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Tips On Building Your Email Marketing

by: mendonca on Date: Wed, 3 Nov 2010 Time: 4:42 AM

Almost any entrepreneur will tell you that an email strategy is crucial in today's business world. This has become true for offline businesses now as well as online. In fact, not having one is almost like giving uncontested sales to your competitor. In this day and age no marketing strategy is complete with out a define approach to email marketing.

Growing a successful business is never an easy accomplishment and you owe it to yourself to take advantage of any tool you can. Email is cheap and without this database you can just say that you don’t have a business. For that reason you need to get your email marketing going right away. With its in-expense you need to get started building you email list as soon a possible. The longer you delay the more sales you will lose.

Maybe you already have your web site up and running but are you doing everything you can to maximize it? Only 1 percent of people will buy something on any given trip. Are you prepared to give up on 99 percent of the other people? To avoid that give them an opt-in. That will allow you to develop a relationship with your list and continue to share new products with them and make more sales. The emails also keep your website in the front of their mind and not forgot as a site they once saw.

Here are some important things to include in you emails.

Offer free information.
This can serve two purposes. On one hand it helps establish your credibility. People love to by from people that understand the product and will have the knowledge to answer any questions that come up. It also allows you to teach them how to use products they are not familiar with. Perhaps they will see it as something they just have to have but just did not know that it existed.

Draw your customers back.
Offer them specials and tell them of new products to help them keep aware of what is on your site. Every visit to your site is an opportunity for them to make a purchase.

Follow ups.
Follow up on any leads you get and if they still don’t take action you can follow up a few days later to see if there is anything else they need to know. Taking a personal interest in a customer can help build long term sales as well as the short term ones.

Loyalty coupons.
You can use email to send thank you’s out to those people that have bought an item. You might even decide to send them a coupon that they can use on an additional purchase. You can make them feel like a valued customer. Every one likes to be appreciated.

Email is a proven marketing tool. Used correctly, it can help your online home business opportunity grow. The competition on the internet for sales can be stiff so you need to use every tool you can. That makes free ones like email marketing even more important.

About the Author

Dawn Mendonca is a leading internet marketing mentor, success coach and speaker. To learn more about having an online business and marketing online visit Dawn Mendonca to claim your free 7 day video bootcamp.

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