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Ready, Aim, Bull's-eye! Find the Right Data Provider to Reach Your Ideal Customers Every Time

by: Admin on Date: Tue, 1 Dec 2009 Time: 1:24 PM

Here's a golden rule for savvy marketers: your audience is just as important as your offer. Even the best direct marketing campaign won't be effective, unless it's sent to the right people. AccuTips Editor Carolyn Petrie writes about a new data solution to help improve your bottom line.

For years, connecting with the right audience was a matter of educated guesswork. Direct marketers were often forced to send huge mailings or launch enormous telemarketing campaigns in order to see who might respond to their offers. But now, technology is on your side. It's no longer difficult to make sure your marketing messages connect with the ideal audience, every time. The nation's leading marketing solutions providers can offer you demographic, lifestyle and ethnic data on an astoundingly precise level, ensuring that your business increases ROI by reaching the people who are most likely to respond to your offer.

Looking for wealthy Americans over 50? Internet-connected households with children? Pet owners, or families who speak English as a second language? These specific indicators can make the difference between a hugely successful marketing campaign and a wasted effort - but these consumer groups can be very hard to find. Instead of investing extra time and money to find where your next likely customers might reside or do business, let great data find them for you. 

Put the Highest Quality Data to Work for You
By using the most comprehensive, detailed and up-to-date information available, data selection solutions hit the target, providing the particular groups you're looking for, every time. 

Here's a great tip for direct marketers: shop, choose and connect with a data provider that's right for you. See what solutions the provider offers, and don't be afraid to ask for case studies and concrete results. Reputable marketing firms will be happy to share their success stories and offer you the support you need in order to choose the right data.

When you find the right firm, don't hesitate to leverage its expertise. Their sales and support personnel should be trained to help you identify your general market areas and provide detailed reports depicting the numbers and percentages of your requested target market in those regions. You can further refine your request with other valuable data - including age, income, nationality, type of home and much more. 

Not sure which groups to target? Ask your consultants for strategies to use before and after you launch your campaign. A good direct marketing company should be able to offer you tips about how your campaign looks, feels and mails. They'll help you determine the most valuable segments to target, and they'll help ensure your success.

The Data Selection Advantage: Save Money and Increase Profits 
With specialized solutions like specific target marketing, your data provider can pass a new level of benefits to your business by saving you money, time and effort even as it increases your response rate. Here are a few of the benefits you should ask about when shopping for a data services provider: 

• The ability to achieve maximum postal discounts, created by tailoring your list to the ideal geographic size and area
• A higher return on your marketing dollar, since your business will print and send mailings only to those households who are most likely to respond
• An unwavering commitment to seamless order execution, ensuring your list is delivered accurately, on time, and on budget

For your next campaign, make sure your data provider offers you expert knowledge, extremely high data quality, increased response and smart pricing. The benefits and impact on your ROI will make you glad you did.

About the Author

by Carolyn Petrie

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