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40% Increase In Online Retail Sales By 2012: What This Means For Your Business
by: buxtonpr on
Date: Wed, 1 Dec 2010 Time: 7:54 AM
According to PayPal, Australia's leading online payment facilitator, Australian online retail sales are set to increase in astronomical proportions of 40% by 2012. Local Sunshine Coast retail businesses in particular will be enticed by these figures and will be considering what their next step is in capitalizing on this online retail explosion. For retailers, becoming part of the 40 percent club means that your business can grow in sales without the constraints of traditional sales methods. It also means that local businesses can boost their local economy and their own profits while they sleep.
The first step for retail business that don't already have a website is to get one. Any old website won't do, however, as it takes a veritable recipe of specific ingredients to make an appealing and effective website that can be easily seen and accessed by potential consumers. Websites need to take into account design aesthetics, high quality and relevant information and copy, search engine optimization (SEO), good marketing, a gallery to provide evidence of accomplishments, Google maps, an easy to use and functional shopping cart and precise computer programming. Your website should have the answers to anticipated customer and visitor questions. As you can never know every question which may be asked, include a contact page or live chat where questions can be fielded by experts within the company. It is essential to create a somewhat personal relationship with your potential customers to generate loyalty and confidence.
Creating and increasing traffic to your website is the single most important aspect for the development and success of any company on the web. If nobody knows about your sight and cannot find it, your website is worthless. This is where Search Engine Optimization (SEO) comes into the equation. A reputable web design and development company should include SEO in their plan for your website. A good SEO provider will find the appropriate and relevant markets best suited to your business to entice the right customers to your website. This practice guarantees sales, not just views, to get your profit margin growing. With SEO websites are pushed to the top of the lists in Google, Yahoo and MSN search engines. Ninety percent of website traffic comes from these exact search engines.
A website can be a profitable enterprise if businesses are willing to spend the outlay on quality site production. Many who are deterred from spending the initial outlay are possibly not seeing the bigger picture that 88% of internet users also purchase online. In this current era of technological and entertainment mediums, the internet is shining with Australians spending more time on the internet than ever before with internet usage now outweighing time spent watching television. An online presence could grow your profits exponentially until soon the initial outlay of a site seems insignificant in comparison. For Sunshine Coast businesses seeking an e-commerce enabled website, there are huge benefits available when choosing local web design and SEO companies that can offer them a package of quality services at an affordable price. The amount of Sunshine Coast E-commerce websites on the web currently is growing at an exceptional rate which is indicative of the popularity and effectiveness of having an online retail facility.
Some features may cost a little extra will actually provide you with more opportunities to get into the 40% internet sales increase by 2012. In all honesty, without the overheads that traditional brick and mortar businesses have like wages, rent, security and infrastructure, and with the retail world rapidly shifting to the online realms, it is actually more relevant and essential to have an online retail presence in this technological time. Don't get bogged down in dated ideas of business development and instead get caught up in the online revolution that is here to stay.
About the Author
Carly Paez
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