As a musician, you know how important it is to stay in touch with your fans online. You travel from bar to bar, performing at open mics and gigs, and anytime they come up to you after, asking where they can find your music, you tell them how to find you online. That’s why you’re always posting videos of your gigs on your band’s Instagram account, and why you’ve re-branded your Facebook page. Recently, though, you’ve thought maybe you could make some money from your website. After all, if bloggers make money from simply writing articles about their experiences, why can’t you?
As a musician, there are lots of great ways you can turn your website into a business. You’ve already got fans and connections, which means your business can be up and running no time. So if you’re ready to make some extra cash (and what musician isn’t?), read on.
1 Make your website beautiful
If your website isn’t looking awesome, then you’re not going to look professional, which means that customers aren’t going to spend much time on it. Your most avid fans will constantly check out the new songs you post, but if you’re going to sell CDs or write commissioned songs for strangers, you could lose their business. If you aren’t sure what looks good, check out your favorite musicians’ websites, and don’t forget to use a website builder like Wix or Weebly. They’ve got pre-made templates for both musicians and ecommerce sites.
Additionally, don’t forget to make your site mobile friendly. According to a study by the Pew Research Center, 95 percent of Americans now own cell phones. And you know from all those people recording you during your gigs that a lot of those include smartphones. To learn more about how to make your site mobile friendly, check out these tips.
A hugely important element on your website is going to be your blog. The fact is, it’s one of the best ways to get new visitors to find out about you and your band. Whether you’re selling ad space or band merch, blogging will draw potential customers because of how much it improves your site’s SEO. Content writing is so effective that 46 percent of marketers outsourced content creation in 2017, and successful entrepreneurs like Brian Magierski blog on platforms like Medium to get the word about their business ventures.
The first place you want to start is by researching your potential customers. Are you hoping to draw in young newlyweds looking for commissioned love songs? Or teenagers’ parents, who are on the hunt for an online guitar instructor? Depending on who your audience is, you’ll write in a particular style and choose certain keywords to include in your title and content. Additionally, you’ll blog 3-5 times a week to get a following and share on the relevant social media platforms. To learn more about how to perfect your blogging strategy, check out this guide from HubSpot.
3 Get on social media
Once you’ve started blogging and set up your site so that there are different pages for your ‘about me’ and the services you’re selling, it’s time to step it up on social media. No matter how great your blog posts are, what counts is sharing them on social media the minute they’re up. Not to mention that new songs you have out, which you can share live on Snapchat, Instagram, and Facebook. If you learn about all the right hashtags and match your social media accounts with the aesthetic of your website, you’ll suddenly have followers not only where you regularly gig, but all around the world.
We’re guessing that you’ve already got a bit of experience with social media since it’s such a big part of the music world, but that doesn’t mean you can’t do better. To learn about some of 2018’s emerging social media trends, read this article. Considering that Facebook alone had 2.2 billion monthly active users in late 2017, the world is your oyster. It’s this kind of engagement that makes businesses a success, with lawyers like Aaron Kelly benefitting from connecting with their customers online.
4 Use ads
Finally, don’t forget to use ads! Whether you prefer affiliate links or selling ad space, it’s an additional way to do business with your music website. And it’s passive income, which is helpful for anyone, but especially busy musicians. And as of March 2017, Amazon made it possible for creators to earn up to a 10 percent commission on sales!
By using these strategies, you’ll be making your love of music into a business in no time.
What do you think will be most challenging to you? Building the website? Promotion?