Latest Articles by JakeEdmund

Keys to better Non Profit Fundraising results

Mon, 06 Dec 2010 05:37:08 -0600

Nonprofit fundraising relies on multiple streams of income, and it is important to make as much money for your organisation as possible. There are various tips you can follow in order to do this.

Put together your yearly plan and write down as many ways you can raise money as possible. Just make sure you are smart about it, and think outside of the box as well. Organise it well and think about all the options available.

Each fundraising event or project you set up puts demands on your volunteers, supports and your own leadership, to ensure it is successful. This can take up a lot of time, money and also be stressful. If you establish more large scale charity fundraising events within a year then it will be much easier to achieve.

Always be smart when you go about your fundraising. Think carefully, plan thoroughly, and work hard. Make sure that you take the time to review any previous results and work out how to improve things for next year. The main way to do this is to brainstorm and jot down as many new ideas as possible. They should be interesting, encouraging, unique and clever. Then work out which will be the best three ways to produce as much money as possible. You may need to make a few tweaks to these to increase the revenue even more.

All your ideas should be able to reach more people with a strong message of how they can help and inspire them to actually get involved. You can target a larger number of people by exploiting two aspects: personal networks and personal motivators. The fundraising needs to be structured well so that it achieves the maximum influence in gaining everyone’s interest by offering decent incentives to those who are happy to give their time and money to your cause.

Make the message more compelling by giving visual stimulation to your supporters through the use of imagery and stories to play on their emotions. It is important to note that decisions are made on an emotional and not logical level, so if you make it clear for people to understand, they are more likely to agree to help as they will be able to imagine the impacts.

Give potential supporters all the information they need to know about the cause, your aims and how they can help. Be enthusiastic and passionate about why you need action now. This should help motivate and encourage everyone so they can also share your passion. Hopefully they will take away the hard work from you and share their new views with their friends and pull them into joining forces with everyone else.

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Future Leaders in Philanthropy – everything about the project and aims

Mon, 06 Dec 2010 05:36:27 -0600

Future Leaders in Philanthropy is also known as FLIP. It is basically a joint project between Credit Suisse and the Bonita Trust with an aim to encourage gifted 16 to 19 year olds who attend school in Gibraltar to give something back to society. FLIP believe that ‘Today’s Young Talent will be Tomorrow’s Future Leaders’. Students are taught to confront and recognise their social responsibility within the world and involve themselves in a variety of charitable projects.

There are four main aims of FLIP Project; they are to target future business leaders and professionals to become involved with the project, increase awareness of social responsibility amongst gifted local students, encourage them to be active and sensitive to communal and charitable giving, and educate about how charities work and how they take control of their investments. The goal of Future Leaders in Philanthropy is ‘to directly benefit the individual students, charities and the Community at large’.

The programme allows all eligible students to apply to take part in FLIP. 20 students are chosen every year to work on a number of topics based on a charitable and financial theme, during the school years 12 & 13 and the first year of University.

Year 12 are involved in a charity research project as well as setting up and managing a 3 year virtual charity investment portfolio with the help of a financial mentor.

Year 13 sees the continuation of the portfolio along with a new charity fundraising project.

Year 1 University consists of a research project called ‘Charities and their Investments’, and the final year of the portfolio. Students then go on to help financially with their charities and donate anything they have raised. They also receive various rewards for their efforts.

You are eligible to apply if you are excited and driven by the aims of the project, want to add value to the community, are 16 or 17 years old and have recently completed your GCSEs in Gibraltar, achieving at least 5 As.

There are many benefits and rewards to FLIP participants. It is a practical and educational course which allows them to understand about the challeges of investment management decisions that have to be taken by charitables all over the world. This will be a major bonus to any CV and enhance employment prospects. It will also teach them to be aware and careful with financial decisions and make the most out of what they earn.

Financial incentives and gifts are provided to students at various stages of the project. Also, the participants are expected to raise at least £40,000 for local charities, and the Bonita Trust matches any amount made.

Visit For other Info : Future Leaders in Philanthropy

Corporate Philanthropy

Mon, 06 Dec 2010 05:35:24 -0600

Corporate philanthropy is also known as corporate giving, and is simply where a company donates some of their profits, or their resources, to a non profit organization. This is often handled directly by the company itself, but it can also be done through a company foundation.

Normally businesses donate money, but some do choose to offer the use of their facilities, property, services or advertising support. For example if they are a leisure centre, they may invite children with learning disabilities to come and have a fun day of activities or go swimming in their pool. Perhaps a large food or drink manufacturer will incorporate a charitable organisation into one of their products by donating a percentage of the sales of that item to them. This will also create awareness on a huge national, or even international, scale so it is brilliant advertising for the charity.

Companies may also decide to set up volunteer groups within their work force, so that their employees can donate their time and ideas to help out a cause in need.

Businesses donate to all different types of nonprofit fundraising organisations, from health care (such as a hospital itself or research into a specific illness), the arts (such as building a new theatre to unite a community), to education and animals. They may even choose to help the environment. Companies have a big role in this, especially if they are on a large scale, because the amount of resources and transportation they use can have a massive impact on the environment. They should commit themselves to being resourceful and not wasting any raw materials or goods, and also cut down their carbon emissions and use recycled packaging where possible.

Corporate philanthropy also provides a wide range of benefits to the company itself, which encourage them even more to involve themselves with charities. The obvious reason is that it enhances their reputation so that they are thought of as a positive and helpful company, which often leads to further sales because their customers feel they are making a difference by keeping their business and therefore their charity work going. It also improves the relationship with the government, community and their share holders, so they will give them an easier time, lots of support and possibly even grants.

If a brand is associated with a charity, then people are more likely to look into it and find out more information about the company, which again leads to sales. This also increases customer loyalty and gives them a reason to carry on using their services or buying their products.

It attracts much better employees who really want to be part of a company that makes a difference to the world. After all, a large and wealth establishment will be able to make a real change in a short amount of time compared to an individual

All about Corporate Fundraising, including ideas and tips

Mon, 06 Dec 2010 05:34:21 -0600

Fundraising has changed dramatically over the last few years, and the methods used for engaging corporate fundraising have become clearer.

The most important thing for a charity to do is identify your unique selling point to make your idea stand out and really entice people into getting involved in something special. Think outside of the box and don’t go for the obvious ideas that everyone else usually does. Consider why the company would want to support your organisation and what things would make them want to donate to you rather than one of your competitors. Outline how their donations and involvement will benefit the company itself and sell this aspect to them as much as possible. Make sure your pitch is positive, enthusiastic, truthful, persuasive and backed up with facts and figures. These are all very important in gaining their support.

Always do your research about the company before you first make contact with a potential sponsor. Look at their company aims and objectives so you can see if you’d be a good match to work with them. In your pitch, include these points and how their involvement in the charity could fulfil them. If you show you know various facts about their organisation then you will gain their interest, trust and respect, because it proves you are interested in them specifically and not just contacting as many people as possible.

Think about what you can offer to your corporate sponsor. Some companies don’t expect to receive anything in return, as simply their reputation is boosted from the charitable giving work that they do, and leads to increased sales and support anyway. However, if you do offer something back, it should make you a front runner against other charities also trying to gain their support.

Many businesses just want to donate because they believe in the concept of supporting a local community, or perhaps the cause ties in with their objectives. Others will just want to increase their profile and kudos, whereas others will want to boost their corporate social responsibility credentials. The rest may just want to increase their work force’s morale and give them a reason to work hard. Volunteering activities can also be set up to help with this. Its really important that you find out what the reason they might want to be involved is, as early as possible, so you can tailor your pitch to them and figure out what you’re able to offer.