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Direct Mail Articles11: Database Strategy: Target influencers to sway business-to-business sales
Business-to-business marketers, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key ro 12: Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organiz 13: Ready, Aim, Bull's-eye! Find the Right Data Provider to Reach Your Ideal Customers Every Time
Here's a golden rule for savvy marketers: your audience is just as important as your offer. Even the best direct marketing campaign won't be effective, unless it's sent to the right people. AccuTips E 14: Database Marketing Focus Regular check-ups will do you good: Data hygiene saves time and money
These days, people are switching homes, jobs, phone numbers and e-mail accounts more and more often. It seems no one stays in one place very long. Just ask any database marketing specialist: they¹ 15: Follow the six immutable laws of B-to-B direct marketing: tips from an expert
Direct magazine recently reported that, according to panelists at Direct media's annual Co-op, the outlook for the direct marketing industry is “dismal.” With that in mind, here's a list o 16: Five Steps to a Winning Marketing Campaign
No matter how long you’ve been marketing, it’s a great idea to refresh yourself and your team with a great game plan. These five steps are guaranteed to start you off right.1. Know where y Page 2 of 2 [1] [2] |
