6 Moving Company Marketing Strategies from Proven Companies

Barbara Spagnola - Thursday, October 12, 2017

When going into the moving business, it’s considered good practice to take a few hints from companies in the same line of work. This does not necessarily mean competitors, but getting a general idea of the market we’re stepping into seems like a good idea before going headfirst into whatever is waiting for us on the other side. Luckily for the majority of fledgling business owners, there are very few area which haven’t been delved into, so there’s pointers everywhere. When taking a closer look into the inner workings of these companies we seem to find six factors that most of them share in common.

Customer Service

There is no question about it, without a doubt, the single most important thing a moving company, or any company, needs is quality customer service. There is a reason the policy “the customer is always right” became popular. Simply put, a good relationship with customers guarantees good feedback and recommendations to friends and family in the future. The real kicker is the fact that unsatisfied people are usually the most outspoken – and if there’s one thing a company does not want, it is bad publicity. With the onslaught of review sites and social media pages, collecting a few bad reviews could tarnish the company’s reputation and tank it.

A Strong Online Presence

This goes for any company starting out: building a good site is crucial. We live in the information age where everything is at the click of a mouse, why wouldn’t your business be? Setting up a good site will keep people informed about what’s going on within the company, what you offer, where you offer it and at what price. Make sure to focus on implementing a simple, yet eye-catching design for your webpage. Larger companies usually stick to a certain theme or color scheme and focus on doing one or two things really well to set them apart from others. Pick a shtick, stick to it.

Be reasonable

When offering services, it’s very easy to fall into the trap of overpricing, or worse, underpricing what we’re offering. The first thing that needs to be done is gauging the service being offered. If we’re delivering a higher quality service than your competitors, then it’s perfectly find with asking for more to compensate for it. Most people would rather spend more to be sure their possessions will be safe as opposed to skimping out on a few bucks for a gamble. All in all, your revenue will vary on how much time you have to move people and how many appointments you can muster within this timeframe. It is important to keep both of these in mind as it can influence pricing quite a bit to make ends meet.

Keeping mobile in mind

With the online revolution gaining a stronger grasp on everything we do, we are faced with the sad truth that most people won’t take more than a couple of seconds to see what we have to offer. If these seconds should run out, they’ll just back away and look elsewhere. This is the society we live in and other companies have realized this and started optimizing for mobile as a response. The optimization doesn’t need to make the site AMP ready, but it should offer quick load times and neatly formatted content on as many devices as possible to cover the attention-deficient market.

Social Media

Out of reach of conventional marketing, there is the unique no man’s land of social media. With an astounding number of users on Facebook alone, it has become one of the most powerful platforms through which customers are being reeled in. If closely observed, every large business has bought into this marketing avenue and has taken to advertising on Facebook one way or another. Some have even went as far as to offer customer support through Facebook to hit two birds with one stone. However silly it may sound, social media can and will influence our business, whoever we might be.

SEO

Last but certainly not least, we get to the elephant in the room, SEO. With such a reputation preceding it, one might think that SEO is the crown jewel of online marketing – and they wouldn’t be far from the truth. Affordable home & office removals are a dime a dozen, and companies that offer these services have figured out how to reap the rewards of SEO, skyrocketing their offers to the top of Google’s searches. This provides organic traffic, leaving users with a sense of agency – ultimately nudging them into the right direction – your site. With all the other bases covered, anyone who does get redirected to the site is sure to be coaxed into loosen their wallet. 

In Summation

Every company ends up barking up the same proverbial trees when it comes down to marketing – and that is perfectly fine. We would all love to be the first ones to try something new and watch it succeed, but in reality, it’s better to stick to what’s been laid out. These are methods that have been tried and tested and, at the beginning, this is exactly what is needed. Save experimentation as an option down the line when a footing has been secured and you’re well on your way stealing business from those you took pointers from. Good luck!

A Genius Marketing Move That You Can’t Afford to Miss

Barbara Spagnola - Monday, August 28, 2017



Twenty years before the hit entrepreneur reality show Shark Tank, Barbara Corcoran’s real estate company found itself in a flagging housing market, hundreds of thousands of dollars in debt. So, Barbara compiled data from her sales, typed it up, and mailed it to every reporter at the New York Times. Barbara’s “The Corcoran Report” was a hit, and she found herself quoted on the first page of the Real Estate section. Business boomed, and Barbara didn’t have to spend a penny.

Surveys Can Work for You, Too

Barbara’s genius marketing move changed her business long before the internet and social media entered the fray, but the consumer’s thirst for information--and by extension, the media’s--hasn’t slowed. People love to see themselves represented in the data, and as a small business owner, you’re perfectly poised to offer a story to the media that it can’t refuse. In fact, using surveys as a marketing strategy can truly set you apart from your competition.

How to Run a Survey

Surveys are extremely easy and inexpensive to run. First, decide what kind of information is missing from your localized market or (if you’re online only) your target customer. If you’re a local moving company, for example, you might poll your customers from the last six months to find out why they’re moving, where they’re moving to/from, and what life change precipitated the move. 

Keep the survey brief, so customers want to fill it out, and consider offering an incentive for those who complete it (an entry in a drawing, for example). You can use any number of great (and often free) survey apps, such as Survey Monkey. Most require next to no tech expertise to create.

Packaging the Data

Once your results are in, compile them into a report. You might also consider hiring a designer to create an infographic for the report, especially if you’re submitting to a print location. You’ll want to identify publications to share your results with, making sure your target media source is relevant to your potential customer; no sense getting a story placed in a local parenting magazine if your product is mostly used by seniors.

In addition to the data from the survey, you’ll also want to briefly explain why the data is relevant, and provide 1-2 timely, interesting quotes that can be used as soundbites. You can also offer an interview with an expert in your company.

Don’t Wait

Journalists--both print and television--are constantly searching for stories that will resonate with their audiences. You might be accustomed to creating press releases heralding charity events and unusual business partnerships, but finding the unusual, the unexpected, or the unorthodox in survey data can be an even more powerful strategy. Bonus? It will cost you next to nothing.


4 Marketing Skills That Make for Successful Entrepreneurs

Barbara Spagnola - Monday, May 29, 2017

4 Marketing Skills That Make for Successful Entrepreneurs

When you read about the skills that most entrepreneurs have in common, you will often see traits like resiliency, a high drive and sense of focus and the ability to self-reflect. While these are definitely important, there are also a number of skills related to marketing that will help in your quest to become an entrepreneur. For example, check out the following list of marketing-related abilities that successful entrepreneurs should have:

Solid Knowledge of Social Media

In order to become a successful entrepreneur in this day and age, it is vital to hone your social media skills. But as Entrepreneur notes, this concept goes well beyond making a number of posts on Facebook, Twitter and other social media sites; effective and entrepreneurial social media helps you to connect with your customers on a deeper level. To help your social media campaign to be as successful as possible, spend some time researching the brands that are doing it really well. For example, Amway’s Facebook page is a great place to start learning from the experts — in addition to posts about their products, the page features inspiring stories about their independent business owners, information about accolades the company has earned and posts that ask readers to reply with their own experiences.

Focus On the 4Ps of Marketing

To be a solid marketer, it is important to learn the “4Ps,” which in this case are product strategies, pricing strategies, product distribution strategies and promotion strategies. If you can get a handle on these four skills, you will already be ahead of the game as an entrepreneur. After all, if an entrepreneur has a great idea for a product or service and then prices it way too high and does not have any idea how to advertise it, the new business may ultimately fail. On the flip side, understanding how to come up with the services and products that your target audience really wants, pricing them properly and making it as convenient as possible for your customers to find and buy what you are selling are marketing-based skills that will help you to succeed in your new life as an entrepreneur.

An Understanding of Spending Money to Make Money

Sometimes, budding entrepreneurs may balk at the idea of spending their hard-earned money on things like test campaigns, lots of advertising and other approaches that can ultimately help a new company succeed. On the other hand, someone with a strong background in marketing understands that you often have to spend money to make money — which means shelling out the bucks to host a grand opening at your new location that includes door prizes, refreshments and promo items for the people who attend, running a small experimental campaign to see if an idea or product will work and working with a local public relations and marketing firm to get the word out about the company.

Being a Great Writer

Successful marketers are typically skilled writers. You can carry over this skill in your new life as an entrepreneur. If you have ever read a blog that is filled with spelling errors, visited a website with unclear headlines and tried to figure out what a post on social media was trying to say, you are already aware of the importance of effective written communication.

Anik Singal’s Motivational Tips for the Struggling Entrepreneur

Barbara Spagnola - Monday, April 10, 2017

Starting a business is one of the most challenging things you could experience. Sometimes it could take every bit of fight left in you. But you don’t want to give up too soon on your dream business.

According to this article, 90% of Startups fail before they can even take off. However, it need not be so. Anik Singal, CEO of Lurc Inc., a successful digital marketing company says businesses fail because their founders tow the wrong path or give up too soon. In this article, Anik gives 5 ways business CEOs (startups and established) can remain in the game and succeed.

  1. 1. Ensure you product is right for the market

This is among the top 3 reasons why businesses struggle. It is not uncommon to see Startups offering a ‘panacea’ to something that doesn’t really need a solution. The saying goes, why reinvent the wheel? Anik Singal says, today’s digital age customer is not only smart, but tech-savvy and highly-informed. They can see through a superficial product and make quick purchase decisions.

Before you launch your Startup, conduct numerous tests in hypothetical market situations. Ask yourself if the product is really innovative. Only when people can genuinely derive value from your business, it is okay to take off.

  1. 2. Find a capable co-founder

Managing a business can take its toll on you, especially if you are the only one holding the reins. Sometimes, you’ll need a partner who can see the signs you may be missing. Nobody’s perfect, we have our competencies and weaknesses. You may be good at closing deals, but not necessarily charismatic enough to lead a team.

Identify your weaknesses and choose a capable co-founder or partner to complement you. This way, you can share the responsibilities and focus on your strengths instead of wearing yourself thin. A business with focused co-founders is more likely to come out of a tight situation. 

  1. 3. Ask for advice from more experienced entrepreneurs

“No business is an island,” says Anik Singal. You will often find help in unusual places. Surrounding yourself with experts is good, but meeting more experienced entrepreneurs for advice is better. Consider organising an advisory board, and in some cases, it might be helpful to offer stock options in your company as incentives.

Some successful entrepreneurs can share their playbook with you, it all depends on your attitude. Network aggressively and seek partnership opportunities from other entrepreneurs. Instead of seeing your competitors as just competitors, you can also learn a thing or two from them. Keep them close.

  1. 4. Market your business everywhere

As a CEO, you are the face of your business. Make it known everywhere you go so people can associate it in a positive way. This includes attending conferences and asking for a speaking slot, organising product launches, setting up booths at trade shows and so on. These are some inexpensive ways to put your brand out there.

Focus on your online presence too. Today’s customers co-exist on the web, you can reach them there as well. Start by building a professional-looking, modern website. Learn the basics of SEO (search engine optimisation). This way, people searching for your services online can find your business. As a digital evangelist, Anik Singwal recommends a strong email marketing strategy to keep in touch with customers.

Other helpful tips include:

     Focusing on the customer (great customer service)

     Raising more funds

     Monitoring your expenses- or hiring a reliable expert to do so

     Hiring the right team

Businesses will go through a rough patch- this is a certainty. However, it is your resolve and the people you surround yourself with that can help you get through it successfully. Don’t be quick to quit. Sometimes, all you need is an alternative solution.



Hiring a Digital Marketing Agency To Make Your Brand Known

Barbara Spagnola - Thursday, April 06, 2017

Finding a professional marketing agency is crucial for success in your marketing. If you and your company haven't delved into company marketing, this is the time to do that. A good marketing agency will help you reach the goals you set for your business really fast.

A decade ago, most marketing means were traditional, a complete contrast to the digital ways used in modern marketing. The reason is simple, doing your marketing on a digital platform allows the business to track campaigns, have a cohesive implementation of strategies and generally a Return on Investment that is more attractive to the investor in comparison to traditional marketing. Stay on top of your competitors regardless of your marketing budget by getting the services of a marketing agency Melbourne firm. The below benefits will play to your advantage;

1. Less to manage internally means more time saved

There is no doubt that hiring of marketing experts for your firm saves a lot of time. The end of it is that your employees' size will be reduced with less time spent on payrolls, Human resources, hiring and an overall reduction in management time. Efficiency within the fewer employees will appreciate and your main duty will be to run the business.

2. You're getting a suite of more experienced individuals.

For proficiency in a profession to count, experience has to be proven undoubtedly. The firm you choose should showcase the projects they have successfully completed for other clients. With this, you will be at ease knowing that the firm will properly manage any issues that may arise as they have dealt with the same before. This experience might not be applicable to the internal team due to the limited experience in handling diverse issues under different environments. An external team will give unbiased recommendations for the best strategies to be picked.

3. It will save you money.

In order for you to understand how this comes up, we will split all the expenditure incurred when implementing an internal digital marketing campaign:

Management and tracking IT software

Expenses associated with the employees like insurance, benefits, and taxes.

Employee salaries- Marketing campaigners

Marketing managers get a huge proportion of the company's revenue in terms of salaries. Only a fraction of this can be given to a digital marketing firm that will present more appealing results.

4. You'll be able to keep up with the ever-changing world of digital marketing.

Innovative minds will not allow room for static marketing. Technology is ever evolving and to stay on top, the digital marketer has to keep up by ensuring there is constant learning. Exposure may greatly lack for your internal team as they mainly deal with one company. For digital marketers to remain relevant, they have to be at par with the newest digital marketing ideologies. Trendy firms even give their contributions on the newest ideas to watch in publications (Just as we do in Entrepreneur, Inc, Huffington Post, among others)

Conclusion:

We discussed the role experience plays in determining the firm of choice. Get your team to grasp the new concepts and try out fresh ideas for better digital marketing strategies. A marketing agency Melbourne uses the experience gained during their projects to determine better ways to create awareness for their clients' companies in the market. 

Types of Small ATM Machines for Businesses

Barbara Spagnola - Wednesday, March 29, 2017

Are you looking to buy an ATM machine for your business? That might be one of the great ideas you have come up seeking to improve the profits in your business. Purchasing an ATM machine is not hard; you can find an ATM machine for sale which is available for lease at affordable prices making it easier for you to purchase one for your business. But first, before you settle for any particular ATM machine, you should compare the cost, features, reliability and the overall value in respect to your business. At the end of it all, you will be able to determine which ATM machine is the best for your business. The following are the top ATM machines that you should consider purchasing for your business and your money.

GenMega G2500

It is the best kind of ATM machine that is recommended worldwide for any business. One of the reasons why I recommend this type of ATM machine for your business is the fact that it is an ATM of choice among the various industry professionals. You will find that most of the companies which have ATM machines are most likely to own the GenMega G2500. What are the reasons for the consistent recommendation of this ATM machine?

For starters, it is one of the ATM machine for sale options which are most affordable especially when you compare with the features that it has. It comes with all the kind of features that your business will need from an ATM machine. The other reason which makes it stand out is the fact that it is a reliable machine which is made up of quality parts and an excellent design that enables it to last longer for years. The design will assure easier replacement of parts when damage happens and provision of better and quality service to you and your customers. It has an overall aesthetic, physical appearance which is appealing and can fit perfectly in any establishments.

Nautilus Hyosung 2700 CE

This machine is very well rated only that it lacks the kind of design consistency like that one of the GenMega’s making and therefore it will be a bit hard to find the parts and service machines at times. It lacks some of the add-ons such as the fingerprint ID and a built-in security camera. These are some of the features which are critical for the safety and security purposes that anyone who is willing to purchase an ATM machine should look for. But if you are seeking to buy a less technological machine then this should be your kind of choice to settle with.

GenMega Onyx

Compared to the GenMega G2500, this ATM machine for sale has a little more class and sophistication. It is a solid choice for one kind of a super reliable tool for your business. Aside from the added sleekness in the design and quite a larger screen, it will provide you with the same kind of reliability associated with the GenMega products. The larger screen comes in handy if your business is a little higher-end.

GenMega GT 3000

It is the best option you will land when you are looking to have a through-wall drive ATM machine. It is not fancy, but it will get the job at hand done.  Due to this reason, you will be able to purchase it at a much less price as compared to the other ATM machines.

GenMega Onyx wall-mount

Just like the free standing Onyx, the GenMega Onyx wall mount is also sleek and professional. It stands out among the thorough-wall drive ATM machines because it is among the few wall mount devices which can be able to handle up to 1000 notes in cash. The other models probably hold 500-800 note range and do cost more. With this ATM machine, your chances of running out of cash are minimal, and you will not need to fill the machine for quite some time. Despite all these advantages, this machine is very much affordable.

When it comes to reliability, the GenMega ATM  machines especially the G2500 are considered to be reliable in the industry. Now you know which type of ATM machine best suits your business.

3 Healthcare Marketing Trends to keep an Eye on in 2017

Barbara Spagnola - Thursday, March 23, 2017

Healthcare marketing is changing in a number of ways and the potential repeal of the Affordable Care Act, also known as Obamacare, isn’t even on the list of the biggest changes in healthcare. In the case of repealing the Affordable Care Act, the market will continue to face cost pressures, consolidation and shifting demographics for the population at large. Let’s look at a few trends that are altering healthcare and healthcare marketing, which will continue to shape the industry through 2017 and beyond.

Personalized Advertising

Customers are more discerning, and they expect everything to be customized. Your healthcare marketing needs to identify the customer’s interests and deliver ads that suit. Content marketing like newsletters should be tailored to the user’s interests.

Monetizing Telemedicine

Telemedicine lets patients consult with a nurse, psychologist or doctor without having to come into the clinic. A new option in healthcare marketing is monetizing it, such as charging for five-minute nurse consultations, a meeting with a dietician, or short check-ins with a psychologist.

Monetization of telemedicine is still a new subject that is now covered by a larger number of online MHA programs. Those with an online master of healthcare administration in strategy and innovation should be well versed in monetization techniques if they want to remain competitive.

Physicians and other medical professionals can charge for second opinions for patients who want a review of diagnoses provided by a specialist, just as they currently charge for copying someone’s medical records. Those who monitor their vital signs via a wearable device could send the data to the doctor for review for a small fee, unless it is considered part of their monitoring.

The Rise of the Social Messaging App

Social messaging apps are starting to become a key user interface with the rest of the world. You can communicate with other people, servers, apps, and chatbots using the text interface. You can monetize social messaging apps by letting patients pay a small monthly fee for the ability to send any question to a doctor, nurse or other medical professional answer on demand.

Chatbots can answer common questions and indicate when an in-person visit is necessary. There is already routine use of social messaging apps to remind patients to schedule their next appointment or refill their prescription, while apps are now allowing patients to do exactly that through the app.

Periodic informational messages with brand name references keep your brand in the forefront of their minds and make them feel connected to your company. Providing tips on getting your flu shot or vitamins the patient likely needs through the social messaging app let you deepen your relationship with the customer at a very low cost, assuming the messaging is relevant to the receiver.

Quality content marketing remains a mainstay of marketing to potential patients, but it has to be tailored so as not to compete with higher authority domains. Patients are demanding personalized advertising, and you need to identify how to position the right type of content before them at the right time. Social messaging apps offer you a way to streamline communication with the patient and engage in drip marketing that makes them think of you first when they need your services.

http://healthadministration.uc.edu/

What Project managers can Teach Marketing Experts

Barbara Spagnola - Thursday, March 23, 2017

There is not much difference between a manager and a consultant when you think of what their purpose is. They are employed to guide and advise a group of people towards a certain goal. Certain skills that you attain from project management, most people will find, can be invaluable to the right kind of marketing expert:

Define roles and responsibilities

In the marketing world especially, there is a lot of encouragement for people to expand their skills list, seek out additional responsibilities to take on board and manage projects alone. Oftentimes, this doesn’t always end well. If you encounter teams struggling with conflict and uneven distribution of work then there are good chances that this is the result of a lack of defined roles within the team. People are uncertain of what they are supposed to be doing, where their strengths lie, and how much work they should have. If you want your processes to flow smoothly then you need to make sure that everyone within a team is aware of what their duties are and know exactly what work belongs to them. This way you are less likely to have one or two people carrying the team or colleagues passing blame onto each other when things go wrong.

Work in stages: not tasks

Marketing projects tend to be particularly high volume. There are a lot of things to be done and redone, and these things contribute to a cycle of work rather than an end goal. Monitoring each task individually in these high volume projects can sometimes be a waste of time and disrupt the workflow. With marketing, the products your team create need to be as current as possible, and taking time to review every single element is time not spent updating and adapting. Instead, it would be wiser to define process stages and monitor the flow of work through the stages. This makes it easier to identify which processes take the most time, where there seems to be the most amount of difficulty and where developments can be made to make the process more efficient.

What worked once won’t work every time

As a marketing expert, you should be aware that using a particularly marketing strategy over and over again is not going to guarantee success. You need to make sure that you and your processes are constantly adapting to meet new demands and challenges. In project management, you need to utilise what you know and keep the fundamentals of project management fresh in your mind. When you know them inside and out you know how to adjust them and apply them to get consistent results from various different projects.

Project management isn’t something that is confined to one or two particular industries. It has its uses everywhere and from a project manager’s perspective it’s hard to imagine anyone not benefitting from a management qualification, especially someone who acts as a consultant or expert. When professionals earn their PRINCE2 qualification, they gain a brand new perspective on the working process that allows them to be more perceptive. They can identify, analyse and resolve issues quickly and know how to effectively control each stage of a process. This is why experts from a vast range of industries continue to seek these qualifications – they provide them with valuable skills that are capable of completely transforming their work. 

What to Do Before Your Marketing Campaign Pays Off

Barbara Spagnola - Monday, February 13, 2017
You just started truly pushing in social media. You are developing all sorts of content, from e-books to videos, to attract visitors to your website. Your loyalty program is off the ground, and more customers are joining every day. You have big plans for marketing ― but until you start seeing a return on your investment, you definitely need some fast cash.

Marketing campaigns aren’t cheap, even the supposedly “free” methods like social media. 

 

However, it is impossible to deny that successful campaigns pay off in a big way. Until you start seeing an increase in sales thanks to your marketing endeavors, you will need to engage in some minor financing practices. The following cash-grabbing tricks are ideal for balancing your cash flow before your marketing starts paying for itself.

Invoice Factoring

If you run a B2B or have contracts with government agencies, you have the option of selling your unpaid invoices to a factoring company to speed up your cash flow. Because it is time-consuming and expensive to wait around for clients to make payments, many B2Bs opt to factor a portion of their invoices, taking a minor decrease in revenue for the convenience of getting cash faster. Unlike accounts receivable financing, factoring is not a loan, which means you never need to repay the money you receive. However, as with any business dealing, you should understand the rates and fees before you sign any agreements.

Merchant Cash Advances

Conversely, if you are a retailer or rely on credit or debit transactions, you might consider acquiring a merchant cash advance. Merchant services providers, the agencies that process merchants’ card transactions, offer programs to give their clients advances on future credit and debit sales. Then, providers recoup the advance by taking higher percentages of credit and debit transactions. Unfortunately, merchant cash advances typically boast high interest rates, and payment amounts can vary from month to month. Therefore, you should only take a merchant cash advance if you are certain that your marketing campaign will pay off soon.

Crowdfunding

Undoubtedly the trendiest of funding options, crowdfunding asks your potential customers to make small contributions to your business for the opportunity to earn rewards. On one hand, crowdfunding is advantageous because it seems to require little effort for massive reward: After creating a page on GoFundMe, Fundable, Indiegogo, Kickstarter, or any other crowdfunding website, you can watch your funds grow. On the other hand, the popularity of crowdfunding necessitates smart marketing to gain attention and contributions ― which in turn costs time and money. Thus, crowdfunding is only a terrific option if you have a catchy campaign idea; otherwise, it might only add to your marketing woes.

Microloans

You might already be making monthly payments on the large small-business loan you took to get your idea off the ground, so the idea of going deeper into debt isn’t an attractive one. However, microloans aren’t exactly like most small-business loans. For one, they are smaller; the average microloan is about $13,000, but they can go as low as $500. For another, many microloans are supplied by nonprofit organizations, like Kiva. Though you must make payments on microloans, the small amount is relatively more manageable and perhaps enough to keep your business going until you seen an ROI on your marketing.

 

Credit Cards

Another option that puts you in debt, credit cards provide more flexibility and freedom than other loan options. You can open a business credit account or use your personal cards to make small purchases or payments. Typically, business credit cards have higher limits and better rewards, and many offer a brief period of 0 percent APR, which you could take advantage of while waiting for your marketing campaign to kick  

off. Still, you should avoid abusing your credit, or you could ruin your business and your personal finances before you can reap the results of your marketing efforts.

Sell, Sell, Sell

Finally, to get the cash you need, you can do what your business is meant to: Sell. Organizing fire sales, offering special discounts, and otherwise reducing the costs of your products or services will motivate consumers to buy, increasing your cash flow. You might also consider selling expensive equipment, renting out your office or warehouse space, or finding other ways to make money on the items your business owns. If you can find a lasting side hustle for your business, you will be able to pay for major marketing campaigns for years to come.



Creative Marketing Campaigns You Never Considered

Barbara Spagnola - Monday, January 30, 2017

Unless you run a speakeasy in the 1920's - or any other illicit dealing for that matter - you never want to keep your business a secret. That's why companies big and small sink so much money into their marketing budgets: exposure. When more consumers know about your startup, your startup has more opportunities to gain customers.


    

However, in addition to this overarching objective of marketing, most startups and small businesses have additional goals they hope to achieve with various marketing campaigns. Yet, not all marketing tactics are designed to realize differing results. Therefore, it is imperative that you experiment with various marketing strategies to find those that serve your purposes.

Still, if you are new to the marketing game, you might not know how to imagine new and interesting marketing campaigns. To that end, we have compiled a few winning ideas to make your startup marketing that much easier.

Loyalty Programs

Most startups are eager to gain new customers, but returning customers are actually more profitable. In fact, studies show repeat customers are responsible for at least 40 percent of a business’s revenue. Therefore, marketing campaigns that attract repeat business are more than likely to pay for themselves.

One of the most effective tactics for this goal is organizing a loyalty program. Becoming a member of a retail group feels special, encouraging customers to take advantage of such exclusivity and make more purchases. You might couple your loyalty program with social referral marketing to reward repeat customers that spread the word about your business.

Social Media Contests

Your social media marketing is perhaps the most powerful of your strategies. Every business should have a page on relevant social sites and be active in posting and responding to fan posts. However, because every business participates in social media marketing, you must have creative campaigns to generate shares, likes, and engagement with your brand.

Contests have been marketing tools since before social media, but Facebook, Instagram, and other sites make creating and promoting contests even easier. Your contest should have exciting prizes and strict rules - such as participants are only eligible if they share a promotional post with at least 10 friends. As with loyalty programs, contests help you reward those most devoted to your brand while generating exposure.

Advertorials

At times, advertising and marketing can seem like polar opposites, but in truth they should work in sync to accomplish the same goal: exposure. While marketing does this with tactics and maneuvers, advertising does so with money. The benefit of advertisement is certain publicity, since websites, television stations, magazines, and other advertising locations are nearly guaranteed a certain number of views, but many brands feel uncomfortable using such flagrant attention-grabbing methods.

One way to combine paid advertising with strategic marketing is the advertorial, which is a sponsored piece of content on a popular website or in a print publication. On one hand, your brand is assured the exposure it craves, but on the other hand, the informative and interesting content can be mistaken for earnest reporting. Regardless of how viewers understand the piece, advertorials spread your brand’s message far and wide.

Local Events

Since the recession, consumers have generally been more interested in community-building and local business. Startups and small businesses that identify as local influencers can organize or support local events.

For example, local restaurants might band together to create a culinary week, encouraging patrons to explore new tastes. Alternatively, you might fund a regional sports team or contribute

money or services to a cultural festival that will prominently thank you for your aid. Even events that aren’t focused on your business can raise awareness of your brand and improve your reputation amongst local populations.

Good Customer Service

Undoubtedly you recognize that quality customer service does much to bolster your business, but you might not recognize that customer service can fall under the umbrella of marketing. Sending personal messages, including handwritten thank-you notes, holiday cards, birthday cards, and more encourages your customers to feel special and cared for - and more importantly, it encourages them to continue supporting your brand.

Without good customer service, your customers will rarely be interested in repeating their purchases; after an outstanding customer service experience, your customers will clamor to spread your brand message themselves. Therefore, having a kind and considerate customer care team is a smart marketing strategy.