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Keeping In Contact With Your Customers

by: michaeljohn01 on Date: Mon, 23 Jan 2012 Time: 11:02 PM

One of the most important things that you can do if you operate a business is to make sure that you are maintaining regular contact with your customers as well as your potential clients. This is not only true when you're a small business that is trying to make a name for yourself, it is also true for larger businesses that may have millions of clients. The fact that you must keep in contact with those individuals is well-established and the benefits can really help to push your business in the right direction. The diversity of the different ways for you to maintain contact has really changed, however, thanks to the Internet.

At one time, you would do all of your contacting of your sales leads as well as your existing customers either over the telephone, in person or through the post office. Although there are many other ways for you to do it, you should still continue to use these methods if they have proven to be successful for you. Who of us that receives a postcard in the mail does not at least turn it over and see what is written on the other side? Additionally, if you're able to find people at home, you can use the telephone in order to contact them regularly.

Even these items have seen some diversity, thanks to modern technology. For example, many of the lists that you may have can make use of the smart phone. Have you ever been in a restaurant or other location that offered you some type of coupon or other special service by sending them a text message? This is something that can be very powerful because it can allow you to send out regular messages to those individuals about future products and services that you may be offering.

The diversity of business mailing lists is also something that has changed considerably as well. Although it is still popular and beneficial to have a physical mailing list available, having one that makes the use of email is also going to be beneficial. It should be noted, you must make sure that you are taking care of this list properly so that you don't simply end up in the trash bin as soon as they see your message. Make sure that you mix things up a little bit, sending out some beneficial information on occasion and then every once in a while, mixing in a marketing message. It is an easy way to keep in contact with those individuals and still quite effective, if it is used properly.

One other thing that you can do in order to increase the reach of your business is to take advantage of social media. Social media networks such as Facebook and twitter have become quite popular with businesses but these also need to be used properly. Using social media is a great way for you to be able to connect with individuals and to brand your business. Take it easy with the marketing messages, however, or you will just be ignored.

About the Author

Uncief Fredricks is the author of this article about sales leads and business mailing lists He has been a salesman for over 20 years and enjoys attending live performances of "Glen Gary Glen Ross"

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