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Getting the Most from Your Trade Show Display

by: jonesjey66@gmail.com on Date: Wed, 20 Oct 2010 Time: 10:33 PM

Your company's products and services go on display to a broad range of different people - and the trade show display that you use can make or break your whole showing. In addition to investing in high-quality trade show displays, it helps to be aware of the few ins and outs of making the most of your trade show experience. The following tips will point you in the right direction, allowing you to meet and exceed your goals.

Tip #1: Include an Interactive Element in Your Display

Graphics and designs that you incorporate into your convention display should draw in interested people; the next step is getting your guests to stick around for a while. A snazzy display will attract attention, but if you don't provide a meaningful way for people to participate, they're going to move along quickly. The goal here is to keep people around long enough to make a lasting impression on them, or to generate a firm lead.

How are you supposed to hold people's interest at a trade show? After all, there's a lot going on. People can be extremely fickle; holding onto their attention for more than a microsecond can be tricky. The best way to capture a person's attention is by providing something fun and exciting for them to enjoy. Raffles are excellent options, as long as the potential prize is exciting enough. A computer-based survey is another great idea, as long as it's not too long-winded. You could even create scratch-off tickets with special prizes printed on them. In exchange for playing, a person can provide their name and email address - what could be easier?

Tip #2: Give Away High-Quality Promotional Items

If nothing else, visitors to your display should come away remembering your company and what it does. Ideally, they should be able to remember the name of your business after leaving the show. Your company is going to be competing with many others; the best way to keep your company's name in prospective customers' minds is by handing out high-quality promotional items. Stylish pens with the name of your business on them are always great options; coffee cups are also always appreciated. Give away something that people will actually want to use and your efforts will be handsomely rewarded.

Tip #3: Use a Highly Trained Staff

The biggest mistake that a company can make when it comes to a trade show presentation is staffing their booth with inexperienced people. Ideally, the people who work at your booth should be well-versed in making presentations. They should be comfortable with meeting and talking to new people, and they should be able to think quickly on their feet. Moreover, the booth workers should maintain professional appearances and demeanors at all times; after all, they will be representing your company to a huge number of prospective customers.

As useful as the preceding tips are, they won't do you any good at all if you don't use a first-rate display. It's always best to invest in a display that has been professionally designed. Amateur looking displays will make people think that your company isn't professional or capable. Remember that this is your one shot to grab peoples' attention and drum up some new business opportunities; don't let a lackluster or poorly designed display dash your chances of smashing success!

About the Author

Find out more about trade show displays. Get more information on trade show display and convention display.

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