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Different Ways to Collect Data

by: cleopascal on Date: Fri, 18 Feb 2011 Time: 10:46 AM

When it comes to war, there is a saying that knowing is half the battle. This saying also applies in the business world. After all, running a business is quite similar to going to war, with your company facing different enemies, such as management problems, limited resources, and tough competition. This is why you should never ignore the importance of data collection.

Efficient data collection allows your business to run smoothly by giving it a brief overview of what’s happening. Through data collection, a business will be able to do the necessary measures to compensate for anything it lacks and optimize what it currently has. This also helps the business to predict an incoming crisis or a sudden boost in income, allowing it to make the right changes to adapt to the situation.

Different kinds of information require different methods of acquiring data. You can’t expect to get useful data about your yearly sales by giving a series of surveys to customers, and you won’t be able to figure out what customers want by comparing your expenses against your income. Although some data collection surveys can be used to get more than one kind of information, it’s still better to find out which data collection method works best in acquiring specific data.

There are two major ways to collect important business data, namely, interactive and batch systems. Although these two are both designed to provide data, they are different in terms of how they gather it. The interactive batch system allows users to gather data in real time. On the other hand, the batch system involves gathering data in bulk. The first type of data collection system can validate data more thoroughly, but the second one is a lot more economical.

There are also different ways to acquire the data that will be collected. For example, performing a series of data collection surveys on different communities can be used to acquire data necessary to determine what kind of products people prefer, while performing a series of personal interviews with randomly selected people in an area can be used to gather more detailed information regarding product quality, preferences, and common issues.

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