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Promotional Stubby Holders and Coffee Mugs

by: rosafmzl@aol.com on Date: Sat, 25 Sep 2010 Time: 9:19 PM

The business world is one that will constantly keep you on your toes. Business marketing requires an aggressive approach to promote promotional products that cater to a wide range of people including business associates, loyal clients and potential customers. The method of sending a gift hamper to your loyal customer base is no more. Today, businesses need to concentrate on future stakeholders and even employees; these individuals expect a sense of gratitude from the business venture they offer their wholehearted support to in the form of something tangible, like a promotional product. This has led to many businesses expanding their base on producing promotional products to meet the requirements of an ever growing customer base. This is where promotional stubby holders and coffee mugs play a significant role.

One such role that promotional stubby holders and coffee mugs partake in is marketing of the company brand. Using promotional stubby holders and coffee mugs serve as high potential marketing strategy for many companies, while being a cost effective venture. They offer a significant standing in the business world thereby improving your business considerably. This can be done in one of the simplest ways, where stubby holders and coffee mugs can be distributed free at conferences, sporting events and trade fairs. Promotional products include the company brand and logo which are directly aligned with the business message. Drink ware has become a popular part of marketing strategies and is considered to be even better than distributing business cards.

Unlike business cards, promotional stubby holders and coffee mugs will not wear and tear easily, or get lost in the mail. People use coffee cups and stubby holders several times during the day. Many people enjoy collecting promotional items, while others prefer to take it to their workplace or in case of younger customers, even to college. Wherever your promotional products are used, the significance of this is that it is a great form of advertising. Many people inevitably notice these promotional products. While nothing may be done at that particular moment, they may be familiar with someone who is interested in your business venture. This is how promotional stubby holders and coffee cups work in the form of free marketing advertisement.

When looking to use promotional stubby holders and coffee cups as part of your marketing strategy, there are several things you need to be aware of. First, ensure the stubby holders and coffee cups are designed properly which not only serve as a decorative purpose but as a functional purpose as well. Your promotional items must be appealing and aesthetically pleasing to the eye. Poor quality promotional products will get you no where; in fact it will even make you lose a few newcomers. Keep in mind that poor quality products simply reflect badly on the company. Secondly, make certain that the message engraved along with your business logo and brand blend seamlessly and comes across as a creative gesture. Finally, make certain that the promotional stubby holders and coffee cups are distributed accordingly. For instance, at a business conference distribute promotional products that highlight the company message and brand. On the other hand, if you are distributing freebies at a sporting event, ensure that your stubby holders and coffee cups simply look sporty and fun.

About the Author

On my desk I have two promotional items, on is a promotional coffee mug and the other, two actually which are in the draw of my desk are promotional stubby holders.

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