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5 Ways Streaming Video Can Boost Ecommerce Sales

by: FERIM1 on Date: Sun, 18 Jul 2010 Time: 5:38 AM

I am sure you have noticed that a lot of online retailers are now using online video to showcase products and to engage with customers more effectively. Online video not only brings products to life, but it enhances customers’ perception in a way text and static images can’t provide. We have put together the top 5 reasons how video in an Ecommerce environment can boost sales:
1. Trust
As you know, when buying online trust is probably one of the most important factors for consumers today, and videos are a great tool to help provide trust among your customers. For example, spoken statements are stronger than any written text or image, which supports product claims effectively. Video also adds a human element, creating an inviting and relaxing environment that creates trust for the customer. Some retailers even allow customers to upload their own product videos and reviews, something that can be highly rewarding and of course in the long run boost sales.
2. Lower returns / lower strain on support teams
After watching a product demonstration or a previous review, the customer will be able to make a more informed purchase decision. As videos can effortlessly and accurately show product functionalities / features, the customer will be less inclined to contact support with basic questions and product returns caused by a lack of information are minimised.
3. Decreased shopping cart abandonment
A video can act as a final push and today can make the difference between a customer making a purchase or abandoning the process. If the customer demands more information, the video provides it in a realistic and easy understandable way. Being an early adopter of video content on your site will give you a competitive advantage.
4. Branding engagement & SEO
Technology now allows for video players to be branded in order to ensure a more relevant experience for the end user. This is highly important within ecommerce, where customers usually look for any excuse to leave.
As video is starting to become an integral part of search engine indexing, it will give you a head start over your competitors if you jump onto the train early. Google is already starting to understand the importance of video and if you do too, you can ensure top rankings of your products and substantially increase your incoming traffic at no extra cost. Just seeing a video result gives a good enough reason to visit your store over a competitor without video.
5. In-store experience
Many established retailers have been reluctant to embrace online video, due to the perception of high cost and management. Things are changing and now online retailers are starting to talk about increased revenue outweighing costs. Another aspect for many of the larger retailers is creating that ‘In-store’ experience ‘online’. For this, online video is a natural option since it allows for the utilisation of sales staff and customer service expertise.
Learn how video streaming on the Internet
streaming video on internet

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