http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/book-promotions/business/real-estate/learn-today-and-earn-tomorrow-a%2525252525252580-start-your-own-home-staging-business-a%2525252525252580-karen-schaefera%2525252525252580%2525252525252599s-association-of-property-scene-designers.html http://marketingsource.com/articles/book-promotions/business/real-estate/learn-today-and-earn-tomorrow-a%2525252525252580-start-your-own-home-staging-business-a%2525252525252580-karen-schaefera%2525252525252580%2525252525252599s-association-of-property-scene-designers.html Tue, 03 Apr 2012 22:45:50 -0500
Are you looking to start your own home staging business but are worried how quickly you can start to generate income? Karen Schaefer, founder of APSD (Association of Property Scene Designers) has solved that very problem for her home stagers with education that allows you to learn today and earn tomorrow! Karen’s unique step-by-step certified home staging training offers students a solid foundation of learning and education that quickly enables students to start working with clients immediately upon completion of the program.

Karen’s APSD Home Stager™ Certification program gives you the basics behind successfully utilizing the APSD System of Home Staging. You’ll learn the art of ‘Scene Creation’, the APSD proprietary “Pockets of Emotion” and the Home Staging Pyramid. Karen breaks down the steps in an easy to follow process that create more revenue and more staging jobs! Also included in this training is an 11 Step Staging Project Sheet Checklist to keep you on track to getting your job done, collecting payment and to secure a second job right on the spot! Karen also shares ‘How to Make 4 Streams of Income’ on each of your staging jobs – ensuring your businesses success! Home Stager teaches the 3 most lucrative and fast ways to do stagings for investors that allow you to make up to $500 in one hour! No other staging company in the country teaches this . . . And, the 2 key strategies to use to secure business from real estate agents even if they already have a home stager. New to the Home Stager training is an additional session on building your home staging business in the NEW economy.
Upon completion of this APSD® Certification Course you will receive:
- APSD® Home Stager Certification Kit
- APSD® Home Stager Certification Card
- Listing on the"APSD® Find-A Pro" Directory
- Eligibilty to progress to Advanced APSD® Courses
- Access to the Global Home Staging Professional Network
- 1 Year APSD® Membership
Using Karen’s proven staging techniques, you can utilize your knowledge to start working with clients and realtors to help them get their home sold quickly and for more money.
Bonus #1: A "one on one" Business Building Session with Karen Schaefer’s One on One Session: $250 (FREE Today!)
PLUS, Bonus #2… Karen’s Very Own Pricing Formula System and Home Staging Services Contract Contracts and Pricing Sheets: $197 (FREE Today)
One FREE YEAR of APSD Membership™… Absolutely FREE! This is Karen’s gift to you…a full year of FREE APSD® Membership! You can enjoy APSD® Membership right now for a full YEAR with your investment in the APSD Home Stager™ Certification program. This has a yearly value of $564.00 so that will more than cover the total cost of your entire Home Staging Training Program!
For more informationvisit http://www.apsdmembers.com/homestager/details.html
]]> http://marketingsource.com/articles/book-promotions/business/real-estate/www.apsdmembers.com.html http://marketingsource.com/articles/book-promotions/business/real-estate/www.apsdmembers.com.html Mon, 12 Mar 2012 21:52:02 -0500
For me, I always find that when I am ready to change, I start to get a bit ‘fidgety.’ My husband Pete really sees it before I do and after 21 years, he has learned to approach the topic with kid gloves! I realize, now with greater maturity (yes, I can just call it what it really is-age!), that my need for a ‘re-birth’ is often because my motivation has changed.

As long as I can remember, I wanted to be an actor. I acted my way through middle school, high school and college. Then I was off to L. A. to become a professional actor. I was fortunate enough to have acted in commercials, movies, in the voice-over industry as a corporate actor. I acted with Bruce Willis, Sarah Jessica Parker, was featured on HGT . . . and so many other great experiences. But,as an actor, no matter the media or part, you always want to know your motivation so you know what drives your character. This is an actor’s homework. I once read an article where Meryl Streep said that with each character, she always had a secret. The secret motivated her character to act the way she acted.

At some point in my life I decided to move on from acting and go into business which I think I love even more…possibly because I have more control in order to satisfy my control freak nature! My motivation was simply that I needed to grow and knew that I was at the top of my game with acting. There were also ‘sub-motivators’ like needing to pay my mortgage!

So if you have recently decided upon a ‘rebirth’ and part of your motivation is to pay your bills with your home staging business or home staging services, then you need to take your motivation one step further and discover the motivation of your client.

In home staging, and you already know this if you have experienced APSD Certified Home Staging Training, you have to find out what motivates the client or seller so you can speak to that desire and help them to achieve their goals. Once you determine a clients motivation, selling the proper home staging service becomes simple.

The problem is most people start by skipping their client’s motivation and going directly for the sale. The problem with this is twofold: 1) You may be missing the mark with your client’s desires and 2) Now you are just competing against everyone else trying to sell the same thing. And even, worse, with this approach you will be competing on price vs. value to the client.

Find out what motivates your client and you will have a client for life. One of my mentor’s favorite examples of this is Domino’s pizza. Their slogan used to be “Delivered in 30 minutes or less or its free, guaranteed.” They never say it is good or hot…just there in 30 minutes or less. That slogan is speaking to the motivation of the client…the tired parent who knows the kids need to eat, the hungry yet broke college kid, etc.- not to the person who is dying to have the best pizza of a lifetime!

When you discover your client’s home staging motivation, suddenly the staging doors open for you and you might be surprised by the flexibility in pricing as well. Once you speak directly to someone’s motivation, they are far more likely to pay a higher price.

This is the same thing we teach in the first step of the APSD home staging 6 step pyramid…know your customer! Isn’t that motivating?

Karen Schaefer
Founder and Creative Director; APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
www.apsdmembers.com

PS- If you are interested in additional home staging marketing ideas and ways to get your clients to love you so much that you have TOO many home staging jobs, then join me in our monthly Home Staging Coaching Program, ‘LIFT.’ Details are at www.APSDmembers.com/Coaching Isn’t it time to ‘LIFT UP’ your home staging business?
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