The days are gone that information will be stored on external hard drives and USB sticks. These devices are just as susceptible to being lost or broken as your company laptop is. Marketing companies that wish to thrive should begin storing data online by selecting the right cloud storage solution.
Never Worry About Losing Data
Losing files could mean disaster for a marketing company. Details of clients and vital information needed for tax purposes could be lost. If you are still using traditional file storing methods, you could be putting the whole company in jeopardy.
The cloud can be accessed by any device. This means that if your computer’s hard drive is damaged, all your files remain intact and can be found using another device, such as your smartphone or tablet. All that is needed is a username and password.
Work More Efficiently
The cloud offers opportunity for your business. Firstly, it will cut costs dramatically. Cloud storage is becoming increasingly cheap, even for very large amounts of data. The amount of providers is also growing, leading to more competitive pricing as the market competes for customers.
Cloud storage can also make collaboration in the office easier. There are new cloud companies that are designed specifically for businesses, helping corporations to run smoothly. By placing all your files and data online, you can allow any employees to view and edit documents right there on the cloud. This could end the need for email attachments and speed up the running of your business.
How to Choose the Right Service
The cloud service you are using should be designed with businesses in mind for the most efficient use of the technology. A service such as Apple iCloud may be just as effective, however, since they offer up to 2TB of space.
Services that offer features such as collaboration will obviously be required for marketing teams to work together on projects. However, ensure each team member keeps passwords private because there have been recent security concerns regarding the cloud. As a private corporation, you are a prime target for hackers who want the financial details of you and your clients. It is therefore paramount that you choose a service that can guarantee the highest levels of security.
Switching to the cloud is a no brainer and a choice you cannot afford not to make. The safety of your data and size of your profit margins depends on it. Just make sure you choose the right service to find the most efficient and secure option.