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Accurate Data Selection Articles1: It's All About the List!
Did you know that 40% of any direct mail campaign's success lies in selecting the right list? Read our Top Ten Tips for creating, sourcing, expanding and maintaining top-quality data.Top Ten Tips for 2: Capturing best customers with best quality data
As the largest installer of residential gas, heating and hot water equipment and the dominant provider of gas-heating service plans in New England, KeySpan Home Energy Services directs several major m 3: Direct mail campaign helps Web site sales exceed expectations for Best Western Inn of Sedona
When John Tolliver, general manager of Best Western Inn of Sedona, Arizona, hired Mark Peebler of It’s All Good Companies (IAG) to design and manage his new Web site early last summer, he hoped 4: Use of site locator maps dramatically improves response rate for retailer and its ad agency
A national advertising agency was faced with the important task of driving consumers to multiple new store openings for their retail client. To increase traffic to the new locations, the ad agency nee 5: Database Strategy: Target influencers to sway business-to-business sales
Business-to-business marketers, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key ro 6: Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organiz 7: Ready, Aim, Bull's-eye! Find the Right Data Provider to Reach Your Ideal Customers Every Time
Here's a golden rule for savvy marketers: your audience is just as important as your offer. Even the best direct marketing campaign won't be effective, unless it's sent to the right people. AccuTips E 8: Database Marketing Focus Regular check-ups will do you good: Data hygiene saves time and money
These days, people are switching homes, jobs, phone numbers and e-mail accounts more and more often. It seems no one stays in one place very long. Just ask any database marketing specialist: they¹ 9: Follow the six immutable laws of B-to-B direct marketing: tips from an expert
Direct magazine recently reported that, according to panelists at Direct media's annual Co-op, the outlook for the direct marketing industry is “dismal.” With that in mind, here's a list o 10: Five Steps to a Winning Marketing Campaign
No matter how long you’ve been marketing, it’s a great idea to refresh yourself and your team with a great game plan. These five steps are guaranteed to start you off right.1. Know where y Page 1 of 1 [1] |
