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Using RSS to Your Advantage

by: michel on Date: Tue, 22 Feb 2011 Time: 5:16 AM

In website-speak, RSS typically stands for “really simple syndication”. It’s a family of formats that sites use to publish content (or “feed” it) as it is updated to interested readers. A reader signs up to receive the RSS feeds and regular updates arrive via email in a standardized format. It can be used as a link building strategy and as a method of drawing visitors back to your site.

There are at least two ways of using RSS feed to your site’s advantage. One is to syndicate your own content. The other is to link to another site’s content. Both work well to build links and each has its own perks and cautions.

Syndicate Yourself
The first method is to use RSS technology syndicate your own content. There are software systems that you can learn and use to write and publish your own content. However, unless you are adept at code you will likely have your website professional create a simple tool for you to use instead. Having an expert do this will probably get you to your first feed a lot faster and more efficiently.

If you plan on syndicating you content, be sure you have something to say on a regular basis. Most people who sign up for feed want and expect regular content updates, whether it is on a daily, weekly or monthly basis. If you don’t keep up with your updates, you may lose your audience.

Your content also needs to be strong in order to keep your audience. You readers will expect you to give them something of value on each update. It can be informative or entertaining but it must be engaging. If your writing skills are not strong or you cannot commit to regular updates, this method may not win you the audience you want. However, it you can churn out a regular feed that readers value, your site traffic can rise dramatically.

Insert an RSS Feed
Another method of using RSS on your site is to place someone else’s feed on your site. Again, you website professional can build the tools you need to make this happen. It can be an interesting addition for your site visitors.

When adding an RSS feed to your site, be cautious. You will not have any control over what content is pushed out to your visitors so make sure it is from a trusted site without any offensive or controversial material. You will also want to make it relevant to your readers. Something like an RSS feed of current mortgage information would be a good choice for a real estate agent. Local events and weather updates also make for interesting site updates that you can incorporate into your site.

Resist the urge to clutter your site with feeds and maintain the best placement for your own content. Take a look at the ways RSS can be used to increase your site’s traffic.

About the Author

Mailing Address:
James Colucci Enterprises
PO Box 1345,
Summit NJ 07902,
United States
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