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Marketing Articles


111: Educate to Innovate
An exploration into reducing Technical Support and training costs via professionally crafted Educational Demonstrations.

112: The Importance of Good Communication when Targeting New or Emerging Markets
The last fifteen years have seen the astonishing development and expansion of the internet, which has made the world so much smaller than it ever was. We can now communicate within seconds with anyone

113: "Marketing During a Recession - Evolving to Survive and Thrive"
What’s the difference between an economic recession and recess at an elementary school? During recess the falls don’t hurt so bad. As a Marketing Strategist, Business Owners often ask me

114: Marketing Strategies: 7 Tips to Creating Success From the "Inside Out"
Why do most business owners fail to achieve their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive or a lack of business know how? In my 12 years of coaching busine

115: Marketing Research
Market research is the collection and analysis of information regarding consumers (potential customers), competitors (same business type), and the effectiveness of marketing programs (i.e. direct mail

116: Why Market Research Reports Are Important
The age-old adage ‘Look before you leap’ is true for all walks of life - starting a new business or expanding an existing one being no exception. Market Research Reports are the ‘loo

117: How To Write Market Research Report
Whether you are writing a proposal, a business research report, a dissertation or a thesis – the rules governing the report writing process remain the same. Similarly the writing of market resea

118: Market Research Reports: Identify Your Target Market
Market research reports offer you with a comprehensive view of the potential customers, market conditions and the affect of the current or future market trends on your overall business. Identifyi

119: Market Research Reports: Where To Buy?
Most of the companies keep complaining that the market research reports are unclear and difficult to help in analysis of the actual market situation. Most of the times, the main reason is that these c

120: Find the Prospects You Want: Targeting Your Customers
Who are your ideal customers - and how can you position your business so they'll choose you first? Marketing expert Patricia Fripp shares the 4 basic questions to ask yourself before your next campaig


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