Different Writing Jobs - Which One Do You Choose?

Barbara Spagnola - Sunday, March 18, 2018

Freelance writing tasks are made to allow people to be self-employed by making use of their innovative way with words-at all. There are a variety of ways that you can harness, such as web content creating and copywriting content. The term 'freelance' on the internet essentially refers back to the selling of assignment writing service to any firm or site willing to pay. You will find there's whole market flourishing on the art of innovative copywriting content. The businesses offer demanding copywriting projects which are also very profitable.

Internet technologies have made it feasible for companies of every cadre to serve for a worldwide reputation via fast remote accessibility. Freelance tasks are meant to let the business sites to profit from the frequently updated content material, without having the in-house staff having to bother with the particular requirement.

Web Content Development

Web content advancement is the term for producing content which is either company specific or interest specific to sites. The majority of the businesses that operate over the internet have websites that are searched for customers, with the aid of particular business-specific conditions. Therefore, to keep the targeted traffic flowing medially, these people pay freelance workers to develop and check fresh content material every week or month, or as per the particular strategy used.

These types of jobs are effortlessly obtained by searching online, via specific sources and with little practical experience or try things out in this field; the night sky is the limit to touch potential. This type of online content writing is incredibly like conventional essay writing, and yes it provides you with a high probability to enhance your vocabulary and resourceful writing potential.

Web Copywriting Content

Web copywriting content is reorientating most of the content material which is already available on a specific subject or business. The majority of the freelance copywriting projects are based on internet sales and marketing of the particular business. The main difference between copywriting content and web content is that the simple content is given and the redesigning is performed with the intention of selling the business sites with content material to generate income.

The distinctive and substantial use of keywords and phrases and special constructing patterns are crucial in business writing. The key interest powering copywriting content is to promote interest in the particular service provided. There are a variety of job portals on the internet that focus on the identification of these work.

Running a blog, tech writing, news for updates and ezines, feature posting, directory and advertising campaign development as well as ghostwriting for electronic books are all associated with either content advancement or copywriting material. Freelance content creation jobs are effortlessly accessible. The particular scope for rewards and bonuses vary from corporate to private clients. Although practical knowledge isn't a must, gathering a little knowledge on the application is certainly something which increases your odds of being incorporated into the online community faster. Web copywriting is an art, and to master this art, you will have to practice a lot.

Writing Benefits for Your Features

Barbara Spagnola - Wednesday, August 13, 2014
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One of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to be able to compare it to other products. But at the same time there are many features that, while the benefits may be obvious to the Marketer or Product Manager working on them, may leave potential customers wondering why they matter.
Here's an example. Back when I was the Product Manager for the Human Interface for the MacOS at Apple, the company would routinely release new technologies with each operating system release. Since many of these technologies were very "cool" by technology standards they would get talked about as feature. A few examples include QuickDraw GX and QuickTime.
Now for those of us who are more technical geeks, or for those who followed what Apple was doing we immediately understood what Apple meant when they said "includes the new QuickDraw GX graphics and printing architecture and version 2.0 of QuickTime". But for the other 99.999% of the world, stating some benefits would have answered the age old question of "So why should I care" (and "So why should I upgrade").
When writing effective benefits statements think of the phrase "Which means that you can". What do I mean by this? To give you an idea I'll use the 280 Group as an example (this is the part of the article where we do the shameless self-promotion).
One of the "Features" that we promote is that we provide "Hand Picked Marketing & Product Management Consultants and Contractors". On its own you might say "So What?", but here's the benefit statement.

"Hand Picked Marketing & Product Management Consultants and Contractors…"
Which means that you can…
"…save the time and hassle of doing the work yourself to find a qualified consultant, check their references, etc."

Here's another example:
"Seasoned Professional Consultants…"
Which means that you can…
"…rest assured that you will have a committed and professional resource to see the project all the way through and get excellent results."

The "Which means that you can" phrase helps bring out the real value to your customers. They don't care about technology or features if there isn't an associated benefit to them. This may seem like Marketing 101, but it is amazing how many companies neglect this when writing their marketing content.
To wrap up, let's go back to the Apple example. Now if I told you that you should upgrade to the newest version of the MacOS because you'll get QuickTime 2.0, which means that you can watch movies on your computer that are twice as big and are much higher quality, would you be a little more prone to want to upgrade?

About the Author

Brian Lawley is the CEO and founder of the 280 Group (www.280group.com), and has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books, Expert Product Management and The Phenomenal Product Manager.

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