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<title>Latest Articles by EricDunbar</title>
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<title>Mobile Computing and Business</title>
<link>http://marketingsource.com/articles/book-promotions/business/mobile-computing-and-business_1.html</link>
<guid>http://marketingsource.com/articles/book-promotions/business/mobile-computing-and-business_1.html</guid>
<pubDate>Tue, 03 Aug 2010 05:21:36 -0500</pubDate>
<description><![CDATA[ <p>Today’s wireless technology has given birth to a new and exciting trend in computing and has forever changed the way we do business. To take advantage of everything that mobile computing has to offer, millions of Internet users are using portable devices like pocket pc’s personal digital assistants (PDAs), laptops and smart phones.</p><br><p>The term "Mobile computing" is used to describe the use of computing devices, which usually interact in some fashion with a central information system, while away from the normal, fixed workplace. Mobile computing technology enables the mobile worker to create, access, process, store and communicate information without being constrained to a single location.</p><br><p>Mobile computing is accomplished through the use of computer hardware, system and applications software and wireless technology which allows information to be transmitted without the use of wires. Today’s business in this modern age of computers is all about being able to interact spontaneously at anytime and anywhere. The wireless technology of mobile computing has revolutionized how people connect with each other.</p><br><p><b>The advantages of mobile computing</b></p><br><p>With the use of smart phones like the Blackberry, iPhone and Android, people are able to the Internet whenever and wherever they want to. It is not possible to check your email, talk, text, social network, look up information, use photography and video technology all from a wireless device that can fit into your shirt pocket.</p><br><p>Companies are quickly embracing the rapidly changing world of information and technology. Business owners and executives are learning how to take advantage of mobile computing and are rocketing themselves to the top of the marketplace. Any business that does not adapt to mobile computing technology will ultimately be forced to the rear and perhaps even be forced out of business.</p><br><p>This fast growing technology of mobile computing is being used by an increasing number of employers wanting to stay connected with their employees. They are also using video and audio experiences to create new opportunities and approaches to business that are making them more efficient, productive and innovative with their work.</p><br><p><b>The disadvantages of mobile computing</b></p><br><p>Although many businesses experience success in the efficiency and productivity of their employees there is still the possibility of legal issues that could arise as a result of embracing this new media.</p><br><p>Whenever there is an advance in technology, there is also an increase of problems. For instance there are increasing amounts of law cases stating how employers can be liable when accidents happen while mobile devices are being used when driving, crossing streets, or when employees are simply not being attentive because they are preoccupied with their mobile devices.</p><br><p>Although the use of advanced mobile computing technologies can give a business a considerable edge over the competition in productivity, growth and efficiency, it is also important to be mindful of the possibilities of new legal issues that come with such progress in technology.</p><br><p>Even with the possible legal issues of using mobile computing technology, the enormous growth it offers cannot be ignored. That is why you should educate yourself and your employees on the proper use of mobile computing devices. By doing so you can be assured that your business can grow without limitations and legal ramifications.</p> ]]></description>
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<title>List Building Strategies</title>
<link>http://marketingsource.com/articles/article-marketing/list-building-strategies_1.html</link>
<guid>http://marketingsource.com/articles/article-marketing/list-building-strategies_1.html</guid>
<pubDate>Tue, 03 Aug 2010 05:09:57 -0500</pubDate>
<description><![CDATA[ <p>If you have product for sale it is important that you have a list of potential buyers. One of the most effective list building strategies at your disposal is Article Marketing. It is the one strategy that not only provides your business with the perfect online platform, but it helps you reach your target audience in a way that lets you share your knowledge while presenting you as an expert in your market. When utilized properly article marketing can be an incredibly effective strategy that anyone can use to develop a list of potential customers.</p><br><p>Article Marketing is one of the fastest methods available to reach the people that will be most interested in joining your list and purchasing the products and services that you offer. Article Marketing and list building work extremely well when used together to achieve your list building objectives.</p><br><p><b>Benefits of Article Marketing</b></P><br><p>Writing keyword focused articles will help you get your web pages ranked high in search engines like Google and Yahoo. Another key benefit of Article Marketing is that it will help generate highly targeted traffic from article directories.</p><br><p>Here’s how it works: Article directories allow you to submit articles related to your business, product or service. The articles that you submit include an author’s resource box, which is simply a short author’s bio that contains information about yourself and your business, including a link to your website or blog. You benefit directly when other publishers and webmasters reprint your articles along with your author’s bio.<p><br><p>By offering your readers a free gift like an eBook, eCourse or a report containing information about your product, the resource box gives you the opportunity to direct anyone who reads your article to join your list. You should always use both a direct link and anchor text in your resource box whenever possible as it will help you rank for your main keywords and phrases.</p><br><p><b>Effectiveness of Article Marketing</b></P><br><p>Article Marketing is an effective list building tool, but to be effectual you must create a regular publishing schedule and constantly work towards getting as many articles written and submitted to the major article directories as possible. The more articles you have in circulation, the more new subscribers you will obtain.</p><br><p>The best way to do this is to put aside an hour each day to write and submit articles. In the beginning it might take a little longer for you to write a good article, but with a little practice and dedication you will quickly get the hang of it and it will take less time for you to write a good quality article.</p><br><p>As an alternative way of effectively managing your time you could outsource the writing of your articles to a trained professional. This would allow you to focus more of your time and efforts on other list building methods. With completed articles, all you would have to do is simply submit them to major article directories and sit back and watch the subscribers and traffic roll in.</p><br><p>Here is a quick list of the top five article directories that you can submit your articles to:</p><br><p>- EzineArticles.com<br>- ArticlesBase.com<br>- GoArticles.com<br>- ArticleDashboard.com<br>- SearchWarp.com</p><br><p>Article Marketing is a proven way to build your list of subscribers and increase your sales potential. It is also an excellent way to build your confidence and gain the trust of your readers.</p> ]]></description>
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<title>Mobile Computing and Business</title>
<link>http://marketingsource.com/articles/book-promotions/business/mobile-computing-and-business.html</link>
<guid>http://marketingsource.com/articles/book-promotions/business/mobile-computing-and-business.html</guid>
<pubDate>Sun, 01 Aug 2010 21:40:06 -0500</pubDate>
<description><![CDATA[ <p>Today’s wireless technology has given birth to a new and exciting trend in computing and has forever changed the way we do business. To take advantage of everything that mobile computing has to offer, millions of Internet users are using portable devices like pocket pc’s personal digital assistants (PDAs), laptops and smart phones.</p><br><p>The term "Mobile computing" is used to describe the use of computing devices, which usually interact in some fashion with a central information system, while away from the normal, fixed workplace. Mobile computing technology enables the mobile worker to create, access, process, store and communicate information without being constrained to a single location.</p><br><p>Mobile computing is accomplished through the use of computer hardware, system and applications software and wireless technology which allows information to be transmitted without the use of wires. Today’s business in this modern age of computers is all about being able to interact spontaneously at anytime and anywhere. The wireless technology of mobile computing has revolutionized how people connect with each other.</p><br><p><b>The advantages of mobile computing</b><br>With the use of smart phones like the Blackberry, iPhone and Android, people are able to the Internet whenever and wherever they want to. It is not possible to check your email, talk, text, social network, look up information, use photography and video technology all from a wireless device that can fit into your shirt pocket.</p><br><p>Companies are quickly embracing the rapidly changing world of information and technology. Business owners and executives are learning how to take advantage of mobile computing and are rocketing themselves to the top of the marketplace. Any business that does not adapt to mobile computing technology will ultimately be forced to the rear and perhaps even be forced out of business.</p><br><p>This fast growing technology of mobile computing is being used by an increasing number of employers wanting to stay connected with their employees. They are also using video and audio experiences to create new opportunities and approaches to business that are making them more efficient, productive and innovative with their work.</p><br><p><b>The disadvantages of mobile computing</b><br>Although many businesses experience success in the efficiency and productivity of their employees there is still the possibility of legal issues that could arise as a result of embracing this new media.</p><br><p>Whenever there is an advance in technology, there is also an increase of problems. For instance there are increasing amounts of law cases stating how employers can be liable when accidents happen while mobile devices are being used when driving, crossing streets, or when employees are simply not being attentive because they are preoccupied with their mobile devices.</p><br><p>Although the use of advanced mobile computing technologies can give a business a considerable edge over the competition in productivity, growth and efficiency, it is also important to be mindful of the possibilities of new legal issues that come with such progress in technology.</p><br><p>Even with the possible legal issues of using mobile computing technology, the enormous growth it offers cannot be ignored. That is why you should educate yourself and your employees on the proper use of mobile computing devices. By doing so you can be assured that your business can grow without limitations and legal ramifications.</p> ]]></description>
</item>
<item>
<title>List Building Strategies</title>
<link>http://marketingsource.com/articles/article-marketing/list-building-strategies.html</link>
<guid>http://marketingsource.com/articles/article-marketing/list-building-strategies.html</guid>
<pubDate>Sun, 01 Aug 2010 13:46:33 -0500</pubDate>
<description><![CDATA[ <p>If you have product for sale it is important that you have a list of potential buyers. One of the most effective list building strategies at your disposal is Article Marketing. It is the one strategy that not only provides your business with the perfect online platform, but it helps you reach your target audience in a way that lets you share your knowledge while presenting you as an expert in your market. When utilized properly article marketing can be an incredibly effective strategy that anyone can use to develop a list of potential customers.</p><br><p>Article Marketing is one of the fastest methods available to reach the people that will be most interested in joining your list and purchasing the products and services that you offer. Article Marketing and list building work extremely well when used together to achieve your list building objectives.</p><br><p><b>Benefits of Article Marketing</b><br>Writing keyword focused articles will help you get your web pages ranked high in search engines like Google and Yahoo. Another key benefit of Article Marketing is that it will help generate highly targeted traffic from article directories.</p><br><p>Here’s how it works: Article directories allow you to submit articles related to your business, product or service. The articles that you submit include an author’s resource box, which is simply a short author’s bio that contains information about yourself and your business, including a link to your website or blog. You benefit directly when other publishers and webmasters reprint your articles along with your author’s bio.<p><br><p>By offering your readers a free gift like an eBook, eCourse or a report containing information about your product, the resource box gives you the opportunity to direct anyone who reads your article to join your list. You should always use both a direct link and anchor text in your resource box whenever possible as it will help you rank for your main keywords and phrases.</p><br><p><b>Effectiveness of Article Marketing</b><br>Article Marketing is an effective list building tool, but to be effectual you must create a regular publishing schedule and constantly work towards getting as many articles written and submitted to the major article directories as possible. The more articles you have in circulation, the more new subscribers you will obtain.</p><br><p>The best way to do this is to put aside an hour each day to write and submit articles. In the beginning it might take a little longer for you to write a good article, but with a little practice and dedication you will quickly get the hang of it and it will take less time for you to write a good quality article.</p><br><p>As an alternative way of effectively managing your time you could outsource the writing of your articles to a trained professional. This would allow you to focus more of your time and efforts on other list building methods. With completed articles, all you would have to do is simply submit them to major article directories and sit back and watch the subscribers and traffic roll in.</p><br><p>Here is a quick list of the top five article directories that you can submit your articles to:</p><br><p>- EzineArticles.com<br>- ArticlesBase.com<br>- GoArticles.com<br>- ArticleDashboard.com<br>- SearchWarp.com</p><br><p>Article Marketing is a proven way to build your list of subscribers and increase your sales potential. It is also an excellent way to build your confidence and gain the trust of your readers.</p> ]]></description>
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<title>How to Be Successful at Affiliate Marketing</title>
<link>http://marketingsource.com/articles/affiliate-marketing/how-to-be-successful-at-affiliate-marketing.html</link>
<guid>http://marketingsource.com/articles/affiliate-marketing/how-to-be-successful-at-affiliate-marketing.html</guid>
<pubDate>Sun, 01 Aug 2010 13:35:35 -0500</pubDate>
<description><![CDATA[ <p>One of the ways to increase your online income is to become an affiliate marketer. More online business owners are discovering that affiliate marketing pays off, that is, if you are willing to learn and do it the correct way.</p><br><p>An affiliate marketer is someone who markets the product of other people and businesses for a commission. That commission can be pretty lucrative starting out at 30 percent and going as high as 76 percent, with the average commission paying around 50 percent of the purchase price of the product.</p><br><p>New affiliates who join new affiliate programs are given an affiliated link that goes to the website of the product owner. This special link is encoded with your unique affiliate ID and when you send someone to the product owner’s site through your link and they make a purchase, you earn a commission.</p><br></p>Your success as an affiliate marketer is not dependent on creating and having your own product, and the good side of that is you don’t have to deal with customer complaints or refunds. To become successful at affiliate marketing you need some basic Internet marketing skills and a desire to succeed.</p><br></p><b>Promoting Your Product</b><br>When promoting your products you should never put all of your affiliate programs together on one web site, Of course it is an excellent way to save money on web hosting but it is an unwise marketing decision. The best way to promote your product is to create a sub domain for each individual product. If your domain is <u>www.mysite.com</u> and you sell shoes and widgets you might create two sub domains on this order: <u>www.shoes.mysite.com</u> and <u>www.widgets.mysite.com</u>.</p><br></p>It is a good idea to include product reviews on all of the product web pages you set up so your visitors will understand at least some of what your products offers to those who buy them. You should also include articles that you write and offer reprint rights that highlight the uses of your product. Posting such information as an additional page on your Website will act to increase your credibility and attract more visitors and convert them into buyers.</p><br><p>Your pages should be compelling and they should include motivate your visitors to act on the information. Each one of your headlines should attract your readers to read more of what you write. The information on your promotional pages will increase their knowledge about your product and make them want to learn more!</p><br><p><b>Offer Free Reports</b><br>Collecting contact information by offering free reports to your prospects will accomplish two very important things for your affiliate business. It will allow you to educate your prospects and follow up with them in the future with more information on the products you offer.</p><br><p>To collect a list of contacts you will need a good autoresponder service. Create a report and a series of seven to ten autoresponder messages – something that would spark your own interest if you were the visitor.</p><br><p>According to research, normally a sale is not closed until on or after the seventh contact with a prospect. This is why you need to create a series of follow up messages. When people sign up to receive your report you will begin mailing this series of messages to them.</p><br><p><b>Creating Your Content Reports</b><br>Your main focus should be on important points of your product like how the product can make things easier and/or more enjoyable for those who purchase it. Be sure you include compelling subject lines in the email. You should avoid using the word “free” because many email spam filters dump email with the word “free” in its contents into the junk folder.</p><br><p>Make your best effort to convince those who signed up for your report that they will be missing something big if they don’t at least check out the product or service that you’re recommending. You want to also be certain that the content that you’re offering is directed toward specific reasons to buy the product. Your content should never sound like a sales pitch but keep in mind that providing useful information to your prospects will increase your chances of making a commission.</p><br><p><b>Getting Targeted Traffic to Your Product</b><br>If the person who visited your website has no interest in what you are offering, they will certainly be among those who move on and never return. To counter this, one of the best ways to get traffic to your product is by writing articles for submission and publication.</p><br><p>Statistics show that out of every 100 people that read your article, one person is likely to make a purchase. If you write a minimum of 2 articles per week, there is a possibility that you can generate as many as 100 targeted prospects to your website in a single day. Therefore, if you submit this article to at least 100 submission sites you could generate up to 1,000 targeted hits for your website per day. What this means is that you could possibly make 10 sales a day even after you’ve moved on to your next product.</p><br><p>It only takes a little time and a good plan of action to be good at affiliate marketing. The process is almost identical for every affiliate program. Once you have completed the process for one program you can move on to the next and you will soon have a good source of income and a successful marketing business.</p> ]]></description>
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