http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/selling/art-of-selling/how-to-close-more-sales.html http://marketingsource.com/articles/selling/art-of-selling/how-to-close-more-sales.html Sat, 27 Mar 2010 14:54:46 -0500
See, in just a couple weeks, I'm going to be proposing to my girlfriend, Kristina Jaramillo. Now, I'm very respectful and old-fashioned, plus I know the fact that she's extremely close with her family - so during the past weekend, I asked her family for their blessings.

First, I asked her sisters - which I got my first yes.

The next easiest target was the grandmother. I got my second yes.

Now, I already went through the process twice. I already got 2 yeses. And, although I was quite nervous (I paced up and down) before I spoke to the parents, it was still 1 million times easier.

Why?

Because I already got 2 smaller yeses.

Closing More Sales is a Series of Yeses!

Just like I went through a series of "yeses" to get the "yes" I really wanted - you need to go through a series of "yeses" with your customers in business.

See most article marketers try to promote a high-priced product or service in the bio box. Then they wonder why they're not getting website traffic or sales.

Your prospects need to get used to you. You need to build trust. You need to prove that you are the expert - just like I needed to prove to Kristina's parents that I will take extremely good care of her and our future family.

So, How Do You Get More Prospects to Move Forward and Say That First Yes?

1. Offer prospects a free special report or sneak preview in the bio box.

2. Be sure to include a reason why they should go to your website to get this free incentive.

3. Send prospects to a focused squeeze page - with no outside distractions. This way, it will be easier for prospects to say their first "yes."

For example, check out: http://www.TryMyFreeArticleTemplates.com where I offer you three free instant article writing templates that will help you write articles in 30 minutes or less.

Once you enter your name and email address, you are taken to a page where you can download the free templates. You are also given an offer to get my complete collection of article templates.

Let's say you choose to invest in my complete collection of more than 40 article templates (this means I already got 2 yeses!) I upsell you and offer you supplementary products like my Complete A to Z Article Marketing System.

I then have my virtual assistant follow up with my article marketing product buyers to offer them a free strategy session with me. At the end of the session, I invite them to take advantage of my article marketing services or my article marketing coaching program.

Notice, I start off with a free offer - then to a low priced product, to another product at a higher price point. Finally, I get them exactly where I want them - investing in my articles services or in my monthly article marketing coaching program.

See, if you want to close more sales, then you have to go for a series of yeses - and not for the "BIG" yes right away.

Now, wish me luck as I have one more "Yes" to go - the most important one of them all. I now have to ask Krissy in a couple weeks.

]]> http://marketingsource.com/articles/search-engine-optimization/traffic-building-strategies-10-ways-to-get-other-people-to-send-you-free-traffic.html http://marketingsource.com/articles/search-engine-optimization/traffic-building-strategies-10-ways-to-get-other-people-to-send-you-free-traffic.html Thu, 11 Mar 2010 15:01:44 -0600
Fortunately, there's an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people's traffic and resources.

Here's how...

1. Be a Guest Blogger - Some bloggers solicit guest articles, in which case you can create a blog post and submit it for consideration. For example, my articles can be found on blogs like Cathy Goodwin's Copy-Cat- Copywriting Blog. A great resource that will help you find bloggers who want content is: BloggerLinkUp.com

2. Submit your articles to the top, targeted websites and ezines. For example, I get traffic every day from my articles that are being found on sites like About.com, Microsoft Community Dynamics, Fast Company, Bank of America Small Business, MarketingProfs, SiteProNews and thousands more. You can get a complete, customized database of websites and ezines that you should submit articles to at: ArticleSubmissionSiteDatabase.com

3. Trade Newsletter Articles - If you like the idea of trading content, then consider trading newsletter articles with other people in your niche. Here's a great tip for you: Look for those who also post their newsletter issues on their blogs, as you'll get the benefit of a backlink and ongoing traffic!

4. Invite people to become your affiliate. Then provide your affiliates with articles and videos that they can use on their websites, on their blogs and in their newsletters. If you're in front of your affiliates face all the time with new content for their readers,they'll be more willing to promote you – and send you ongoing traffic.

5. Compile your articles and create viral, re-brandable special reports. Using a tool like ViralPDF.com, you can create a report that allows others to change the affiliate links in a report to their affiliate links. This way anyone who distributes the report has the opportunity to make money on the backend. The more money they make, the more they'll distribute the free report, which means more free traffic for you.

6. Turn your articles into videos and promote them on sites like YouTube. You can use services like Traffic Geyser to get your videos broadcasted on hundreds of sites that your audience goes to. Now, not only do you have articles bringing you free traffic, but you also have videos working for you as well.

7. Host a teleseminar. Ask an expert in your industry to come onto your very own teleseminar. You can host as many teleseminars as you'd like for little money with services like Instant Teleseminars. Ask the experts to promote the call to their list and have everyone sign up on your own squeeze page. This way, you capture everyone's name and email. Make sure you gettranscripts, and then turn them into articles that you can submit and get more website traffic.

8. Become a teleseminar guest. On the teleseminars, promote a squeeze page where you offer a free special report or special incentive. For example, I often promote: http://www.TryMyFreeArticleTemplates.com/ where you can get 3 free article templates. From there, I have an autoresponder series, which further educates prospects on article writing and articlemarketing. And, of course, I promote the complete article template product that you can get at: StartWritingArticlesFaster.com

9. Provide thought leadership content and share information that no one else is providing. This way, others will want to Tweet and retweet about your content. They'll share it on their Facebook pages. And, email their list.

10. Promote other people's products in your own articles and special reports. One of my new article marketing coaching clients has a walking shoe reviews site. The first thing that came to mind was to create a special report “The 2010 Top 10 Best Walking Shoes For Your Health!” Inside this report, he'll reveal the best walking shoe brands and why. He'll show you how to buy the shoes online (through his partnership link so he can get money!)And, more importantly, he'll write articles that promote the special report as well as a press release so he drives traffic to his site. He'll also write a press release for the shoe companies to submit as well for even more exposure and website traffic.

Now, if you like implement these ideas, you will begin to get more website traffic now without spending lots of time and energy.

If you like the information I just provided then check out my new article marketing coaching program where I will personally guide you toward writing your way to profits.

Go to http://www.getarticlemarketingcoaching.com/

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