Concept Marketing Group Inc.

Close This Window

---

Free Do-It-Yourself Press Release Kit

---

Fill out the information below to receive our free e-book. We'll automatically redirect you to the download area.

First Name: * Last Name: * Company: Email: * Phone #: Are you interested in any of the following? Press Release Writing Services Press Release Distribution Services Notify me of special offers and promotions Subscribe me to the Getting Results newsletter

---

Close This Window

The Importance of Good Communication when Targeting New or Emerging Markets

by: Christian on Date: Wed, 17 Feb 2010 Time: 10:22 AM

The last fifteen years have seen the astonishing development and expansion of the internet, which has made the world so much smaller than it ever was. We can now communicate within seconds with anyone around the world, with people we know personally and with people we have never actually met face to face.

Just as global communication has become swifter, the ways in which we communicate have opened up dramatically. Email, instant messaging, Facebook, Twitter, and Skype are all exciting, but quite different, ways of quickly communicating both personal and business information; websites are immediate forms of presenting information; and search engines such as Google and Bing give us information in seconds, suited to our own personal needs, which would have taken us weeks to access previously.

But all these means of communicating and delivering information can be overwhelming; how do we make ourselves heard over this constant global chatter?

How we communicate on the internet is vital to making ourselves heard. Whatever form of communication we use, we need to express who we are clearly and coherently. Good communication makes a company stand out from the crowd. It is also important to understand that the different forms of communicating on the internet require different means of communication, but can be made to lead to the same end.

Once we appreciate that communicating ideas and information is at the heart of how the internet works, then targeting emerging markets is easier than ever before because the internet brings that market so much closer to us. One of the other great advantages of the internet is that it does not require a great deal of expense; setting up a website from home is a simple, cost-effective way of introducing your company to a new market.

For example, Lingo24 launched a Danish-language microsite in early 2008, costing only £100. Sales in Denmark increased significantly, simply because our online visibility had improved.

Setting up a website is only the starting point, though. First of all, you need to know the nature of the market you are targeting. This is where search engines such as Google are so useful. Google will lead you to relevant websites which will give you an idea of the way in which the new market is emerging.

Seeing how a website works, or does not work, also immediately demonstrates just how important good communication is. Your own website needs to communicate simply and clearly the information that customers in the emerging market will be interested in. At the heart of this is translation and localization – you must speak the language of your target market. It’s estimated that consumers are four times more likely to buy from a website in their own language.

Most important of all is directing potential customers to your website, and this involves communicating through using different forms of the internet. For example, pay-per-click (PPC) advertising helps lead potential customers from other similar sites to your own site and you can set your monthly budget at a nominal amount – even £5 will help you test the method and gauge its efficacy for your business. Or you can find relevant businesses to follow on twitter and they in turn will follow you.

Furthermore, Twitter is a very simple way of setting up a communications network and communicating who you are to new, interested people.

New and emerging markets are the ones most likely to be influenced by the internet, rather than more traditional forms of communication and promotion. Understanding how to communicate through the internet will lead you into the centre of those markets.

About the Author

Christian Arno is founder and Managing Director of global translation company Lingo24. With operations across four continents and clients in over sixty countries, Lingo24 is on course for a turnover of £3.7m in 2009.
For more details, visit www.lingo24.com

Comments

Add Comment