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What Does NOT Matter In SEO (And Could Be Wasting You Money Or Even Hurting Your Site)
by: ruthalandry on
Date: Fri, 2 Jul 2010 Time: 8:20 AM
A lot of people who are doing SEO are focusing on the wrong issues and are therefore wasting time and money on inefficient tactics. Additionally, some people are even doing things that are potentially harming their site’s rankings. Read this article so you know if you’re in the clear or not.
The very important topic of this article is: “Relevancy.” When I say relevancy, I mean in relation to where you place your backlinks. For example, are the sites where you place your backlinks in the same niche as your site? Let me explain to you with LOGIC how relevance makes absolutely no difference to how Google ranks your site.
First off, there is no evidence to support this claim. Extensive testing has been done on sites where relevance was completely ignored and it made no difference as to whether the site was ranked on the first page.
Another logical explanation to this is that there is no way Google can determine whether one site is relevant to another. Leslie Rhode, the mad SEO scientist from StomperNet, explains that there are simply too many synonyms and various meanings of words in the English language, creating too many possible combinations for computers to determine if sites are in the same niche. If you think about it, this makes a lot of sense.
Additionally, a great percentage of sites on the net are not focused on just one niche. For example, a news site or a bookmarking site might have categories for articles of every niche under the sun. So if you get a link from CNN (PR10) and your site is in weight loss, is it reasonable to assume the link will not be worth as much because CNN is in the “news” niche and your site is in the “weight loss” niche? Wouldn’t that be a mistake on the search engine’s part (if they were to mark it as not matching in relevance and give it less power) considering that CNN reports on “weight loss news” all the time?
So my point is, if you’re in the weight loss niche and you’re only trying to get links from other sites in the same niche, you’re wasting your time and money.
Additionally, you may actually be hurting your site by not diversifying the source of your backlinks enough. For example, if you’re in the adult entertainment niche, how many .edu and .gov backlinks are you going to be able to get in that niche? Not very many, I presume. So my advice is to drop this notion that relevance of the sites where you place backlinks matters AT ALL – because it doesn’t. Work on getting as much diversity to your links as possible for your best chance of success in SEO.
About the Author
For an awesome SEO service, check out Cheap Seo Service
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