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Close This Window Interview: Gerald Sindell
by: Admin on
Date: Thu, 10 Dec 2009 Time: 3:04 PM
A co-founder of Thought Leaders International (TLI), Sindell guides leaders and organizations of all kinds to maximize their return on the most precious capital of all: their capacity. Whether it is the skills or idealism of a leader, or the enormous latent human capital typically underused in even the greatest organizations, becoming an innovative person or inculcating a culture of innovation in an organization is the best long-term strategy for living a life or creating a thriving company. He is an award-winning Hollywood film director and as a book developer, editor, and eventually founder and publisher of Tudor Publishing and Knightsbridge Publishing, Sindell has helped shape many books and careers, having put more than 75,000,000 books in print. The ideas and methodologies Sindell develops with his clients reach most of the Fortune 500 and the Global 2000 directly or indirectly. From GE to State Farm, Alcoa to InBev, Yahoo! to Booz Allen, TLI’s clients are changing the world every day by providing thought leadership that improves lives. His book The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliancewas recently published by New World Library. Here is a brief excerpt from my interview of Sindell. Morris: Why did you select Endleofon (END-leo-fahn) for the name of the system you devised for developing intellectual property? Sindell: When I had gathered all the dozens of things that I think are important to consider when we’re thinking through something, I gathered them into categories, like distinctions, or testing, or advocacy. When I had crunched them down to the absolute minimum numbers of groups, I had eleven. Any smaller number of buckets and it would have been blurring important distinctions, so eleven became the irreducible number. I looked around for a way to name this eleven-dimensioned process, found an old English word for eleven, endleofon, and made it mine. The dot com URL was available, so that iced it for me. Morris: The book’s subtitle refers to “the 11 steps that turn raw ideas into brilliance.” Where do these raw ideas come from and how are they generated? Sindell: When I finished the book and once the publisher and I had settled on the title, I spent a bit of time puzzling about the machine nature of the process — was the process in the machine? Could we really drop our ideas in it, turn the crank, and get brilliant solutions? I think at first that the book functions that way — the process is outside of us. But as many reviewers, including you, observed, the book just seems like so much common sense. And I like that reaction. It means there’s something in our gut that tells us this makes a lot of sense. So the use of the book then begins to enter a second phase. And it starts almost from the beginning. Before long I think people will be checking back to the book less and less, since they will have internalized the process. It will simply become the way they think. That’s when I began to wonder if the book would make people smarter, since they would now be thinking things through more thoroughly. I’m planning to give seminars about the book and helping people internalize the process. I think the Endleofon process can make people smarter — a lot more acute in their thinking — and we can do it in a one-day workshop. Sindell invites you to visit these Web sites: About the Author
If you wish to read the complete interview, please contact me at interllect@mindspring.com. Rating: Not yet rated Login to vote | Not Registered? Create an account Comments
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