http://marketingsource.com/articles/ Articles at marketingsource.com Articles Library en-us http://marketingsource.com/articles/trade-shows/trade-show-displays-and-trade-show-booths.html http://marketingsource.com/articles/trade-shows/trade-show-displays-and-trade-show-booths.html Mon, 21 Feb 2011 22:49:11 -0600
It's important to research types of trade show displays to determine which would represent your company best. One type is the trade show pop-up display. The pop-up display is one of the most high-demand displays on the market. The reason for this is because pop-up displays are lightweight and easy to assemble. This saves you both money for shipping and time for trying to put it together. Some trusted brands that offer the pop-up type of display at a reasonable price are the Ellipse Pop Up Booths and the Hop Up Displays brands.

Banner Stands are another method for trade show displays that is both affordable and sure to draw attention from the crowd. Banner stands only take a small amount of space to set up, but once your display is assembled, it will be sure to turn heads. The best quality about banner stands is that they can be re-used year after year with very little maintenance required. Graphic cartridges can be changed in your banner stand at any time to create a new image. The banner stand is so versatile, you can also use it for an in-store or sidewalk advertisement.

The hybrid trade show display is perfect for anyone looking to really set their display apart from the crowd. Hybrid displays really bring what their name suggests-- versatility, adaptability, and a style that is strikingly unique. The Pascale and the Eco System Booths are two brands of hybrid trade show displays that stick out above all the rest when it comes to quality. These brands make products that are highly durable, while still maintaining an attractive appearance. Other brands of hybrid displays, for the budget-minded buyer, are the Linear, Alumalite, and Satellite displays, which provide an equally striking image but with a little more affordable price.

Fabric tension display systems offer the most convenient portability of any other trade show display. These display systems come with wrinkle-resistant fabric made to stretch over a sturdy, metal frame, which creates a very unique appearance that is both soft and pleasing to the eye. If this display isn't quite what you're looking for, consider the truss display. The truss display is the perfect trade show booth because it allows the viewer to actually step inside of your display and get a complete look at your company. Despite how big and complex truss displays seem, they are actually very simple to compose. The truss trade show display requires no tools and comes with simple, color-coded instructions for assembly. The truss display is probably the most commonly used display. In fact, you may recognize this type of display from popular television shows such as American Idol.

There are so many different trade show booths and displays that it should be easy to find one that fits your company's unique needs. Don't have the money to buy a trade show display? No worries. Most companies that offer trade show booths and displays offer them as rentals as well. So whatever your needs, desires or budget may be, trade show booths are sure to have your company make a deep impression at your next big trade fair event. ]]> http://marketingsource.com/articles/trade-shows/trade-show-display-choices.html http://marketingsource.com/articles/trade-shows/trade-show-display-choices.html Mon, 21 Feb 2011 21:46:21 -0600
Tables

Every trade show display starts with a table. Whether you choose to go with a canopy to throw over it or a literature rack to put on top of it or a banner to drape across it, it all starts with the table. When selecting a table, you have to take a moment to consider size, portability and stability.

Look for a lightweight table that will be easy to lift and move around. If you can't lift it yourself in the store, then you won't be able to lift it yourself at the trade show. Try to find a foldable table. Some tables boast of being "pop-up", others fold into surprisingly tiny sizes, but if you can't fold it up and throw it in the back of a truck, a van or on top of a car, then it won't do you much good. Finally, stability is key, but how much stability you demand depends on what you're selling. If you're showing off some cast iron skillets, you're going to need a tougher table than if you're at a comic convention. Just check the maximum load the table can bear before making a purchase.

Banners and Signs

When it comes to banners and signs, you're really better off having them professionally printed, even with the extra dollar or two that costs. Hand painted signs scream: I'm not very serious about this stuff! If you want to look professional, be professional at your trade show booth. Throwing together a hand painted sign just looks sloppy and amateurish.

That said, don't be too ambitious: black on white really does tend to get the job done. If you're worried that that lacks "pizazz", not so. In truth, the reflective nature of a white banner attracts the eye, while the black text offers clarity, meaning that black on white is a lot more enticing than a fancier, multi-colored banner.

Canopies and Tarps

If you're setting up a booth outdoors, then a canopy or a tarp is a must. Besides the fact that you need to protect your products, samples and literature from the elements, people will be wanting to spend time in the shade. Next time you're at a trade show, take notice: the people who offer buyers shelter from the wind and sun with tarps tend to bring in a lot more business just because they offer a more pleasant environment.

When setting up indoors, a tarp or canopy can offer a sense of professionalism to your trade show booth, but this might wind up being a bit of a marginal difference. Still, if you have a tarp, you may as well use it.

Accessories

One of the most effective accessories, and one of the cheapest, is really the literature rack. By propping your brochures up, you wind up looking a lot more professional, your brochures are visible from several yards away and people will be walking over from nearby booths just to make out the title on the brochure. Compared to stacking them up on your table, there's a clear advantage here.

Beyond that, just make sure you have a comfortable chair to sit in and plenty of pens handy. ]]> http://marketingsource.com/articles/book-promotions/business/the-implications-of-hiring-a-directory-submission-service.html http://marketingsource.com/articles/book-promotions/business/the-implications-of-hiring-a-directory-submission-service.html Thu, 20 Jan 2011 20:51:43 -0600
Offerings

If you are hiring a service for manual directory submission, the standard offerings you should expect from it should include the following:

* They should be able to provide an affordable service with comprehensive solutions. You should be able to entrust complete faith in them so that the time you save can be spent in developing other aspects of the website.
* The manual directory submission service should be able to support and optimize SEO strategies. One way inbound links, which are theme based, can be provided in order to support and propagate search engine optimization strategies.
* The directory submission service should be able to channelize relevant traffic to your website, resulting in brightened business prospects.
* You should be able to customize your order with respect to your requirements and affordability.

Selected Features

You can select your directory submission service on the basis of certain specific features they might possess. Some distinct features include the following:

* They should manually submit your listings and not use any software or script for the same.
* The directories should be selected by accomplished SEO editors who have been in this business for long enough.
* They should be able to provide you with faster submissions and there should also be separate emails for avoiding spam.
* They should be able to select proper categories for you to place your listings. A lot depends on the selection of categories. In addition, the directories should be of due quality. Just submission alone doesn't help. You need to be a part of a directory which is of established standards. Also, the categories and choice of directory should bear relevance with the choice of product or service.
* They must be able to provide bulk discounts which can help you save substantially.
* The quality reports should be provided in excel format.
* Their website should possess an excellent communicative interface. Should you need to contact them for clarification of questions, they should be able to provide complete and prompt responses for the same. Their website should bear complete contact information, providing telephone numbers and email addresses. Verify them before planning to establish a professional contact. ]]>