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Data Hygiene Articles

1: How long should you keep companies and contacts in your marketing database?

I’ve found that companies often remove people from their databases far too soon—especially considering the potential lifetime value of the prospect and his company. Some guidelines and a l

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You can increase direct mail response rates dramatically by integrating your traditional direct mail campaign with an e-marketing campaign.

Tip #1
Mailing to prospects you've had contact with before? E-mail them a few days before your mailer arrives, and they'll be more likely to respond.

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