Marketing Demographics: How Use Has Changed

Barbara Spagnola - Tuesday, March 27, 2018

There’s a marketing scheme for every demographic you can think of. According to Pew Research Center, Americans are more ethnically and racially diverse than ever, the population is getting older, millennials are still the key age of the future, and the middle class is dwindling. And we all need consumer goods.

It’s important for marketers to look to the future and learn from the past so that strategies can be directed accordingly. Let’s take a look at a few demographics used in marketing and how use of demographics has been affected by social changes.


While some gender stereotypes still hold true, based on how we were raised and behavioral patterns, etc., there’s more of a focus now on gender-neutral advertising, especially targeted toward Generation Z, which is more inclined to look at gender and sexuality as fluid constructs that don’t need defining.

“Gender” has a very specific meaning, which is different from “sex.” Simply put, when we refer to a person’s sex, we are talking about whether they were born male or female. “Gender” refers to social and cultural differences rather than biological ones.

“Behavioral and psychological differences between men and women are the central focus of gender studies,” according to an article on 1&1 Digital Guide. “In addition to being a fascinating area of sociology or psychology, gender studies can produce interesting insights for marketing purposes. Many marketing strategies now use gender marketing techniques, tailoring advertising content and techniques to the different consumption and purchasing behavior of the genders.”

We’ve known for a long time that men and women tend to shop differently and expect different experiences when making purchases. But the days of “shrink it and pink it” marketing isn’t as effective as it used to be. And no one disagrees that men and women have different needs, interests and preferences when it comes to purchases, which also influences how they are marketed to. It depends on who your target audience is.


As is the case with gender, one size doesn’t fit all for varying age groups either. In content marketing, you’ll have to choose the right types of content for your target audience to determine what’s the most suitable for each.

Gen Z, born between 1996 and 2010, are entering the workforce and will soon have purchasing power currently valued at $44 billion and growing. Businesses will have to embrace a different approach than in years past. This generation is very mobile driven and used to constant change. Gen Z is always on the cutting edge of what’s new and cool. They want to be able to share content easily and have interactive experiences.

Meanwhile, millennials are well into their professional careers at this point and consist of one-fourth of the total U.S. population (80 million strong). Their annual buying power is around $200 billion, making them the most lucrative market. As a marketer, you’re likely figuring out what motivates, engages and makes them tick. They are also mobile and tablet driven. They want “experiences” instead of accumulating a bunch of stuff. They are image driven and tend to react to incentives and offers.

Millennials now have a growing edge over baby boomers, whose numbers slipped to 74 million in 2017. Boomers account for 22.9 percent of the U.S. population according to the Census Bureau. Like millennials and Gen Z, Boomers are online, whether on desktop or tablets, and seniors still consume printed materials more than other generations. They also want detail-oriented information that’s easy to find and use.

With so many types of content to create, everything from videos, to blogs, to social media, to whitepapers, it’s one of the content marketer’s tasks to figure out which are the most suitable for each age group.

Consumer Goods

Consumer goods are products that are purchased for consumption by the “average” consumer, according to Investopedia. We all buy things like food, refrigerators, clothes, and toothbrushes, etc.

If you sell water heaters, for example, your target demographic isn't a specific age group, race, or gender -- it's people who need to replace their water heaters. If a big-ticket item in your home breaks down, how do you know who to call? Many of us go to Google to see what pops up first in our area and who has the best star ratings at first glance. We also look at Yelp, which typically appears on the first search results page. Businesses know that people aren’t going to scroll through pages of plumbers, which is why they pay to appear on page one of Google searches.

Of course there are numerous ways to market consumer goods, but even back in 1966 marketing executives knew this: “The company that is not alert to to the customers’ needs and the changing complexities of marketplaces is inviting disaster.” They knew marketing to the “average” customer wasn’t the way to go.

Marketing Doesn't Have to Be a Drag—Five Fun Marketing Ideas for Every Business

Barbara Spagnola - Tuesday, March 20, 2018

You’ve probably been following the old marketing advice for years. You might also have a few new marketing strategies in your repertoire. The trouble is, it doesn’t matter if you have ads on the radio or you’re using content targeting strategies to reach your intended audience, marketing can get boring.

It doesn’t have to be!

There are plenty of innovative, and dare we say it, fun, ways to market your business! If your marketing strategy seems to be falling flat and you just can’t seem to bring yourself to get to work, try one of these marketing ideas instead.

Create a Mood Board

One big problem with creating a marketing strategy is the fact that it is all conceptual. Try as you might to explain your vision and ideas to your team, your dream is likely to fall flat simply because everyone else doesn’t see things the way you do.

Instead of creating story boards, plans, and documents that directly pertain to your marketing strategy, consider creating a mood board, as suggested by BuildFire. Creating one, and having everyone on the team create one for your business, can help eliminate the confusion of trying to understand everyone else’s vision.

They’re fun to create too! That’s because they can contain nearly anything including:

  • Photos, photocopies, and images from the internet
  • Hand drawn artwork or art from other artists
  • Color palettes and paint chips
  • Inspiring quotes
  • And more

Show Your Customers Who You Really Are on Social Media

People don’t buy from businesses—they buy from people. Unfortunately, the majority of marketing strategies focus on the business, which can be boring for you and uninteresting for your target audience.

Instead, add a little personality to your business by showing the people who work behind the scenes on social media. It allows you to make more authentic connections with your customers and clients, especially if you start responding to their questions and comments.

Post behind-the-scenes pictures on Facebook, share what happened at the potluck on Twitter, or discuss charities that your company is donating to and why. It’s a great way to market because it makes your company seem more authentic, but it’s also a lot more fun for you and your employees than traditional marketing.

Give Thanks

Marketing can seem a bit ruthless and soulless. After all, it’s all about making a sale! It doesn’t have to be that way.

Giving in any capacity can actually boost your health, but it’s good for your business too. You can start by donating to charity and sharing your donation with your followers on social media, as mentioned above.

You can directly affect your customers and clients with a giving campaign as well. Hold monthly drawings for free stuff or gift cards. You can hand out points for certain purchases or hand out free money to the first customers who walk in your door. It’s a great way to market your business and feel good!

Design Some Cool Infographics

Marketing is often about words that are printed on a page. If you’re a bit more visual and want to have a little more fun than just writing another blog article, create an infographic.

People love infographics, and they’re fun to make! You can explain a topic, provide information, or show statistics in a visual way. They have the added benefit of being extremely shareable, so you shouldn’t be surprised if people end up sharing your infographic all over social media.

Strive to Get a Little Attention at Nearly Any Cost

The keyword is “nearly”. The most creative marketing campaigns also happen to be some of the most successful.

Innovative companies have been using flash mobs to get attention. You don’t even have to plan the routine yourself. You can actually hire a team of flash mob experts to do it for you!

If that’s a little too much, consider experimental marketing instead. This type of marketing simply means you’re providing a real-life experience in person to potential clients and customers. It might mean letting them spin a wheel for prizes in your booth at a tradeshow or creating a custom miniature food truck to serve kids at the local grocery store.

Don’t let marketing get you down! It doesn’t have to be meeting after meeting of doing the same things over and over again. Get a little creative with the ideas on this list and you can actually have fun marketing your business!

Does Bitcoin Need A Marketing Campaign?

Barbara Spagnola - Monday, March 05, 2018

Bitcoin is a revolutionary new technology which many people are beginning to take hold of. With numerous companies around the globe already adopting this disruptive technology, and others being exceptionally standoffish towards it, many people are wondering whether or not Bitcoin needs a marketing campaign in order to truly be accepted around the globe. Despite the implementation of the technology in numerous areas, in particular gaming with the likes of PlayStation and Steam adopting the technology as a form of payment method, and the opportunity for users to gamble with Bitcoin, there are numerous other ways that this technology can be adopted. However, with many businesses still remaining cautious when it comes to Bitcoin, we’re taking a look at whether or not the cryptocurrency requires a marketing campaign in order to really see it fly.

Dedicated Fanbase

Bitcoin has an extremely dedicated fanbase and while this is highly beneficial as this continues to grow, an effective marketing campaign for the cryptocurrency could lead to Bitcoin being adopted into the mainstream. However, the disruptive technology is facing a lot of competition from traditional financial institutions, and as a result, instead of attempting to adopt the technology, it is highly likely that these banks will find a way to block the cryptocurrency through regulation.


A main reason why many individuals are cautious regarding Bitcoin, is due to the fact that they lack the basic understanding in order to efficiently adopt and use this cryptocurrency. Many people still do not understand how Bitcoin is created, and the technicalities of the blockchain network doesn’t make the understanding of the cryptocurrency any easier. If people are unable to understand the entire process, then mainstream adoption is unlikely. Marketing the cryptocurrency in a way that is easy to understand is likely to spike the interest in the cryptocurrency.

Business Cooperation

Business cooperation is the biggest weak spot for cryptocurrencies, as many individuals rely on the influence of brands prior to adopting a new feature. Attempting to market to big brands can become dysfunctional and confrontational due to the disruptive nature of Bitcoin. This lacking component needs to change if Bitcoin is likely to be adopted into the mainstream, and instead of promoting itself as a technology that is likely to dramatically change the financial industry and how other businesses work, Bitcoin and businesses should aim to work together in order to solve larger problems in the field.


Despite some of the problems that are being faced by the cryptocurrency, word-of-mouth is already proving to be an extremely helpful marketing technique for Bitcoin. The transparency of the peer-to-peer network is leading more individuals to build up a certain level of trust that financial companies have struggled to maintain. It is this word-of-mouth that has ultimately led to the Bitcoin Boom which has seen the cryptocurrency’s value rise dramatically over the past 12 months. The transparent and anonymous network offers a whole new era for finance, but in order to maintain stability, Bitcoin is going to need to attract a much broader market through an effective and longstanding marketing campaign.

How to Successfully Market Yourself as a Thought Leader

Barbara Spagnola - Wednesday, February 07, 2018

“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” — Forbes

The definition of thought leadership varies from year to year, business to business, or person to person. Some consider the term simply business jargon for “expertise.” Whatever side of the fence you’re on, every business wants to differentiate themselves and impact people. The thought leader should still can be considered the “go-to” person or company — the one who is innovative and effects change.

Here we offer a few suggestions for dynamic content creation that engages potential customers and online audiences via webinars, workshops, publishing, video, podcasts, and other social media platforms. These all offer ways to brand yourself as a thought leader.


A web-based video conference is a content marketing approach that can generate leads and is considered among the top inbound marketing tactics. What better way to establish yourself as a credible source of leadership within your industry?

Many marketers offer a single webinar at a time based on individual topics, but some take it a step further by offering a series that ties one general topic into interconnected webinars. Each one builds upon the previous webinar. This gives people more incentive to sign up if they know they’ll be learning how your business is all woven together.


Get the most bang for your PR buck. If you already have the content from your webinar, you can repurpose it by turning it into video files and putting them on your YouTube channel. Consider getting a YouTube channel if you don’t already have one. Millennials watch video content online more than TV, in part because they can relate to it better and find it more authentic than TV. Another approach would be to gather user-generated content because it’s considered more trustworthy than traditional advertising.

Social Media

Video is part of the content marketing puzzle. Leverage video across multiple platforms including your website, blog, Twitter, Facebook, LinkedIn, etc. Even email blasts can be done at the same time you post something new on your blog or website.

As we’ve mentioned in a previous Concept Marketing Group post, successful social media marketing doesn’t include “popping in and out of platforms when you feel like it.” People want valuable bits of information, not just promotion of a new product or special offer, from you via social media.

Starting a Facebook for Business account may seem like a daunting task, but with a few easy steps any small business owner can establish an active social media presence that will supplement marketing efforts in an affordable way. You don’t necessarily need to hire an online marketing professional to take advantage of a valuable marketing tool like Facebook.

Free Workshops

If you’re at a conference, for example, invite people to an interactive “lunch and learn” or a specialized break-out work session that showcases your expertise in the field but also invites people to actively participate in the discussion. You can be sharing information while simultaneously presenting it in a way that encourages people to participate right along with you. It’s more than just an active listening session.


Currently, 65 million people in the U.S. are listening to podcasts every month. The convenience of downloading an audio file to your smartphone or tablet is great for this new wave of busy, yet information and entertainment hungry society of ours.

Podcasting is also one of the fastest and easiest ways to establish authority, engage new audiences and build your brand. And thought leaders are carving out a path for themselves.

“Whether you’re just starting to build a business or you and your company have long-established credentials, this online audio platform can catapult your influence beyond the capabilities of many other expert-building marketing platforms,” according to Tina Dietz, founder of StartSomething Creative Business Solutions. “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it possible for even budding business owners to share their knowledge and expertise with a wide audience.”



Just as video and audio build trust, so too does valuable written content, whether you’re writing for your own blog or someone else’s, for magazines, or even publishing books. Also: think LinkedIn.


With 87 percent of users trusting LinkedIn as a source of information, getting published on that social media platform to reach other professional and connect with customers is a must if you want to maintain a strong online presence and become an authority in your niche, according to independent LinkedIn marketing expert Jo Saunders.


More advice on how to successfully develop thought leadership on LinkedIn can be found here. What are your thoughts on winning the internet and customers over at the same time? Your customers care about getting the best answers to their questions, not only about how you are differentiating yourself. Do you consider yourself or your business a thought leader?
Sign Up Now

Best Practices in Self-Promotion & Marketing

Barbara Spagnola - Monday, January 22, 2018

No matter the business you’re in, honing your brand and mastering the fine art of self-promotion will play a big part in your professional success.

People want to be seen as accomplished, smart and skilled in every endeavor, whether in business or in life. Confidence is a good trait as long as we don’t come off as overconfident jerks.

“There are times where a little self-promotion is necessary and acceptable, especially when competing for scarce resources, such as in an interview vying for a job with 50 other applicants, or when you are 1 of 28 women competing for the love and affection of one man on a dating show like The Bachelor,” says, research shows that self-promotion in most cases can backfire in terms of social likability, in that it comes across as boastful and obnoxious to others.”

Agree or not with that sentiment in terms of self promotion, there are ways to successfully work it into your overall marketing strategy. Promotion is a marketing technique used to reach customers and create awareness about a product, after all.

Relationship Building

Promoting aims to secure short-term sales to a large extent. Consumers are always looking for deals and free stuff. Promotions focus on getting exposure for your brand. Customers also want companies to help solve their problems and address their concerns.

Advertising through social media, newspapers and websites broadcasts your message to a target audience. Can this be done in a way that nurtures customer relations and builds a loyal following?

If you aren’t sure, then ask yourself if your efforts are nurturing customer relationships. If you’re only focused on the sales and not considering your faithful customer base, you’re showing that the brand is only worried about promoting the product and not whether they are a vital part of your brand family.

Social Butterfly

Become a social networking pro or at least hire people who know what they’re doing. Some people may disagree, but getting to know social media platforms intimately is an important part of your overall marketing business plan. Successful social media marketing doesn’t include popping in and out of platforms when you feel like it.

Giving people valuable nuggets of information via social media is just as important as promoting a new product or special offer. What you get back over the long run is worth more than what you “gave away.” The benefit for you is that social media marketing has a 100 percent higher lead-to-close rate than outbound marketing, and at least 84 percent of B2B marketers use social media in some form.

One of the most successful social entrepreneurs is TOMS founder Blake Mycoskie. A pair of TOMS isn’t cheap, but the product has a large worldwide impact. For every pair of shoes purchased, TOMS gives a pair of shoes to needy children in a developing country — at least 20 million pairs have been given since the company’s inception in 2006. Pop culture and social media has given the company an amazing edge over other social enterprises. Tom’s success is a great example of why it’s important to integrate fans into your content strategy.

Deliver on Promises

Self promotion is a key component in interviewing for a job with a new company or securing a client in a new city. But of course you have to be able to deliver on what you promised in the interview or when you signed the contract with the new client.

Keeping promises should be at the core of everything a person or company does, especially in today’s competitive market when you have to earn people’s trust. If you can’t instill trust in confidence in the minds of customers, they are unlikely to stay no matter how awesome you tell them you are.

Content Marketing

An ever-growing branch of marketing involves the creation and sharing of online content, such as blog posts, website copy, social media posts, and videos. This content doesn’t explicitly promote a brand, but is produced to add value to people’s lives and stimulate interest in products and services.

Instead of being advertising-focused, the content is more educational in nature and designed to build relationships with potential clients and customers. It’s a good job scene for those with their finger on the pulse of content marketing right now. The number of content marketing jobs has increased by 350 percent since 2011.

Marketing doesn’t have to be a shameless attempt to get attention, and well-respected companies know the fine art of self promotion that also provides informative, real and inspiring value for people. Sometimes the work speaks for itself, but sometimes you need to build awareness by giving people a push to pay attention to you. 

Sign Up Now

Quick and Easy Ways to Market Your New Retail Outlet

Barbara Spagnola - Friday, January 05, 2018

Whether you are opening your first or fifth retail store, you need to ensure that your customers know where you are and that they can reach you easily. That doesn’t just mean that you need to be in the right location, you also need to have the right marketing campaign. By using the local resources and placing ads strategically, you can attract your customers to your new outlet.

Do Your Research

Before you start advertising, in fact, before you even choose your outlet, you need to know that your customers are in that area. By doing some simple customer research, you can see what type or customers use that area and if there is a demand for your type of store. One of the easiest ways to do this is by doing some fact to face market research. By speaking to the people on the street in that area, you get a good idea of what they want and where there might be a gap in the market.

Choose the Right Location

A big part of having a successful retail store is the right location. If your market research shows that there is a demand in that area, then choose a store that is as close as possible. Make sure that you pick somewhere that has all the facilities you need, and that you get a conveyancing company to come in to check out the store. You can compare conveyancing quotes online to make sure you get a good deal. If you can get the right location, it will make marketing a lot easier.

Consider Leaflet Drops

An effective way to get the attention of local customers is by doing a leaflet drop. You can have people in the town handing out leaflets to passersby, and you can put some through the doors of the local houses and apartments. Don’t just promote your store, also offer them an incentive to visit you. Include a voucher or gift if they come and visit the store. It will encourage them to come in, and hopefully spread word of mouth.

Local Advertising

Advertising locally is vital to your store's success, although you can still utilize the national newspapers to market your brand, getting noticed locally is just as important. Find local newspapers that you can use to run an advertisement and see if there are any billboards nearby. Another good way to get your brand out there is to sponsor local events; they will display your brand in return for your company contributing to the cost of the event. Not only will it expand the reach of your brand, but it will also create a good standing in the community.

Growing word of mouth with small retail units is important. There is no marketing so effective as one person’s recommendation to another. If you can use the ideas here to generate word of mouth in your area, then you can make your store a success.

5 Tips to Dental Marketing to Reach Potential Clients

Barbara Spagnola - Thursday, December 14, 2017

Dentistry, just like all the other professions requires many clients so that the owners can break even and make a better business. As a dentist or an owner of a dental clinic, there are many challenges that you will likely face as you go along with the business. There are other dentists and dental businesses in your locality that are competing for the same clients. What should you do so that you can stand out from the crowded business? Well, there are a number of things that can help your business to move in the right direction and make profits. You may need to do a lot of dental marketing so that you attract more clients and maintain those that you have already netted for your dental business.

Here are 5 tips to help you do dental marketing that can reach your potential clients:

1. Search engine optimization

You need to use your website as a tool for bringing in more clients. If you have a website that does not do the marketing for you, then you need to have it optimized for the search engines. Local SEO is what is actually required in this regard. Have your website properly structured so that your visitors can find the information they are looking for quickly. The web content should be appropriate for your target audience and also ensure that you are using the right keywords for this purpose.

2. Outstanding customer service

Just like the case of positive reviews, you need to offer your clients the right service that will make them want to come back for more. You can keep a lean patient base but still be able to reach your targets for the year. When you treat your clients well, they will definitely refer you to their friends and family. This may take quite some time to work but in the long run, you will be happy to have more clients. This would work in the same manner as getting reviews from Yelp and other platforms.

3. High Converting Website

You should think about making your website a high converting one. How is this done? Well, all that is required is looking for a good web developer and website marketing gurus who can help you turn your website around. If your website can be optimized for conversations, then this is a sure way of generating as much as 3 times the number of patients that you currently work with.

4. Building lasting relationships

Dentistry is much more about the relationships that you create with your clients. Your existing patients are your treasure. Treat them well and take their dental issues and concerns with the seriousness they deserve. Listen to your patients. Ask them questions where necessary and know them by their names. This way, you will build a long lasting relationship that will help you keep these clients and get more in the process.

5. Your target market

You need to think about your target market. Where are your businesses located? Are there many clients in that area? You could map out the areas that you feel could bring you more clients and start marketing your dentistry business with such areas in mind. Do Facebook Ads targeted at the said areas. You could even sponsor neighborhood events in such areas just to let the people know that your dental business exists in those areas. The results will speak for themselves.

Sign Up Now

A Guide on Marketing Your Business

Barbara Spagnola - Monday, December 04, 2017

Being an entrepreneur comes with a host of challenges and one that is particularly prevalent is getting to reach potential buyers. Getting the time to conduct marketing is something many entrepreneurs fail to achieve and this translates to a slow pace in reaching those who should know about the existence of the product. To get your products to the market, you need a budget and this is definitely a challenge when the business is not established yet. This means many upcoming entrepreneurs have to rely on creative ways to get their businesses out there. Here are some of the ways you could spend a shoestring budget and still achieve your marketing goals.

Although it might be a good idea to go into a field unaided, sometimes fate is not on your side and you have to embrace businesses in your area that are non-competitive so you can put your energies together to market your businesses. Cross-promoting your businesses will support you through a small budget and the impact will be more plausible than when you enter into the market alone. Collaborating also allows you to reach new customers as you are able to touch new people in the course of marketing the business.

Create a buzz

Public relations is one of the steps you have to pursue to get more people to trust your business and embrace your products. On this, you don’t need an expert to work on your behalf as you can accomplish the task yourself by responding to reporters’ queries. Take advantage of any media opportunities that show up and capitalize on showcasing what your business is able to do and the reason it is different from competition.

Give coupons

Giving coupons is a good idea if you want to attract new customers. People will not miss an opportunity to use a coupon and this might help boost sales and attract new customers to your brand. It is a perfect strategy for expanding your customer base without the need to spend a lot on marketing. If the coupons and products are designed well, you could get more return clients.

Embrace social media

Virtually every company has social media profiles. This is one of the things users will look at before they make a decision to buy from your company, so if you would like to cement your client base, make sure to have social media pages. On these pages you can give buyers an opportunity to ask questions and occasionally you might offer information about new products as well as discounts that buyers can take advantage of. Reply to the comments posted by fans and be always available to give them facts whenever they request for that information. If any of these options prove difficult to accomplish, it is advisable to consult a marketing agency like SMR Digital.Sign Up Now

-size: 13px; color: #444444;"> 

Marketing is one of the most important processes when building a business. You need to understand some of the basic principles that could help you put up a successful marketing campaign without necessarily spending a fortune.


6 Marketing Strategies Perfect for Your Bicycle Business

Barbara Spagnola - Monday, November 20, 2017

In order to stand out from the competition, not only should your bike shop provide high-quality services as well as products, but it should also rely on meticulously planned marketing strategies that will eventually allow your bicycle business to flourish. A well-organized campaign instantly builds your reputation with your customers. On the other hand, a poorly done campaign wrecks it in no time. Therefore, it is crucial to think through your marketing ideas and options. Nowadays, there are many ideas perfect for your bicycle business. Here are a few that you ought to consider:

Customer comes first

Before we take drastic measures to advertise your bike shop, you need to put customers first. Identify who your loyal customers are and what they need. If your customers prefer quality over quantity, you need to offer the products that will satisfy their wishes. Keep in mind that each customer is different, so you will have to be flexible. Offering discounts or giveaways is a good way to start. For example, make a special discount for elementary students. Along with bicycle maintenance, you can offer a bike makeover at a reasonable price for customers’ old bikes. Remember, the customer comes first.

Connect via social media

Another way to find out what your customer wants is by using the power of social media. Create an online page on Instagram, Facebook or Twitter as to advertise your bike shop. This is probably the easiest and the most convenient way of online promotion. By posting important announcements and photos, your page will attract the customer's attention. In addition, the customer can easily get in touch with the salesperson. Moreover, why not make an online contest engaging the whole cyclist community? The winner gets a prize, while your bike shop builds a reputation. It’s a win-win situation.

Your bike shop website

As already mentioned, social media will come in handy for your online promotion because it can reach many potential buyers. However, having your own bike shop website with a logo will likely draw the potential customers’ attention, too. No matter how big or small your bike business is, without an online presence, you are invisible. For that reason, it is crucial to put your business online and keep the customers updated about the shop’s services or products. With this, make sure you provide former customers’ testimonial so they can get a better insight into your professionalism.

Put a spotlight on your business

Take advantage of content marketing and give a thought to making a guide or even an e-book. By doing so, your audience can sign–up for your newsletter. This type of marketing strategy is extremely popular nowadays. For a bicycle business, a good idea would be to help the customers choose a good bicycle. Since there is a wide range of bikes to choose from, with a guide you can help your customer make the right decision. Before purchase, many customers usually prefer to inform themselves about bike models, its price or quality. By giving them useful information, you can put a spotlight on your business.

Go green and ride

When it comes to bikes, there are many benefits. Along with being a perfect way to exercise and get in shape, a bike is also an eco-friendly vehicle. There’s no better promotion than this. Bring awareness to your community about health benefits of commuting by a bike. Get your message across by writing blog posts on this topic or handing out flyers. Air pollution is the topic that concerns the whole community. Just by getting on a bike, every person makes a great impact on their environment. Sometimes, the best part of the job is giving something back.

Riding together

As a bike business owner, you must be a riding aficionado. You may have competed in several competitions; maybe you have even won a few. If you are still in your top shape, why not mix business with pleasure? Think about starting a ride group. Consider using social media e.g. Facebook or Twitter, to gather cyclists who will ride together every week or month. As a result, not only will you surround yourself with people who rely on your business, but you’ll have fun and make some new acquaintances.

Perfect marketing strategies

As far as you can see, there are various marketing options to choose from. Pick those that will help you stand out from the competition. To be on the safe side; consult your customer’s demands and needs. Social media are another way to get in touch with them. The best option is to build your reputation with your own bike shop website. Put a spotlight on your business with a guide, e-book or blog posts. Engage your business with the community and you will be rewarded. 

Sign Up Now

6 Moving Company Marketing Strategies from Proven Companies

Barbara Spagnola - Thursday, October 12, 2017

When going into the moving business, it’s considered good practice to take a few hints from companies in the same line of work. This does not necessarily mean competitors, but getting a general idea of the market we’re stepping into seems like a good idea before going headfirst into whatever is waiting for us on the other side. Luckily for the majority of fledgling business owners, there are very few area which haven’t been delved into, so there’s pointers everywhere. When taking a closer look into the inner workings of these companies we seem to find six factors that most of them share in common.

Customer Service

There is no question about it, without a doubt, the single most important thing a moving company, or any company, needs is quality customer service. There is a reason the policy “the customer is always right” became popular. Simply put, a good relationship with customers guarantees good feedback and recommendations to friends and family in the future. The real kicker is the fact that unsatisfied people are usually the most outspoken – and if there’s one thing a company does not want, it is bad publicity. With the onslaught of review sites and social media pages, collecting a few bad reviews could tarnish the company’s reputation and tank it.

A Strong Online Presence

This goes for any company starting out: building a good site is crucial. We live in the information age where everything is at the click of a mouse, why wouldn’t your business be? Setting up a good site will keep people informed about what’s going on within the company, what you offer, where you offer it and at what price. Make sure to focus on implementing a simple, yet eye-catching design for your webpage. Larger companies usually stick to a certain theme or color scheme and focus on doing one or two things really well to set them apart from others. Pick a shtick, stick to it.

Be reasonable

When offering services, it’s very easy to fall into the trap of overpricing, or worse, underpricing what we’re offering. The first thing that needs to be done is gauging the service being offered. If we’re delivering a higher quality service than your competitors, then it’s perfectly find with asking for more to compensate for it. Most people would rather spend more to be sure their possessions will be safe as opposed to skimping out on a few bucks for a gamble. All in all, your revenue will vary on how much time you have to move people and how many appointments you can muster within this timeframe. It is important to keep both of these in mind as it can influence pricing quite a bit to make ends meet.

Keeping mobile in mind

With the online revolution gaining a stronger grasp on everything we do, we are faced with the sad truth that most people won’t take more than a couple of seconds to see what we have to offer. If these seconds should run out, they’ll just back away and look elsewhere. This is the society we live in and other companies have realized this and started optimizing for mobile as a response. The optimization doesn’t need to make the site AMP ready, but it should offer quick load times and neatly formatted content on as many devices as possible to cover the attention-deficient market.

Social Media

Out of reach of conventional marketing, there is the unique no man’s land of social media. With an astounding number of users on Facebook alone, it has become one of the most powerful platforms through which customers are being reeled in. If closely observed, every large business has bought into this marketing avenue and has taken to advertising on Facebook one way or another. Some have even went as far as to offer customer support through Facebook to hit two birds with one stone. However silly it may sound, social media can and will influence our business, whoever we might be.


Last but certainly not least, we get to the elephant in the room, SEO. With such a reputation preceding it, one might think that SEO is the crown jewel of online marketing – and they wouldn’t be far from the truth. Affordable home & office removals are a dime a dozen, and companies that offer these services have figured out how to reap the rewards of SEO, skyrocketing their offers to the top of Google’s searches. This provides organic traffic, leaving users with a sense of agency – ultimately nudging them into the right direction – your site. With all the other bases covered, anyone who does get redirected to the site is sure to be coaxed into loosen their wallet. 

In Summation

Every company ends up barking up the same proverbial trees when it comes down to marketing – and that is perfectly fine. We would all love to be the first ones to try something new and watch it succeed, but in reality, it’s better to stick to what’s been laid out. These are methods that have been tried and tested and, at the beginning, this is exactly what is needed. Save experimentation as an option down the line when a footing has been secured and you’re well on your way stealing business from those you took pointers from. Good luck!