http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/employment-resources/advertising-a-job-online-to-attract-right-candidates-for-job.html http://marketingsource.com/articles/employment-resources/advertising-a-job-online-to-attract-right-candidates-for-job.html Thu, 09 May 2013 10:45:31 -0500
If you're new to online recruitment, the whole process can be daunting, especially with the vast range of recruitment tools available to companies. From niche to mass, or location and industry specific, how do you know which job board is right for your recruitment campaign?

We've compiled a list of features you should look out for to help you choose the job board that is most appropriate for your individual recruitment needs.

Attracting candidates
When searching through the long list of job boards, which ones have the most exposure? If you're seeing these adverts, job seekers will be too. Job boards need to continually attract new candidates to register their CV in order to keep their database current and ensure your job adverts are seen. Are the jobs boards running advertising campaigns or reaching out to candidates through social media and SEO efforts?

Feedback
It's easy for a large job board to promote themselves, but how do you know their claims are entirely accurate? You can look at industry reviews of the organisations, such as recruitment awards or recognitions showing that they are clearly doing a good job. Another way to cipher if a job board is truly as good as it says it is, is to speak to other clients. You can read customer testimonials from most sites, or contact users of the site directly to hear their view of how the job board works to ensure that when you advertise a job, it will produce excellent application results.

Site
Visit their site from both a recruiter and candidate perspective and assess how easy it is to use. Are there clear headings and call to actions to encourage the candidate to register their CV or begin searching for jobs? If the site isn't easy to navigate and its not clear how to use it, on both candidate and recruiter side, then its likely very little candidates will register their CV and so you'll only be wasting your money by advertising a job with them.

Tools and Features
Does the job board offer a variety of tools and features to recruiters to enhance recruitment campaigns? Sometimes its not enough just to advertise jobs on a job board, you may need to pay for extra features such as targeted emails or premium adverts to ensure job seekers see your advertised jobs.

Price
Prices to advertise a job will vary according to job board, but it's important you get value for money. If your going to be advertising a lot of job vacancies, it would be great if the job board could offer you a form of a 'multi-buy discount', so always ask to see if you can get some extra features included in the fee.

CV-Library is the UK's leading independent job board, with the UK's fastest growing CV database. Now boasting over 5.8 million CVs and 1 million monthly job applications! We've received over 28 job board nominations and host job vacancies across the UK in over 70 different sectors. CV-Library offer a free trial to all new recruiters to allow you to access our CV database for a period of time. We offer a cost effective service, with a price and campaigned tailored specifically to your own recruitment needs. To speak to one of our sales teams directly about advertising a job with CV-Library, please call 01252 810995. ]]> http://marketingsource.com/articles/employment-resources/job-advertisements-find-perfect-candidates-online.html http://marketingsource.com/articles/employment-resources/job-advertisements-find-perfect-candidates-online.html Thu, 09 May 2013 10:44:23 -0500
Bespoke Company Profile
In your job advertisements, you can add a bespoke company profile that will allow candidates to see a profile of your company, maximising each candidate’s understand of the business while exhibiting professionalism. This will create a recognisable brand identity for you on the site, promoting your company and allowing candidates to find out more about you.

Targeted Emails
You can set up a targeted email to send out to relevant candidates, informing them of your job vacancies or recruitment days via the job board. Select specific criteria based on location, keywords, industry and much more, choosing the amount to send to and your branded email will be sent to candidates based on your criteria which will be relevant to your job vacancies and the job they’re applying for. This is a great way to specifically target candidates, as they will receive job vacancies straight to their inbox, ensuring they see your job advertisement and potentially apply to it.

CV Database Search
Most job boards will work two ways, in that they are essentially the ‘middle man’ of recruitment. Job boards will host and advertise a whole range of job vacancies for employers, but they will also host candidates CVs. This means that if you don’t want to just rely on having your job advertisement on the site, you can also pay for access to the CV database. Job boards will work hard to continually attract new candidates to register their CV, allowing you to search for relevant CVs with their search tool, headhunting candidates yourself.

CV Watchdogs
Similarly to the database search, the CV watchdogs allow you as a recruiter to headhunt candidates directly. However, this add on feature allows relevant candidates to be send straight to your inbox – saving you time! You’ll select criteria that candidates have to qualify for such as; location, keywords, industry and much more and the job board will email you candidates CVs the moment they’re registered. This takes the pressure away from relying on your job advertisements to do all the work, meaning you can find relevant candidates, just in case they haven’t already seen the job advert. However; you don’t have to worry about getting 1000s of emails a day, as most job boards will operate on a relevancy indicator basis, allowing you to select the minimum relevancy ensuring you only receive alerts about the most suitable candidates for your job vacancy.

Looking to post a job advert? CV-Library is the UK’s leading independent job board, with the fastest growing CV database, currently boasting over 5.8million CVs! CV-Library attract 2.3 million unique visitors every month and in turn 10.5 million job searches are made each month. CV-Library offers a cost effective fee for posting your job advertisement on their site, with the ability to add on extra tools and features like those mentioned above. Please contact CV-Library’s sales team to register for a free trial of the CV database here: 01252 810995 ]]> http://marketingsource.com/articles/employment-resources/how-to-post-job-adverts-online.html http://marketingsource.com/articles/employment-resources/how-to-post-job-adverts-online.html Thu, 09 May 2013 10:42:51 -0500
Below; we’ll take you through the recruitment process of using your chosen online job board to advertise your vacancies and find relevant candidates.

Firstly, before you post a job advert, you need to assess in depth what the role will involve and the kind of person needed to fulfil the role successfully. Speak to your manager and other colleagues of the team to assess where they may need extra support or future plans that would involve extra staff. Having a clear idea about the role to put in your job advert will ensure candidates are much more likely to apply. You also want to ensure that the role is suitable in itself, that there will be enough work for the employee and enough resource for their salary and work items.

Secondly, you need to write your job advert. The key is to sell the job role, while also remaining truthful and realistic. Of course every role may involve some mundane tasks, but try to be positive about these and not dwell on them. A great way to lay out the job advert is as follows:

Job description – what tasks and opportunities will the role involve? Try to include a range of tasks and information about any specific areas or projects in the job advert. This is the key part you want to sell in job adverts, make it an interesting read to entice candidates. Simply bullet pointing the tasks will be boring and discourage applications from candidates.
Information about the company – include brief information about your start up and industry you work in, as well as potential future plans in the job advert. This will give the candidate an idea about how you operate and if they see themselves working in your company.
Person specification profile – what does the ‘ideal’ candidate need to have? You can include mental and physical attributes, as well as educational achievements and qualifications. Think about whether the candidate must have experience or previous knowledge to help avoid unsuitably qualified candidates applying.
Employee benefits – It’s always best to put these details last, to avoid candidates applying just because of the great benefits. Although salaries may vary according to candidate, it’s a good idea to at least put a bench mark figure in the job advert to allow candidates to gauge if the job is suitable for them. Also; include information about holiday allowance or any other benefits your company will offer e.g. free training, company car, etc.

Looking to post a job advert? CV-Library is the UK’s leading job boards, boasting a massive 5.8 million candidate’s CVs on its database. The site attracts 2.3 million unique visitors and an average of 10,000 CV registrations. CV-Library has been recognised frequently for their outstanding presence within the recruitment industry, receiving 28 job board award nominations. Contact our Sales Team today to discuss a free trial of our database: 01252 810995 ]]>