http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/direct-mail/7-easy-tips-to-create-email-lists.html http://marketingsource.com/articles/direct-mail/7-easy-tips-to-create-email-lists.html Sun, 07 Mar 2010 22:50:51 -0600 7 Easy Tips to Create Email Lists
Creating an email list of contacts for your campaign is one of the most important pieces of the email marketing puzzle.  
Don't know where to start? Don't know how convince customers to sign up for your email list?
Don't worry!
Creating an email list of contacts doesn't have to be a cumbersome and confusing process.
Follow these 7 easy tips to create email lists:
1. Offer an incentive to join your email list.
That could be a product coupon, a free sample, an industry whitepaper or case study, or an invitation to a special event.
2. Host a contest for subscribers.
Give your subscribers the opportunity to be entered into a drawing, sweepstakes or other fun and exciting contests.
3. Reward your customers who refer their friends.
You could launch a new email marketing campaign for the “Refer a Friend” program, or simply highlight the program in your existing messages.
4. Make it easy to sign up.
Your customers likely lead hectic lives, full of family obligations, work obligations, and other interests and hobbies. So require them to provide as little information as possible to make the process quick and efficient.
5. Reassure your subscribers that their personal information will be kept private and safe.
Respect that promise by not sharing subscribers' information with any other parties or businesses.
6. Ensure your signup form is prominent on your website.
If you are placing a signup form on your site, be sure it's easily accessible on the home page, as well as on other pages of your site.
7. Make sure your subscribers can easily share your messages.
Allow your subscribers to forward your emails to others. You can also provide the ability for your subscribers to share your email content on social networks such as Facebook, MySpace and Twitter.
Once you've built your email list with these easy-to-follow tips, the EasyContact Wizard makes the rest effortless. Simply enter your list of subscribers one by one, or import them from your email program. After you've entered or imported your contacts, you can choose the ones to receive your message.
Read this complete article for more tips on how to create lists for your email marketing campaign by visiting www.easycontact.com.

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