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Offering the Best Loyalty Program for Your Customer

by: philipjackson on Date: Thu, 7 Apr 2011 Time: 8:43 AM

If you want to increase the sales or popularity of your business, you might want to consider implementing your own loyalty program. The following steps will guide you in this endeavor.

To start your loyalty program the right way, it is better to have a database of your customers’ basic information, such as name, address, contact numbers, etc. This can help in narrowing down possible ideas for offers, based on the number of visits and the nature of business they conduct with your establishment. You can also offer a form of artificial advance proposal, such as giving the customers two additional products for a purchase of five. This idea will motivate them to buy five and get seven, which is a good deal for both parties involved.

When implementing a loyalty program for your company, it is best that you provide physical proof of your customer’s membership. Your business can invest on a membership card that must have proper parameters for identification, such as a bar code or a serial number. This can also help customers remember your business every time they open their wallets.

When everything is in place, businesses can entice their loyal customers by letting them know exactly what’s in store for them. A rewards loyalty program that specifies their offer in detail is given more attention over those that do not disclose their particular offers. In relation to this, your loyalty program rewards should be easily redeemable. Do not offer something that requires too much time and effort on the customer’s behalf.

Loyalty rewards programs that offer soft rewards can take a different approach to catch the interest of their customers. For example, those with 100 points accumulated can make use of the express lane, and those with 500 points can extend their shopping hours for another hour.

You should also take note of your customers’ form of motivation. A Loyalty rewards programs must target the reasons why they do business with your company in the first place. If they find that the program makes it more convenient for them to work with your establishment, then they wouldn’t have second thoughts about signing up for the rewards arrangement. If you find everything is working out fine, it’s time to take it to the next level. You can formulate follow-up campaigns such as email surveys and special mail offers to get more members.

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Visit ConsumerRewardSolutions.com for more details.

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