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A Brief Overview Of Product Certification

by: cleopascal on Date: Fri, 18 Feb 2011 Time: 10:47 AM

Product certification is the process wherein consumers are assured that the item they’re purchasing has passed standards of quality and reliability set forth by a duly appointed body. There are benchmarks present for a wide variety of goods. Foodstuffs, construction materials, medication, furniture, heavy machinery, cars, appliances, computers and many more are all subject to specific quality assurance requirements present in their individual industries.

Consumers tend to trust products that have the seal of approval of a competent testing agency. They prefer to purchase such items over other alternatives, even though the competition may be cheaper or superior in some other way. For their part, manufacturers are willing to submit to and shoulder the cost of these tests because passing them will often directly translate to an increase in sales revenue.

Different countries have a host of independent committees that issue these certifications of quality. While some are government funded, a significant number are private enterprises that draw its support from the consumer sector. They act as watchdogs in order to ensure that companies actually fulfill product claims and that no item for sale has any hidden hazards.

Any company that wishes to get product certification for their merchandise has to allow the testing committee to fully review the item. It will then be put through a rigorous battery of examinations to determine whether it performs according to the manufacturer’s specifications. These challenges will differ from product to product. A detergent might be tasked to clean the most stubborn stains that can be devised while a car would be smashed against a wall repeatedly to see if it can adequately protect the passengers in the event of an accidental collision.

The independent body conducting the test might also choose to survey the factory where the goods are fabricated. Even if the item passes its initial test, if the unsafe or illegal manufacturing practices are discovered, it can still be denied product certification.

Another method that the agencies use to determine the product’s suitability is through consumer surveys. Customer satisfaction is an important part of the grading system. To help them decide, the committee will often start real world and online data collection in order to gauge the market’s opinion about the merchandise.

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