Article Library

The marketingsource.com article library contains thousands of articles on topics of interest to business owners, marketing professionals, and much more. New articles are added daily.

Search:

 



  Subcategories:


Direct Mail Articles


1: Nike Free Damen,on the deaf and dumb criminal pena

2: Direct Marketing Challenges
Direct Mail Marketing project disasters, what happened, what did you learn, how to avoid them.

3: Direct Marketing Challenges
Direct Mail Marketing project disasters, what happened, what did you learn, how to avoid them.

4: 7 Easy Tips to Create Email Lists
7 Easy Tips to Create Email Lists Creating an email list of contacts for your campaign is one of the most important pieces of the email marketing puzzle.   Don't know where to start? Don't k

5: It's All About the List!
Did you know that 40% of any direct mail campaign's success lies in selecting the right list? Read our Top Ten Tips for creating, sourcing, expanding and maintaining top-quality data.Top Ten Tips for

6: Capturing best customers with best quality data
As the largest installer of residential gas, heating and hot water equipment and the dominant provider of gas-heating service plans in New England, KeySpan Home Energy Services directs several major m

7: Direct mail campaign helps Web site sales exceed expectations for Best Western Inn of Sedona
When John Tolliver, general manager of Best Western Inn of Sedona, Arizona, hired Mark Peebler of It’s All Good Companies (IAG) to design and manage his new Web site early last summer, he hoped

8: Use of site locator maps dramatically improves response rate for retailer and its ad agency
A national advertising agency was faced with the important task of driving consumers to multiple new store openings for their retail client. To increase traffic to the new locations, the ad agency nee

9: Direct Marketing Focus - Save Money, Save Time: How to Control Your Mailings
If you're like many direct mailers, you think you have absolutely no control over your mailings. Right? Ah, but it's not so. You have a great deal of control over them. The trick is to know when and h

10: Mailing Deep
To be successful, the business-to-business marketer must include a rich matrix of influencers. There may be as many as 15 or 20 individuals in a company who influence a business-to-business sale. Beca


Page 1 of 2
[1]   [2]  


 

      Phone:  1-877-732-6101

      E-Mail:   Send Us A Message

 

News + Promotions

Enjoy exclusive promo offers, including an immediate 10% discount. Plus catch valuable marketing advice and trends with our weekly newsletter.

Offers and Discounts
Weekly Newsletter

Did You Know?

You can increase direct mail response rates dramatically by integrating your traditional direct mail campaign with an e-marketing campaign.

Tip #1
Mailing to prospects you've had contact with before? E-mail them a few days before your mailer arrives, and they'll be more likely to respond.

Need help integrating your direct mail with e-marketing?
We have extensive experience fusing traditional and internet marketing. Contact Us Today