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Building Bridges: Link Building Strategies

by: michel on Date: Tue, 8 Feb 2011 Time: 4:13 AM

Creating a site with a high natural search engine ranking takes work. It will not happen overnight and it will not occur on its own. No matter how well you site has been designed or how much effort you put into updating it, it will not land at the top of the results page without a solid link building strategy.

Links are connections within a website and from one site to another. The more of these online bridges that you build, the better you site is rated on search engine results. (The links should of course make sense and be appropriate for your business in order to really get the engine crawler buzzing.) Bridge building online can be nearly as much hard work as it is on land, but it is always worth the effort. Here are four link building strategies you can employ to help improve your site’s rankings.

Internal Links
Internal links are bridges from one part of your site to another. While external links are better for rankings, internal links are more controllable and can be accomplished almost immediately. They pose no risk to your site since you have already approved the content as part of the site. You can link from your blog to your ebook or to a longer article. Reference your FAQ’s page when posting a topic. These links help crawlers find your content easily.

Blog Comments
This option will take a bit more time on your part. Most blogs have a place where you can enter your own site address when you comment on their posts. If you choose reputable sites with good content that relate to your site, this can be an effective way to interlink your site with others. However, you have no control over the discussion or the content on that site so be careful where you choose to comment and always watch your words.

You can also allow comments to be posted on your blog. Many bloggers find this to be a great way to encourage conversation and participation. However, it can also leave you open to spammers and tasteless comments. Most companies screen comments before allowing them to appear on the page.

Social Media Networking
Social media is growing as a link building possibility. More and more search engines are taking it into account and the impact will only get more powerful over time. The initial tweet or Facebook post may not generate a link but the subsequent re-postings and discussions may generate many. Keep an eye on this strategy as it continues to grow.

Link Baits
Link baiting may sound a little strange or even unethical, but it is nothing of the sort. It is simply generating incoming links by offering engaging or interesting content. The content is something your audience will want to share with others. It could be an article, a photo, a video or any other item on your site designed to get readers to pass it on to other sites and people. Good link bait isn’t easy to create and you may need an expert to assist you with this technique.

Make the effort this year to build bridges on your site. The work you put into link building will be evident in your rankings.

About the Author

Mailing Address:
James Colucci Enterprises
PO Box 1345,
Summit NJ 07902,
United States
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