http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/book-promotions/business/copywriting/question-and-answer.html http://marketingsource.com/articles/book-promotions/business/copywriting/question-and-answer.html Wed, 26 Sep 2012 03:02:33 -0500 Mont Blanc Sport Gold
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n"Zero" hour on your watch could be any time previously set by the Commanding Officer for a maneuver. (Thus, if 10 a.m. was the exact time set for an attack, 10 a.m. would automatically become the "zero" hour.)
n
nFrom American Time, Jan/Feb 2001 issue

]]> http://marketingsource.com/articles/book-promotions/business/copywriting/swatch-irony-collection-2001-2002.html http://marketingsource.com/articles/book-promotions/business/copywriting/swatch-irony-collection-2001-2002.html Wed, 26 Sep 2012 02:21:16 -0500 Omega Omegamania
n
nPage 1 2 3 4
nBody & Soul
nYAS 100 G
nNoir de Noir
nYAS 402
nHÉraclès
nYAS 403
nSea Counter
nYBS 4004
nSatsuma
nYBS 4006 AG
nSeafront
nYBS 4008 AG
nSpectre Rouge
nYBS 4010
nTrouble Maker
nYCS 4011 AG
nDesperados
nYCS 4012 XG
nDaredevil
nYCS 4009
nFireball
nYCS 4016
nBravely
nYCS 4018
nWheeling
nYCS 408 G
nWindfall
nYCS 410 GX
nFog Out
nYCS 414
nFearless
nYCS 415 GX

]]> http://marketingsource.com/articles/book-promotions/business/copywriting/hora-latina-europa-stars-service-in-spanish-lang.html http://marketingsource.com/articles/book-promotions/business/copywriting/hora-latina-europa-stars-service-in-spanish-lang.html Wed, 26 Sep 2012 02:08:18 -0500 Oris Artelier Дата
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nhoralatina.com les ofrece una selección de artículos y extractos de reportajes publicados en las revistas Europa Star The World's Leading Watch Magazine y Couture International Jeweler. Entre por www.europastar.com o por www.horalatina.com
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nhoralatina.com is Europa Star's service in Spanish language. You can reach it on www.europasta.com or by linking directly to www.horalatina.com.
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nwww.horalatina.com
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nNovember 2002

]]> http://marketingsource.com/articles/book-promotions/data-hygiene/cass/franck-muller-enjoys-excelent-2002-results-and-200.html http://marketingsource.com/articles/book-promotions/data-hygiene/cass/franck-muller-enjoys-excelent-2002-results-and-200.html Wed, 26 Sep 2012 01:33:43 -0500 Rado Integral
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nWhile important luxury watch groups such as the Swatch Group and Richemont publish declining figures for their 2002 and half 2003 results, Franck Muller Watchland on the contrary enjoys an excellent progression, reports the company's latest media release.
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nFranck Muller Watchland does not wish to publish its 2002 turnover, however in comparison to 2001 the increase in turnover is of + 54,05% with 48'678 watches sold (35'770 in 2001, which represents a + 36,09% increase in quantity), and an overall + 67,57% in the net profit.
n
nFranck Muller Watchland thus surpasses its most optimistic prospects, even compared to recent years which were already showing rising figures.
n
nIt may be that part of this success is due to the constant efforts of visibility made by the brand: flagship stores and new sales corners are opening worldwide, not to mention the brand's immediate response to consumers' requirements. Consequently men's watches featuring great complications and women's watches set with diamonds are trends to which Frank Muller products respond to promptly.
n
nThe launches of brands Pierre Kunz and the European Company Watch (ECW) have also been a success, contributing to the group's very good results.
n
nHalf-year 2003
nThe increase in turnover compared to the same 2002 period represents a + 15,54%, while the increase in net profit is of + 19, 27%.
n
nDespite strong inhibiting factors such as the SARS outbreak and a global economic slowdown, Frank Muller Watchland reports satisfactory figures for the first half year 2003. The launches of new models Tourbillon RÉvolution 2, Crazy Hours and of the Jewelry line is a sales support on the main markets where the brand is present.
n
nFinally, according to processed orders, Frank Muller Watchland foresees at least a 20% growth for the year 2003.
n
nContact: lmonney@franckmuller.ch
n(please credit Europa Star)
n
nSource: Franck Muller release
nAugust 2003

]]> http://marketingsource.com/articles/book-promotions/business/copywriting/o.d.m.-uncompromising.html http://marketingsource.com/articles/book-promotions/business/copywriting/o.d.m.-uncompromising.html Wed, 26 Sep 2012 00:27:09 -0500 Gucci 7700
nseries name : uncompromising
nmodel number : TA07
n
nThe name of this line, "uncompromising", evokes the spirit and focus of this line's design. Sense the designer's persistence and perseverance from the craftsmanship of every detail, the material to the design's configurations.
nThe extra large convex glass cover merges beautifully with the titanium casing and buttons into a single entity. It is accentuated by the simple and comfortable PU strap, which gives the design a perfectlystreamlined contour. The titanium casing is light yet strong and is water-resistant up to 30meters (100ft), making this timepiece pragmatic as well as stylish. The cool principal colour tone serves to highlight its icy
ncharacter. Besides analogue time, it also shows the time and date digitally and has a stopwatch function.
nThis digital chronograph can be set to show the time of a different time zone. The woven dial is accented by an LCD face which can be turned off anytime without altering the configurations of the dial.
nWhereas the minimalist and harmonic design sets the timepiece apart from the ordinary, its cool and stylish appearance is perfect for those with a keen eye for refined designs.
ncase: Titanium
nsize: 28mm x 41mm
nmovement: Sweda AD55 analogue digital mechanism
nwater resistant: 3 ATM / 30M / 100ft
nstrap: Polyurethane
nfunctions: Dual time, calendar, chronograph
ndial description: Charcoal/ Blue / Black
npackaging: Cube (black)
n
nwww.odm-design.com
nContact: martin@sweda.com.hk
n(please credit europastar.com)
n
nSource: o.d.m. release
nMay 2003

]]> http://marketingsource.com/articles/book-promotions/data-hygiene/cass/nautica-introduces-the-windcup.html http://marketingsource.com/articles/book-promotions/data-hygiene/cass/nautica-introduces-the-windcup.html Tue, 25 Sep 2012 23:58:58 -0500 Maurice Lacroix Mesdames Quartz
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nNautica introduces Windcup, a sleek, new men's watch from its Yacht Club collection. Windcup is a European classic. Featuring a clean dial with spinnaker shaped hands, this upscale timepiece comes in polished or brushed stainless steel with a turning bezel. Elegant dial colors include matte dark blue, matte black and a silver-gray.
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nWatchstrap options range from Italian chocolate brown, camel and black croco leather with white contrast stitching, to brushed or polished stainless steel. The watch is available with chronograph in gent's size only or in a date and time version available in both gents and matching ladies mid-size. The chronograph version includes an unusual 1/20-second-stopwatch function.
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nCase backs are etched with a nautical propeller. The crown is propeller shaped. The Nautica signature swivel buckle is designed and constructed for incredibly easy use. All styles are water resistant to a depth of 100 meters. Nautica watches achieve the perfect balance between form and function.
n
nNautica fuses the best of classic American style with an international sensibility, resulting in a truly global lifestyle concept.
nKnown for its meticulous attention to function and detail, the Nautica concept is timeless and evolutionary in scope and can best be described as modern classic. Nautica, with its tradition of strong design and use of technically advanced fabrics, offers sportswear and accessories that are always stylish, comfortable and of the highest quality.
n
nNautica Watches were introduced in 1994, and combine styling, colors and contemporary European design inspired by sailing, with functionality and durability to reflect a lifestyle of energy and activity.
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nwww.nautica.com
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nSource: Callanen International
nMay 2002

]]> http://marketingsource.com/articles/book-promotions/data-hygiene/cass/candino-timing-your-own-challenge.html http://marketingsource.com/articles/book-promotions/data-hygiene/cass/candino-timing-your-own-challenge.html Mon, 24 Sep 2012 15:53:24 -0500 Riedenschild Totaliso 2 remontoir manuel gold
nTiming your own challenge
nThis slogan announces the renewal of Candino. The corporate identity has been completely revised in order to endow the brand with a more contemporary image.
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nA new team of designers, stylists and engineers has developed an extensive range of watches to suit a broad public, receptive to Swiss quality, and offer an outstanding price-quality ratio consistent with the Festina Group's policy.
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nOn the sponsorship front, Candino is continuing to cooperate as the "Main Sponsor" with the prestigious "Davidoff Swiss Indoors" tennis tournament. But other sponsorship activities are already planned,Franck Muller breaks the silence,Rado Sintra,Patrizziauction European Renaissance Clocks, to b!
n
nC4229/1 (navette)
nSince its inception, the House of Candino has been making elegant products for its ladies. Once again, Candino has marked its presence in the world of jewellery watches by launching its new ladies line.
n
nThis timepiece with its graceful and elongated lines makes a perfect match for every wrist thanks to its curved back, designed for maximum comfort. The unique shape of the watchcase is perfectly integrated into the bracelet and gives the whole timepiece an aesthetic coherence, which is worthy of an item of jewellery.
n
nA precision Swiss quartz movement and a hardened mineral glass crystal endow this timepiece with technical qualities that enable the wishes of even the most exacting customers to be satisfied.
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nMany versions, in stainless steel set with real diamonds, bicolor or gold-plated are on display at the International Watch and Jewellery Show in Basel.
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nC4228/2 (piazza)
nDrawing its inspiration directly from the aesthetic criteria of the 1970s and with its uncompromising shape, this unisex wristwatch is distinctly more fashion-conscious than most of the other models offered by Candino. With its trendy large size and elongated opening…. this timepiece is quite literally fashioned from a block of stainless steel. Its facets, polished with the utmost care, give it the appearance of a precious gemstone with an unrivalled sparkle. Despite its large size, its curved back makes for outstanding wearer comfort. Fitted with a Swiss precision quartz movement with the date window at 6 o'clock, this timepiece is designed to share the exceptional moments that typify our daily lives…
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nFour versions of this new exclusive model are on display at the International Watch and Jewellery Show in Basel.
n
nC7509/3 (monaco chrono)
nElegant and sporty, this chronograph is an alliance of aesthetic and functional qualities. This efficient timepiece by Candino offers unrivalled dependability and is designed to withstand even the most severe stresses and strains. The anti-allergenic strap makes a perfect match for the stainless steel case offering water-resistance to 100 metres. Fitted with a Swiss precision movement, this chronograph measures time in tenths of a second. To ensure perfect readability, this model is fitted with a scratch-resistant sapphire crystal.
n
nFive versions of this new chronograph are on display at the International Watch and Jewellery Show in Basel.
n
nwww.candino.com
nContact: candino-biel@candino.ch
n(please credit europastar.com)
n
nSource: Candino press release
nApril 2003

]]> http://marketingsource.com/articles/book-promotions/data-hygiene/cass/basel-tribune-with-malcolm-lakin.html http://marketingsource.com/articles/book-promotions/data-hygiene/cass/basel-tribune-with-malcolm-lakin.html Mon, 24 Sep 2012 14:38:21 -0500 Oris Big Crown Pointer Date Titanic DNA Five Black
n
nBasel has always been an exhilarating mixture of POP - Passion, Optimism and Pessimism. But this year, to accompany the new show title of Baselworld, we have had the additional pleasure of the Swiss Government throwing a political spanner into the works by making the totally illogical decision to not allow the Hong Kong exhibitors to work in the Basel annexe of Zurich. 24 hours and some frenzied discussions later, the decision was reversed, with the addendum that they could begin to show their products as of Sunday, the fourth day of the Basel show. The Hong Kong delegation immediately packed their bags and at a rough guesstimate have lost about 1.5 billion Swiss francs in business and perhaps another 50 million or so in travel and stand construction expenses.
nAll these political shenanigans were brought about by yet another P - pneumonia. So I decided to telephone my old friend U. Hueng Loe, the Chinese acupuncturist I often use to alleviate the pain of my ingrowing toenail. U. is an astute and cultured man and although his name suggests a Chinese connection, I'm fairly sure its origins are more a mixture of Irish and Russian. Educated at Eton, Harrow and Lichtenstein University, I assumed he would be able to enlighten me on the symptoms of this unusual strain of pneumonia that is being referred to as Severe Acute Respiratory Syndrome (SARS).
n"Hello U," I screamed into my mobile.
n"Hello you too," U. squeaked back in his dulcet, high-pitched voice.
n"U. I'm having difficulty understanding why exhibitors arriving from Hong Kong are allowed into the country, permitted to roam around the Fair, eat in the restaurants and sneeze abundantly in the reception area of their hotels, but not allowed to work on their booths."
n"Ah, you come light place, I know velly much on ploblem." he said in his Etonian accent.
n"That's great U. So tell me."
n"Sevee Acute Lespilatoly Syndlome is special sickness. It work only when you work. If you not work, there no ploblem, no sick. That why fever oliginate in China and Hong Kong, people do much work. Swiss Government unstand ploblem."
n"Come on U. don't give me that."
n"Is true. You no work, you no get sick,"
n"I haven't heard anything so silly since you screamed `I dlowning' when you walked across the fish pond on the Swatch Group's stand last year. What the hell has work got to do with SARS?"
n"Well, you no got sickness?" U. all too eagerly asked.
n"No I haven't," I exclaimed adamantly.
n"So you see, you no work, you no get it. You lazy man, you no get sick."
nWhat I could see was that I wasn't going to get far with U. Hueng Loe, so I told him what to do with his SARS and hung up.
nAs to the other P I mentioned earlier, the P is for Passion - the passion of discovering new and exciting timepieces. Just one of them is Universal Genève's new Aero Tri-Compax. But more about the real reason we are here soon,Breitling Chronomat IWC Portuguese Grande Complica,Gevril GV2 Stadium,Davidoff by Gilbert Albert!
n
nD. Malcolm Lakin
nManaging Editor, Europa Star
n
nApril 2003

]]> http://marketingsource.com/articles/book-promotions/business/copywriting/catamaran-scuderia.html http://marketingsource.com/articles/book-promotions/business/copywriting/catamaran-scuderia.html Mon, 24 Sep 2012 14:23:40 -0500 Tissot T-Touch Trekking
n
nCatamaran Swiss Watches has created and manufactured several watches for sports over the years, but never before a watch was designed and studied inside a wind tunnel (technique used in car manufacturing to develop the aerodynamic), with the "Scuderia" collection Catamaran Swiss Watches has reached a new step in watch making. This watch was so carefully tested to understand the Air Flow that the result is astonishing, with just the movement of the arm when doing sport, its user will feel fresh air running around its wrist that will make the watch extremely comfortable to wear.
n
nThis watch is available jewelry and watch stores around the world and can also be purchased on the "e-shop"
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nTechnical specification
n
 Air tunnel in the case to cool off the wrist
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 Available for gents and ladies
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 Swiss Quartz movement
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 Display by means of hands: hour, minute and second
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 Date in window at 3H
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 Water resistant to 100m (330ft)
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 Stainless steel case
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 High resistant crystal
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 Dial with luminous indexes for night reading
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 Water resistant leather strap available in 7 colors
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 Dials available in 6 different colors
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 Stainless steel bracelet with double safety and diving extension
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 World wide warranty
n
 SWISS MADE
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nSource: Catamaran Press Release
nFebruary 2002

]]> http://marketingsource.com/articles/book-promotions/business/copywriting/moulin-rouge.html http://marketingsource.com/articles/book-promotions/business/copywriting/moulin-rouge.html Mon, 24 Sep 2012 14:19:05 -0500 Tag Heuer
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nEuropa Star >watches homepage > daily news > Moulin RougeDiamonds at the Moulin Rouge
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nGlitter was the rule rather than the exception at the fabled Moulin Rouge nightclub, but in the newest film depicting this club, the ice is real. For the first time, a "real" diamond necklace was created epecially for a movie. Australian designer Stefano Canturi designed and produced a spectacular piece for fellow aussie Nicole Kidman, who stars as Satine, also the name of the necklace. Set at the end of the 19th century, the new movie captures the elegance and romance at the famous club. According to the plot, the necklace was presented to Satine by a royal admirer in 1899.

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