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Retractable Banner Stands

by: tiasocial on Date: Wed, 24 Nov 2010 Time: 7:36 AM

If you are looking into investing in a banner for your marketing campaigns, and to enhance your presence at trade shows, you will certainly want to consider, if you have not done so already, the retractable banner stand, aka the pull-up or roll-up stand.

Here are 3 reasons why the Retractable Banner Stand is as Popular as it Is:

The Retractable Banner is ‘Retractable’

The no. 1 selling feature of the retractable banner stand is quite simply that it’s retractable. Retractable means that it is easy to set up and store. Retractable makes for portable. The last thing you want to do is attend a marketing event, with a display the size of a flat tv screen that you have to carry in, with your briefcase.

Retractable Banner Stands are Inexpensive

Just think of the marketing alternatives for a moment. You’ve got the traditional business cards, fliers, posters, newsletters, samplers, to name a few. None of these are likely to attract a prospect, with the exception of the samplers, long enough, for a real business dialogue to take place. Flyers make it, with record time, into briefcases. Business cards often get slipped into a wallet without a second glance. And the samplers, all too often, are consumables. The banner stand invites a conversation around a business need, and it’s this dialogue that will be memorable and make and close deals.

Retractable Banner Stands are a One-Man Show

If your company is marketing your products or services, your no. 1 goal is likely to generate revenue. Maybe you cannot spare, several of your staff to man a booth at a trade show, and if this is the case, the banner stand can serve as an extra body. And you don’t need to send your most technically-inclined staff member to set up the your banner stand. After all, the Retractable Banner Stand, is known to be user-friendly and to only take under a minute to be set up. It is of interest to note that retractable banner stands are often motorized. The in-built motor serves to scroll the banner in a loop.

If you set up an appointment with a Banner Stand Specialist, you will want to talk about extension poles, telescoping legs, quick-change banner rails, and replacement banners. It goes without saying that you’ll need to talk about the height and weight of your banner stand, as well as the ideal thickness of the banner vinyl. Don’t forget as well to ask about the custom carrying cases.

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