extent by being associated with a brand – this will lead anybody who sees the content marketing to associate it with the brand which comes with the company.

Logos are increasingly important for a company in the modern world, and there are plenty of
examples of good logos out there for anybody who needs some help identifying ones which are useful. Logos are useful for companies because of everything that has been discussed above, and more which is outside of this article’s scope, but perhaps anybody reading this will want to take up the issue in more depth, and use the information they learn to help with their own company and marketing in the future. Companies and individuals would do well to do so.

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The Cheater’s Guide to Logo Design Cost- Benefit Analysis

Barbara Spagnola - Thursday, August 07, 2014

What is an affordable logo design? For most of us affordable is deemed to mean cheap. So many retailers use the term to describe their prices instead of the adjective ‘cheap’. The same way, “logo design cost” is mainly considered on the basis of the cheapest prices rather than affordability in prices. Reason?

One business entrepreneur commented on them ‘they’re all the same’ until my logo designer took over and redid his current logo design free of charge to prove to him what a logo design should actually be like. A logo design’s cost should not be taken into account when comparing two logo design channels- one is basing their choice simply on the cheapest logo designer in the market when comparing between two logo design channels.

This can backfire in all directions as the logo being a work of art that should successfully take objectivity and subjectivity- both into account. Instead of a logo design cost analysis, a logo design that will fetch you more for less should be looked into i.e. an affordable logo design!

A good logo design can not only fetch great results, often times the designers are keen on to giving advice and tips on how to use it best and are enthusiastic to present a tagline to use with it… Often times, the designer produces more than one logo design concept considering your business’ factors from various angles and letting you decide which logo concept your business is the most comfortable with.

Features of an Affordable Logo Design:

1. Quality that shines

Reflection of business’ values in terms of work ethic and level of quality to be expected in products

2. Freebies that benefit

Such as an E-book on branding business on a tiny budget, more than one logo design concept, more than one tagline/slogan/USP, unlimited revisions, free fax cover sheet design.

Of course the business owner did not understand its importance until he replaced it with his current logo design. Things immediately changed and people looked at his business differently- suppliers began to have a professional approach towards him and made their deliveries on time; customers respected his reasonable prices and relied more on the quality promised; his two employees worked harder after the positive feedback gained from everybody around.

It is realistic to look for cheap prices on anything you invest on for your business. But the point here is that a logo design cost should not be taken into consideration as much as the benefits received for the cost paid up should be taken into account. That is when a logo- your business’ brand mark becomes cost effective and truly an investment with high returns- It becomes an affordable logo design.

About the Author

Bobby Sherman is a senior research writer and provide help for logo design cost and affordable logo design . Feel free to contact for any sort of help in this regard.

Factors To Consider For Logo Design Service

Barbara Spagnola - Thursday, August 07, 2014

If you think you can design your logo by yourself then you are playing with the image of your company, there are professionals for everything and if you think you can do better than professional then you should double check yourself. There are thousands of logo design services on the internet which eventually confuses the users because nobody can say which one would be the best.

There are certain criteria according to which logo design service should be selected which will help you to choose the best one out of them. Following are those factors which one should consider:

How much experienced is the company?

Everybody wants to opt for a logo design company which is the best and the best one is chosen on the basis of relevant experience. You better check the website if there is a portfolio uploaded there, if yes then see how much they are good at designing. Always give preference to the quality and not quantity.

What is the logo design process of the company?

It is basically the thought process which would be consisting of a step by step logo design process. You must check it and see if they are clear about it or not, check if they use the latest and design trends for designing the logo.

Are there any testimonials on the website?

There must be testimonials of their previous clients which will give an idea to you whether they can be selected for your business logo design or not. Do check the validity of the testimonial or give a call to the company to confirm if they are cheating on you.

What are the price and package of the company?

See if the logo design service is providing you the best price and package which well suits your pocket, this one is the biggest criteria in the selection of the logo design service.

Are there customer support a mess?

You should make a call and see that if they are enthusiastic about the their customers or not, how much they value their customers, if they are not inclined towards customers satisfaction then you must move on to the next logo design services.

What is the design tools involved?

Are they using Photoshop or some other design tool, this is considered to be a bad tool because resizing the logo will result into blurry picture, so make sure they are designing in a vector format.

Hence, you should consider the above told factors before you go for the selection of logo design service!

About the Author

Bobby Sherman works as a Senior Design Consultant at a Professional Logo Design Company. For more information on logo design services find his competitive rates at logo design service.

Fundamental Traits of a Graphic Logo Designer

Barbara Spagnola - Thursday, August 07, 2014

Are you going to hire a graphic logo designer living in your neighbor just because he claims to be one that is going to waste your time and nothing else because you should not hand over your future corporate identity to an inexperienced drawing school champion? Logo design is something that embeds corporate identity into the minds of the customer; therefore, it should be taken earnestly.

But if you still think that a boy in the neighborhood can culminate the future brand identity then you should make sure that he possess the following qualities of a graphic logo designer and if in case, he does not then you better hire a logo design team or a professional graphic logo designer to get things done perfectly.

Expert reputation should be guaranteed:

Logo designer not having an adequate expert reputation cannot cut the mustard the best way to check if they have the expertise is to look for their portfolio. Portfolio will show their expertise in the field and some of the best work they have done so far.

Look for the positive feedback:

There are many online custom logo design websites which present clients feedback, but the authenticity is never guaranteed so you should not get satisfied, rather try to confirm if all the client’s feedback that is testimonials are for real. You can do this by approaching them and taking their live feedback.

Is the graphic logo designer detail oriented?

Find out how the logo designer designs a logo, what is the logo design process? Because, this will show his ability to approach the creativity of designing, if he is not experienced then he may be using Photoshop whose results are not much satisfying.

Will he be within easy reach?

A professional logo designer or agency works for the clients, they want to please them at every moment. This is why, they are always there for them if they need to ask any question regarding the design process or need any modification in the present design.

Within your budget:

There is a budget for everything, from errands to shopping to government, you just to make one for a logo as well. Think, what are your requirement and if they can be met within the suggested budget?

Hence, in the avalanche of so many graphic logo designers and companies you should set a whole plan of action before actually hiring their services. That will be of much significance!

About the Author

Bobby Sherman works as a Senior Design Consultant at a Professional Logo Design Company. For more information on graphic logo designer find his competitive rates at logo design team.

Ten Things to Consider Before Approaching a Logo Designer

Barbara Spagnola - Thursday, August 07, 2014

The tiny graphical representation of image can be a great vehicle to make a powerful business reputation in such a competitive crowd of businesses; however, some logos work for a business like anything while some does not that places a question mark on the standing of the business logo. On that account, business owners especially the startups are reluctant in spending money on their future corporate identity.

If we draw out the basic reason for the logo that does not work for a business instead add more fuel to the fire is the wrong selection logo designers, therefore, we decided to pin point ten questions that you should ask a logo designer before investing anything in him.

1. What is the specialization of the logo designer?

2. For how many years they are in this business? (That will show their expertise level)

3. What will be the logo design process they would be incorporating to make your business logo?

4. Have you gone through the portfolio, if not ask them if they can hand you their work?

5. What are the prerequisites of your logo and are they going to deliver you with the same?

6. Will there be any copyright infringement issues? Ask them to deliver you the licensing agreements.

7. Will your hard-earned money could be refund where there is unsatisfactory work?

8. What will be the design tool utilized for creating your logo?

9. Is the company office based or home based?

10. How can you contact with them if you require further modifications?

You must feed the preceding questions in your mind before reaching out to the logo designer; this will help you to get a close idea about the expertise of a logo designer. Everything in the world needs a proper homework which higher the overall success ratio, same is the case with logo designers; you need to focus on many aspects before approaching them finally.

About the Author

Bobby Sherman works as a Senior Design Consultant at a Professional Logo Design Company. For more information on logo designer find his competitive rates at logo designers.

Printability is Key in a Good Logo

Barbara Spagnola - Thursday, August 07, 2014

I have been involved in the design world and the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I've been responsible for printing thousands of logos on countless different products. There are many important elements to consider when designing a logo -- such as colors, style and your target audience. But too often, designers fail to consider one of the most important elements of a good logo -- printability.

1 - Layout
When designing a logo, consider creating a horizontal and a vertical version of your logo. If your logo is tall, it will not print well on a pen. And if it's too wide, it will never print well on a stress ball. By creating two versions of your logo (with the same basic elements), you open up endless possibilities for utilization of your logo. You may be surprised at how often you utilize your secondary layout of your company logo.

2 - Color vs Black & White
Every logo needs to look good if it's printed in one color. Convert your logo to black. Does it still look good? Full color logos may be beautiful on your website, but are not always practical for printing. What happens when you put it on your fax cover sheet? What about in a B&W ad in the phone book?

3 - Size
There will be times where you'll need to print your logo small. Is your logo still readable if it's only 1" wide? Smaller? Print your logo at various sizes and make sure that it's still readable and looks great at every size. This is another reason to create horizontal and vertical versions of your logo. Sometimes one of the two formats may work considerably better at smaller sizes. If your logo is unreadable when it's small, you've got a problem.

4 - Shades
A shade or a screen of a color presents certain challenges when imprinting your logo. Let's say your logo is in blue, and the designer has used several shades of the blue in the logo. Shades are printed by imprinting "dots" and leaving some of the background between the dots. The darker the shade, the more dense the printing of the dots. The easiest example is to think of a B&W photo in a newspaper where you can really see the dots. Well what happens if you want to order a blue coffee mug with your logo on it? You'll probably want to print your logo in white. Well then what are you going to do with the screens of blue? I would certainly suggest that you have a version of your logo where only solid colors are utilized, preferably giving yourself an option to print a one color version of your logo without screens.

5 - Simplicity
Complex logos may be "cool", but can often become a printing nightmare. Sometimes a simple logo can be more striking and memorable than a complex logo. And if you create a logo keeping in mind all of the elements we've discussed today, I bet you've already ended up with a logo that's not too complex to print well.

Your logo is important, and is often a first impression with a new client. Sometimes the most important ability for your new logo is printability. Good luck and happy marketing.

About the Author

Lee Eldridge has been involved in marketing for more than 20 years. He's the co-owner of the promotional products company Snap Promotions out of the Kansas City area. As a custom marketing products specialist Eldridge is known as an innovative leader within the promotional products industry. Lee writes for his company's blog as well as Love Promos.