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Make Bold Marketing Statements with Pull-up Banners The art of winning business and impacting sales, using the Banner.

by: tiasocial on Date: Thu, 25 Nov 2010 Time: 5:20 AM

You might have heard of the sales adage: “People buy from people they like”. Well, fair enough, and perhaps in the Internet age, this adage needs to be: “People buy from people they like, and can meet in person”.

With the Internet being the no. 1 marketing tool, companies are now able to order pretty much everything from computer ink cartridges to door stops online. But as tempting as it is to purchase state-of-the-art equipment at discount rates from a small island supplier in the middle of the Pacific, we’re likely to pass. Companies will allocate budget spend on products and services they buy online. But ask any
procurement specialist and they are likely to say that prefer or only do business with a supplier they’ve met at least once. After all, proximity builds trust. Proximity offers the reassurance that, if unforeseen problems occur with the ink cartridges or door stops, the supplier is a trip-across-town away.

In this sense, it’s fair to say that the era of making sales presentations is far from over. This said, the art of making sales presentations certainly is changing. Emphasis is now placed on creating an arena for mutual win-win business dialogue. “Does it make sense for us
to do business together?” has replaced the “Here is what we can do for you...” mindset of the past. Active listening and paraphrasing is primordial. The sales representative needs to walk into a corporate boardroom, convey confidence and trust, and be ready to listen.

One of the power ways to create a statement is to come to a meeting carrying a corporate banner. The banner sets the backdrop for the win-win dialogue. It offers a vision of the business success which can be achieved by working together. A banner typically presents your company’s logo, service commitment and product range. Banners are bold advertising statements which take little floor space, however command a strong audience. And regular passers-by are likely, thanks to your corporate banner, remember your business name and brand.

The pull-up banner is a popular choice as it is compact, and can be displayed within a matter of seconds. The pull-up banner is called the roll-up banner and the retractable banner, testimony to the fact that it can be assembled in no time at all.

Pull-up banners just make good business sense. They are an eye-catching addition to your presentation, and oftentimes, bring better results than the larger poster boards or displays. A Pull-up banner has the added advantage of being able to weather all seasons. As they are made out of vinyl they can actually be left outside the storefront, even if it starts to rain. Pull-up banners also make a statement about your company’s eco-friendly attitude.

Banners come in all shapes and sizes and can be custom-made to meet your advertising budget. Contact a Banner Consultant today to find out how you can take your company’s presentations to the next level.

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