How Virtual & Augmented Reality Are Changing Marketing

Barbara Spagnola - Thursday, April 12, 2018

Augmented and virtual reality are the way forward for marketers who are invested in remaining on the cutting edge. The experiences they presents to customers are new and innovative, and for marketers they allow for research opportunities that make those of the past pale in comparison.

Those of us who participate in the marketing industry have known for years that AR and VR have been part of a trend to watch. The IDC predicts that by this year global spending on augmented and virtual reality will reach $17.8 billion. That’s because the marketing industry understands the fact that there is nothing else on the horizon that can promise the same results.

What It Is

Augmented and virtual realities are similar, but they are separate tools that are utilized to accomplish distinct goals. So, for example, applications using augmented reality may utilize a social media lens to make it appear on a mobile device screen that you’re in a forest. Virtual reality, on the other hand, gives you the experience of being in the forest; it is fully immersive.

For marketers, it’s important to recognize that both entities are crucial as we move through the current digital transformation. Infront Webworks report that, “The number of marketers who consider branded content cost effective and overall more successful than print advertising is 72%.”

But it’s no longer enough to merely shift efforts to a digital platform; if you’re a marketer who isn’t aware of the impact and potential of AR, you will be left behind. Virtual realities are the front lines of business being able to deliver the best possible customer experience, thus driving the most conversions possible.

How It Alters Marketing Research

For a long time, marketers have predominantly relied on what they can record about customers’ observable behavior. Data revolved around the documented tendencies of customers, and that was then used to better understand a company’s customer base.

Today, market research is about understanding not just what a customer chooses but ultimately why. Researchers understand that if they can understand the motivation behind customer behavior, they can predict what will drive their actions, and they can thus tailor both products and marketing strategies to target that underlying motivation.

According to the business specialists at Rutgers University, “Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner,” and “Virtual reality enables researchers to examine customer behavior without wasting money in trial-and-error in physical stores or collecting opinions in isolation.”

Essentially the doors that virtual reality opens for market research include its cost- and time-saving capabilities, as well as the fact that more can be tested, more thoroughly than ever before.

How Marketing Efforts Change

Practically speaking, this is going to look different for each industry. The exciting thing about virtual realities is that there is more room for marketers to create highly specific, dynamic strategies and tools to impact their customer base.

The overarching truth is that this helps marketers understand who customers are and how they make purchasing decisions.

As New Jersey Institute of Technology notes, “Augmented reality centers around creating a relationship between users and the physical world. Companies use augmented reality as a platform to keep users and consumers connected with their brand … With AR, they are able to interact with brand and product images before, during, and after they’ve made a purchase.”

Some creative examples of this in action include:

Three-Dimensional Advertisements. Historically, advertisements have existed on screens in 2-D. However, as augmented reality becomes more mainstream, 3-D advertisements will as well, and they will change how customers think about products and services.

Virtual Tours. Brick-and-mortar stores will be able to offer virtual ways for customers to interact with products. Not only will virtual tours provide a way for customers to interact with the product, it also adds an engaging, more interactive component to the buying process. Can you imagine being able to try on a dozen pairs of pants without ever actually undressing?

E-Commerce Potential. Even more captivating than the potential of augmented realities in traditional storefronts, the future of AR absolutely will include further e-commerce experiences that will bridge the gap between the digital experience and the experience of purchasing in-store.

Why It Works

It works because it creates connection where before there was none. Specifically, organizations can more consistently generate the types of responses in consumers that prompt those individuals to become repeat customers.

Augmented reality company Lampix when customers have the opportunity to see and feel products, they connect with and attach to products in a new way.

Thus, while at this point, VR approaches come with a fair amount of risk, they also come with serious potential payouts. Innovation impresses customers and creates the type of experience that inevitably make an impression.

As Facebook’s CEO, Mark Zuckerberg, said in 2014, “There’s always a richer, more immersive medium to experience the world. And after video, the next logical step is fully immersive virtual reality.”

At this point, his prediction holds true. Marketers will no doubt continue to push the boundaries and explore the ways in which tech can serve the overall goal of providing marketing research results that are groundbreaking. The future will also see marketing campaigns that connect with customer bases in such a way that the connection in achieved, maintained, and bolstered by the experiences brought by forms of virtual reality.

Why You Need Cloud Storage For Your Business

Barbara Spagnola - Monday, September 04, 2017

The days are gone that information will be stored on external hard drives and USB sticks. These devices are just as susceptible to being lost or broken as your company laptop is. Marketing companies that wish to thrive should begin storing data online by selecting the right cloud storage solution.

Never Worry About Losing Data

Losing files could mean disaster for a marketing company. Details of clients and vital information needed for tax purposes could be lost. If you are still using traditional file storing methods, you could be putting the whole company in jeopardy.

The cloud can be accessed by any device. This means that if your computer’s hard drive is damaged, all your files remain intact and can be found using another device, such as your smartphone or tablet. All that is needed is a username and password.

Work More Efficiently

The cloud offers opportunity for your business. Firstly, it will cut costs dramatically. Cloud storage is becoming increasingly cheap, even for very large amounts of data. The amount of providers is also growing, leading to more competitive pricing as the market competes for customers. 

Cloud storage can also make collaboration in the office easier. There are new cloud companies that are designed specifically for businesses, helping corporations to run smoothly. By placing all your files and data online, you can allow any employees to view and edit documents right there on the cloud. This could end the need for email attachments and speed up the running of your business.

How to Choose the Right Service 

The cloud service you are using should be designed with businesses in mind for the most efficient use of the technology. A service such as Apple iCloud may be just as effective, however, since they offer up to 2TB of space.

Services that offer features such as collaboration will obviously be required for marketing teams to work together on projects. However, ensure each team member keeps passwords private because there have been recent security concerns regarding the cloud. As a private corporation, you are a prime target for hackers who want the financial details of you and your clients. It is therefore paramount that you choose a service that can guarantee the highest levels of security.

Switching to the cloud is a no brainer and a choice you cannot afford not to make. The safety of your data and size of your profit margins depends on it. Just make sure you choose the right service to find the most efficient and secure option.

How Technology is Changing Delivery Services

Barbara Spagnola - Friday, August 18, 2017

In the 21st century, technology is rapidly evolving and having an impact on almost every industry you can think of, from healthcare to retail. Delivery services, like, are also feeling the impact of the latest developments in technology. The face of delivery services has changed considerably over the past few years. In the past, people expected a personalised face-to-face delivery service, now expectations have shifted and people want their items delivered as quickly as possible.

Automated Services Are on the Rise

Wherever you go self-service has become an option, whether it is in your local supermarket or check-in at the airport. Even customer service operators are being replaced by automated systems which can answer your questions in the click of a few buttons. Delivery services are also using automated services, which allow customers to ‘click and collect’ their parcels. They simply have to order their items and select the most convenient location to collect them from. This is considered highly beneficial for most people as it reduces the amount of time they have to spend waiting around for their parcel to arrive. In the future, we could receive our deliveries straight to our door via drone. Drone technology is being experimented with as a potential delivery option which could completely change the industry.

More Efficient Tracking

It seems hard to believe that in the past people sent each other letters and parcels in the post, without knowing when they would arrive or how long it would take to receive a response. We are now in instant communication with each other all the time. One of the major benefits technology has had on delivery services is the advancement in tracking software. Customers can now track their parcels or documents in real time to see exactly where they are on their journey. This is particularly beneficial for people who are sending important information around the world and want to know that it has arrived safely. Tracking technology also helps to reduce the number of lost items, as it is far easier to find exactly where they went missing in the journey.

Delivery Service Apps

As we are all so dependent on our smartphones these days, most businesses and service providers offer customers an app. Delivery service apps allow customers to place orders, enquire where their parcel is and track their items whenever and wherever they are. Apps are making it highly convenient to order multiple deliveries at once.

Consumer Data

Although all these advancements in technology are ultimately reducing the amount of face-to-face interaction between customers and delivery drivers, technology could also help to make these automated services more personal. The more customers use online services and apps, the more data is collected about their buying preferences. This data can be used to recommend services and personalise interactions to improve the level of customer service that is being delivered. In the long term, this could result in higher levels of customer satisfaction despite a decrease in interaction with a real person. 

Revolutionary Technology That Could Improve Your Business

Barbara Spagnola - Wednesday, May 17, 2017

Technology is forever evolving and there are a number of different ways that you can implement this within your marketing strategy or within your business as a whole in order to determine the very best ways to improve your business. There are a huge range of technologies that you may be able to implement, and this can bring improvements with your customer service, productivity or even your business’ security depending on the types of technology that you are looking to implement. Ultimately, new processes lead to efficiency which helps to drive optimal results across a number of objectives. Here, we’re taking a close look at some of the latest, revolutionary technologies that could help you to improve your business.

Improve Business Efficiency With Web Based Management Systems

The mobile and modern nature of businesses means that project management is moving very quickly away from paper-based files and calendars in order to help people keep track. While this was always inevitable with the growth in technology in the work place, the availability of web based management systems is helping to keep all types of businesses on top of their work load. This can be implemented with systems like the cloud, which can help with business agility and new innovation initiatives.

Whether you’re choosing a simple web based project management system that only create to-do lists, or you’re looking at a system that is complete with an entire suite of web-management tools, this revolutionary technology is boosting business efficiency dramatically.

Increase Internet Security With Blockchain Technology

Blockchain technology is a relatively new concept, and is generally used as part of the digital currency world including Bitcoin. While Bitcoin is used across a huge range of purchasing options such as e-commerce sites and online transactions, one of its key areas is Bitcoin casinos. In order to provide a safe and secure environment for gamers who are using the digital currency, Bitcoin and the blockchain technology takes security very, very seriously. It provides a pseudo-anonymous transaction experience, meaning player’s identities are completely protected.

This could prove useful for businesses who deal with a lot of confidential information, and in the future we could see elements of the blockchain being implemented within IT and business security in order to keep in line with compliance. However, the concept is still in its infancy and would need a lot of development before being able to be used effectively.

Save Time With Automation                                                          

While artificial intelligence is still a long way from being developed as a fully viable option for businesses, automation is already in the present. If your business is battling repeated tasks that require people to manually complete them over and over again, you may find that you are losing a lot of time. However, new technologies can help to automate these processes, and this is a simple way to help save time on a huge range of tasks.

Business process automation is becoming an incredibly important aspect for businesses in all industries, and no more so than in marketing. If you are an agency and have clients who require regular reports or templates, or you’re an e-commerce website regularly looking to send out newsletters, you can automate the emails and reports in order to help maximise efficiency and productivity – and ultimately save time.

Manage Your Processes With Business Process Management Software

New business process management software has been introduced to the market in order to ensure that organisations are better equipped to respond to changes within the business. This is through process modelling, management tools and process designs, to provide a logical representation of the entire business. This can also provide reporting tools to help ensure that the business is managing their processes correctly so they can measure their effectiveness. 

Boost Customer Contact With Customer Relationship Management Systems

One of the best ways to boost your customer contact and help to build relationships in a far more manageable way is through the implementation of technologies like customer relationship management systems and tools (CRMs). There are a huge number of ways that you can help to boost customer relationships, and this is a great way to ensure that your customer service is exceptional at all times.

Step Into The Future With Virtual Reality

While this is a long way off being implemented in a consistent way across all industries, virtual reality may provide a new way for businesses to model and understand the different ways that their processes can be developed. This could be particularly important for infrastructure, as virtual architectural designs could allow builders the opportunity to develop better structures and come up with innovative designs in an easier way. This can be implemented in marketing when it comes to new designs and relaunches, as a virtual reality concept would give the marketers a ‘real’ example of what their expectations are set to look like.

There are a huge number of revolutionary technologies that have been introduced into the industry, and this can help businesses to remain exceptionally competitive, while saving money and time by boosting efficiency and productivity across all areas. 

How Far Has Modern Technology Come?

Barbara Spagnola - Wednesday, December 07, 2016

Modern technology is beginning to really take control of marketing, from SEO targeting the algorithms of Google, to social media and video marketing beginning to really have an impact on brands, whether they are a casino brand all the way through to a law-firm. There’s nothing more interesting that watching the world develop around us, and we’re going to be taking a look at just how far modern technology has come, and how it is affecting the marketing world.

Online Marketing

The rise in modern technology such as smart phones, social media and CRM systems are beginning to continually improve the way that marketing business and brands themselves can reach new, old and potential customers, making it easier and far more efficient. Authenticity and popularity is beginning to become even more important, and this is shifting consumer needs quite dramatically. It’s not just the value of the product or service that they are receiving anymore – it’s also about how much they trust you as a company. Modern technology is quickly changing the way a brand can not only attract potential new customers, but also potential new employers, and with people beginning to use smart phones more and more, this is only going to continue to change.


Now in the distant past, the first source of information that people would turn to would be books and the library. However, the rise in technology has quickly led to an increase in people turning to Google and online resources in order to find the information that they need in order to make the decisions that they want to make. This has led to more and more brands learning and implementing sound SEO practices, in order to keep them on the first page of Google, and build up an authoritative site, that their customers can ultimately trust. Newer technologies are becoming increasingly important not only to customers but also to businesses, so that they can adapt their services, to the ever-changing needs of their customers and consumers. Take casinos for example. The rise in online casinos has been dramatic, and because of this, brands are beginning to implement online casino guides in order to provide a whole new set of resources to attract customers to their online site, and to their land-based shops and casinos.

Social Media

The growth in social media has been dramatic, and because of this, businesses are beginning to have to change their marketing techniques in order to implement this into their own marketing campaigns. Social media is now hugely popular, and can help to drive traffic or attention to a brand, as well as helping them to build their own brand personality. In fact, social media statistics for 2016, suggest that the number of social media users has risen by 176 million in the last year, there are 2.3 billion active social media users in total, and that 91% of retail brands use 2 or more social media channels. To put this into perspective, the worldwide population in July 2015 was 7.3 billion. The rise in Smart Phone technology is only going to increase this even more, and because of this, brands are going to need to look at their social media campaigns more than ever.