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Research And Be Updated On The Latest Creative Ads
by: jessie94397 on
Date: Thu, 24 Feb 2011 Time: 9:48 PM
If you are a student of advertising at one of the popular design universities which conducts courses for the same, you will know that coming up with truly creative ads is anything but simple. With companies increasingly relying on advertising and communication strategies for promoting their products and services in order to beat competition, advertising agencies which succeed in churning out truly creative stuff, are into handsome earnings. Therefore, should you master the marketing skills of coming up with original, creative ads, you have a lucrative career waiting for you. Naturally, when the job is creative, there could be no fixed rules to be followed for accomplishing the same. Be it illustrations on print, or photography ideas or even coming up with innovative and attention grabbing logos, they all need to be the result of spontaneous creativity, for striking the right cord with the target customer.
Why Is Research Important?
Although coming up with creative ads would require an ideal blend of pure creativity and a professional training for harnessing it, some research could also come in handy and create a basic framework for beginning the entire exercise. Ideally, you should prefer to run through award winning and famous ads which have been creations of agencies with impressive advertising portfolios. You can track them down and download the ones which appeal to you the most. The idea behind this research is not to copy the concepts they have successfully implemented; it is more to come to terms with the prevailing trends in this sphere and to try and understand what actually works and what doesn't.
You can go through quite a few newspaper advertisements, billboard illustrations to be used outdoors, ad clips for the audio visual medium as well as download some radio scripts, for a complete clarity. Each of these will portray a distinguished trend when it comes to art direction, compilation of the entire concept and in generating a message which reaches out to the target customer. Also, as you go through the famous ads in question, there would be some very useful guidelines which will emerge from them which need to be followed if you wish to make the most creative ads yourself.
Research Findings
As you go through the successful advertisements which have been instrumental for improving the business for quite a few ventures, some findings which surface include:
* Most creative ads makers know their target audience. The advertisement addresses the needs of the customer almost specifically. They rely heavily on market research, in order to arrive at the specific target. The research could have been conducted by the ad agency or the firm itself.
* Most of these successful advertisements are centered on one single selling point which has emerged as the number one positive feature of the product or service. Although there could be many such advantages, the ad dwells upon the most distinguished one for creating the desired impact.
* The ideas on which these ads thrive have been a result of intense brainstorming, after the unique selling proposition or the USP has been arrived at.
About the Author
Should you want to conduct a thorough research on the prevailing trends pertaining to ambient advertising and creative ads which have been popular, visit www.thatsmyscript.com. The tool helps in providing a kaleidoscopic overview of the developments in the world of creativity and also allows you to download ads.
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