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A Brief Overview Of Data Collection

by: cleopascal on Date: Fri, 18 Feb 2011 Time: 10:49 AM

Data collection, as applied to survey applications, is defined as the systematic aggregation, collation and recording of information from a sample population. The findings are then organized and arranged into a rational medium that would make them easier to study and understand. From these figures, things like future trend predictions and causal relationships between different factors can be derived.

Identifying why society leaned one way or the other in the past and knowing where it would move on to in the future are invaluable in many different fields. Manufacturers can use these figures to predict what types of products would be most profitable in the next quarter while governments can accurately pinpoint which sectors of the populace needs their attention the most. Surveys and data collection are par for the course in politics, economics, medicine, engineering and many more disciplines.

The implementation process is relatively simple. All organizations need to follow the same basic steps in order to ensure the success of their endeavor. It doesn’t really matter what the specific application of the information will be; the procedure still remains the same.

Those conducting the study must first come up with a comprehensive plan. They should set definite goals and targets that would succinctly answer the question, “what is data collection going to provide us with?” Only once a unanimous agreement has been reached on what exactly is the purpose of the campaign can they start formulating the exact methods they are going to employ. There are several viable alternatives that can be used. In addition, the time frame for the activity also has to be set.

The next step involves the actual execution of the plan. Different survey systems require different sets of resources. For example, focus group discussions would need adequate manpower to curate the event, a suitable location to hold the meeting, food, refreshments as well as a monetary incentive for the participants. Flyer or questionnaire surveys, on the other hand, would need publishing equipment and an effective distribution network.

The final steps include collating and organizing the data into an easy to digest form. If there are too many respondents for the information to be processed quickly, consider investing in one of the many excellent computer programs specifically designed to meet the needs of high-volume survey systems.

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