Concept Marketing Group Inc.

Close This Window

---

Free Do-It-Yourself Press Release Kit

---

Fill out the information below to receive our free e-book. We'll automatically redirect you to the download area.

First Name: * Last Name: * Company: Email: * Phone #: Are you interested in any of the following? Press Release Writing Services Press Release Distribution Services Notify me of special offers and promotions Subscribe me to the Getting Results newsletter

---

Close This Window

Four Ways to Gather Data

by: cleopascal on Date: Fri, 18 Feb 2011 Time: 10:46 AM

If you are running a business and you want that business to keep running, then you should realize the importance of having the right information. With proper information, you will be able to anticipate incoming increase or decrease in your sales. You will also be able to figure out what kind of products or services to sell to your target market, as well as how you will improve your existing products and services to better satisfy your customers.

The question is, how will you get the data you need if you don’t have the appropriate knowledge and tools to gather information? Proper data collection is the key to getting as much information as possible. If done incorrectly, data collection can actually cause more harm than good, since basing your decisions on incorrect information can lead to disastrous consequences.

First, you have to find out the four methods of getting the information you need. These methods share some similarities, but are quite different in terms of how the data is collected. The first and most basic method is face to face data collection. In this approach, you personally talk to respondents, so you are essentially getting your answers directly. However, this method requires a lot of time and patience since it requires you to go directly to each respondent, setting schedules or appointments, or randomly interviewing anyone you happen to pass by.

The next method of data collection systems is through postage. This generally provides more detailed information compared to the personal method. However, this can take even more time, often requiring days or even weeks to gather data from the respondents, although this method does not require you to make lots of trips to meet with your respondents.

The third method involves data collection through telephone. It takes less time than postage, allows you to talk directly to the respondent, but doesn’t require you to personally go to each respondent. The telephone was once the best data collection tool to gather data from respondents.

With the development of technology, a new data collection tool, the Internet, has led to a fourth method: online data collection. Possessing the advantages of the first three methods, the online method allows real-time information gathering. It doesn’t require you to personally meet with the respondent, and it can gather more detailed information through online surveys.

About the Author

For More Information, please visit our website at http://armaturecorp.com/home.aspx.

Comments

Add Comment